Innovative live dealer and betting games studio BetGames is ready to transform live sports with the launch of its new specialised vertical, Twain Sport.

Backed by some of the industry’s leading brands, Twain Sport is set to offer the industry’s first truly tier-one hybrid sports tournaments in a custom-built range of arenas across selected European locations.

Created to bridge the gap in demand for increased live sport with a high-frequency entertainment format, BetGames’ newly launched offering will deliver a similar sporting schedule to Esports and Virtual Sports.

The concept, format and subsequent launch have been made possible by the agreement of a one-of-a-kind, long-term cooperation with the EU-based Hybrid Sport League, which is part of the Hybrid Sport Federation, a body that will organise and supervise the events schedule.

Set to launch in August 2022, Twain Sports will first offer live-streamed basketball (“T-Basket”) followed by football themed tournaments (“T-Kick”) with plans to expand its range significantly in 2023 and beyond.

With a host of premier brands already queuing up to go live with the product, BetGames can offer Twain Sport across all of its current regulated markets and jurisdictions.

Providing operators 14 hours of non-stop sporting action daily, with a match every three minutes in an eight-player tournament format, Twain’s events will total 15 matches per tournament, encompassing 210 matches per day, and 6300 in total per month from the start and set to increase with expanding operating hours.

Each short-form football and basketball tournament will host two groups of four players competing against each other, with 50+ outright on offer, 60+ on a single match, and 10+ single match shot values.

The events will be delivered under an exclusive broadcasting agreement with the Hybrid Sports League, which establishes rules of play, software requirements and implement anti-match fixing protocols with other safeguarding methods.

Commenting on the launch, BetGames’ CEO Andreas Koeberl said: “The day has finally come! Everyone at BetGames has been excited by this new concept since the inception of our partnership with the Hybrid Sports League, so it’s been a real challenge to keep it under our hats.

“Twain Sport is absolutely revolutionary in what it offers and the first true innovation in years. This is meant to reinvent live entertainment and the sports betting space by taking a new approach to content.”

“Promising high-frequency betting and the low-spend extended playing sessions BetGames has always been famous for, we’re confident that Twain Sport will prove transformative. We’re here to provide our partners with the boosted engagement, cross-sell opportunities and incremental revenue we know they’re looking for.”