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Nordisk Games bolsters investment team with the appointment of Audrey Leprince

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Copenhagen-based Nordisk Games today announced that Audrey Leprince, a veteran of 23 years in the videogame industry, has joined the company as Senior Advisor.

In recent years Nordisk Games has built a high growth portfolio of minority and majority-owned game studios that includes Avalanche Studios Group, Star Stable Entertainment, MercurySteam, Nitro Games, Flashbulb and Supermassive Games. In her new role, Audrey will support the investment team – Markus Windelen, Partner, and Sofie Filt Læntver, VP Value Creation – sourcing and evaluating potential targets and providing strategic, hands-on support to Nordisk Games’ partners.

Audrey brings a wealth of experience to the position, having worked in diverse roles in development, advocacy and investment during her time in the industry. Aside from Audrey’s new role at Nordisk Games, she is the CEO and Co-Founder of the indie studio Game Bakers. Notably, she also worked as a Producer at Ubisoft, heading teams that created acclaimed AAA titles in the Tom Clancy and Brothers in Arms franchises.

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Outside of her work as a producer of games, Audrey has headed an array of different initiatives in the games industry. Audrey is a passionate advocate of diversity in games, leading her to found Women in Games France in 2017. Audrey also co-founded WINGS Interactive in 2018, a micro-fund for games by women and other marginalised gender developers, receiving several accolades for her work, including ‘Women in Games Global Advocacy Award’. Among her other accolades, Leprince was recently made Knight of the Order of Arts and Letters by France’s Minister of Culture.

“We’re delighted that Audrey is joining the Nordisk Games family. Her experience speaks for itself. There aren’t many people that have worked so extensively across every facet of gaming. Even fewer have such a nuanced understanding of what it takes to succeed at every level of the games industry today,” said Mikkel Weider, CEO of Nordisk Games.

“Aside from the fact I’ll get to work with some of the best and brightest games studios in Europe, Nordisk Games’ core values were a big draw for me. The Nordisk Games team is working to improve diversity in games and lessening our collective impact on the environment, two things which are very important to me,” added Leprince. “Nordisk Games is also a unique investor as they put so much emphasis on building long-term relationships and bringing real strategic value to their partner studios.”

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BetBlocker partners with Yellow Scarf to deliver to valuable support to Ukrainian, Polish and Russian communities in the UK

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BetBlocker, a charity providing free, anonymous to use, blocking software has partnered with Yellow Scarf, a charity working to deliver support and treatment for Eastern European communities in the Midlands of the UK, to deliver translated versions of the BetBlocker service to support Ukrainian, Polish and Russian communities.

Supported by funding from GambleAware, this project has resulted in the roll out of key native language support for under-supported minority communities. Removing barriers to accessing support services is one of the cornerstones of the minimisation of harm.

Founder and Trustee for BetBlocker, Duncan Garvie, had this to say about the launch of the BetBlocker in these new languages: “A significant priority for BetBlocker is expanding the languages that we can support. As a tech solution to a complex problem, ensuring that users have as smooth and easy a set-up process as possible is paramount to our success in minimising gambling harms. If a user can’t get our app set-up, we’ve failed.

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For this reason it’s critical that we facilitate users accessing our app in a language that they’re confident using. Yellow Scarf’s critical work has highlighted the need that exists to provide BetBlocker in languages that the Ukrainian, Polish and Russian communities in the UK can easily access.

The opportunity that GambleAware has provided us to cooperates with an important treatment provider in the UK to expand the service we offer and ensure that our support can be accessed by these under-served communities is one that we were thrilled to take on.”

Tomasz Jarecki, Head of Development at Yellow Scarf, added: “It is a great honour for us to support BetBlocker in making their project more accessible and reaching wider communities – translation into a national language ensures that the more vulnerable people will be able to receive support that would otherwise miss them. More than 25% of Eastern Europeans living in the UK still struggle, despite their best efforts, to fluently speak English in unusual circumstances – and it raises our spirits to find partners such as Betblocker, willing to put in an extra effort to support instead of judge.”

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Stakelogic Wraps Up Deal with Bet25.dk

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Industry-leading casino content provider Stakelogic has enhanced its presence in the Danish market by signing a partnership with leading operator Bet25.dk. This new integration, facilitated by Light & Wonder, will allow the site full access to Stakelogic’s in-demand online slot portfolio.

Players at Bet25.dk will now be able to enjoy cutting-edge online slot action in games like Snowflake Sorcery, Emperor’s Champion, and The Watcher, all of which showcase Stakelogic’s commitment to innovation and excitement.

Bet25.dk is an extremely popular online casino with years of experience in the Danish market. The addition of Stakelogic’s slot portfolio will only amplify the top-quality service the casino already offers players.

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As per the deal, an exciting promotion based around Stakelogic’s industry-first Super Wheel bonus will be part of the launch campaign. Super Wheel combines the excitement of online slots with the immersive environment of a live casino.

The optional side-bet gives players the chance to be whisked away to a live studio setting where they can spin the Super Wheel to win prizes or trigger additional bonuses.

Robert Stoyanov, Account Manager at Stakelogic, said: “The Danish market is an extremely important one for Stakelogic, and working with brands like Bet25 will only help us strengthen our position there. The company’s reputation speaks for itself.

It has a history of bringing exciting and unique online slot experiences to its players, and we are excited to become a part of its slot catalogue.”

Lasse Larsen, Casino Product Owner at Bet25.dk, said: “We pride ourselves on delivering the most innovative online slot experiences to our players, and the integration of Stakelogic’s award-winning slot portfolio only reinforces that position.

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When players log in to Bet25, they expect to find the best online slots on the market, and this new partnership ensures that this is exactly what happens.”

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Golden Whale announce multi-year extension with Stadtcasino Baden Group

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Fast-growing data science company renews deal with Swiss casino group to further drive retention and provide ML-based gamification optimisation to its B2B arm, Gamanza Group AG

Golden Whale Productions, the innovative data science company specialising in AI-powered solutions and machine learning for the iGaming industry, has announced it has signed a multi-year extension to its current agreement with Stadtcasino Baden Group.

Having previously worked with the Swiss casino group to drive customer retention and thereby increase its market share, Golden Whale will continue to support the business in this capacity while also cooperating more intensively with the Stadtcasino Baden Group’s B2B arm, Gamanza.

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A subsidiary of Stadtcasino Baden Group, Gamanza has a strong track record for creating software for the iGaming industry and counts GamanzaEngage – Switzerland’s leading software suite for online casinos – among its recent success stories. Now supported by Golden Whale, the B2B brand will be able to draw on powerful ML-based optimisation to further enhance its offering.

One of the main aspects Golden Whale will focus on as part of the extended deal is using its advanced, data-driven technologies to turbo-charge Gamanza’s existing gamification suite, with this empowering the group to offer an even more comprehensive promotional toolkit to its clients.

As such, the renewed partnership offers considerable strategic importance for both Gamanza and the Stadtcasino Baden Group brand, while also offering Golden Whale the opportunity to deploy its ML systems and predictive optimisation tools among a large and highly-engaged customer base.

Eberhard Dürrschmid, Chief Executive Officer at Golden Whale, said: “Golden Whale is delighted to announce we’ve agreed a multi-year extension to our current deal with Stadtcasino Baden Group that will see us assist the company with both player retention and increasing market share.

“As part of the agreement, we’ll continue the strong work we’ve done with the brand over the past couple of years while also cooperating more closely with its main B2B arm, Gamanza, to bring our pioneering form of ML-based optimisation directly onto the latter’s gamification suite.”

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Christian Aumüller, Chief Executive Officer at Stadtcasino Baden Group, said: “As one of the gaming industry’s true trailblazers, Stadtcasino Baden Group is very happy to renew its partnership with Golden Whale Productions – a company that, like us, now sits at the very forefront of iGaming innovation.

“The decision to extend the deal was made with a view to drive customer retention and further increase our market share, while also optimising the products and services we offer to B2B clients through Gamanza. With AI and machine learning both having a big role to play in the future of iGaming, the collaboration will hold great strategic importance for us going forward.”

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