B2B
Award-winning sports gaming experts Low6 complete their brand refresh with new logo to complement their new B2B proposition
Low6 announced the launch of a new B2B white-label gamification platform and first strategic partnerships earlier this month
New branding represents the growth of the company’s trajectory over the past 12 months from a trusted partner of sports leagues and clubs to an exciting white-label acquisition platform for the B2B sports betting industry
Low6 unveiled its new brand identity, logo, and tagline today. The company has undergone a complete brand refresh to reflect its current position and offering to the market and this new branding represents the growth of the company over the past 12 months. The new brand refresh centers around the gamification of the Low6 logo and slogan “Make Your Play”.
Originally providing unrivaled free-to-play formats to power sports leagues like PGA TOUR and UFC, NFL teams such as Cincinnati Bengals and Jacksonville Jaguars, and the Detroit Pistons from NBA, the company recently announced its expansion to provide a B2B gamification platform which will serve as a white-label proposition to deliver the same data collection and acquisition opportunities to sports betting operators and media businesses.
“Low6’s gaming technology has caught the attention of sports teams, leagues, and industry operators over the past couple of years as we’ve grown our partnership portfolio, picked up numerous industry awards, and launched a B2B white-label gamification platform,” said CEO Jamie Mitchell. “As we’ve extended our gamification possibilities we think the way Low6 presents itself to the world should better reflect this and we’re delighted now to reveal the new logo and show how our technology provides the #1 acquisition play for the betting and gaming industry”.
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B2B
WA.Technology appoints Waldir Marques as Director of Regulatory Affairs
WA.Technology, a leading B2B iGaming solutions provider, is thrilled to announce the appointment of Waldir Marques as its new Director of Regulatory Affairs—this key addition to WA.Technology’s leadership team fortifies the company, particularly in light of recent regulatory changes in Brazil.
Waldir Marques, the former CEO of the government-backed lottery syndicate CAIXA Loterias S.A., brings a wealth of experience and an outstanding track record in iGaming regulation. His high-profile role at Brazil’s CAIXA Loterias S.A., a company renowned for its commitment to ethics, integrity, and transparency, has honed his skills in ensuring strict adherence to regulatory requirements – a crucial asset for WA.Technology’s operations. Waldir’s insights and expertise will be invaluable in bringing credible and knowledgeable advice to clients, opening the door for bigger and better opportunities in a legally compliant way.
“With the latest regulatory developments in Brazil, Waldir’s profound understanding of the legal landscape will be instrumental in guiding our expansion efforts in the country and the wider Latam market,” said Tim Scoffham, CEO of WA.Technology. “His appointment proves our commitment to operating within legal compliance, ensuring our clients receive exceptional service and the peace of mind that comes with rigorous regulatory adherence.”
Waldir’s curriculum vitae is a testament to his breadth of knowledge and experience in the field. His roles as Director-President & CEO at CAIXA Loterias S.A. and Subsecretary of Regulation of Lotteries, Prizes and Sweepstakes at the Ministry of Economy, Brazil, highlight his capabilities in navigating the regulatory environment of the Brazilian market and beyond. His team leadership and governance skills further solidify his fit for this pivotal role.
“I am excited to start this new chapter with WA.Technology and contribute to its growth in the Latam region,” said Waldir Marques. “Ensuring compliance and fostering a trustworthy environment for our clients is my top priority. I look forward to helping to steer the company through the evolving regulatory landscape, particularly in Brazil, in light of the ongoing changes. I’m also looking forward to taking on the challenge of bettering WA.Technology’s advancement in the broader South American market as the company branches out into other markets such as Mexico.”
Waldir Marques will be part of the WA.Technology team at ICE London 2024 and will be available at the WA.Technology stand S4-240. His presence at such a prominent event underscores WA.Technology’s commitment to expanding its reach and expertise in the flourishing Latam market.
This appointment marks a significant stride for WA.Technology in fortifying its position in Latam. WA.Technology is dedicated to upholding the highest standards of regulatory compliance and client service, and the addition of Waldir Marques to its leadership team signifies its commitment to excellence, integrity, and growth in the region.
B2B
REEVO and Vibra Gaming Unite
REEVO, the B2B content and aggregation platform, is thrilled to announce a strategic partnership with Vibra Gaming, a prominent Latam gaming supplier. This collaboration offers operators and players an unparalleled range of innovative and captivating gaming experiences.
Vibra Gaming, known for its deep-rooted expertise and over a decade of experience in game and platform development, focuses on delivering exceptional content tailored to the Latin American market. The company’s portfolio includes a mix of original content and licensed games featuring beloved characters such as Popeye El Marino®, along with iconic Latin American brands including Condorito and “El Potro” Rodrigo. Vibra Gaming holds international certification from GLI and is associated with ADVA (Association of Video Game Developers of Argentina), underscoring its commitment to quality and innovation.
REEVO’s mission centers around simplifying and accelerating the customer journey for partners. By offering tailor-made and exclusive REEVO content, coupled with access to its aggregation platform through API integration, REEVO empowers operators to drive differentiation and enhance their offerings. With a diverse portfolio of high-performance slot and table games produced by its game studios in Romania, REEVO provides multiple levels of customization, catering to varying operator preferences and player demands.
Petra Maria Poola, Head of Sales, REEVO, said: “We are excited to join forces with Vibra Gaming and bring their exceptional content to our esteemed partners. This partnership embodies our commitment to delivering unrivaled gaming experiences while empowering operators with the tools to differentiate and customise their offerings.”
Ramiro Atucha, CEO at Vibra Gaming, added: “Partnering with companies such as REEVO is one of our main strategic goals, pushing our businesses and the industry forward. We’re very enthusiastic about working with them, as I’m sure it will also be very positive for players and operators alike.
B2B
FSB recommended for Nevada License by Gaming Control Board
Global B2B sports betting & iGaming service provider FSB were unanimously
recommended in a public hearing for licensing approval by the Nevada Gaming Control Board.
The awarding of the Manufacturers and Information Service Provider license will mean FSB can offer
partners their world-class sports wagering and iCasino services within the world-famous grandfather
sports betting state in the US.
Senior figures in the FSB organisation attended a Nevada NGCB hearing on September 7th to seek
authorization to provide their services in the key jurisdiction.
FSB, recently crowned EGR Multi-Channel Supplier of the Year, will seek to provide its proprietary
omnichannel sportsbook to operator partners in Nevada, enabling them to carefully curate the exact
sports betting experience required for their player base.
Dave McDowell, Chief Executive Officer at FSB, said: “We aspire to be part of the long-term sports
betting and iGaming story in Nevada and North America generally and this licensing application
clearly communicates our deep ambitions.
Securing regulatory approval in Nevada is a true trust stamp on the quality of a service provider and
as a Tier 1 supplier with a laser focus on key regulated global markets this is a jurisdiction we simply
have to be present in.
Ian Freeman, Chief Revenue Officer at FSB, said: Commercially, we identified Nevada as a key
strategic state for FSB. Our product capabilities and the market opportunity are very well aligned.
We are very thankful to the NGCB for their time and attention. It has been a very thorough process
undertaken by extremely professional people. This milestone represents a significant step forward
towards realising our commercial goals.
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