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MPL launches #SaveOurMissingGirls campaign, teams up with Missing Link Trust for Role Play Game to spread awareness on human trafficking

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MPL, one of the world’s largest mobile and skill gaming platforms, jointly with Missing Link Trust, has launched a campaign called #SaveOurMissingGirls to spread awareness on human trafficking. Announced on the eve of United Nations’ World Day against Trafficking in persons, the campaign aims to spread awareness on the dark world of human trafficking through a Role Play Game.

As a part of this week-long campaign starting on 30th July, MPL has invited people to take a pledge by giving a missed call to the number  9099306000 and show their support towards ending this menace that impacts millions of lives every year.

Human trafficking is the second largest organised crime in the world and the numbers are alarmingly increasing across the world and in India. Nearly 1827 women are trafficked every hour on an average in India resulting in almost 16 million women victims of sex trafficking every year, according to a Dasra report. 40% of these victims are adolescents and children.

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The UN’s theme this year for World Day Against Human Trafficking is ‘use and abuse of technology’ in human trafficking, and MPL has chosen gamification as the technology-led path to sensitize the general public and potential victims about human traffcking and ways to prevent it.

Missing, developed by Missing Link Trust, an NGO which combines art and technology to create mass awareness around sex trafficking, was onboarded on MPL recently. The interactive game, wherein the gamer assumes the role of trafficked girl in India, is designed to allow players to experience what a missing person goes through when she is trafficked into the inhumane and cruel world of prostitution, a world into which millions of girls are lost every year. Gamers have to make smart choices at each step of the game to be able to get out of the trap set by traffickers.

Commenting on the campaign, Namratha Swamy, Country Head for India at MPL, said: “Technology has a big role to play in prevention of human trafficking and we believe online gaming can be an interesting way to sensitize people and raise awareness about eradicating human trafficking. One of the key objectives of the #SaveOurMissingGirls campaign is using games to make more people alert. We have received an overwhelming response from MPL’s  users on Missing ever since its launch on our platform.”

“The Missing game comes under the genre of ‘Games for Change’ by tackling the first ‘P for Prevention’ of the United Nation’s four Ps against trafficking. We think this campaign along with our collaboration with the MPL platform, with a strong 90 million, will be a game-changer in ensuring a wide reach for the game and making millions of people aware of the menace,” said Leena Kejriwal, Founder, Missing Link Trust.

Several celebrities and influencers such as Durjoy Datta, Ravinder Singh and Trendulkar have extended their support to the campaign by joining the conversation on social media. NGOs like CyberPeace Foundation, Impulse and Digital Empowerment Foundation among others, also supported the initiative to show their solidarity towards the cause.

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BETBY PARTNERS WITH SABA SPORTS TO DELIVER ESPORTS CONTENT THROUGH BETBY GAMES

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BETBY strengthens its Asian position with agreement to power leading brand SABA Sports

Premium sportsbook provider BETBY has entered into a strategic partnership with renowned sports gaming supplier SABA Sports, marking a significant step in bringing BETBY’s award-winning esports feature, BETBY Games, to the Asian-facing market.

The partnership with SABA Sports, the largest sports betting provider in Asia, will kick off with the integration of NBA focused eBasketball content in its esports portfolio. Going forward SABA Sports will be expanding its e-sim offering with additional BETBY Games titles, which are renowned to increase player engagement through fast-betting content designed for the next generation of players.

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“This partnership with SABA represents an important milestone for BETBY as we expand our footprint into the Asian market,” said Chris Nikolopoulos, BETBY’s Chief Commercial Officer. “SABA’s exceptional market presence and reputation make them an ideal partner to bring BETBY Games content to life for operators across the region. Together, we aim to deliver unparalleled esports experiences and redefine how players engage with these dynamic esports offerings.”

The post BETBY PARTNERS WITH SABA SPORTS TO DELIVER ESPORTS CONTENT THROUGH BETBY GAMES appeared first on European Gaming Industry News.

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DigiPlus Introduces Tools for Players to Control Gaming Time and Bets

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DigiPlus Interactive Corporation, the company behind leading platforms BingoPlus, ArenaPlus and GameZone, has raised the bar for responsible gaming in the Philippines by launching an advanced Responsible Gaming tab within its platform. This groundbreaking feature provides players with a powerful set of tools to take control of their gaming habits. With options to set daily gaming durations, customise specific gaming schedules and establish daily loss limits, DigiPlus ensures that players can enjoy gaming responsibly, within boundaries they define for themselves.

For example, players can now set a gaming duration that ensures their gaming is confined to specific hours, such as during evenings, or lunch breaks, without interfering with work or family commitments. Players can also set a daily loss limit, such as not exceeding ₱1000, ensuring they never risk more than they are comfortable with. These self-defined features allow players to enjoy the fun and excitement of gaming while ensuring that it never becomes a source of stress or financial strain.

The Responsible Gaming feature is at par with global standards, reflecting DigiPlus’ leadership in adopting best practices for player welfare. These self-exclusion measures, commonly implemented by leading international gaming operators, empower players to prioritise their wellbeing while enjoying the fun and excitement of gaming. By integrating these tools directly into the app, DigiPlus guarantees easy accessibility and seamless user experience, demonstrating a proactive commitment to protecting players from potential harm.

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“The launch of the Responsible Gaming tab in our platforms reflects our deep commitment to our players’ welfare. We believe gaming should always remain a safe and enjoyable activity. By giving our players the tools to manage their gaming habits responsibly, we’re setting a new benchmark for responsible gaming, one that aligns with global standards and emphasizes our care for every individual who engages with our platforms,” said DigiPlus Interactive Chairman Eusebio Tanco.

This new and innovative feature is complemented by DigiPlus’ broader responsible gaming initiatives through its social development arm, BingoPlus Foundation. The “Tamang Laro, Tamang Panalo” webinar series provides education on maintaining a healthy gaming-life balance, managing emotional and mental health, and recognising when to seek intervention. Personalised financial coaching sessions are also offered to guide players in making sound financial decisions, as demonstrated in the support provided to the jackpot winners, the most recent one being the ₱312 million Lucky Spin winner.

DigiPlus’ self-exclusion tools and educational programmes align with PAGCOR’s mission to promote responsible gaming and create a safer environment for players. This latest advancement in responsible gaming is a testament to DigiPlus’ vision of creating a sustainable and enjoyable gaming ecosystem that puts people first.

The post DigiPlus Introduces Tools for Players to Control Gaming Time and Bets appeared first on European Gaming Industry News.

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Skillhub Online Games Federation and Global Esports Federation Unite to Bring Global Esports Tour 2025 to India

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In a landmark moment for India’s esports ecosystem, Skillhub Online Games Federation (SOGF) proudly announces its collaboration with the Global Esports Federation (GEF) to bring the Global Esports Tour (GET) 2025 to Mumbai. This historic event marks the first-ever Global Esports Tournament in India, further cementing the nation’s role as an emerging force in global esports.

The first ever Global Esports Tournament in Mumbai will bring together top-tier professional esports athletes and teams to compete on a world-class stage. This initiative is a direct outcome of the Strategic Framework Agreement signed between SOGF and Global Esports Federation (GEF) in October 2024, signifying a long-term commitment to developing esports across South Asia, including India, Nepal, Bangladesh, Bhutan, Pakistan, and Sri Lanka.

The Global Esports Tour Mumbai will not only showcase high-stakes competition but also serve as a launchpad for India’s esports talent onto the international stage. By hosting a prestigious event of this scale, SOGF aims to bolster India’s esports industry, drive investments, and create unparalleled opportunities for athletes, developers, and organizations within the ecosystem.

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Sibtain Baqri, Chief Executive Officer of SOGF, expressed his excitement about this milestone,“Bringing the Global Esports Tour to India is more than just a tournament—it’s a movement. This event underscores India’s potential as a global esports powerhouse, providing athletes with an international platform to showcase their skills and compete at the highest level. SOGF is committed to nurturing this ecosystem, and GET Mumbai is just the beginning of our larger vision to shape the future of esports in India and South Asia.”

Echoing this sentiment, Rustam Aghasiyev, Chief of Staff & Operations at Global Esports Federation, stated: “We are thrilled to expand our global footprint with the Global Esports Tour in Mumbai, which will introduce a new wave of opportunities for Indian and South Asian esports communities. Our partnership with SOGF is a significant step toward fostering an inclusive, competitive, and world-class esports environment in the region.”

Global Esports Tour, the GEF’s professional team series, showcases elite-level esports athletes and teams competing in high-stakes tournaments across iconic global cities. The arrival of GET in India underscores GEF’s commitment to fostering inclusivity and delivering impactful experiences for athletes, audiences, and stakeholders alike.

The post Skillhub Online Games Federation and Global Esports Federation Unite to Bring Global Esports Tour 2025 to India appeared first on European Gaming Industry News.

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