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Parimatch Tech CMO Position Overturned as the Company Moves Toward Business Decentralisation
Starting from June 2022, the CMO position in Parimatch Tech will be absent. The decision results from Parimatch Tech’s business strategy renewal, prioritising business diversification and expansion into new markets. The stream leaders’ and marketing executives’ roles in different regions become more prominent, with the local expertise and market knowledge allowing them to be more autonomous and independent. This fits Parimatch Tech’s new business strategy, which moves toward a decentralised approach. The gambling market pushes marketing teams to be agile. Thus, the Parimatch Tech marketing team finds room for development through tailor-made decisions.
The marketing department will branch out into two key streams with individual leaders: Brand and Marketing Performance. Parimatch Tech believes that this configuration will suit the business diversification approach better. Brand Performance department will continue developing the Parimatch brand worldwide with all the power of global contracts, but considering the local impact. The Marketing Performance team will bring all the tools and expertise for performance marketing activities. The CMO position as a concept will be overturned.
‘I joined Parimatch Tech 9 years ago as an operator in the Payment Department. Almost three years ago, I became the CMO. Being able and encouraged to experiment and try bold approaches is an invaluable experience which I appreciate deeply. My team and I created and breathed life into numerous ambitious projects, some of which were one of a kind. Thanks to them, Parimatch Tech became what it is today — a successful technology-driven modern company. I would like to thank Parimatch Tech management for their trust, and I am confident that the immense business growth that we all saw over the last few years resulted from our synergy,’ says Ivan Liashenko, CMO at Parimatch Tech.
‘The evolution of marketing in Parimatch Tech under Ivan’s leadership was a truly fantastic journey. Multiple projects that looked like start-ups just a year ago have expanded into separate streams with dozens of employees. Thanks to that, marketing is no longer a uniform structure—there are several independent streams that branched out of Parimatch Tech marketing, joined by a mutual goal of helping the business grow. To stay up-to-date with the current business expansion speeds, implement the strategy of geo-diversification, focus more attention on multi-brand approaches, and sustain the development of the Parimatch brand, we have made a mutual decision to change the structure of the marketing department. As the necessity of decentralisation rises, and the stream leads’ roles become more prominent, we have agreed that the CMO position does not fit the current business strategy. Ivan is a great and ambitious professional, and the last three years he spent as the CMO were some of the most successful for Parimatch Tech business-wise. Parimatch Tech wishes Ivan the best in his future endeavours,’ says Evgen Belousov, Deputy CEO at Parimatch Tech.
The decision to overturn the CMO position follows the recent restructuring of the Parimatch Tech management model after the Russian invasion of Ukraine and the recent business diversification strategy. On April 1, 2022, Parimatch Tech moved from the two co-CEOs to a singular CEO model. Roman Syrotian focused 100% of his time on the Supervisory Board activities, and Maksym Liashko became the CEO. Anna Motruk, who held two roles before the management restructuring (Chief Finance Officer & Deputy CEO), left her CFO position to focus on the Deputy CEO role. Evgen Belousov, ex-Chief Revenue Officer at Parimatch Tech, has also been appointed Deputy CEO.
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Stake, the world’s leading online casino and sportsbook, has today announced the launch of its latest Stake Originals title, Moles, a high-intensity arcade-style game designed to deliver fast decisions, escalating tension, and huge multiplier potential.
Stake has released Moles, a new addition to its gaming portfolio that adapts traditional carnival mechanics for a digital environment. The gameplay requires players to strike targets to accumulate multipliers, offering a choice between immediate cash-outs or continuing for higher potential rewards.
At its core, the game is built around a dynamic risk-reward system. Players choose how many moles appear on the board — from one to six — directly influencing both difficulty and potential payout. Fewer moles offer a higher risk and the chance of extreme multipliers, while more moles provide a steadier, lower-risk path.
The game operates on a rapid-fire sequence where each successful hit increments a player’s multiplier. Under the game’s mechanics, a single missed target results in the immediate conclusion of the round and the forfeiture of accumulated rewards.
Moles features a maximum win multiplier of 5,649,504.98x. This represents one of the highest potential payout ratios currently available within the Stake Originals portfolio.
Designed for speed, simplicity, and replayability, the game captures the essence of classic fairground entertainment while elevating it with modern mechanics, provably fair technology, and a smooth, responsive interface.
Stake’s Chief Marketing Officer, Akhil Sarin, said: “Moles is a perfect example of what Stake Originals is all about — taking a familiar concept and turning it into something fast, engaging, and highly rewarding for our players.We wanted to create a game that’s instantly recognisable but delivers that signature Stake intensity where every decision matters and every round builds that thrilling tension.With its massive win potential and simple yet strategic gameplay, we’re confident Moles will quickly become a fan favourite across our global community.”
The launch of Moles continues Stake’s momentum in expanding its Originals suite — a category that has become central to the platform’s identity, known for delivering innovative, in-house games that prioritise player control, transparency, and high engagement.
Built with a provably fair system and a 98% RTP, the game ensures both transparency and competitive returns, reinforcing Stake’s commitment to delivering premium gaming experiences.
Moles will be available globally on Stake from March 24, 2026, alongside a refreshed lineup of Stake Originals releases as the brand continues to push the boundaries of online casino entertainment.
About Stake
Stake is the world’s most popular online casino and sportsbook. Founded in 2017, Stake attracts over 80 million monthly visits, more than any other iGaming platform, and sees more than 100 billion bets a year. Stake is renowned for its innovation in crypto wagering as well as its growing expansion into regulated local-currency gaming markets in Italy, Denmark, Brazil, Colombia and Peru. It also boasts a roster of global sponsorships, including Canadian superstar Drake, X Games, Everton Football Club, and the UFC.
For more information and press enquiries, users can contact: [email protected]
Contact
Stake
The post Stake Announces Global Release of Multiplier-Based Game Moles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Stake, the world’s leading online casino and sportsbook, has today announced the launch of its latest Stake Originals title, Moles, a high-intensity arcade-style game designed to deliver fast decisions, escalating tension, and huge multiplier potential.
Stake has released Moles, a new addition to its gaming portfolio that adapts traditional carnival mechanics for a digital environment. The gameplay requires players to strike targets to accumulate multipliers, offering a choice between immediate cash-outs or continuing for higher potential rewards.
At its core, the game is built around a dynamic risk-reward system. Players choose how many moles appear on the board — from one to six — directly influencing both difficulty and potential payout. Fewer moles offer a higher risk and the chance of extreme multipliers, while more moles provide a steadier, lower-risk path.
The game operates on a rapid-fire sequence where each successful hit increments a player’s multiplier. Under the game’s mechanics, a single missed target results in the immediate conclusion of the round and the forfeiture of accumulated rewards.
Moles features a maximum win multiplier of 5,649,504.98x. This represents one of the highest potential payout ratios currently available within the Stake Originals portfolio.
Designed for speed, simplicity, and replayability, the game captures the essence of classic fairground entertainment while elevating it with modern mechanics, provably fair technology, and a smooth, responsive interface.
Stake’s Chief Marketing Officer, Akhil Sarin, said: “Moles is a perfect example of what Stake Originals is all about — taking a familiar concept and turning it into something fast, engaging, and highly rewarding for our players.We wanted to create a game that’s instantly recognisable but delivers that signature Stake intensity where every decision matters and every round builds that thrilling tension.With its massive win potential and simple yet strategic gameplay, we’re confident Moles will quickly become a fan favourite across our global community.”
The launch of Moles continues Stake’s momentum in expanding its Originals suite — a category that has become central to the platform’s identity, known for delivering innovative, in-house games that prioritise player control, transparency, and high engagement.
Built with a provably fair system and a 98% RTP, the game ensures both transparency and competitive returns, reinforcing Stake’s commitment to delivering premium gaming experiences.
Moles will be available globally on Stake from March 24, 2026, alongside a refreshed lineup of Stake Originals releases as the brand continues to push the boundaries of online casino entertainment.
About Stake
Stake is the world’s most popular online casino and sportsbook. Founded in 2017, Stake attracts over 80 million monthly visits, more than any other iGaming platform, and sees more than 100 billion bets a year. Stake is renowned for its innovation in crypto wagering as well as its growing expansion into regulated local-currency gaming markets in Italy, Denmark, Brazil, Colombia and Peru. It also boasts a roster of global sponsorships, including Canadian superstar Drake, X Games, Everton Football Club, and the UFC.
For more information and press enquiries, users can contact: [email protected]
Contact
Stake
The post Stake Announces Global Release of Multiplier-Based Game Moles appeared first on Americas iGaming & Sports Betting News.
Stake, the world’s leading online casino and sportsbook, has today announced the launch of its latest Stake Originals title, Moles, a high-intensity arcade-style game designed to deliver fast decisions, escalating tension, and huge multiplier potential.
Stake has released Moles, a new addition to its gaming portfolio that adapts traditional carnival mechanics for a digital environment. The gameplay requires players to strike targets to accumulate multipliers, offering a choice between immediate cash-outs or continuing for higher potential rewards.
At its core, the game is built around a dynamic risk-reward system. Players choose how many moles appear on the board — from one to six — directly influencing both difficulty and potential payout. Fewer moles offer a higher risk and the chance of extreme multipliers, while more moles provide a steadier, lower-risk path.
The game operates on a rapid-fire sequence where each successful hit increments a player’s multiplier. Under the game’s mechanics, a single missed target results in the immediate conclusion of the round and the forfeiture of accumulated rewards.
Moles features a maximum win multiplier of 5,649,504.98x. This represents one of the highest potential payout ratios currently available within the Stake Originals portfolio.
Designed for speed, simplicity, and replayability, the game captures the essence of classic fairground entertainment while elevating it with modern mechanics, provably fair technology, and a smooth, responsive interface.
Stake’s Chief Marketing Officer, Akhil Sarin, said: “Moles is a perfect example of what Stake Originals is all about — taking a familiar concept and turning it into something fast, engaging, and highly rewarding for our players.We wanted to create a game that’s instantly recognisable but delivers that signature Stake intensity where every decision matters and every round builds that thrilling tension.With its massive win potential and simple yet strategic gameplay, we’re confident Moles will quickly become a fan favourite across our global community.”
The launch of Moles continues Stake’s momentum in expanding its Originals suite — a category that has become central to the platform’s identity, known for delivering innovative, in-house games that prioritise player control, transparency, and high engagement.
Built with a provably fair system and a 98% RTP, the game ensures both transparency and competitive returns, reinforcing Stake’s commitment to delivering premium gaming experiences.
Moles will be available globally on Stake from March 24, 2026, alongside a refreshed lineup of Stake Originals releases as the brand continues to push the boundaries of online casino entertainment.
About Stake
Stake is the world’s most popular online casino and sportsbook. Founded in 2017, Stake attracts over 80 million monthly visits, more than any other iGaming platform, and sees more than 100 billion bets a year. Stake is renowned for its innovation in crypto wagering as well as its growing expansion into regulated local-currency gaming markets in Italy, Denmark, Brazil, Colombia and Peru. It also boasts a roster of global sponsorships, including Canadian superstar Drake, X Games, Everton Football Club, and the UFC.
For more information and press enquiries, users can contact: [email protected]
Contact
Stake
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