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Optimove Selected as CRM Marketing Solution by Lottomatica Group
The leading Italian iGaming operator is set to partner with the retention marketing leader to scale marketing personalization and drive growth through AI-mapped CRM journeys
Optimove, the leading CRM Marketing platform, today announced it has been selected as the CRM Marketing solution by Lottomatica Group, the largest Italian group in the public gaming sector and one of the major players in Europe.
Optimove, which now works with five of the top six operators in Italy, helps brands manage large-scale CRM marketing frameworks. Optimove allows brands to reach their customers with the right message on the right channel by personalizing thousands of campaigns to hundreds of segments. Optimove allows brands to reach their customers with the right message on the right channel. Optimove’s AI-driven solutions autonomously determine the next- best- action for each player, eliminating marketers’ need to map every customer journey manually. Optimove empowers iGaming operators to understand better the behaviors players exhibit before becoming at-risk. These insights can help protect at-risk players, optimize marketing strategies and improve long-term player retention.
Lottomatica Group is Italy’s leading operator in online sports betting, games, amusement, and entertainment machines. With approximately €1.7 billion in revenues, the operator is the market leader and offers safe and engaging gaming experiences. Lottomatica has a customer base of 1 million online players, a franchising network of roughly 3,000 points of sales in sports betting and about 1,400 employees.
The new partnership will enhance Lottomatica Group’s CRM Marketing capabilities enabling the operator to scale and manage hundreds of player segments by harmoniously orchestrating realtime and scheduled multichannel campaigns, personalized for each player with the right message via the optimal channel. The scientific approach embedded in Optimove’s CRM Marketing platform will empower the operator to measure the incremental value of each player interaction and enhance its responsible gaming practices using Optimove’s predictive model for identifying and handling at-risk players.
“We are delighted to join forces with Optimove,” said Simone Occhiuzzi, Digital Director at Lottomatica Group. “To ensure we’re always one step ahead of the pack, we decided to work with the best, proven CRM Marketing platform. Optimove’s best-in-class solution will help us deepen the relationship with our players and ensure we’re always the responsible choice for players. We believe iGaming should be, and remain, a fun activity and are acutely aware of the importance of having responsible gaming practices in place. Optimove’s CRM Marketing platform will help us win a bigger share of wallet while maintaining a compliant and responsible CRM Marketing strategy”.
“We’re thrilled to be selected by Lottomatica Group as their CRM Marketing solution,” said Motti Colman, Senior Director of Sales at Optimove. “When a top operator joins forces with the leading CRM Marketing hub, expect big things. A customer-centric marketing approach is more important than ever for brands wishing to differentiate themselves from their competitors in today’s market. An effective CRM Marketing strategy must include the ability to unify customer data, micro-segment audiences, create personalization at scale, AI-Orchestration and measure the incremental impact of every action. Optimove provides all the pieces of that puzzle and more. We’re looking forward to helping Lottomatica use these capabilities as a growth driver for the business.”
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Week 46/2024 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
Spinomenal has welcomed another title into its Wildlife Series, Majestic Bison. Set in the Wild West, Majestic Bison surrounds players in a landscape populated with wild wolves, elegant eagles, fearsome snakes and formidable goats. A stripped back soundtrack captures the essence of the Wild West, with banjos and harmonicas immersing players in the action as they hunt for gold.
PG Soft, a world-class digital mobile games company, is celebrating the magic of the Rio de Janeiro Carnival with the release of its new slot, Rio Fantasia. A young dancer named Isabella is the star of the show as players join in the rhythm and passion of one of the world’s most spectacular parties. Rio Fantasia is a 3-reel, 3-row video slot featuring Stacked Wild symbols, multipliers, and respin until win.
Hölle Games has released Jumpin’ Jacks, a new Classic title featuring a special Duplicating Wilds mechanic. This 5×3, 15 payline slot has a theme of Halloween harvest, with scarecrows, pumpkins, corn, crows and a creepy midnight sky completing the picture. The atmosphere is there to match, with a cosy yet somewhat spooky soundtrack.
Belatra Games, the specialist online slots developer, has served up Cafe Pin-Up, a slot that whisks players away to a vibrant 1950s diner, where retro glamour meets thrilling gameplay. Players take a seat inside a charming cafe, where pin-up girls are on hand to deliver delicious dishes in a raucous atmosphere created by a jukebox playing toe-tapping tunes. The game is presented in a 5×4 grid with 20 paylines with the Pin-Up Girl Wild symbol playing the key role.
New from Peter & Sons comes Muddy Waters, a game that will send your Geiger counter up to 11. This high-volatility and highly radioactive slot comes packed with symbol multipliers, power-ups and a unique fishing mechanic. Muddy Waters riffs on the popular fishing-slot genre, but since this is the weird and wonderful world of Peter & Sons, it gets flipped on its head, because this game is about reeling in radioactive fish.
Relax Gaming, the iGaming aggregator and provider of unique content, is getting players into the festive spirit with its latest release, Money Sleigh, a Christmas-themed slot guaranteed to deliver stocking-filled fun and the chance to unwrap big wins. Santa and his team of loyal helpers are ready to guide players through this exciting holiday adventure, with the potential to win up to 10,000x their stake.
The post Week 46/2024 slot games releases appeared first on European Gaming Industry News.
Latest News
AGREEMENT BETWEEN ZITRO AND GRUPO OSGA TO PROMOTE THE LABOT INTEGRATION OF PEOPLE WITH DISABILITIES
Zitro, a leading company in the gaming industry, has signed a collaboration agreement with Grupo OSGA, a business group committed to promoting the employment of people with disabilities. Grupo OSGA offers job opportunities to people with disabilities and supports their professional development in inclusive and accessible environments.
Through this alliance, Grupo OSGA will provide Zitro with a parcel and documentation service between its offices, optimizing Zitro’s operational efficiency and strengthening its social commitment to creating a more inclusive work environment.
At Zitro, we firmly believe in the power of diversity as a driver of growth and development. This collaboration with Grupo OSGA not only enriches our company but also reinforces our commitment to contributing to a fairer and more inclusive society,” said Albert Zorrilla, Managing Director of Zitro for Spain.
“The collaboration with a prestigious international company like Zitro not only constitutes recognition of the work that Grupo OSGA has been carrying out but also contributes to the generation of real opportunities for people with disabilities to achieve effective and stable integration in the labor market,” said Oscar Galilea, President of Grupo Osga.
The post AGREEMENT BETWEEN ZITRO AND GRUPO OSGA TO PROMOTE THE LABOT INTEGRATION OF PEOPLE WITH DISABILITIES appeared first on European Gaming Industry News.
Balkans
EGT Digital’s iGaming platform X-Nave and successful titles to deliver high-quality experience to BetHub’s customers
BetHub and EGT Digital have started their successful partnership, as a result of which the leading Bulgarian operator is now using the iGaming platform X-Nave. Its 4 main modules: CRM Engine, Sport product, Gaming Aggregator and Payment Gateway, enable the betting site to effectively manage all online gaming business verticals and further improve its performance.
CRM Engine provides a wide range of player management tools and bonus features, allowing the operator to create more personalized offerings for its customers, based on their preferences and behavior.
Through X-Nave’s Sport product BetHub will enrich even more the sport content it offers.
The Payment Gateway gives access to numerous payment methods and thanks to the Gaming Aggregator EGT Digital’s slot games are already at the disposal of the website’s visitors. The top-performing titles from Bell Link, Clover Chance, High Cash, Single Progressive Jackpot, as well as the multiplayer game xRide quickly gained popularity among BetHub’s customers.
“We are very glad with our collaboration with EGT Digital so far,” commented Kiril Naldzhiev, CEO at BetHub. “The platform has made the management of our business much easier, and the company’s gaming content has shown impressive results that have not only met but exceeded our expectations.”
Tsvetomira Drumeva, Head of Sales at EGT Digital, also gave a positive evaluation to the cooperation. She said: “Partnering with a prominent operator like BetHub is very valuable for us, as it gives us the opportunity to demonstrate the enormous potential of our developments and consolidate our status as a leader in the local market. I am confident that this is the beginning of a very successful collaboration that will bring a lot of positives to both companies and the players themselves.”
The post EGT Digital’s iGaming platform X-Nave and successful titles to deliver high-quality experience to BetHub’s customers appeared first on European Gaming Industry News.
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