Latest News
PLANETPAY365 TOGETHER WITH ACF FIORENTINA DURING PRE-SEASON CAMP IN MOENA
SKS365 Group’s multiservice brand is present with a stand in the Viola Village next to the Carlo Benatti sports center, where the team is training for the upcoming season.
PlanetPay365 joins ACF Fiorentina for the preparation of the upcoming season. The multi-service platform owned by Planet Entertainment, a division of the SKS365 Group, continues its synergy alongside the Tuscan club as Official Value-Added Services Partner. Since July 10, PlanetPay365 has been among the key players of the Viola’s pre-season camp in Moena, in the Dolomites, supporting the team in training and friendly matches scheduled until July 24. The value-added services brand is present with a stand at the Viola Village, the meeting point for all Fiorentina fans following the team that is located near the “Carlo Benatti” sports center. At the disposal of fans and visitors, there is an operating terminal, through which it is possible to take advantage of the services offered by PlanetPay365, such as the purchase of Gift Cards from the most famous national and international brands. During the two-week pre-season camp, there will also be room for animation, with contests and other initiatives to entertain the public who is following Italiano’s team.
PlanetPay365’s presence in the magical scenario of Val di Fassa represents a further step in the winning synergy between PlanetPay365 and ACF Fiorentina. The first sponsorship season allowed the multiservice platform to increase its brand visibility and expand the business in the Tuscan territory, through the digital advertising campaign that featured four players of the Viola club and other lead generation initiatives.
“Ahead of the next football season kicking off, together with Fiorentina, we are delighted to be present in the Moena training camp to support the club in preparing for an exciting new season we hope full of successes both on and off the pitch”, said Troy Cox, SKS365 Chief Commercial Officer. “The synergy with a club so rich in history and strongly rooted in the region represents a feather in the cap for our business. This initiative aims to enhance our business even more and continue to evolve in the right direction”.
Powered by WPeMatico
Latest News
Rising Bonus Abuse in Sports Betting: Fraudsters Leveraging Hidden AI Powered Bots

As digitalisation sweeps through the industry, the sports betting market has flourished. Taking betting online has made the experience more accessible, convenient, and interactive than ever. Artificial intelligence (AI) has made a big splash in recent years, giving sportsbooks access to more detailed data analytics. AI doesn’t only benefit sportsbooks however, as fraudsters have taken advantage of the technology for more malicious purposes. If sportsbooks don’t take action now, they face rapid losses to their budgets.
Sportsbooks frequently invest in pay-per-click (PPC) campaigns to drive first-time depositors (FTDs), using promotions such as bonuses to attract new users. However, these bonuses are a prime target for fraudsters, who leverage advances in AI to exploit them—driving fake sign-ups that drain budgets without delivering genuine new players.
To accomplish this, bad actors program AI-powered bots to rapidly create new accounts and take advantage of promotions without ever generating a conversion on the site. Bot networks like this are detrimental to advertising budgets, being responsible for nearly 40% of click fraud according to FraudLogix.
Most sportsbooks have fraud management systems in place to intercept and block these bad actors during the sign-up process. However, this does not prevent bots from clicking on paid search ads in the first place, driving up costs and draining marketing budgets before fraud can even be detected.
Sportsbooks need to take it upon themselves to develop a proactive strategy to identify fraudulent engagement. Without a strategy in place, sportsbooks risk significant profit loss and distorted campaign metrics.
Evolving Fraud tactics
Sportsbooks have been reaping the rewards of digitalisation, but this increased success comes with a hidden cost. The success of the industry has drawn the attention of bad actors, and with AI they pose a bigger threat than ever. Bad actors can now program AI bots to convincingly behave as a human user would. Bots can then carry out repetitive tasks repeatedly, allowing fraudsters to create floods of them to interfere with campaigns.
The PPC campaigns utilised by sportsbooks are often targeted by bots which repeatedly click on these paid ads. This drives up ad revenue for the publisher drastically, as bots increase the overall customer acquisition costs (CACs).
To carry out an attack, fraudsters use hosting servers. These servers can be used to store large amounts of data. From here, bad actors can then disguise themselves using a residential Internet Service Provider (ISP) to blend in with other users. Bad actors can mask their real location by routing their connection through a different server. This is typically carried out by using a residential IP address through a residential proxy, making the fraudster appear like a legitimate user to trick systems.
Fraudsters are experts at covering their tracks, as they can program bots to delete their information and cookies after clicking on a paid ad. Bots can then carry out the task on repeat by switching to a different device to appear as a new user. Fraudulent clicks from bots increase market expenditure without leading to a legitimate conversion, draining resources, and diluting return on investment (ROI). The problem is plaguing the industry as bots are responsible for approximately 24% of all clicks according to Imperva, and the risk is only increasing.
Bots Taking Advantage of Paid Promotions
A great way for sportsbooks to capture a new audience is through one-time special promotions. Bonuses like these are a popular hook, and encourage players to keep betting, even after the bonus funds are used up. Most of these promotions are offered once per account, but fraudsters can use bots to manipulate the system. These bots are programmed to generate multiple fake accounts and abuse the bonus repeatedly. Funds intended to drive FTDs are then diverted by bots without delivering genuine value, significantly draining resources.
Fraudulent traffic negatively impacts future campaigns as bot activity skews metrics. An influx of bot activity provides marketers with false positive results. Sportsbooks will then mistakenly direct more funds to these campaigns, setting them up for future losses and more bot activity.
Legacy fraud tools typically concentrate on the sign-up stage, targeting and blocking fraud there. However, this tactic doesn’t stop bots from siphoning media spend beforehand. Differentiating between sophisticated bots and legitimate traffic is difficult for these tools, allowing fraudsters to act before they can be identified. Attacks are on the rise, and if sportsbooks fail to take the necessary precautions to protect themselves against fraudulent clicks, they face considerable losses.
Utilising Transparency to Tackle Fraud
To ensure marketing efforts aren’t wasted and first-time depositors can be reached, sportsbooks need a strategy in place to combat fraud. Sportsbooks should be analysing their traffic for any sign of potential bot activity before they suffer multiple losses.
Monitoring traffic allows sportsbooks to identify irregular engagement, such as high bounce or click rates, or traffic from suspicious locations. To identify bots before they can impact campaigns, sportsbooks should continuously monitor their traffic for anomalies like these so they can be dealt with.
Fake accounts run by bots are a growing problem for sportsbooks, therefore sportsbooks should deploy strong identity verification alongside a trusted partner. This prevents fraudsters from creating multiple accounts to exploit promotions by forcing them to prove their identity.
Sportsbooks can also set click frequency limits for users. Setting limits prevents a particular user from repeatedly clicking on the same paid ad campaign. Bots are especially vulnerable to this tactic, preventing them from driving up costs by blocking them with a click threshold.
Ending Bonus Abuse
Digitalisation has provided both opportunities and complex challenges for sportsbooks. The pivot towards online betting has presented sportsbooks with the chance to reach a whole new audience. However, sportsbooks can’t truly capitalise on this new opportunity as long as bots are draining budgets behind the scenes.
To protect their advertising investments, sportsbooks need to take action. Sportsbooks need to take control of their traffic and identify any bot activity before bad actors have the chance to take advantage. By taking an active role in their defence, sportsbooks can ensure their bonuses stay strictly in the hands of their real audience.
Article by Chad Kinlay, Chief Marketing Officer, TrafficGuard
A driven, open-minded, creative senior marketer with a strong sense of dedication and commitment. With over 15 years of progressive international experience in marketing and communications management, Kinlay has a credible history of commercial success.
The post Rising Bonus Abuse in Sports Betting: Fraudsters Leveraging Hidden AI Powered Bots appeared first on European Gaming Industry News.
Latest News
Sweet Fortune Megaways: A Sweet Slot with Free Spins and Expanding, Multiplying Wilds

MGA Games has announced the launch of its new slot, Sweet Fortune Megaways, in the .com markets on August 25th. This game transports players to Sugarland, a magical universe made of sweets and candy. Set in the city of Candyville, where chocolate rivers and caramel streets create a unique atmosphere, the title features the Megaways mechanic and promises a memorable experience.
The gameplay is full of surprises. Players can enter a majestic candy palace through the Free Spins screen, where prizes multiply and a mini game is activated inside the Grand Prize Hall. This combination of mechanics, setting, and interactive elements has been designed to maximize user engagement.
Among its main innovations are random multiplying Wilds (x2, x3), expanding Wilds, and the Megaways structure, which allows for thousands of possible combinations with each spin. Additionally, this marks the first time MGA Games has embraced a candy-themed slot, aligning with the most popular trends in the gaming and entertainment sectors.
The post Sweet Fortune Megaways: A Sweet Slot with Free Spins and Expanding, Multiplying Wilds appeared first on European Gaming Industry News.
Latest News
EGT Digital’s games are available to Bangbet’s customers in Tanzania

EGT Digital and Bangbet have once again strengthened their collaboration. After the impressive results in Kenya and Nigeria, the customers of the popular operator in Tanzania can now enjoy the Bulgarian provider’s gaming content. Players are able to choose among more than 150 in-house developed slot titles, the crash game xRide, as well as the jackpot bestsellers Bell Link, High Cash, Clover Chance, Single Progressive Jackpot, and Gods & Kings Link.
“I am very happy that our games are already live in another key market for Bangbet,” commented Zsuzsanna Zeibig, Sales Manager for Africa at EGT Digital. “By extending our reach to Tanzania, one of East Africa’s fastest-growing iGaming markets, we expand our brand visibility and further strengthen our strategic position on the continent. Each new step with Bangbet confirms our role as a trusted partner and supports our long-term growth ambitions to reach more players across Sub-Saharan Africa.”
David Kabue Gichuhi, Director of Bangbet, also expressed his satisfaction with the partnership: “EGT Digital’s gaming products continue to demonstrate remarkable performance in all markets where we have integrated them to date, becoming our clients’ absolute favorites. The strong results in Kenya and Nigeria gave us the confidence to bring their content to Tanzania as well, and we are already seeing the same positive impact. This partnership is an important part of our business strategy and we look forward to introducing EGT Digital’s portfolio to players in Ghana and Uganda in the coming months.”
The post EGT Digital’s games are available to Bangbet’s customers in Tanzania appeared first on European Gaming Industry News.
-
Bragg Gaming7 days ago
Bragg Confirms Cyber Attack – Hackers Access Internal IT Systems
-
Latest News6 days ago
GAMESCOM 2025: GAMELOOP INTERACTIVE CHANNEL COMING TO SAMSUNG GAMING HUB
-
Bell Link Jackpot6 days ago
EGT’s top-performing Bell Link jackpot and General cabinets with a successful debut in Argentina
-
BMM Innovation Group5 days ago
BMM Innovation Group to Spotlight Product Compliance, Cybersecurity, and Training Expertise at CGS Recife in Brazil This Week
-
AGLC4 days ago
Casino ATM Scam in Edmonton Reveals Money Laundering and Drug Links
-
Asia5 days ago
CGMC Awards Competency Certificates to 40 Trainees
-
Latest News6 days ago
Million Games Launches Temple X: A New Jungle-Themed Crash Adventure and Follow-Up to Chicken X
-
Asia5 days ago
Indian Gaming Industry Expresses Concern About Proposed Online Gaming Bill