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Parimatch Tech CMO Position Overturned as the Company Moves Toward Business Decentralisation
Starting from June 2022, the CMO position in Parimatch Tech will be absent. The decision results from Parimatch Tech’s business strategy renewal, prioritising business diversification and expansion into new markets. The stream leaders’ and marketing executives’ roles in different regions become more prominent, with the local expertise and market knowledge allowing them to be more autonomous and independent. This fits Parimatch Tech’s new business strategy, which moves toward a decentralised approach. The gambling market pushes marketing teams to be agile. Thus, the Parimatch Tech marketing team finds room for development through tailor-made decisions.
The marketing department will branch out into two key streams with individual leaders: Brand and Marketing Performance. Parimatch Tech believes that this configuration will suit the business diversification approach better. Brand Performance department will continue developing the Parimatch brand worldwide with all the power of global contracts, but considering the local impact. The Marketing Performance team will bring all the tools and expertise for performance marketing activities. The CMO position as a concept will be overturned.
‘I joined Parimatch Tech 9 years ago as an operator in the Payment Department. Almost three years ago, I became the CMO. Being able and encouraged to experiment and try bold approaches is an invaluable experience which I appreciate deeply. My team and I created and breathed life into numerous ambitious projects, some of which were one of a kind. Thanks to them, Parimatch Tech became what it is today — a successful technology-driven modern company. I would like to thank Parimatch Tech management for their trust, and I am confident that the immense business growth that we all saw over the last few years resulted from our synergy,’ says Ivan Liashenko, CMO at Parimatch Tech.
‘The evolution of marketing in Parimatch Tech under Ivan’s leadership was a truly fantastic journey. Multiple projects that looked like start-ups just a year ago have expanded into separate streams with dozens of employees. Thanks to that, marketing is no longer a uniform structure—there are several independent streams that branched out of Parimatch Tech marketing, joined by a mutual goal of helping the business grow. To stay up-to-date with the current business expansion speeds, implement the strategy of geo-diversification, focus more attention on multi-brand approaches, and sustain the development of the Parimatch brand, we have made a mutual decision to change the structure of the marketing department. As the necessity of decentralisation rises, and the stream leads’ roles become more prominent, we have agreed that the CMO position does not fit the current business strategy. Ivan is a great and ambitious professional, and the last three years he spent as the CMO were some of the most successful for Parimatch Tech business-wise. Parimatch Tech wishes Ivan the best in his future endeavours,’ says Evgen Belousov, Deputy CEO at Parimatch Tech.
The decision to overturn the CMO position follows the recent restructuring of the Parimatch Tech management model after the Russian invasion of Ukraine and the recent business diversification strategy. On April 1, 2022, Parimatch Tech moved from the two co-CEOs to a singular CEO model. Roman Syrotian focused 100% of his time on the Supervisory Board activities, and Maksym Liashko became the CEO. Anna Motruk, who held two roles before the management restructuring (Chief Finance Officer & Deputy CEO), left her CFO position to focus on the Deputy CEO role. Evgen Belousov, ex-Chief Revenue Officer at Parimatch Tech, has also been appointed Deputy CEO.
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Vegangster Launches а Native PvP Mechanic as a New GGR Driver
Vegangster has introduced a native PvP mechanic, a platform-level feature designed to create competitive player interactions while generating additional revenue for operators.
Fully embedded into the platform, the mechanic can be customised to match any operator’s theme, visual identity, and positioning, making it easy to integrate into existing casino experiences
Unlike third-party game integrations, the PvP mechanic is built directly into the Vegangster platform. Operators can place it in prominent areas such as the casino homepage or other high-visibility lobby sections, ensuring players can easily discover and join active rounds. The feature is available for a fixed fee, allowing operators to generate additional GGR without relying on revenue-share models or external providers.
How the PvP Mechanic Works
- A player starts a round by placing the first bet, creating an open battle visible to others
- Other players join by adding their bets to the pool, with a minimum of two participants required
- If no one joins, the initiating player automatically receives their bet back
- Once players join, a short countdown begins before the round resolves
- A random roll determines the winner, with probability weighted by bet size
With each round requiring multiple participants, the mechanic introduces a visible, social layer inside the casino lobby. Players are encouraged to join ongoing rounds, react in real time, and compete for shared prize pools.
The structure is designed for short, repeatable sessions, increasing player activity and creating continuous engagement loops across the platform.
“Casino lobbies rarely show players interacting with each other,” said Michael Oziransky, Chief Product Officer at Vegangster. “This mechanic introduces real-time competition directly into the lobby. Players can see activity, react to it, and challenge each other instantly. Combined with chat, it turns the lobby into a more social, responsive space while creating an additional, low-cost revenue stream for operators.”
The feature is already live on JoyCasino, one of Vegangster’s operator partners, where players can experience it directly within the lobby. For this deployment, the PvP mechanic was fully adapted to JoyCasino’s visual identity and brand guidelines, demonstrating how easily the feature can be tailored to different themes, styles, and player environments without requiring structural changes to the platform.
The launch continues Vegangster’s strategy of developing platform-native engagement mechanics that complement traditional casino content. Following the introduction of native lootboxes earlier this year, the company plans to further expand its catalogue of session-based and social features.
Press contact:
Romans Kozlovskis
The post Vegangster Launches а Native PvP Mechanic as a New GGR Driver appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Andrea Faelli
AS Roma Announces Multi-year Partnership with Eurobet.live
AS Roma has announced a multi-year agreement with Eurobet.live, which becomes the Club’s new Main Sponsor.
Starting this season and until the 28/29 season, the Eurobet.live brand will appear on the First Team jerseys, marking the beginning of a strategic collaboration between two entities that share the same DNA, forged on passion, resilience and a constant pursuit of excellence.
The agreement represents an important step in the Club’s commercial growth and demonstrates the desire to develop innovative fan-focused projects, further strengthening the relationship between Roma, its partners, and the sports community. For Eurobet.live, the collaboration with AS Roma represents a genuine connection with the world of football and sport, as tools capable of generating social, cultural and regional value.
“We share with Eurobet.live the ambition to develop a series of digital initiatives designed to engage fans across all our platforms. By combining the global reach and passion of our fan base with Eurobet.live’s expertise in infotainment and digital, we are confident that this partnership will create new and innovative ways for fans to connect with the club,” said Vice President Ryan Friedkin.
“We are proud to launch this collaboration with AS Roma, one of the most iconic clubs in Italian and European football. This partnership—which represents an important step in our growth and consolidation in the world of sports—goes far beyond a commercial agreement: it is a promise of long-term development and innovation, aimed at enhancing sports culture at all levels and strengthening our ties with the local community,” said Andrea Faelli, CEO of Eurobet Italia.
The post AS Roma Announces Multi-year Partnership with Eurobet.live appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BETBY
BETBY Appoints Gonzalo Navarro as Senior Business Development Manager
BETBY, the Tier 1 B2B sportsbook supplier, has reinforced its commitment to Latin America with the appointment of Gonzalo Navarro as Senior Business Development Manager.
Navarro joins BETBY with a strong commercial background in the iGaming and technology sectors, bringing extensive experience in B2B sales, strategic partnerships, and business development across Latin America. Prior to joining BETBY, he held senior commercial roles at Vibra Gaming and Control F5, where he was responsible for driving growth initiatives, expanding market presence, and developing relationships with key operators and partners throughout the region.
With deep knowledge of the Latin American iGaming landscape and an established network across the industry, Navarro will focus on expanding BETBY’s footprint in the region, strengthening partnerships, and identifying new growth opportunities as the provider continues its global expansion.
In his new role, Navarro will work closely with BETBY’s commercial team to further accelerate the supplier’s presence in LATAM, supporting operators with BETBY’s award-winning sportsbook solution and innovative product offering.
Gonzalo Navarro, Senior Business Development Manager at BETBY, said: “I’m thrilled to be joining BETBY at such an exciting stage of its growth. The company has built a truly impressive sportsbook product, and LATAM is a region full of opportunities. I look forward to working with the team to strengthen BETBY’s presence and build long-term partnerships with operators across the region.”
Chris Nikolopoulos, Chief Commercial Officer at BETBY, said: “Gonzalo’s experience and deep understanding of the Latin American market make him a valuable addition to our commercial team. His strong industry relationships and proven track record in business development will play an important role as we continue to expand our presence across LATAM.”
The post BETBY Appoints Gonzalo Navarro as Senior Business Development Manager appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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