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Betsson named as Exclusive Sportsbook Partner of CONMEBOL Copa América Femenina 2022

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Betsson, the leading online sportsbook and casino, has entered into a partnership agreement with CONMEBOL to become the Exclusive Sportsbook Partner of CONMEBOL Copa América Femenina 2022.

Hosted by Colombia, the women’s CONMEBOL Copa América will be held between the 8th and 30th July 2022 and will see a total of 25 matches played in the Colombian cities of Cali, Armenia, and Bucaramanga.

Betsson’s presence in Latin America has grown exponentially over the past years, driven by its market-leading customer offerings in the region. Betsson has also invested in its sportsbook infrastructure to cater for Latin America and continue to optimize its supply to further improve player experience. Commenting about this partnership, Betsson Group’s CEO, Jesper Svensson said, “The rationale behind sponsoring one of the biggest moments of the world’s sports calendar in 2022 is very simple – Betsson’s commitment to sport and its support for gender equality.”

Betsson, which just last year was the Official Regional Sponsor for the men’s CONMEBOL Copa América 2021, will activate branding and promotional activities in stadiums, gets several media exposure opportunities, is able to use the championship’s assets and footage in its marketing and content, be visible on media backdrops, and get activations across CONMEBOL’s online and mobile channels. Betsson will also be the “Official Lineups” content sponsor.

“Besides the exciting potential of further raising Betsson’s brand awareness in the region, we are extremely proud to be partnering with CONMEBOL as they are exceptionally committed with improving women’s football in South America. They are members of the UN’s Global Pact Target Gender Equality program and are the only confederation that requires men’s clubs participating in its tournaments to have two women’s football teams, at both youth and senior levels. Moreover, CONMEBOL’s women representation is inspiring with some 42% of its officials, 55% of its managers and 18% of its directors being female. At Betsson we have similar representation with approx. 40% of our workforce identifying as female,” concluded Jesper Svensson.

“CONMEBOL values the support of Betsson for one of its most important tournaments, the CONMEBOL Copa America Femenina 2022. This partnership comes from a shared vision between CONMEBOL and this prestigious company of boosting women’s football across South America with a strong participation of girls, young adults and women” – Juan Emilio Roa, Commercial and Marketing Director from CONMEBOL said.

LatAm’s passion for women’s football is constantly growing. Besides being the best performing continent in the 2019 World Cup, LatAm saw the highest growth in TV audience (+560% from 2015 to 2019) and CONMEBOL Copa América Femenina 2018 in Chile reached a record audience of more than 20 million viewers.

By being the Exclusive Sportsbook Partner of CONMEBOL Copa América Femenina 2022, Betsson guarantees a fun, entertaining and safe betting experience for all its customers. The ten participating South American countries in CONMEBOL Copa América Femenina 2022 are Argentina, Bolivia, Brazil, Colombia, Chile, Ecuador, Paraguay, Peru, Uruguay and Venezuela. From the championship, the top three teams will qualify for the 2023 FIFA Women’s World Cup in Australia and New Zealand. The fourth and the fifth teams will dispute qualifying matches to World Cup against national teams from other continental confederations. The winner of 2002 Copa America will also be qualified to 2024 Paris Olympics and the runner-up will dispute a qualifying play-off to the Olympic competition in France.

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Betsson Group Named ‘Regulated Markets Champion’ at SiGMA Central Europe B2C Awards 2025

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Betsson Group was named Regulated Markets Champion 2025 at the SiGMA Central Europe B2C Awards, held last night in Rome. The award recognises Betsson’s industry-leading commitment to compliance, integrity, and responsible operations across its 24 locally regulated markets.

With operations spanning Europe, Latin America, and North America, Betsson continues to demonstrate that long-term success in iGaming is built on a foundation of trust and accountability. In Q3 2025, revenue from locally regulated markets increased by 16 percent and accounted for 64 percent of total Group revenue – a testament to Betsson’s proactive focus on sustainable, licensed operations.

Speaking about the win, Ronni Hartvig, Chief Commercial Officer at Betsson Group, said: “This is a great award to win because it reflects one of our strongest beliefs at Betsson – that sustainable growth comes from doing things the right way. Compliance and responsibility are not just obligations for us; they are part of how we build lasting trust with customers, regulators, and partners across all our markets.”

The SiGMA Central Europe B2C Awards celebrate excellence across the iGaming ecosystem, honouring top-performing casino operators, sportsbooks, and marketing innovators. Winners are selected by a distinguished panel of industry veterans, media professionals, and business leaders.

This recognition reinforces Betsson’s position as one of the most extensively regulated operators in the world – and its commitment to leading the way with compliance, responsibility, and integrity.

The post Betsson Group Named ‘Regulated Markets Champion’ at SiGMA Central Europe B2C Awards 2025 appeared first on European Gaming Industry News.

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Betsson Becomes Official Sponsor of Iraklis FC

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Betsson has become the Official Sponsor of Iraklis FC. Following the success of the Betsson Greek Cup and the sponsorship of OFI Crete, this collaboration further strengthens Betsson’s footprint in Greek football and adds another iconic team to its growing sports family.

With a history spanning more than a century, Iraklis FC stands as a true symbol of sportsmanship, tradition and passion for football. The club has left an indelible mark on Greek football history, inspiring generations of fans while consistently representing the values of integrity, perseverance and fighting spirit.

Starting from the 2025–26 season, the Betsson logo will appear on the back of Iraklis’ jersey, marking a partnership built on shared values of excellence, dedication and fair play.

This sponsorship comes at a pivotal moment for Iraklis, as the team strives for promotion from the Super League 2 and aims to reclaim its place in Greece’s top football division. With Betsson’s support, the “Elder” enters a new era of confidence, ambition and success—both on and off the pitch.

Thanos Marinos, Managing Director of Betsson Greece, said: “We are truly delighted to become the Official Sponsor of this historic club. With more than a hundred years of history, the team embodies values that perfectly align with our own philosophy—passion, integrity, and love for football. Through this partnership, we aim to stand by Iraklis in its effort to return to where it belongs: the top division. We believe our support can make a meaningful contribution to the team’s journey and the club’s long-term ambitions.”

The post Betsson Becomes Official Sponsor of Iraklis FC appeared first on European Gaming Industry News.

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Betsson Continues as Main Partner of the BNP Paribas Nordic Open

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Betsson has renewed its partnership with the BNP Paribas Nordic Open – the largest tennis tournament in the Nordics.

The renewed partnership means Betsson will once again have a strong presence at the Royal Tennis Hall in Stockholm, where this year’s tournament takes place October 11–19, 2025.

“We are delighted to continue our partnership with the BNP Paribas Nordic Open. Supporting such a prestigious tournament on Swedish soil, where Betsson was founded more than 60 years ago, is something very special for us,” said Ronni Hartvig, Chief Commercial Officer of Betsson Group.

Fans can look forward to on-site activations, ticket raffles and betting odds on all matches throughout the tournament.

“It is a great pleasure to have Betsson continue as our main partner. Their experience in sports sponsorships worldwide and their strong heritage in Sweden add real value to the tournament. Together, we aim to further strengthen the Nordic Open’s profile and offer fans an even more engaging event,” said Rasmus Hult, CEO of BNP Paribas Nordic Open.

The post Betsson Continues as Main Partner of the BNP Paribas Nordic Open appeared first on European Gaming Industry News.

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