Latest News

Neccton welcomes PressEnter Group into stellar customer roster

Published

4 years ago

June 28, 2022

George Miller

Reading Time: 2 minutes

After seeing tremendous growth, gambling operator opts for Neccton’s RG solution to protect players

PressEnter, the Malta-based gambling operator of internationally-renowned brands 21.com, JustSpin, NeonVegas, NitroCasino, UltraCasino and Rapid Casino, has signed up to use Neccton’s mentor Responsible Gambling solution to keep its players safe from harm.

The group has enjoyed huge growth in both personnel and revenue in recent times, resulting in a move to new state-of-the-art offices in Malta.

PressEnter’s CEO Lahcene Merzoug stated: “At PressEnter Group we take responsible gambling incredibly seriously and go to great lengths to ensure that our players are happy and healthy. While we already offer a wide range of tools to help players stay in control of their play, there is always more that can be done and in Neccton we have a product at the cutting edge of responsible gambling. It will enable us to spot problem play patterns early and make the necessary interventions to make sure our players are protected at all times.”

Now their customers across those well-known brands are protected by mentor’s AI-driven real-time data analysis. mentor tracks possible problematic gambling behaviour and works to help both players and operators to identify potential issues early. The tool recognises triggers such as a significant increase in deposit frequency, and alerts the operator and directly contacts the player, helping the end user make better-informed decisions.

mentor also includes modules for Fraud, AML and aCRM so Neccton’s customers can solve many issues with a single supplier.

“We started our research in gambling 15 years ago and have published multiple academic studies in the area of player tracking and responsible gaming,” said Neccton director and head of development Dr Michael Auer. “We have shown that players who gamble responsibly are more loyal, and their customer lifetime is significantly longer.

“It is our aim to protect players to the best possible extent everywhere in the world, and working with fast-rising companies like PressEnter is helping us achieve our goals. We’re excited to be working with a vibrant young company like this, and look forward to many years of collaboration.”

1xBet

Conor McGregor Becomes 1xBet Brand Ambassador

Published

52 minutes ago

July 7, 2026

Wladimir P.

Former UFC champion Conor McGregor has become the official global ambassador of 1xBet.

Not just a fighter. Not just a champion. McGregor is a phenomenon who helped turn the UFC from a niche sport into a global spectacle – driving record-breaking PPV sales, attracting worldwide media attention and engaging millions of fans.

Every time the Irishman steps into the octagon, it becomes an international event. The 1xPartners affiliate programme is getting a major boost. The legendary Notorious is now a long-term part of the 1xBet.

This partnership carries special importance ahead of UFC 329, which takes place on July 11. The main event will feature a rematch between Conor McGregor and Max Holloway, 13 years after their first meeting. Their 2013 bout marked a turning point in both fighters’ careers, and the upcoming clash is already being described as the most anticipated MMA event in recent years.

For 1xBet, partnering with one of the world’s most recognisable athletes creates new ways to reach a global audience, strengthens the brand’s international presence and gives 1xPartners affiliates additional opportunities to scale sports traffic. The affiliate program offers competitive monetisation terms, including up to 50% RevShare, regular payouts and a comprehensive suite of modern tools. This helps to consistently deliver strong conversion and engagement rates worldwide.

For 1xPartners affiliates, this is a chance to become part of a large-scale project, leverage one of the most recognisable athletes’ incredible media influence, work with the hottest traffic from the biggest UFC events and continue growing with 1xBet.

The post Conor McGregor Becomes 1xBet Brand Ambassador appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

BETANO

Play’n GO goes live with Betano Colombia in LatAm expansion

Published

52 minutes ago

July 7, 2026

Wladimir P.

play’n-go-goes-live-with-betano-colombia-in-latam-expansion

Kaizen Gaming’s Betano adds Play’n GO’s full slots portfolio, including Book of Dead and Reactoonz, for the first time in Colombia.

Play’n GO has launched with Betano Colombia, making the Swedish supplier’s casino games available on Kaizen Gaming’s brand in the country for the first time.

The agreement covers Colombia, one of Latin America’s regulated iGaming markets. Betano Colombia is rolling out Play’n GO’s full content portfolio, including titles such as Book of Dead and Reactoonz.

Play’n GO positioned the launch as part of its broader push across regulated markets in Latin America, with Colombia highlighted as a priority jurisdiction due to its established regulatory framework.

Magnus Olsson, Chief Commercial Officer of Play’n GO, said: “Colombia is an incredibly important market for Play’n GO. It stands out as one of the most stable regulated markets in Latin America, making it a key focus for our long-term growth strategy globally.

“Betano is one of the biggest names in global gaming, and they share our commitment to quality, compliance, and delivering exceptional entertainment. Bringing our full portfolio live on their platform in Colombia is an exciting step, and we’re confident this partnership will be a strong success for both parties.”

The post Play’n GO goes live with Betano Colombia in LatAm expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

game releases

ICONIC21 launches Keno with three risk levels and 1,000x max multiplier

Published

52 minutes ago

July 7, 2026

Wladimir P.

iconic21-launches-keno-with-three-risk-levels-and-1,000x-max-multiplier

ICONIC21 has launched Keno, a new lottery-style iGaming title, the supplier said on 7 July 2026.

In the game, players can pick up to 10 numbers and watch a draw to see how many match. ICONIC21 said Keno includes three selectable risk levels — Low, Medium and High — and a maximum multiplier of 1,000x.

For operators, ICONIC21 said the release supports branding options including customisable win and loss assets and a branded multiplier progress bar.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “Keno has endured precisely because it never asked for too much of the player, and that simplicity is exactly what we set out to protect.

“The three risk levels give players real agency over their session, which matters for enjoyment and responsible play alike. It’s a recognisable, low-barrier format with enough customisation built in to make it genuinely an operator’s own.”

The post ICONIC21 launches Keno with three risk levels and 1,000x max multiplier appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.