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Optimove Selected as CRM Marketing Solution by Lottomatica Group

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The leading Italian iGaming operator is set to partner with the retention marketing leader to scale marketing personalization and drive growth through AI-mapped CRM journeys

Optimove, the leading CRM Marketing platform, today announced it has been selected as the CRM Marketing solution by Lottomatica Group, the largest Italian group in the public gaming sector and one of the major players in Europe.

Optimove, which now works with five of the top six operators in Italy, helps brands manage large-scale CRM marketing frameworks. Optimove allows brands to reach their customers with the right message on the right channel by personalizing thousands of campaigns to hundreds of segments. Optimove allows brands to reach their customers with the right message on the right channel. Optimove’s AI-driven solutions autonomously determine the next- best- action for each player, eliminating marketers’ need to map every customer journey manually. Optimove empowers iGaming operators to understand better the behaviors players exhibit before becoming at-risk. These insights can help protect at-risk players, optimize marketing strategies and improve long-term player retention.

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Lottomatica Group is Italy’s leading operator in online sports betting, games, amusement, and entertainment machines. With approximately €1.7 billion in revenues, the operator is the market leader and offers safe and engaging gaming experiences. Lottomatica has a customer base of 1 million online players, a franchising network of roughly 3,000 points of sales in sports betting and about 1,400 employees.

The new partnership will enhance Lottomatica Group’s CRM Marketing capabilities enabling the operator to scale and manage hundreds of player segments by harmoniously orchestrating realtime and scheduled multichannel campaigns, personalized for each player with the right message via the optimal channel. The scientific approach embedded in Optimove’s CRM Marketing platform will empower the operator to measure the incremental value of each player interaction and enhance its responsible gaming practices using Optimove’s predictive model for identifying and handling at-risk players.

“We are delighted to join forces with Optimove,” said Simone Occhiuzzi, Digital Director at Lottomatica Group. “To ensure we’re always one step ahead of the pack, we decided to work with the best, proven CRM Marketing platform. Optimove’s best-in-class solution will help us deepen the relationship with our players and ensure we’re always the responsible choice for players. We believe iGaming should be, and remain, a fun activity and are acutely aware of the importance of having responsible gaming practices in place. Optimove’s CRM Marketing platform will help us win a bigger share of wallet while maintaining a compliant and responsible CRM Marketing strategy”.

“We’re thrilled to be selected by Lottomatica Group as their CRM Marketing solution,” said Motti Colman, Senior Director of Sales at Optimove. “When a top operator joins forces with the leading CRM Marketing hub, expect big things. A customer-centric marketing approach is more important than ever for brands wishing to differentiate themselves from their competitors in today’s market. An effective CRM Marketing strategy must include the ability to unify customer data, micro-segment audiences, create personalization at scale, AI-Orchestration and measure the incremental impact of every action. Optimove provides all the pieces of that puzzle and more. We’re looking forward to helping Lottomatica use these capabilities as a growth driver for the business.”

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The Power of High Performance: GR8 Tech Achieves 25% Turnover Growth in 2024

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GR8 Tech has successfully closed the year – a 25% year-on-year increase in turnover, dozens of new clients signed, and a significant boost in client revenue. Throughout the year, the company developed nearly 200 new features and improvements, continually enhancing the functionality of its platform. With over 12.4 billion bets placed in 2024 (a 125% increase year-on-year), GR8 Tech has proven its ability to scale and deliver consistent performance, even during the busiest events.

Our primary focus in 2024 was to empower operators with tools for seamless platform customization and streamlined management. We introduced geo-specific solutions that enable faster market launches, adapting platforms to meet local demands—whether through bonus mechanics, payment methods, or tailored content for sportsbook and casino. At the same time, we strengthened our offerings with enhanced sportsbook features, new games in the casino vertical, and innovative gamification mechanics to drive player engagement,” said Denys Parkhomenko, Chief Product Officer at GR8 Tech.

GR8 Tech demonstrated its robust scalability by handling 21.5 million bets during the IPL 2024 alone. With the capacity to process 20,000 bets and 54,000 wallet transactions per second, the platform consistently performs even during high-traffic periods.

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In 2024, GR8 Tech signed numerous long-term partnerships, bringing its total number of projects worldwide to 45+ and proving the growing demand for customizable iGaming solutions. The company also received industry-wide acclaim, securing multiple prestigious awards, such as Silver as the Best Platform Provider of the Year at SBC Awards, “Best Online Sportsbook Provider” at SiGMA Eurasia, “Best Workplace” at SiGMA Americas, and “Rising Star Provider of the Year” at the Affpapa iGaming Awards 2024.

Building on its achievements, GR8 Tech is set for another successful year, continuing to deliver industry-leading solutions for operators around the world.

Improvement and excellence are about consistently staying ahead. A trend might emerge and then disappear tomorrow, but improving your product – making it better than the competition – has lasting value. Whether it’s through better personalization, risk management, recommendations, or any other aspect, improvement is essential. And in this industry, you don’t really have a choice. It’s so fast-paced that if something new and valuable appears, you need to adopt it immediately. The mindset of constant improvement is what keeps a product relevant and competitive,” said Sergey Ghazaryan, CRO at GR8 Tech.

GR8 Tech heads into 2025 with a continued commitment to driving high-performance results, leading industry trends, and challenging the norm.

The post The Power of High Performance: GR8 Tech Achieves 25% Turnover Growth in 2024 appeared first on European Gaming Industry News.

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Biggest Game Portfolio and 3 New Products: SOFTSWISS 2024 Overview

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Expanding into new markets and unveiling innovative products, SOFTSWISS, a leading tech company with over 15 years of iGaming expertise, looks back on the milestones of its anniversary year.

 

Tech Achievements

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This year, SOFTSWISS enriched its portfolio with three new products: the Lotto Software, the Retail Betting Solution, and a Horse Racing module integrated into the Sportsbook. These new products give operators flexible and secure tools to expand their lottery and betting services.

With over 23,500 games from more than 280 providers, the SOFTSWISS Game Aggregator has become the largest game hub in the industry. Equipped with unique player engagement tools, it supports over 1,200 iGaming brands, setting a benchmark for innovation and scale.

 

Uniting Expertise and Efforts for Global Impact

By acquiring a majority stake in South Africa’s Turfsport, SOFTSWISS is combining the expertise of both companies to provide top-tier iGaming solutions in the African region. Securing a significant share in Germany’s Ously Games, the driving force behind the rapidly growing European social casino SpinArena.net, has opened a new niche for SOFTSWISS in the promising social entertainment market.

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SOFTSWISS welcomed Formula 1 legend Rubens Barrichello as its Non-Executive Director for LatAm, bolstering the company’s presence in the Brazilian market. By merging expertise from two dynamic industries – iGaming and racing – SOFTSWISS delivers unparalleled insights to drive boundless business growth for its clients.

Amid the devastating floods in Brazil, SOFTSWISS launched the ‘Help Brazil’ campaign, rallying industry players to support those in need. The initiative gained widespread backing from the iGaming media and was honoured as the Socially Responsible Initiative of the Year at the SBC Latinoamérica Awards.

 

Celebrating 15 Years of Excellence

Marking its 15th year in the iGaming industry with significant achievements, SOFTSWISS honoured this milestone with the Grand Anniversary party. The event took place in Lisbon and united around 600 guests.

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SOFTSWISS team also celebrated gaining 22 industry accolades in 2024. Software Supplier, Best Platform Provider, Aggregator of the Year, Crypto Company of the Year, Affiliate Software Supplier, Innovation in iGaming Technology, and Responsible Gaming Award – to name just a few in product categories.

Andrey Starovoitov, Co-CEO at SOFTSWISS, summarises: “New Year’s Eve is a time-honoured moment for reflecting, celebrating achievements, and learning from challenges. At this moment, we extend our heartfelt gratitude to our partners, clients, and our incredible team, whose dedication and hard work made this year truly remarkable.”

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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PopOK Gaming Brings Festive Cheer with the Release of “Papai Noel da Fortuna”

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PopOK Gaming announced the launch of Papai Noel da Fortuna, the latest holiday-themed slot game. Just in time for the season of joy, this exciting release captures the magic of Christmas and New Year with festive fun, dazzling rewards, and immersive gameplay.

Step into a winter wonderland where Santa Claus himself takes center stage, filling the reels with sparkling ornaments, golden bells, and overflowing gift bags. With Papai Noel da Fortuna, every spin is a celebration of holiday cheer and fortune.

Game Highlights That Deliver the Festive Spirit:

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Respin Until Win: Triggered randomly, this feature locks matching symbols on the first and third reels to guarantee a win.

x10 Multiplier: Achieve identical symbols or Wilds across a reel to boost your win by 10 times.

Enchanting Visuals & Festive Soundtrack: Dive into a magical holiday atmosphere led by Santa himself.

Max Win Potential: Unwrap rewards of up to 2000x your total bet!

Crafted with stunning graphics, cheerful holiday music, and engaging mechanics, Papai Noel da Fortuna ensures an unforgettable gaming experience for players, making it the ultimate slot game for the festive season.

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Celebrate the holidays in style with PopOK Gaming’s Papai Noel da Fortuna. Unwrap the fun, spin the reels, and let the season of giving bring you spectacular rewards.

Stay tuned for more updates from PopOK Gaming, and don’t miss your chance to experience the magic of Papai Noel da Fortuna.

The holiday adventure starts now!

The post PopOK Gaming Brings Festive Cheer with the Release of “Papai Noel da Fortuna” appeared first on European Gaming Industry News.

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