Asia
Global Esports wins India’s first-ever televised BGMI Master Series Tournament 2022!

NODWIN Gaming’s three-week-long premier television tournament — the BATTLEGROUNDS MOBILE INDIA (BGMI) Masters Series that was broadcast on Star Sports 2 on primetime starting June 24, has concluded in a grand final event on July 17, 2022. Global Esports was crowned the champion of this series following an edge-of-the-seat match between the top teams like Team GodLike & Orangutan. The winner was awarded the BGMI Master Series trophy, INR 25 lakh as prize money, and took home the new Hyundai VENUE. The tournament had an overall prize pool of INR 1.5 Cr.
The winner was announced after the three-week-long tournament’s exciting and long-drawn five-day grand finale. The tournament finals saw teams give a tough fight and pull all stops to dominate the leader board with an eye on the trophy. The season also saw lesser-known teams like team Insane Esports and Chemin Esports excel and make an impression.
“What a series this has been for NODWIN Gaming, for the community and for our partners on the whole! We’ve been able to place esports right in the upper echelons along the likes of several big league traditional sports like cricket, football and tennis. This tournament is a game-changer for every aspiring gamer out there. My heartiest congratulations to Global Esports who’ve raised the bar of professional gaming with their skillset and focus. Each team played like true champions till the very end. I’d also like to thank all our partners Star Sports, Spotify, Swiggy, Loco, Glance Live, Wings, Gillette and Hyundai who instilled their faith in our vision and drove this event to mass success. Onwards and upwards from here,” said Akshat Rathee, Co-Founder and Managing Director, NODWIN Gaming.
KING, an Indian singer, and songwriter performed his latest releases Baazi and Sinner on the sets of BGMI, courtesy of Glance and Warner Music India to get players grooving to his music and pumped up for their next battle. Television host, Jatin Sapru, presented the last two days of the competition.
“Gaming has become an entire culture in itself which is representative of participation in a cultural phenomenon that has reached a scale that you simply cannot ignore. It is no longer super-niche but very much a part of the mass culture. This is one sport where we have looked to partner with NODWIN to build something from the ground up. Here, we have not just acquired the rights. We invested in both resources and efforts. When we do this, we do it with the ambition of building something that will reach a certain scale. We are delighted that our hypothesis is being proven right that a popular game when converted into a marquee sporting property will attract millions of viewers,” said Sanjog Gupta, Head of Sports, Star & Disney India.
“As a progressive brand, Hyundai shares strong synergies with various Sports across the globe and it gives us immense pleasure to be an integral part of the e-sports bandwagon. We are delighted to be associated with BGMI Masters Series organized by NODWIN Gaming. The new Hyundai VENUE personifies the aspirations of Gen MZ customers, elevating their experience through everyday dynamism, exciting performance and hi-tech features. Being one of the largest automobile manufacturers in India, a large part of our customers belong to the Millennial and Gen Z age group, who draw strong associations with esports and spend significant time engaging in such activities. Realizing their interests and to fuel the passion for E-Sports, we are bringing a Lit extravaganza to this series by presenting the new Hyundai Venue to the winner,” said Virat Khullar, AVP & Group Head, Marketing, Hyundai Motor India.
“Spotify aims to bring the best in audio to gamers, creating experiences wherever they play and however they choose to listen. Our partnership with NODWIN for BGMI Masters Series 2022, is an exciting opportunity to advance that goal in India. Specifically, for the tournament, we have curated the Top Gaming Tracks India playlist for those who wish to get in the zone before a match, and have featured top BGMI gamers in The Mythpat Podcast (a Spotify Original), talking about match strategies and tactics. This is just the start of our partnership with BGMI, stay tuned for more to come!” said Neha Ahuja -Head of Marketing at Spotify.
“We have seen the power of the esports community come alive on Loco yet again, with the BGMI Masters Series alone garnering nearly 100 million views and the finals achieving a new platform record of 2.5 lakh concurrent live viewers. As the pioneer and largest investor in the Indian esports and live game streaming ecosystem, Loco has empowered all stakeholders involved and has provided a strong financial backing for the community to grow. Esports is set out to become the sport of the masses in India and we are proud to provide opportunities for viewers and creators on our platform as we continue to democratize gaming entertainment and turbocharge fan experiences!”, said Ashwin Suresh, Founder, Loco.
“Over the last year, Glance has made significant endeavors to bring premium eSports to users right on the lock screen of their smartphones. We are delighted to share that over 25 million consumers in India have discovered and watched BGMI masters on Glance. We hope that the combined reach BGMI Masters has achieved through TV and lock screens makes this a watershed moment for esports in India as she aims to become an esports powerhouse, especially ahead of the launch of esports at the next Asian Games,” said Yashashvi Takallapalli, Vice President – Gaming, Glance.
“Swiggy has been looking at interesting ways to engage with the gaming TG. The opportunity with BGMI Masters Series gave us a chance to do that at scale. We have done some interesting integrations during the series such as owning the “Winner Winner Chicken Dinner” segment in addition to having live delivery activations in the studio. We also ran a contest wherein we gave away 100 free Swiggy dinners on a daily basis, through QR code ads that we ran during the course of the series.” said Saurabh Nath, AVP Brand.
Commenting on the finale, Vijay Venkateswaran, Head of Sales and Marketing, Wings said, “The BGMI Masters has drawn to a close and what a journey it has been. Intense seems an understatement. Congratulations to Global Esports. A roller coaster ride if there ever was one. Props to all the teams who have participated and gave their best. It was an entertaining spectacle from the start to finish. Wings is proud to have partnered with NODWIN Gaming to produce such a huge show of talent and skill. We are immensely overjoyed that we are part of a project that celebrates gamers in all its glory. Here’s to more such ventures that push the horizons of gaming.”
The first-ever televised BGMI tournament was a collaboration between NODWIN Gaming and Star Sports. Glance Live and Loco enabled the digital distribution of the tournament. The series was broadcast in Hindi, Tamil and English.
The total prize pool for the tournament was INR 1.5 crore to be distributed among the winning team, the weekly winners and the top performers.
Performance awards for the finals:
- The Eliminator Award – Most finishes – Goblin from Team Soul
- The Cruiser Award– Most walked distance – Robinū from team Chemin Esports
- The Damager Award – Most Damage – Jonathan from GodLike
- The Dost Award – Most Assists – Nakul from Global Esports
- The Saviour Award – Most Revives – Hector from Team Soul
- The Doctor Award – Most Heals – Destro from Chemin Esports
- The Tapatap Award – Most Headshots – Goblin from Team Soul
- The Survivor Award – Most Survival Time – Driger from Orangutan
- The Motorhead Award – Most Vehicle Distance – Ash from Orangutan
- The MPV Award – Most Finishes – Jonathan from GodLike
- The Hunger Cure Awards – Most WWCD – Orangutan
The BGMI Master Series has broken all viewership since it went live, clocking over 1.2 million impressions surpassing the impressions of Australian Open Day 1, French Open Day 1 and UEFA CL Semi-Finals! The series clocked 12.3 million views through the first eight days of broadcast on TV.
The tournament was digitally distributed by the leading live streaming and esports platform, Loco and lock screen app Glance Live. The finals on Loco garnered more than 3.6 million views with peak concurrent live viewers crossing 2.5 Lac while Glance crossed 1.7 million viewers. The tournament was also viewed by over 25 million consumers on their smartphone lock screen with Glance.
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Asia
BETBY EXPANDS ASIAN MARKET PRESENCE THROUGH PARTNERSHIP WITH BROADWAY PLATFORM

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BETBY, the innovative sportsbook provider, has entered into a new partnership with Broadway Platform, a leading operator that manages over 30 online platforms while also delivering bespoke B2B services and B2C brands worldwide. As part of the deal, Broadway Platform will integrate BETBY’s award-winning sportsbook solution across its portfolio.
Through this collaboration, Broadway Platform will gain access to BETBY’s comprehensive sportsbook, featuring 500,000+ events per month, 8,000+ betting markets, and coverage of 125+ sports and 50+ esports disciplines.
The agreement also includes Betby Games, BETBY’s proprietary esports feed, which delivers 400,000+ live matches per month across 25 sports simulations with 100% video coverage, as well as AI Labs, a full suite of AI-driven sportsbook tools. With dedicated modules for odds creation, risk management, UX optimisation, and operations, AI Labs empowers operators with real-time insights, personalisation, and operational efficiency.
The Broadway Platform project is supported by SPRIBE, a leading iGaming company recognised for its innovative products and next-generation, mobile-first gaming experiences that resonate strongly with modern players. SPRIBE has made a significant impact on the online gaming industry, and its involvement underlines the ambition and innovative spirit of the collaboration.
Broadway Platform’s move to partner with BETBY underscores the supplier’s commitment to innovation and scalability, while strengthening its focus on the Asian-facing market, where it has been actively localising its solutions to meet regional demands.
Stefanos Karakidis, Business Development Director at BETBY, commented: “We are delighted to partner with Broadway Platform, a company with an outstanding reputation in both B2C and B2B operations. By integrating our sportsbook, Betby Games, and AI Labs, Broadway is set to enhance its offering and deliver a cutting-edge experience to its customers. This partnership highlights our shared vision of growth, innovation, and market leadership.”
Giorgi Tsutskiridze, Chief Commercial Officer, added: “Working with BETBY marks an important step for us as we extend our global footprint. Their technology, depth of content, and AI-driven tools provide us with the flexibility and scale needed to deliver a world-class betting experience. We are confident this collaboration will unlock significant opportunities for growth.”
The post BETBY EXPANDS ASIAN MARKET PRESENCE THROUGH PARTNERSHIP WITH BROADWAY PLATFORM appeared first on European Gaming Industry News.
ArenaPlus
DigiPlus Announces Partnership with PhilFirst

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DigiPlus Interactive Corp., the Philippines’ premier digital entertainment provider behind BingoPlus, ArenaPlus and GameZone, announced a landmark partnership with Philippine First Insurance Co. Inc. (PhilFirst), the country’s first domestic insurance company. Together, they have introduced the Philippines’ first-ever surety bond programme for online gaming players – setting a new benchmark in player protection. The programme takes effect immediately.
For players, this means more peace of mind every time they log in, as long as their eKYC (electronic Know-Your-Customer) information is up to date and they continue to play within the platform’s guidelines. Whether it’s a casual gamer or a loyal fan celebrating a big win, they can enjoy BingoPlus, ArenaPlus and GameZone knowing their wallets and balances are even better protected.
Through this initiative, eligible players benefit from an added financial safeguard. The surety bond protects player balances of up to ₱1 million per player, without requiring customers to purchase a separate policy.
“DigiPlus is proud to be the first in the industry to roll out this level of consumer protection. We are committed to putting our players first. With this surety bond, they can play confidently on BingoPlus, ArenaPlus and GameZone, knowing that their funds are safeguarded,” said DigiPlus Chairman Eusebio H. Tanco.
How does the DigiPlus surety bond work?
Eligibility: Players must be eKYC-verified, have made at least one successful deposit, and be in good standing within the platform’s guidelines.
Coverage: The surety bond safeguards player wallets and balances up to ₱1 million per player.
Activation: Protection is in place immediately and applies automatically for all eligible players across BingoPlus, ArenaPlus and GameZone.
This latest measure strengthens DigiPlus’ commitment to reliable customer service and protection, adding the surety bond to its 24/7 customer support and 130+ physical BingoPlus stores nationwide, which already serve as convenient and trusted outlets for players.
With the addition of the surety bond, DigiPlus continues to raise industry standards – delivering not only engaging and innovative gaming offerings but also a stronger guarantee of trust, security and peace of mind for its customers.
The post DigiPlus Announces Partnership with PhilFirst appeared first on European Gaming Industry News.
Asia
Gamban Now Available in Japanese

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Gamban is now available in Japanese, making it easier for Japanese speakers to access the blocking software and take steps towards a life free from gambling harm.
“With the help of designers based in Tokyo, we’ve created a dedicated website built to feel familiar for people in Japan. By tailoring the experience this way, we have made it easier for more users to navigate the website, understand Gamban and take their first step towards recovery,” the Company said.
“While Gamban was created to block gambling sites, we also want to provide as many people as possible with the right information, in the right language, at the right time.
“This update is part of our continuous aspiration to make Gamban accessible to as many people as possible, wherever they are and whatever language they speak. By offering Gamban in Japanese, we aim to remove barriers for those who may otherwise struggle to find the right tools to help them quit online gambling.”
Matt Zarb-Cousin, co-founder of Gamban, said: “We are committed to not only translating but also localising Gamban so it looks and feels familiar to people, wherever they might be. Our mission is not only to make blocking software as good as it can be, but also as accessible as possible.”
The Company added: “We’ve been fortunate to receive input and support from Japanese organisations such as The Society Concerned About Gambling Addiction, helping us ensure the translation is accurate, accessible, and culturally appropriate for users in Japan.”
The post Gamban Now Available in Japanese appeared first on European Gaming Industry News.
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