Latest News
Parimatch Tech CMO Position Overturned as the Company Moves Toward Business Decentralisation
Starting from June 2022, the CMO position in Parimatch Tech will be absent. The decision results from Parimatch Tech’s business strategy renewal, prioritising business diversification and expansion into new markets. The stream leaders’ and marketing executives’ roles in different regions become more prominent, with the local expertise and market knowledge allowing them to be more autonomous and independent. This fits Parimatch Tech’s new business strategy, which moves toward a decentralised approach. The gambling market pushes marketing teams to be agile. Thus, the Parimatch Tech marketing team finds room for development through tailor-made decisions.
The marketing department will branch out into two key streams with individual leaders: Brand and Marketing Performance. Parimatch Tech believes that this configuration will suit the business diversification approach better. Brand Performance department will continue developing the Parimatch brand worldwide with all the power of global contracts, but considering the local impact. The Marketing Performance team will bring all the tools and expertise for performance marketing activities. The CMO position as a concept will be overturned.
‘I joined Parimatch Tech 9 years ago as an operator in the Payment Department. Almost three years ago, I became the CMO. Being able and encouraged to experiment and try bold approaches is an invaluable experience which I appreciate deeply. My team and I created and breathed life into numerous ambitious projects, some of which were one of a kind. Thanks to them, Parimatch Tech became what it is today — a successful technology-driven modern company. I would like to thank Parimatch Tech management for their trust, and I am confident that the immense business growth that we all saw over the last few years resulted from our synergy,’ says Ivan Liashenko, CMO at Parimatch Tech.
‘The evolution of marketing in Parimatch Tech under Ivan’s leadership was a truly fantastic journey. Multiple projects that looked like start-ups just a year ago have expanded into separate streams with dozens of employees. Thanks to that, marketing is no longer a uniform structure—there are several independent streams that branched out of Parimatch Tech marketing, joined by a mutual goal of helping the business grow. To stay up-to-date with the current business expansion speeds, implement the strategy of geo-diversification, focus more attention on multi-brand approaches, and sustain the development of the Parimatch brand, we have made a mutual decision to change the structure of the marketing department. As the necessity of decentralisation rises, and the stream leads’ roles become more prominent, we have agreed that the CMO position does not fit the current business strategy. Ivan is a great and ambitious professional, and the last three years he spent as the CMO were some of the most successful for Parimatch Tech business-wise. Parimatch Tech wishes Ivan the best in his future endeavours,’ says Evgen Belousov, Deputy CEO at Parimatch Tech.
The decision to overturn the CMO position follows the recent restructuring of the Parimatch Tech management model after the Russian invasion of Ukraine and the recent business diversification strategy. On April 1, 2022, Parimatch Tech moved from the two co-CEOs to a singular CEO model. Roman Syrotian focused 100% of his time on the Supervisory Board activities, and Maksym Liashko became the CEO. Anna Motruk, who held two roles before the management restructuring (Chief Finance Officer & Deputy CEO), left her CFO position to focus on the Deputy CEO role. Evgen Belousov, ex-Chief Revenue Officer at Parimatch Tech, has also been appointed Deputy CEO.
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betting market
BiS Brasília brings together experts and authorities to discuss the future of Brazil’s betting market
The event takes place on June 2–3 at the Royal Tulip Brasília Alvorada, featuring discussions on regulation, international cooperation, and the profile of Brazilian bettors.
The second edition of BiS Brasília has officially been confirmed and is expected to bring together major names from the sports betting, iGaming, and regulatory sectors in Brazil.
The event will be held on June 2 and 3 at the Royal Tulip Brasília Alvorada, with a program focused on strategic debates, networking, and discussions about the future of Brazil’s regulated market.
With an emphasis on innovation, responsibility, and the sustainable development of the industry, the event will bring together national and international experts to discuss the challenges and opportunities facing the sector at a decisive moment for the Brazilian betting market.
Among the confirmed panels is “International Cooperation and Strategic Bridges for a Regulated, Solid, and Responsible Sector in Brazil,” featuring John Aquilina.
The discussion will focus on the importance of international collaboration and the development of strategic relationships to strengthen a safe, transparent, and responsible regulatory environment in the country.
Another highlight of the program will be the panel “The Profile of the Brazilian Bettor,” presented by Thiago Iusim. The session will analyze consumer behavior, trends in the domestic market, and challenges related to user protection and responsible gaming.
The organizers aim to consolidate Brasília as one of the country’s main hubs for discussions surrounding regulation, technology, and business opportunities connected to sports betting and digital entertainment in Brazil.
“BiS Brasília was created to strengthen dialogue among companies, specialists, authorities, and international representatives, promoting essential discussions for the development of a more mature, transparent, and sustainable industry,” said Cardama, co-founder of BiS Brasília.
Those interested in attending the event can purchase tickets through the official portal.
Now in its second edition, BiS Brasília is an event dedicated to the iGaming and betting ecosystem, promoting dialogue between the private sector, public authorities, and society regarding the development of Brazil’s regulated gaming, casino, and lottery market.
The event brings together business leaders, authorities, and specialists to discuss strategic topics such as Brazilian regulation, taxation, integrity, innovation, responsible gaming, compliance, AML/anti-money laundering measures, licensing, sports integrity, government relations, and advertising and CONAR guidelines.
SiGMA World’s BiS SiGMA South America is part of the event portfolio of the SiGMA Group, one of the leading global B2B event and business platforms focused on the gaming and betting industry.
The post BiS Brasília brings together experts and authorities to discuss the future of Brazil’s betting market appeared first on Americas iGaming & Sports Betting News.
BETBY
BETBY and Vibra Gaming join forces to accelerate expansion in Latam
BETBY has signed a partnership with Vibra Gaming that will see the B2B sportsbook supplier deliver its full solution to the Latin American platform developer, including its AI-powered tools and proprietary esports feed.
Through the agreement, Vibra Gaming will integrate BETBY’s sportsbook via a single API, giving its operator partners access to more than 500,000 monthly events without significant development overhead.
The integration is designed to reduce time-to-market for operators looking to add sports betting to an existing multi-vertical offering.
A key component of the deal is the inclusion of Betby.Games, BETBY’s esports feed, which includes hyper-localised titles such as eVaquejada and eFootVolley — products built specifically for Latin American audiences.
“This partnership is a natural fit for both sides,” said Stefanos Karakidis, Business Development Director at BETBY.
“What makes this collaboration particularly strong is how seamlessly our solution integrates into Vibra’s ecosystem, enabling their casino operator partners to expand into sports betting in a fast, efficient and scalable way.”
Werter Luna, CEO at Vibra Gaming, said the integration expands the platform with a sports betting offering that matches the company’s standards for performance and adaptability.
“We are particularly excited about the potential of combining their technology and esports content with our localised approach to further enhance the player experience across Latin America.”
BETBY holds operational licences in Brazil and Peru and has been actively expanding its footprint across the region. The Vibra Gaming partnership is part of that broader push into Latin America.
The post BETBY and Vibra Gaming join forces to accelerate expansion in Latam appeared first on Americas iGaming & Sports Betting News.
Asia
PG Soft signs on as sponsor for SiGMA Asia 2026 in Manila
PG Soft has been named as a sponsor of SiGMA Asia 2026, set to take place at the SMX Convention Center in Manila.
According to the company, the sponsorship package includes branding in the venue lobby and a 60-second branded video broadcast inside the exhibition hall across 14 hanging HD screens during the two-day expo.
PG Soft said the commercial partnership is part of its focus on engaging with Asian markets and supporting SiGMA’s networking aims for the global iGaming community.
A PG Soft spokesperson said: “SiGMA Asia is a must-attend event on the iGaming calendar, and Manila is one of the most exciting markets in the region. We’re very pleased to be supporting this summit and look forward to presenting our brand to the influential audience that SiGMA Asia continues to attract.”
The post PG Soft signs on as sponsor for SiGMA Asia 2026 in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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