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Live Tech Games scoops a hat trick at National StartUp Awards

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Midlands-founded startup Live Tech Games, now based in London, has been awarded three awards at the Midlands final of the illustrious National StartUp Awards. Following a successful launch to thousands of players nationwide, a pilot with ITV’s This Morning resulting in a multi-million investment from the TV giant, and a step into the US international game market, Live Tech Games has now been named as the Overall Startup of the Year, Digital Startup and Young Entrepreneurs of the Year at the Midlands Final of the StartUp Awards National Series.

The StartUp Awards National Series debuted this year to highlight the dynamic startup scene across the country that skyrocketed during the pandemic, and has been rolled out in nine UK nations and regions, supported nationally by BT, Clearco, Moblox, Fearless Adventures and with regional support from Moja Group.  The final was held in Birmingham and saw 20 awards given out to top new businesses. The awards were judged by a panel of prominent industry experts, including successful entrepreneurs such as Stefania Pellegrino of Purely, Tom Walker of Holy Moly Dips and serial entrepreneur Piers Linney.

Live Tech Games launched during the pandemic and is pioneering a new wave of digital entertainment on a global scale. The UK market launch started in 2020 with Roshambo Live – a competitive rock, paper, scissors game – that achieved phenomenal success, hitting number three on the App Store Game Charts and led to partnerships and collaborations with renowned brands such as ITV, Arsenal Football Club and Tombola. The upcoming launch of pogl will be Live Tech Games’ first US venture, taking the thrill of competitive mobile games internationally with prizes on offer for every winner.

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Samuel Worsley, Co-CEO and Co-Founder of Live Tech Games said, “Myself and my co-founder Nathan were absolutely thrilled to be named the winners of awards for Digital Startup, Young Entrepreneurs and Overall Startup for the Midlands. Launching Live Tech Games during Covid has been a challenging journey, however we have come a very long way from our first nationwide game and achieved a great deal, changing the foundations of digital customer engagement strategies and appointment-to-play entertainment. With the support of the National StartUp series and GBEA I am incredibly excited to see where the rest of this year will take us.”

In the UK, Live Tech Games is working collaboratively with media giant ITV to develop targeted and creative new games and campaigns to change the way viewers engage digitally. Live Tech Games’ platform offers previously unseen levels of integrated sponsorship and engagement for brands with non-intrusive formats, such as custom trivia questions and sponsored power ups. Now, winning Overall Startup in the Midlands as well as Young Entrepreneurs and Digital StartUp of the year, Live Tech Games is set to continue thriving and driving the startup entertainment industry.

Creator of the awards Professor Dylan Jones-Evans OBE said the inaugural event not only celebrated the best new firms in the Midlands, but recognised the amazing entrepreneurial talent across the nation. He said: “We’re so proud of the amazing reception the first year of the StartUp Awards National Series has had across the country.

“There are some exceptional stories of dedication and passion from founders of new firms across the Midlands and it was an honour to showcase these local entrepreneurial heroes in Birmingham last night. As this year’s competition has shown, there are some incredible businesses across all parts of the Midlands and, with the right support, there is huge potential for entrepreneurs to be the real engine of the regional economy over the next few years.

“A huge congratulations to everyone who won last night and especially to Samuel and Nathan at Live Tech Games who were named StartUp of the Year. Given that they started their business in the same month that the economy was shutting down due to COVID-19, this is an incredible achievement that they should be very proud of. They and many of the businesses showcased last night are going to have a significant impact on their sector and I hope that many other entrepreneurs in the Midlands will follow in their footsteps over the next few years.”

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Emerging Poker Styles

Exploring Every Poker Variation: A Complete Guide to the Game’s Endless Possibilities

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Poker, a game often hailed as a test of skill and strategy, is available today in new formats and variants. Although the essence of the game remains intact, the dynamics shift frequently because of these innovations.

New versions mean unique gameplay, challenges, and strategies. Many players quickly adapted to the latest poker games, but some felt overwhelmed with new rules and styles.

If you’re a poker fan, stay tuned. Here, you’ll learn about all available poker game variations and emerging trends to become the master of this classic card game.

Classic Poker Variations That Stood the Test of Time

Nothing can beat the charm of classic poker games. You’ll easily find these game variations on every online and offline casino table.

Texas Hold’em

This most popular poker game is the crown of classic card games. Whether playing at a live VIP table or in tournaments, Texas Hold’em is available in both formats. With its emphasis on strategy, dodging bluffs, and analyzing opponents, this high-intensity card game keeps the players hooked throughout the gameplay. Players must make two private cards and five community cards to build the best hand.

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Omaha

A closer relative to Texas Hold’em, this game requires using two hole cards and three community cards to form a hand. It’s a more challenging and rewarding version for pro poker players.

Seven-Card Stud

This was the go-to poker game before Texas Hold’em took center stage. During seven-card stud gameplay, players receive face-up and face-down cards. This game requires sharp memory and observation skills to show the A-game. Its methodical pace appeals to players who value skill over chance.

Five-Card Draw

Many beginners start their poker gaming journey by playing a five-card draw game. This version is like a training session where players aim to improve their hands by exchanging cards. Though simple, it still requires strategic decision-making. The game is also a top choice in casual gatherings.

Emerging Poker Styles Gaining Popularity

Poker has a deep history of offering varied styles to impress beginners and seasoned players. Check out three innovative poker styles that gained popularity by providing fresh challenges to skilled players.

  • Short Deck Hold’em:

This variation uses a smaller deck, removing cards ranked 2 to 5. As a result, players encounter more high-ranking hands. This format leads to unpredictable and action-packed gaming sessions.

  • Pineapple Poker:

Players start with three-hole cards in this quirky twist but must discard one after the flop. This added layer of strategy makes it both fun and engaging.

  1. Open-Face ChinesePoker:

Unlike a traditional poker game, this one focuses on arranging the cards in three hands: two of five cards and one of three cards. Hand rankings and bonuses for specific combinations are used to score.

Regional Poker Variations and Their Unique Rules

Poker’s global reach also led to fascinating regional adaptations.

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In Asia, Pai Gow Poker merges aspects of Chinese dominoes with the traditional poker game. Players vie against the dealer to create the most advantageous high and low hands. However, a widely embraced Asian variant is Badugi. Badugi requires players to assemble the lowest possible hand using cards from different suits.

Although both games stem from a shared heritage, they provide unique experiences that resonate with broader audiences. This diversity in gameplay addresses the differing preferences among poker lovers.

Next, European adaptations also bring their flair to the table. Irish Poker combines aspects of Texas Hold’em and Omaha. This regional version offers players four-hole cards but requires them to discard two after the flop. Meanwhile, European Stud Poker replaces blinds with antes, emphasizing skill over luck.

Hands-down, these variations highlight poker’s versatility and the game’s adaptability to various gaming cultures.

Understanding the Appeal of Poker Tournaments

The variety of formats in poker tournaments is an appealing aspect of the card game. From casual games to marathon-style multi-table tournaments, there is something for every player’s skill level and schedule.

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Online platforms gave more open access to participate in these challenging tourneys and win big. Pro poker players from anywhere across the globe can join these exclusive events without ever raising their heads from a couch. Moreover, tournaments like the World Series of Poker (WSOP) offer a chance to go head-on with more talented players globally.

Quick Tips to Master the Popular Poker Variations 

While the rules of poker may vary, the principles of success remain the same. To win, start by focusing on one variation and mastering its nuances. For example, understanding pot odds and positional advantages in Texas Hold ’em can significantly improve your game.

Another crucial aspect is bankroll management. Ensure you set a gambling limit and stick to it if you’re on a losing streak. Additionally, look for valuable insights and strategies on online forums. 

FAQs

  1. What is the easiest poker game for beginners?

Texas Hold’em is an ideal poker game for newcomers due to its simple gameplay.

  1. Are poker tournaments only for professionals?

Not at all. Many tournaments cater to amateurs, with lower buy-ins and more casual settings.

  1. How do you choose the right poker variation to play?

Before playing the game, consider your skill level and risk tolerance. Further, consider whether you like more strategic gameplay or fast-paced action.

  1. Are regional poker variations harder to learn?

Not always. Once you understand basic poker principles, learning regional variations is relatively easy.

Wrapping It Up

Poker’s diversity is what makes the game so enduring worldwide. New formats and distinct gameplay can significantly improve the experience.

Whether you’re a professional player or even if you wish to enjoy the game casually, there’s a version to suit anyone’s gaming style. With a thorough understanding of the game’s rules and practice, you’ll thoroughly enjoy the game at its peak while beating the opponent more often.

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The post Exploring Every Poker Variation: A Complete Guide to the Game’s Endless Possibilities appeared first on Gaming and Gambling Industry in the Americas.

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BMM Testlabs

BMM Testlabs Earns Accreditation in Maranhão, Brazil To Test Fixed Odds Betting Systems and Lottery Platforms

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BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and testing services, today announced its official accreditation to test systems and games for the Brazilian state of Maranhão.

This new accreditation allows BMM Testlabs to test fixed-odds betting systems and lottery platforms for the Maranhão market. The Company is now authorized in every Brazilian jurisdiction that has regulated at state-level online fixed-odds betting.

The Maranhão accreditation, issued by Maranhão Parcerias SA (MAPA/LOTEMA)authorizes BMM Testlabs to work with lottery operators in the state to ensure compliance and quality standards for the gaming and lottery industry through end-to-end product compliance testing for Maranhão’s standards.

Additionally, Brazil’s Secretaria de Prêmios e Apostas has federally authorized BMM Testlabs to test betting systems, live gaming studios, and online games used by fixed-odds betting operators.

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BMM Testlabs’ Marzia Turrini, President of iGaming & Cybersecurity, said, “We are excited and deeply honored that the State of Maranhão’s official lottery has entrusted BMM Testlabs with the responsibility of testing products for their new online fixed odds betting program, knowing that we’ll do so with the highest levels of impartiality, technical expertise, transparency, efficiency, and, most of all, integrity.”

With the Maranhão accreditation, BMM Testlabs solidifies its position as the leading independent test lab in Brazil. BMM Testlabs is accredited in all jurisdictions that have authorized fixed-odds betting for online gaming and sports betting.

BMM Testlabs brings 44 years of global leadership in product compliance across regulated markets and is trusted by games, systems, and lottery manufacturers, suppliers, developers, and regulators worldwide.

In addition to product compliance testing, BMM Testlabs provides end-to-end cybersecurity protection solutions. Through its sister company, RG24seven Virtual Training, BMM also offers compliance-grade virtual training on responsible gaming, anti-money laundering, and other important topics – presented by industry experts and available in English, Spanish, and Portuguese.

The post BMM Testlabs Earns Accreditation in Maranhão, Brazil To Test Fixed Odds Betting Systems and Lottery Platforms appeared first on Gaming and Gambling Industry in the Americas.

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eSports

Shaping the Future of Esports: ICE Esports Arena provides essential insights

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The ICE Esports Arena at ICE Barcelona 2025 plays a key role in educating people about esports and how to access, integrate and regulate this growing vertical, says Clarion Gaming’s leader in Emerging Technology and Esports.

“Part of the role of the Esports Arena and The Esports and Games Conference is explaining exactly what esports is,” said Will Harding. “There is still work to be done in helping regulators to better understand esports. That’s why showcasing esports here at ICE is so important – we’re empowering people who are at the forefront of shaping regulatory policy.”

The ICE Esports Arena continues to grow year-on-year, with four world-ranked professional Counter-Strike 2 teams competing live at ICE 2025 for a US$25,000 prize pool. This year’s winners were 500 (Bulgaria: World ranking: 47).

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“In terms of attendees, we have a whole spectrum of people here, from those that are still shocked that computer games have anything to do with sports betting to those that have built incredible businesses around esports,” Harding continued.

“There are also a number of visitors who realise that esports is significant for their business in terms of revenue but don’t necessarily know how to access this vertical, and we’re here to guide them toward unlocking its full potential.

“But the one thing which is absolutely certain is that esports betting is here to stay and it’s going to continue to grow”

He also praised headline partners, esports betting experts Oddin.gg, for their contribution in helping explain why esports is such a commercially important vertical for operators.

“Oddin.gg has been an excellent partner in realising the Esports Arena. Holding a professional esports tournament is a big endeavour. As our headline sponsor, Oddin.gg has played a key role in showcasing how the data and the odds work. They have helped complete the education journey,” he affirmed.

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Commenting on ICE’s move to Barcelona, Harding highlighted that both the city and the show’s new venue Fira Barcelona Gran Via have extensive experience with esports, providing a perfect location for the ICE Esports Arena’s continuing expansion.

“It’s very established here. You can walk around Barcelona and see large-scale internet cafes catering for esports fans,” he added. “This represents an ideal foundation for the continued growth of the Esports Arena and The Esports and Games Conference in the years ahead.”

The post Shaping the Future of Esports: ICE Esports Arena provides essential insights appeared first on European Gaming Industry News.

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