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SUITS YOU SIR: PADDY POWER DEBUT ALL-IN-ONE(SIE) AHEAD OF ROYAL ASCOT

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Irish bookmaker Paddy Power have unveiled the ultimate horse racing onesie; a fool proof, budget friendly all-in-one morning suit for punters heading to Royal Ascot.

The social event of the summer is famed for oozing upper-class and screaming snobbery.

But staying between the rails and adorning the correct racing attire has caused a kafuffle for many of late – forcing ladies to measure the width of their shoulder straps and the diameter of their headpieces in advance of attending this week’s showpiece.

Meanwhile, gents need to reassess the length of their socks, how discreet their waistcoat pattern is (except for those patriotic in nature) and the hue of their shoe as they approach the turnstiles today (Tuesday, 14/6/22).

In addition, the cost of keeping up with the upper crust is proving more and more prohibitive in the midst of inflation as thousands get set to ascend on the social event of the summer.

So, while tracks try to keep a step head of the latest fashion faux-pas with their ever changing dress codes, the well-known bookmaker will rescue racegoers on route to the track as they reveal their £1 onesie.

A typical morning suit and top hat (required to gain access to the venue’s Royal Enclosure) would cost racegoers approximately £1,845*.

However, today Paddy Power will offer punters an affordable limited-edition all-in-one must for the upper crust.

A limited number of hard-up punters can get their hands on a onesie of their own, as the bespoke morning suit is available via their social media channels while stock lasts.*

And, at just 0.05% of the price of the standard racing attire, this onesie aims to help keep punters keep up with high society without coughing up high prices.

The cheeky Irish bookie released a promotional video on its social channels to show off their new creation, depicting an innocent racegoer mocked for his relatively inoffensive attire as he is called out for daring to wear a bow tie or ‘novelty’ waistcoat.

He also gets a dressing down for flashing his ankles – a non-negotiable offence of the dress code.

Spokesman Paddy Power said: “We feel like it’s about time racetracks reined their rules in a bit. It’s easier to figure out a sudoku puzzle than it is to decipher the dress code at some courses.

“So, we have created an all-in-one answer to punters’ problems…until they need the loo.”

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Anja Ortmanns Account Manager at Push Gaming

Push Gaming strengthens Dutch market presence with Starcasino.nl partnership

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B2B gaming supplier Push Gaming has broadened its profile in the Netherlands through a new commercial deal with prominent operator Starcasino, increasing access to its award-winning content within the regulated market.

Now live, the partnership makes Push Gaming’s full portfolio available on www.starcasino.nl, giving players access to popular titles across Push Originals, Push Action, and Reel Hot Games. These include hits such as Razor Returns, Goat Getter, and Wild Swarm 2.

The deal strengthens the strong relationship between the two companies, following a successful rollout with Starcasino in Belgium. It also supports Push Gaming’s wider growth strategy in the Netherlands, one of its key regulated markets in Europe.

The agreement marks the latest milestone in Push Gaming’s ongoing expansion, as the supplier continues to grow its operations with trusted partners and proven content strategies.

Anja Ortmanns, Account Manager at Push Gaming, said: “The Netherlands remains a key market in our European strategy, and we’re pleased to be expanding our presence there with Starcasino in the Netherlands.

“It’s a trusted name with a strong local following, and this partnership enables us to reach even more Dutch players through a platform that shares our commitment to quality content and regulation growth.”

Pieter Van den Bos, Director at Starcasino.nl, said: “Push Gaming’s reputation precedes it, and we’re excited to bring its acclaimed content to our players in the Netherlands.

“Our mission is to provide the best possible experience, and this partnership is another step towards achieving that. We look forward to a fruitful relationship together.”

The post Push Gaming strengthens Dutch market presence with Starcasino.nl partnership appeared first on European Gaming Industry News.

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ICE 2026

Setting the benchmark for 2026: NOVOMATIC at ICE Barcelona

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At ICE 2026, NOVOMATIC will once again take to the global stage in Barcelona with a showcase that sets a clear direction for the year ahead. As the largest exhibitor at the Fira Barcelona Gran Via, the Group – together with its subsidiaries and technology partners NOVOMATIC Italia, NOVOMATIC Spain, NOVOMATIC Gaming UK, LÖWEN ENTERTAINMENT, APEX, and Ainsworth Gaming Technology – will present a portfolio shaped by performance, player engagement, and future-oriented innovation. And the centerpiece of this presentation is XTENSION LINK™, accompanied by a range of powerful new multi-feature progressives, as well as a brand-new premium cabinet that is designed to unlock fresh dimensions of immersive play.

XTENSION LINK™: Expanding the global success story

Building on the proven success of the global hit series, XTENSION LINK™ will headline NOVOMATIC’s appearance at the show, introducing entirely new game worlds and evolved feature mechanics that broaden the entertainment spectrum across international markets. The XTENSION LINK™ brand has become a standout performer in casinos around the world, consistently demonstrating strong and sustainable floor results in a wide range of jurisdictions.

On top of this, NOVOMATIC will unveil a lineup of brand-new multi-feature progressives, each designed to offer distinctive engagement dynamics, compelling bonus features, and lasting floor performance. The development of these game concepts reflects a clear focus: more choice for operators, deeper engagement for players, and sustained results over time.

Elevating cabinet design to a new galaxy of experience

To accompany this expanded multi-feature offering, NOVOMATIC will present a new premium cabinet that is engineered to elevate the player experience and broaden the entertainment landscape. With an expanded visual stage, refined ergonomics, and powerful sound performance, this cabinet sets a new benchmark for immersive gameplay presentation on the casino floor. Its design supports the full depth and energy of the XTENSION LINK™ universe, enabling operators to create standout entertainment zones with strong visual impact and player appeal.

Systems that power performance

Beyond cabinets and game content, NOVOMATIC will also highlight its latest advances in Electronic Table Games. The presentation of the Novo Unity™ Pro platform, with its expanded functionality and flexible configuration options, will demonstrate how operators can combine live, automated, and virtual game formats within a single seamless environment. With new interface experiences and scalable multi-game capabilities, Novo Unity™ Pro continues to offer a powerful solution for venues that are aiming to diversify their table game offering while maximizing floor efficiency.

For the systems sector, NOVOMATIC presents the NOVOVISION™ Casino Management System, a modular suite of applications built to handle the complexities of modern gaming operations. From biometrically supported cashless gaming and real-time analytics to sophisticated player tracking and loyalty dynamics, NOVOVISION™ equips operators with tools to run smarter floors and cultivate deeper player engagement.

With their own spectacular Booth #2M70 in the iGaming area, Greentube – the digital gaming and entertainment division of NOVOMATIC – will showcase its latest iGaming offerings, perfectly complementing our land-based portfolio. Dive into an ever-expanding range of online content that includes classic NOVOMATIC hits and exclusive proprietary brands and developments. This is where innovation meets tradition in a truly thrilling way!

The stage is set for Barcelona

As one of the industry’s most anticipated annual gatherings, ICE 2026 will once again provide the ideal setting for international operators, partners, and industry stakeholders to experience NOVOMATIC’s latest developments firsthand. With XTENSION LINK™ as the leading theme, alongside an expanded multi-feature game portfolio, the debut of a next-generation premium cabinet, and a strengthened systems and ETG offering, NOVOMATIC will present a comprehensive vision for the future of gaming entertainment. Adding to the on-site experience, Max Hopp – one of Germany’s most acclaimed professional darts players – will join the program at the NOVOMATIC booth with a special highlight for attendees. Visitors can look forward to an exciting challenge as well as the opportunity to collect exclusive prizes.

“This year’s showcase reflects our continued commitment to meaningful innovation,” says Thomas Schmalzer, Vice President Global Sales and Product Management, NOVOMATIC AG. “From multi-feature progressives to immersive cabinet design and intelligent system architecture, we are focusing on solutions that deliver sustained value for operators and compelling experiences for players worldwide.”

“ICE Barcelona is a key platform to demonstrate the strength of our localized development and customer-focused approach,” adds Bernhard Teuchmann, Managing Director Product and Technology, NOVOMATIC Spain. “We look forward to welcoming our partners and presenting innovations that are aligned with the needs and dynamics of these markets.”

Visitors are invited to explore this showcase at the NOVOMATIC Booth #3P70 and to see how these developments can shape stronger performance and more engaging gaming experiences.

The post Setting the benchmark for 2026: NOVOMATIC at ICE Barcelona appeared first on European Gaming Industry News.

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Brightstar Lottery

Brightstar Lottery Gains Exclusive Omnichannel Lottery Licensing Rights to Rubik’s® brand

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Brightstar Lottery PLC announced that it has signed a five-year exclusive licensing agreement with Spin Master Toys UK Limited (“Spin Master”) to develop and distribute Rubik’s-themed omnichannel lottery games worldwide, including instant tickets, innovative draw-based games and engaging iLottery games.

Created in 1974, the Rubik’s Cube is an iconic puzzle that inspires creativity and problem-solving across generations, with millions of cubes sold worldwide. Spin Master’s partnership with Brightstar to bring this cultural phenomenon into the lottery space creates fresh ways for fans and players to engage.

“The Rubik’s Cube is one of the most iconic symbols of pop culture and Brightstar is thrilled to extend its timeless legacy into compelling, next-generation experiences for lottery players to enjoy,” said Matthew Whalen, Brightstar Senior Vice President, Global Instant Ticket Services. “We look forward to producing exciting omnichannel games featuring Rubik’s Cube, which will include innovations such as our revolutionary Infinity Instants technology, creating an infinite number of possibilities to customize each ticket.”

The post Brightstar Lottery Gains Exclusive Omnichannel Lottery Licensing Rights to Rubik’s® brand appeared first on European Gaming Industry News.

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