Canada
Poker Initiative One More For One Drop Helps World Series of Poker Reach $25 Million Raised Since 2012 To Benefit One Drop Foundation’s Critical Water-Mission
Our friends at the World Series of Poker and the entire poker community deserve the longest standing ovation for what they have accomplished with One Drop over the past 10 years. All sectors combined, how many companies do you know have been able to mobilize their stakeholders to raise $25 million for a charity?” Guy Laliberté, founder of the One Drop Foundation.
With the same ambition with which the One Drop Foundation strives to change the game in the water sector, poker initiative One More For One Drop is transforming lives. Held this past weekend in Las Vegas to celebrate 10 years of turning water into action together, the One More for One Drop tournament in Las Vegas raised $632,922, bringing the total amount of funds raised through partnership with the World Series of Poker (WSOP) to $25 million. Since 2012, the WSOP, the poker community and the One Drop Foundation have amassed a history of 17 impactful charitable poker tournaments benefitting One Drop Foundation’s water-mission and transforming the lives of hundreds of thousands of people worldwide.
Over the years, the One Drop Foundation and the WSOP have created three charitable poker tournament formats that have been held in Las Vegas, Rozvadov (Czech Republic) and in Monaco. Kicking off in Las Vegas in 2012, Guy Laliberté, founder of the One Drop Foundation, envisioned a game-changing poker tournament called, The Big One for One Drop, that made history on several fronts – including the first $1 million buy-in event and the biggest first prize ever awarded totaling $18,346,673. This tournament has generated nearly $16 million in contributions for One Drop Foundation’s mission through its four editions that were held biennially from 2012 to 2018. In addition to The Big One for One Drop, there have been eight editions of another rendition poker tournament titled, The Little One for One Drop, a $1,000 buy- in charitable poker event with a $111 optional contribution, and five editions of yet another charitable poker tournament titled, The High Roller for One Drop, a $111,111 buy-in. More than 20,000 poker players have contributed since the beginning of the One Drop-WSOP partnership in 2012, either by playing one or more tournaments or making donations at cash-out.
The recent One More for One Drop tournament held this past weekend in Las Vegas enabled the One Drop Foundation to pass the extraordinary mark of $25,000,000 raised through their poker initiatives for One Drop Foundation’s crucial mission of ensuring sustainable access to safe water for communities facing extreme barriers.
“Our friends at the World Series of Poker and the entire poker community deserve the longest standing ovation for what they have accomplished with One Drop over the past 10 years. All sectors combined, how many companies do you know have been able to mobilize their stakeholders to raise $25 million for a charity? This is not only a true example of generosity, it is also a leadership testimonial in the purest form. Thank you, my friends, for caring so much for the cause of safe water for all and for giving the best of yourselves to put a lasting dent into poverty with us,” said Guy Laliberté, founder of the One Drop Foundation.
“I will remember forever when Guy presented to me his idea for a $1 million buy-in charitable tournament that would soon be known as The Big One for One Drop. You have to remember that in 2012, super high roller tournaments rarely exceeded $100,000. Adding a zero was not the typical increment. Guy was so passionate about the idea and about the impact this tournament would have on access to water in the world that we decided to join forces immediately. I was far from imagining that 10 years later we would have raised over $25 million for the One Drop Foundation and have impacted so many lives. The entire poker community should be very proud of this achievement” said Ty Stewart, Executive Director of WSOP.
The One Drop Foundation was established in 2007 by Cirque du Soleil and Lune Rouge founder Guy Laliberté as an international foundation dedicated to ensuring sustainable access to safe water, sanitation and hygiene locally and globally. In the midst of a global pandemic, the One Drop Foundation and its partners kept making a difference and soon, their actions will have changed the lives of more than 2.3 million people around the world with 26 projects in 14 countries.
The funds raised during One More for One Drop will directly support One Drop Foundation’s safe water access initiatives both locally and around the world.
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Canada
Group from Ts’elxwéyeqw Tribe and Great Canadian Entertainment Announce Agreement for the Acquisition of Elements Casino Chilliwack
Great Canadian Entertainment and a consortium group of certain communities from the Ts’elxwéyeqw Tribe, through an entity affiliated with Ts’elxwéyeqw Tribe Management Ltd. (the “Ts’elxwéyeqw Group”), announced that on November 7th, 2025, they entered into a definitive agreement for the purchase by the Ts’elxwéyeqw Group from Great Canadian Entertainment of Elements Casino Chilliwack, one of the premier gaming and entertainment destinations in the Fraser Valley region of British Columbia.
The Ts’elxwéyeqw Tribe constitute seven First Nation communities and are the First People of the Chilliwack River watershed. The transaction represents a transformational milestone for the communities within the Ts’elxwéyeqw Group.
Elements Casino Chilliwack serves guests across the Fraser Valley and is Chilliwack’s top destination for gaming and entertainment, featuring over 300 slots, live and electronic table games, bingo, dining, live entertainment and more.
The closing of the transaction remains subject to customary closing conditions and the receipt of regulatory and other approvals. Under the terms of the definitive agreement, Great Canadian Entertainment will continue to provide transitional services and support to the Ts’elxwéyeqw Group for a period following closing.
“This purchase marks an exciting milestone for our Nations and for the entire territory. By coming together in partnership, we are not only investing in a strong business opportunity, but also in the future of our people. The revenues generated through this acquisition will help strengthen our communities, create new opportunities, and ensure our Nations continue to play a leading role in the local economy. Additionally, we believe that local community-based ownership of Elements Casino Chilliwack will further strengthen the broader Fraser Valley community and economy. It’s a proud moment that reflects how Indigenous leadership and collaboration can build a stronger, more inclusive future for everyone,” said Chief David Jimmie, Chief of Squiala First Nation and President of Ts’elxwéyeqw Tribe Management Ltd.
“We are very excited to have entered into this agreement with the Ts’elxwéyeqw Group. We have had the privilege of being part of the Chilliwack community since we opened Elements Casino Chilliwack in 2012, and we believe that under the Ts’elxwéyeqw Group’s stewardship, the business will begin an exciting new chapter. For the team members and guests of Elements Casino Chilliwack, and the local community, we can think of no better owner for the business. We look forward to the closing and then working with the Ts’elxwéyeqw Group team during the transition period,” said Matt Anfinson, CEO of Great Canadian Entertainment.
McCarthy Tétrault LLP is acting as legal advisor and KPMG Corporate Finance Inc. is acting as financial advisor to the Ts’elxwéyeqw Group. McMillan LLP is acting as legal advisor to Great Canadian Entertainment.
The post Group from Ts’elxwéyeqw Tribe and Great Canadian Entertainment Announce Agreement for the Acquisition of Elements Casino Chilliwack appeared first on Americas iGaming & Sports Betting News.
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The Canadian iGaming market has evolved from an emerging opportunity into one of the most competitive and innovative digital gaming arenas worldwide. Ontario’s regulated framework has paved the way for rapid expansion, attracting established international operators alongside ambitious newcomers that are carving out share through brand differentiation and data-driven acquisition.
Methodology: How Growth Was Measured
To understand which casino brands are gaining momentum and why, the award-winning Mr. Gamble Casino Trends Meter—a proprietary performance index powered by Semrush, Ahrefs, in-house click tracking, market benchmarks, and predictive analytics—analyzed year-over-year (YoY) performance from January–June 2024 versus January–June 2025. The results point to a vibrant, fiercely competitive landscape where execution, trust, and experience are the real drivers of sustained growth.
Brands Showing Standout Growth in 2025
Strong outperformance highlights different paths to scale
Wild Tokyo posted an extraordinary +134% YoY, showing how bold branding, a distinctive identity, and targeted acquisition can resonate with players seeking unique experiences. Clean yet edgy design, paired with robust SEO execution and engagement programs, helped the brand cut through a crowded market.
LuckyDays delivered +110% YoY by striking a balance between simplicity and substance. A minimalistic UX, a vast game library, and strong affiliate relationships have positioned it as a trusted destination for Canadian players.
BetVictor, a legacy operator with deep roots, recorded +107% YoY. Its evolution from traditional bookmaker to diversified iGaming powerhouse underscores how credibility and adaptability can translate into modern growth.
Agile mid-tier brands are also accelerating: SlotsMagic at +94% and Betibet at +88% demonstrate how focused SEO, analytics-led decision making, and smart promotional strategy can punch above weight.
Crypto-forward momentum and broader market depth
The joint rise of BetFury and SmokAce—both at +74%—signals growing acceptance of crypto and blockchain-based gaming among Canadian users, driven by transparency, fast payments, and a tech-forward ethos.
Meanwhile, Paripesa, Mond, and ComeOn maintained robust double-digit YoY growth, underscoring the market’s depth and diversity beyond a handful of headline names.
Market Maturity: Compliance, Trust, and UX Win
As more provinces explore regulated frameworks modeled on Ontario, competition is intensifying. The brands pulling ahead are those investing in compliance, transparency, and player satisfaction—prioritizing product quality and retention over short-term promotions.
“Players are becoming more selective, more informed, and more focused on trust,” says Paul Puolakka, CMO at Mr. Gamble. “We’re seeing a clear shift toward quality brands that prioritize experience, safety, and innovation—the ones achieving real, sustained growth.”
Puolakka adds: “Data doesn’t just tell us who’s growing—it shows us why. The operators succeeding in Canada are those that deeply understand their audience, use insights effectively, and build long-term value instead of chasing short-term hype.”
Trends Shaping the Next Phase of iGaming in Canada
- Branding + data-led acquisition let emerging brands challenge incumbents more effectively than ever.
- Crypto-friendly casinos are moving from niche to mainstream consideration for Canadian users.
- SEO, content strategy, and affiliate partnerships remain reliable, capital-efficient growth levers.
- Compliance, transparency, and UX are central to sustainable market share gains.
Looking Ahead
The fastest-growing casino brands capture more than impressive statistics—they reflect a market in transformation. With Wild Tokyo setting creative benchmarks and veterans like BetVictor and ComeOn proving that brand equity still matters, Canada’s iGaming sector is entering a phase defined by intelligent growth, regulatory maturity, and player empowerment.
As the industry continues to evolve, the Mr. Gamble Casino Trends Meter remains a useful compass for players, affiliates, and operators navigating this fast-changing landscape.
The post Canadian iGaming Growth Trends 2025: Data, Strategy, and the Brands Defining the Market appeared first on European Gaming Industry News.
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Ezugi, an innovative live dealer casino supplier known for pushing the boundaries of live gaming, retention, and distribution solutions, is proud to announce a new partnership with PokerStars, the world’s largest online poker site.
Through this partnership, PokerStars’ players in the UK and Ontario will gain access to Ezugi’s standout portfolio, including Revolution Roulette, Ultimate Roulette, Unlimited Blackjack and Lucky 7 online casino games.
PokerStars, launched in 2001, is one of the world’s leading online poker and casino brands and operates as part of Flutter Entertainment. It has grown to become the largest poker site globally, offering the widest selection of online games and hosting prestigious live tournaments.
Formed in 2012, Ezugi is a global live casino provider with a focus on meeting operator and player needs with best-of-breed localised content. The Ezugi games portfolio includes a wide range of live dealer games, many of which are unique. Ezugi became part of Evolution in 2018 and continues to build on its reputation for providing unique and innovative games and solutions for online casino and retail betting shop operators.
Gilad Ben-Ami, Chief Executive Officer at Ezugi, said: “PokerStars’ players already enjoy a wide range of live casino and online slot games from Evolution brands such as Evolution, NetEnt, Red Tiger and Big Time Gaming. Now Ezugi is delighted and honoured to add even more choice for PokerStars’ players with our own innovative games.”
Ben-Ami continued: “The release of Ezugi games to PokerStars clearly demonstrates the rich variety and innovative features of the Ezugi games portfolio. Ultimate Roulette is a unique multiplier Roulette that blends circus-themed fun and TV game show excitement; Revolution Roulette puts a unique spin on classic Roulette by adding special multiplier pockets to the wheel; Unlimited Blackjack allows an unlimited number of players to play at the table, while also featuring Auto-Split functionality and a choice of four side bets – Perfect Pairs, 21+3, Perfect 11 and Ten20; and Lucky 7 is a very popular game with its origins in the Indian subcontinent – a fast-paced, simple and exciting Hi-Lo card game.”
Ben-Ami concluded: “We are confident that PokerStars’ players will love playing these games and we look forward to adding more Ezugi titles for them in the future.”
The post Ezugi partners with PokerStars to further extend live casino game choice for players appeared first on European Gaming Industry News.
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