Asia
MPL launches #SaveOurMissingGirls campaign, teams up with Missing Link Trust for Role Play Game to spread awareness on human trafficking

MPL, one of the world’s largest mobile and skill gaming platforms, jointly with Missing Link Trust, has launched a campaign called #SaveOurMissingGirls to spread awareness on human trafficking. Announced on the eve of United Nations’ World Day against Trafficking in persons, the campaign aims to spread awareness on the dark world of human trafficking through a Role Play Game.
As a part of this week-long campaign starting on 30th July, MPL has invited people to take a pledge by giving a missed call to the number 9099306000 and show their support towards ending this menace that impacts millions of lives every year.
Human trafficking is the second largest organised crime in the world and the numbers are alarmingly increasing across the world and in India. Nearly 1827 women are trafficked every hour on an average in India resulting in almost 16 million women victims of sex trafficking every year, according to a Dasra report. 40% of these victims are adolescents and children.
The UN’s theme this year for World Day Against Human Trafficking is ‘use and abuse of technology’ in human trafficking, and MPL has chosen gamification as the technology-led path to sensitize the general public and potential victims about human traffcking and ways to prevent it.
Missing, developed by Missing Link Trust, an NGO which combines art and technology to create mass awareness around sex trafficking, was onboarded on MPL recently. The interactive game, wherein the gamer assumes the role of trafficked girl in India, is designed to allow players to experience what a missing person goes through when she is trafficked into the inhumane and cruel world of prostitution, a world into which millions of girls are lost every year. Gamers have to make smart choices at each step of the game to be able to get out of the trap set by traffickers.
Commenting on the campaign, Namratha Swamy, Country Head for India at MPL, said: “Technology has a big role to play in prevention of human trafficking and we believe online gaming can be an interesting way to sensitize people and raise awareness about eradicating human trafficking. One of the key objectives of the #SaveOurMissingGirls campaign is using games to make more people alert. We have received an overwhelming response from MPL’s users on Missing ever since its launch on our platform.”
“The Missing game comes under the genre of ‘Games for Change’ by tackling the first ‘P for Prevention’ of the United Nation’s four Ps against trafficking. We think this campaign along with our collaboration with the MPL platform, with a strong 90 million, will be a game-changer in ensuring a wide reach for the game and making millions of people aware of the menace,” said Leena Kejriwal, Founder, Missing Link Trust.
Several celebrities and influencers such as Durjoy Datta, Ravinder Singh and Trendulkar have extended their support to the campaign by joining the conversation on social media. NGOs like CyberPeace Foundation, Impulse and Digital Empowerment Foundation among others, also supported the initiative to show their solidarity towards the cause.
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Asia
Scientific Games India Recognized as One of Jombay’s 2025 WOW Workplaces

Scientific Games has been named one of Jombay’s WOW Workplaces of 2025 in the Information Technology, Information Technology Enabled Services and Global Capability Center category at its Bangalore, India, location. This prestigious accolade reaffirms the company’s commitment to fostering a culture of innovation, collaboration and inclusivity. The award highlights the global lottery leader’s dedication to providing an exceptional environment where employees thrive personally and professionally.
The WOW Workplace Awards are an annual listing of organizations with the most WOW reviews. The award substantiates how “great,” “best” or “exceptional” a company is through testimonials and feedback across the web (including employee review websites) using Jombay’s AI engine.
Pat McHugh, CEO of Scientific Games, said, “Being recognized as one of Jombay’s WOW Workplaces is an incredible honor and a true reflection of the remarkable culture our team in India has built. Our India team’s relentless dedication to innovation and excellence is inspiring and helps fuel our success with employees and customers worldwide.”
Scientific Games’ Bangalore operations, established in 2015, recently expanded to a new, state-of-the-art facility, underscoring the company’s growth and investment in its workforce. The center is a hub for research and development, software innovation, quality assurance and technology operations, contributing significantly to the company’s global mission.
Mahesh Nanjundappa, Managing Director of Scientific Games India, added, “This recognition is a testament to our employees’ hard work, creativity and commitment to making Scientific Games a fantastic workplace. At the heart of our success is the inspiring environment we’ve cultivated where every team member feels valued and empowered to achieve their best.”
Scientific Games operates across five continents, delivering a comprehensive range of retail and digital lottery solutions and lottery sports betting products and services to 150 lotteries in 50 countries.
The post Scientific Games India Recognized as One of Jombay’s 2025 WOW Workplaces appeared first on European Gaming Industry News.
Asia
Tencent Cloud Recognised as a Leader in Omdia Market Radar for Games in Asia & Oceania, Solidifying its Position as a Global Gaming Industry Innovator

Tencent Cloud, the cloud business of global leading technology company Tencent, has been named as a leader among cloud platforms for games in the latest report by Omdia, a premier technology research and advisory firm. The report highlights Tencent Cloud’s exceptional capabilities in supporting the gaming industry, showcasing its cutting-edge infrastructure and innovative, gaming-specific solutions, which solidify its position as an innovator in the global gaming sector.
According to the “Omdia Market Radar: Cloud Platforms for Games, Asia & Oceania – 2025,” Tencent Cloud is the top cloud platform for game developers in China – one of the largest and fastest-growing markets globally. It is also expanding its influence internationally, establishing a significant presence in Asia and Oceania, where it is positioned as one of the leading cloud service providers and is the only Asian vendor in the leader quadrant. As China’s largest gaming company, Tencent’s scale is reflected in its deep expertise and sustained focus in the gaming sector, with a sustained focus on gaming, which drives the development of its cloud platform. This emphasis is evident in Tencent Cloud’s robust suite of tools for game developers, including game servers, multiplayer services, and LiveOps. The platform’s offerings reflect the advanced adoption of live service business models in the Chinese market, distinguishing Tencent Cloud as a leader in the industry.
Poshu Yeung, Senior Vice President of Tencent Cloud International, said: “It is an honor for us at Tencent Cloud to be recognized as a leader in the Omdia Market Radar. This acknowledgment is a testament to our commitment to innovation and excellence in supporting the gaming industry. As the demand for cloud-based gaming solutions continues to grow, Tencent Cloud becomes even more well positioned to drive innovation and deliver greater value to developers and players all over the world.”
The post Tencent Cloud Recognised as a Leader in Omdia Market Radar for Games in Asia & Oceania, Solidifying its Position as a Global Gaming Industry Innovator appeared first on European Gaming Industry News.
Asia
GR8 Tech Expands Reach Across Asia and Latam Through Betting Software Partnership

GR8 Tech has partnered with B2B gambling software provider Betting Software (BSW) to integrate its highly sought-after Sportsbook iFrame Solution into BSW’s offerings. The iFrame stands out for its easy integration and powerful margin management features, which have made it one of the most popular solutions of 2024. By adding the iFrame to BSW’s sportsbook aggregation, GR8 Tech’s innovative technology will reach a broader network of operators.
Bulat Fakhrutdinov, Head of Partnerships at BSW said, “GR8 Tech’s iFrame excels in sports selection and operational flexibility, making it a perfect addition to our portfolio. Our clients will gain access to a superior solution that effortlessly enhances their sportsbook offerings to the fullest.”
“We’re incredibly excited to partner with BSW and bring our iFrame solution to even more operators. It’s already a game-changer in the industry, and we are actively expanding its reach. This partnership is a strong endorsement of the value our iFrame brings, and it’s a big step forward for us as we continue to grow and innovate,” Yevhen Krazhan, CBDO at GR8 Tech added.
GR8 Tech’s Sportsbook iFrame stands out with its broad content offering, featuring over 50 sports and esports, 25,000 daily events, and more than 2,000 betting markets. This extensive selection caters to a variety of player preferences. The iFrame’s easy integration and mobile-first design help operators quickly respond to market trends. Plus, with AI-powered content recommendations and advanced risk management, the iFrame boosts player experience and helps operators optimize margins and minimize risks. Its margin personalization feature can increase profits by over 15%, giving operators a clear edge in profitability management.
To see how GR8 Tech’s iFrame solution can elevate your iGaming business, connect with the team at upcoming events: SBC Summit Rio on February 25-27 and SPiCE South Asia on March 4-6.
The post GR8 Tech Expands Reach Across Asia and Latam Through Betting Software Partnership appeared first on European Gaming Industry News.
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