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Light & Wonder and PlayStar Agree Casino Content Partnership Ahead of Highly Anticipated US Launch

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Light & Wonder, Inc. has extended its presence in the United States after signing a deal with online casino challenger brand PlayStar.

Through Light & Wonder’s OpenGaming aggregation platform, the newly established PlayStar online casino will have access to a wide selection of the studio’s games available in the market today on day one of its highly anticipated New Jersey launch.

PlayStar was founded to create an experience like no other for players across the United States, delivering value to players by putting personalisation, engagement, and exemplary customer service at the heart of its proposition to differentiate itself from competitors.

In addition to market leading games like 88 Fortunes, Hypernova Megaways and 100x Ra, players in New Jersey will be able to enjoy a host of new games in the upcoming months. These include Hurricane Horse Coin Combo, Ultimate Fire Link China Street and Outlaw Waysfecta.

This latest addition to the ever-growing network of operators utilizing Light & Wonder’s OpenGaming ecosystem further demonstrates the appeal of the industry-leading content aggregation platform. Organizations across key regulated markets, including the U.S. and the rest of the world, continue to entrust the platform to grow their casino offering.

Bob Hays, Managing Director, Americas at Light & Wonder said: “This partnership with PlayStar further illustrates Light & Wonder as the leading cross platform game company in the world, providing a market leading game portfolio with essential content that generates immediate engagement upon launching.”

“We’re thrilled to have signed this deal, and confident that even more players across New Jersey will thoroughly enjoy our diverse offering of online content though PlayStar’s immersive platform.”

Adam Noble, Co-Founder and Chief Business Development Officer at PlayStar said: “Signing a deal with Light & Wonder is a real landmark moment for us. It’s hugely important that we launch in New Jersey with the very best selection of games available to players.

“I believe having Light & Wonder’s expansive portfolio of games live on day one will keep our customers entertained and ensure that PlayStar is off to the best possible start.”

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CasinoCanada Partners with IntellectBet

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CasinoCanada.com, an online casino information portal operated by SEOBROTHERS, has partnered with the IntellectBet online casino. The collaboration focuses on content development, traffic acquisition, and informational coverage of the IntellectBet platform for users in Canada.

Eugene Ravdin, Head of PR at SEOBROTHERS, said: “The partnership with IntellectBet implies the creation of content describing the platform’s offering, its game portfolio, provider network, and payment systems. The collaboration includes traffic acquisition focused on directing users from Canada to the platform.”

The platform provides access to a library of 16,000 games aggregated from more than 85 studios. The portfolio includes slots, live dealer games, and RNG table games, as well as additional categories such as crash and penny games from the likes of Booming Games, InOut, Playson, and BGaming.

The platform supports more than 15 payment methods, including Interac, Bitcoin, and MiFinity. IntellectBet Casino operates in Canada under the Curacao licence and reports around 94,000 active players monthly.

IntellectBet is operated by Casiworx, which also unites other casino brands such as RockstarWin, StakeBro, FreakyBillion, PokerbetCasino, VipCasino, SlotyStake, Slotobit, StakeMania, SlotoRush, Norsewin.

The post CasinoCanada Partners with IntellectBet appeared first on Americas iGaming & Sports Betting News.

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Adam Pentecost Chief Revenue Officer at Gaming Corps

Gaming Corps Taps Betty to Boost Content Options for Ontario Players

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Gaming Corps, a publicly traded game development firm located in Sweden, has entered into a new distribution deal with Betty, one of the rapidly expanding iGaming operators in Ontario. The agreement enhances Betty’s platform with Gaming Corps’ growing collection of content, increasing options for players in a market where the brand currently provides over 2,800 slot titles.

Thanks to the collaboration, Betty customers will soon enjoy the latest slot releases from Gaming Corps, featuring 3 Easter Pigs, the latest chapter in the well-known 3 Pigs series, which adds a new seasonal element to one of the studio’s most iconic franchises. Players will also gain access to the latest release, Vendetta Fury, from DEGEN Studios, Gaming Corps’ newest RGS partner.

This launch leverages the solid success of the broader 3 Pigs franchise, featuring games like 3 Pigs of Olympus and 3 Pigs of the Caribbean that are already part of Gaming Corps’ collection. These are included with the studio’s wider range of Slots, Plinko, Mine, Crash, and Table games.

Adam Pentecost, Chief Revenue Officer at Gaming Corps, said: “Ontario has become one of the most exciting regulated markets in North America, and Betty has built an impressive reputation by offering players both quality and variety. We’re delighted to partner with such a progressive operator and look forward to showcasing how our latest content can bring something genuinely different to their already rich portfolio.”

Paraskeva Smirnova, Senior Casino Operations Manager at Betty, added: “Betty has built its identity on being a homegrown Ontario brand with a clear focus on what local players want. Working with Gaming Corps allows us to continue that mission, adding content that stands out and gives our players something new to discover alongside the thousands of titles we already host.”

The post Gaming Corps Taps Betty to Boost Content Options for Ontario Players appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Adam Pentecost Chief Revenue Officer at Gaming Corps

Gaming Corps partners with Betty to expand content choice in Ontario

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Gaming Corps has signed a new distribution agreement with Betty, one of Ontario’s fastest-growing iGaming operators. The deal adds Gaming Corps’ expanding suite of content to Betty’s platform, strengthening the choice for players in a market where the brand already offers more than 2,800 slot titles.

Through the partnership, Betty customers will soon have access to the latest Gaming Corps slot releases, including 3 Easter Pigs, the newest instalment in the popular 3 Pigs series, which introduces a fresh seasonal twist on one of the studio’s most recognisable franchises. Players will also have access to Gaming Corps’ newest RGS partner, DEGEN Studios’, latest release, Vendetta Fury.

This launch builds on the strong performance of the wider 3 Pigs franchise, with titles such as 3 Pigs of Olympus and 3 Pigs of the Caribbean already established within Gaming Corps’ portfolio. These sit alongside the studio’s broader offering of Slots, Plinko, Mine, Crash and Table games.

Adam Pentecost, Chief Revenue Officer at Gaming Corps, said: “Ontario has become one of the most exciting regulated markets in North America, and Betty has built an impressive reputation by offering players both quality and variety. We’re delighted to partner with such a progressive operator and look forward to showcasing how our latest content can bring something genuinely different to their already rich portfolio.”

Paraskeva Smirnova, Senior Casino Operations Manager at Betty, added: “Betty has built its identity on being a homegrown Ontario brand with a clear focus on what local players want. Working with Gaming Corps allows us to continue that mission, adding content that stands out and gives our players something new to discover alongside the thousands of titles we already host.”

The post Gaming Corps partners with Betty to expand content choice in Ontario appeared first on Americas iGaming & Sports Betting News.

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