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Live Tech Games scoops a hat trick at National StartUp Awards

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Midlands-founded startup Live Tech Games, now based in London, has been awarded three awards at the Midlands final of the illustrious National StartUp Awards. Following a successful launch to thousands of players nationwide, a pilot with ITV’s This Morning resulting in a multi-million investment from the TV giant, and a step into the US international game market, Live Tech Games has now been named as the Overall Startup of the Year, Digital Startup and Young Entrepreneurs of the Year at the Midlands Final of the StartUp Awards National Series.

The StartUp Awards National Series debuted this year to highlight the dynamic startup scene across the country that skyrocketed during the pandemic, and has been rolled out in nine UK nations and regions, supported nationally by BT, Clearco, Moblox, Fearless Adventures and with regional support from Moja Group.  The final was held in Birmingham and saw 20 awards given out to top new businesses. The awards were judged by a panel of prominent industry experts, including successful entrepreneurs such as Stefania Pellegrino of Purely, Tom Walker of Holy Moly Dips and serial entrepreneur Piers Linney.

Live Tech Games launched during the pandemic and is pioneering a new wave of digital entertainment on a global scale. The UK market launch started in 2020 with Roshambo Live – a competitive rock, paper, scissors game – that achieved phenomenal success, hitting number three on the App Store Game Charts and led to partnerships and collaborations with renowned brands such as ITV, Arsenal Football Club and Tombola. The upcoming launch of pogl will be Live Tech Games’ first US venture, taking the thrill of competitive mobile games internationally with prizes on offer for every winner.

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Samuel Worsley, Co-CEO and Co-Founder of Live Tech Games said, “Myself and my co-founder Nathan were absolutely thrilled to be named the winners of awards for Digital Startup, Young Entrepreneurs and Overall Startup for the Midlands. Launching Live Tech Games during Covid has been a challenging journey, however we have come a very long way from our first nationwide game and achieved a great deal, changing the foundations of digital customer engagement strategies and appointment-to-play entertainment. With the support of the National StartUp series and GBEA I am incredibly excited to see where the rest of this year will take us.”

In the UK, Live Tech Games is working collaboratively with media giant ITV to develop targeted and creative new games and campaigns to change the way viewers engage digitally. Live Tech Games’ platform offers previously unseen levels of integrated sponsorship and engagement for brands with non-intrusive formats, such as custom trivia questions and sponsored power ups. Now, winning Overall Startup in the Midlands as well as Young Entrepreneurs and Digital StartUp of the year, Live Tech Games is set to continue thriving and driving the startup entertainment industry.

Creator of the awards Professor Dylan Jones-Evans OBE said the inaugural event not only celebrated the best new firms in the Midlands, but recognised the amazing entrepreneurial talent across the nation. He said: “We’re so proud of the amazing reception the first year of the StartUp Awards National Series has had across the country.

“There are some exceptional stories of dedication and passion from founders of new firms across the Midlands and it was an honour to showcase these local entrepreneurial heroes in Birmingham last night. As this year’s competition has shown, there are some incredible businesses across all parts of the Midlands and, with the right support, there is huge potential for entrepreneurs to be the real engine of the regional economy over the next few years.

“A huge congratulations to everyone who won last night and especially to Samuel and Nathan at Live Tech Games who were named StartUp of the Year. Given that they started their business in the same month that the economy was shutting down due to COVID-19, this is an incredible achievement that they should be very proud of. They and many of the businesses showcased last night are going to have a significant impact on their sector and I hope that many other entrepreneurs in the Midlands will follow in their footsteps over the next few years.”

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SOFTSWISS Game Aggregator: Largest Content Hub Certified in Brazil

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The SOFTSWISS Game Aggregator, the largest content hub in the iGaming industry, has secured Brazilian certification, becoming one of the first in the market to achieve this milestone.

Regulatory rules for iGaming come into effect in Brazil on 1 January 2025. According to them, platforms, aggregators, sportsbooks, and providers must undergo certification. Companies aiming to provide their services in Brazil in 2025 and beyond have been preparing for this transition throughout the year.

The SOFTSWISS team announces that its Game Aggregator is the first to fully comply with regulations, completing all necessary preparations and receiving the certificate to ensure smooth and efficient operations for its clients.

SOFTSWISS has also obtained certification for integration with the world’s largest game providers – Pragmatic Play, Evolution, and Playtech. These providers offer a diverse range of games tailored to suit the preferences of Brazilian players, from immersive live dealer experiences to engaging slots and table games, ensuring entertainment for every type of player.

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According to recent Kantar research conducted in November 2024, the overall satisfaction index for the SOFTSWISS Game Aggregator is 8.1 out of 10. Remarkably, half of the respondents rated the product a 10 or 9. Customer support service satisfaction scored even higher, at 8.4 out of 10

The Game Aggregator also boasts a key advantage: consistent 99.999% uptime, which is crucial for the iGaming business.

Ivan Montik, Founder of SOFTSWISS, notes: “According to our information, the SOFTSWISS Game Aggregator is the first aggregator fully prepared, both technically and legally, to work in Brazil when the new regulations take effect. This is a significant achievement that the team has worked on diligently and systematically. Our work doesn’t stop here – we are actively adding new providers to help our clients expand their presence in this promising Brazilian market, which is no longer ‘the sleeping giant’. It has awakened, and SOFTSWISS is at the forefront of this exciting transformation.”

To support this high level of performance, earlier this year SOFTSWISS appointed Rubens Barrichello, the Brazilian Formula 1 legend, as a Non-Executive Director, demonstrating its strong commitment to the local market. To ensure efficient operations and promptly address ongoing matters, SOFTSWISS also has a dedicated team of local business development managers in Brazil.

SOFTSWISS team will be available to discuss partnership in Brazil and other markets at the first major  iGaming event of 2025 – ICE Barcelona, taking place on 20–22 January, at stand 2G42.

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Game Aggregator: Largest Content Hub Certified in Brazil appeared first on European Gaming Industry News.

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Digitain has promoted Group Chief Strategy Officer to CEO of Relum

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Digitain, the leading provider of sportsbook and casino platform solutions, announced today that Edmond Ghulyan, the Group Chief Strategy Officer, has been promoted to CEO of Relum, the casino engine solution provider that is part of the Digitain Group of Companies.

Edmond has held several key leadership positions within the Digitain Group over the past seven years, including Chief of Centrivo Products and Group Chief Strategy Officer. He brings extensive experience in the iGaming industry, along with expertise in digital strategy, product innovation, operations, and market-product fit strategies. His comprehensive understanding of both B2B and B2C iGaming supply chains will be invaluable in further scaling Relum’s product offerings, including casino aggregation services and market expansion.

Digitain’s Group Founder, Mr. Vardges Vardanyan, commented on the promotion: “I am delighted to have Edmond lead the Relum team. With his extensive experience in product and commercial development at Digitain over the years, Edmond will support and facilitate comprehensive solutions as Relum expands its services to B2C partner operators in high-growth markets.”

Edmond Ghulyan, CEO of Relum, expressed his enthusiasm for the new role: “I am truly excited to have played my part of Digitain’s growth journey, and now Relum, a company that has consistently expanded its business solutions within the global regulated iGaming supply chain. The company’s customer-centric approach and commitment to its people in delivering complex solutions for today’s multi-jurisdictional regulated operators have always impressed me. I eagerly look forward to scaling the Relum business with new and existing partners and leading the product and sales team in the coming months.”

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ZITRO CELEBRATES THE LAUNCH OF ITS FIRST WAP IN ARGENTINA AT THE HIPÓDROMO DE PALERMO

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Zitro, a leading global gaming company, has announced the successful launch of its first Wide Area Progressive (WAP) in Argentina, with over 45 slot cabinets initially installed in five gaming halls located at the Hipódromo de Palermo. The product selected for this project is the successful game “Mighty Hammer Ultimate” on Zitro’s premium cabinet, “Altius Glare.”

This system represents the first WAP in South America. A shared jackpot called “Mega Pozo Mighty Hammer” starts at 50 million Pesos and grows progressively, making it the largest accumulated prize in the region. The official inauguration was held on December 19th during the exclusive “Noche de Palermo” event, including a live performance by the renowned Argentinian band Los Totora.

Company Directors commented: “We are very pleased to introduce Argentina’s first WAP at the Hipódromo de Palermo. This project – for which we partnered with Zitro – reiterates Casino Club’s commitment to innovation, always under the premise of offering our customers an entertainment experience that exceeds all their expectations.”

For her part, Alejandra Burato, Regional Director of Zitro for LatAm, commented: “The launch of our first WAP in Argentina is a very important milestone for Zitro, as it confirms our company as a supplier of machines for WAPs. Attending the inauguration event and seeing firsthand how our products connect with players has been a pleasure, providing a unique and different entertainment experience in the region. Additionally, I want to highlight the excellent marketing surrounding the launch, contributing to its success. Finally, I would like to thank Casino Club for their trust and collaboration, which has allowed us to present this innovative proposal in such a renowned and emblematic place as the Hipódromo de Palermo.”

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