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Parimatch Tech CMO Position Overturned as the Company Moves Toward Business Decentralisation
Starting from June 2022, the CMO position in Parimatch Tech will be absent. The decision results from Parimatch Tech’s business strategy renewal, prioritising business diversification and expansion into new markets. The stream leaders’ and marketing executives’ roles in different regions become more prominent, with the local expertise and market knowledge allowing them to be more autonomous and independent. This fits Parimatch Tech’s new business strategy, which moves toward a decentralised approach. The gambling market pushes marketing teams to be agile. Thus, the Parimatch Tech marketing team finds room for development through tailor-made decisions.
The marketing department will branch out into two key streams with individual leaders: Brand and Marketing Performance. Parimatch Tech believes that this configuration will suit the business diversification approach better. Brand Performance department will continue developing the Parimatch brand worldwide with all the power of global contracts, but considering the local impact. The Marketing Performance team will bring all the tools and expertise for performance marketing activities. The CMO position as a concept will be overturned.
‘I joined Parimatch Tech 9 years ago as an operator in the Payment Department. Almost three years ago, I became the CMO. Being able and encouraged to experiment and try bold approaches is an invaluable experience which I appreciate deeply. My team and I created and breathed life into numerous ambitious projects, some of which were one of a kind. Thanks to them, Parimatch Tech became what it is today — a successful technology-driven modern company. I would like to thank Parimatch Tech management for their trust, and I am confident that the immense business growth that we all saw over the last few years resulted from our synergy,’ says Ivan Liashenko, CMO at Parimatch Tech.
‘The evolution of marketing in Parimatch Tech under Ivan’s leadership was a truly fantastic journey. Multiple projects that looked like start-ups just a year ago have expanded into separate streams with dozens of employees. Thanks to that, marketing is no longer a uniform structure—there are several independent streams that branched out of Parimatch Tech marketing, joined by a mutual goal of helping the business grow. To stay up-to-date with the current business expansion speeds, implement the strategy of geo-diversification, focus more attention on multi-brand approaches, and sustain the development of the Parimatch brand, we have made a mutual decision to change the structure of the marketing department. As the necessity of decentralisation rises, and the stream leads’ roles become more prominent, we have agreed that the CMO position does not fit the current business strategy. Ivan is a great and ambitious professional, and the last three years he spent as the CMO were some of the most successful for Parimatch Tech business-wise. Parimatch Tech wishes Ivan the best in his future endeavours,’ says Evgen Belousov, Deputy CEO at Parimatch Tech.
The decision to overturn the CMO position follows the recent restructuring of the Parimatch Tech management model after the Russian invasion of Ukraine and the recent business diversification strategy. On April 1, 2022, Parimatch Tech moved from the two co-CEOs to a singular CEO model. Roman Syrotian focused 100% of his time on the Supervisory Board activities, and Maksym Liashko became the CEO. Anna Motruk, who held two roles before the management restructuring (Chief Finance Officer & Deputy CEO), left her CFO position to focus on the Deputy CEO role. Evgen Belousov, ex-Chief Revenue Officer at Parimatch Tech, has also been appointed Deputy CEO.
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Downtown Las Vegas casino also brings in WWE Hall of Famer Rob Van Dam for a live Q&A on April 18.
Plaza Hotel & Casino will host WrestleMania 42 viewing parties on April 18 and April 19 in its showroom in downtown Las Vegas, adding a ticket giveaway for WWE Monday Night RAW on the second night.
The casino said all guests attending the Sunday, April 19 viewing party can enter a free raffle to win two tickets to Monday Night RAW on Monday, April 20 at T-Mobile Arena, seated in one of the venue’s premier Loge Boxes.
On Saturday, April 18, the Plaza will feature WWE Hall of Fame wrestler Rob Van Dam (RVD) as a special guest. The property said RVD—also billed as “Mr. Monday Night”—will lead a live Q&A at 1:30 p.m. ahead of the WrestleMania 42 start time at 3 p.m., and will be available for autographs and photo ops.
Both events are 21+ and run in the Plaza showroom, with doors opening at 1 p.m. and the viewing party starting at 3 p.m. The Plaza said it will offer drink specials and buckets of beer priced at $30 for domestic brands and $35 for imported.
Tickets with seat selection are priced at $40 per person (plus fees and taxes), according to the casino, with details and purchasing available via the Plaza’s website.
Relevant data as follows:
- Plaza Hotel & Casino WrestleMania viewing party details: https://www.plazahotelcasino.com/entertainment/wrestlemania-viewing-party/ Primary source for ticketing, schedule, and pricing referenced in the article.
- WWE Monday Night RAW: https://www.wwe.com/shows/raw Official WWE show page to support the RAW reference and event context.
- T-Mobile Arena events calendar: https://www.t-mobilearena.com/events Venue source to corroborate event location and provide broader event context.
- Plaza Hotel & Casino: https://www.plazahotelcasino.com/ Company homepage for readers seeking more information on the property hosting the viewing parties.
The post Plaza adds Monday Night RAW ticket raffle to WrestleMania 42 viewing party appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
The ex-Wasserman and former Excel Esports partnerships lead joins the London-based group behind the Esports Awards and MOBIES.
The Mobile, Esports and Gaming Alliance (MEGA) has appointed Patrick Collins as Vice President of Growth, the company said on April 15, 2026. Collins will lead growth strategy, including commercial partnerships and new business development, from London.
Collins joins from boutique agency Leapfox, which he founded in early 2022. Prior to that, he led commercial partnerships at UK esports organisation Excel Esports, securing deals with brands including BT, Sony, JD Sports, Neosurf and Chupa Chups, alongside partners such as HyperX, Anda Seat, Belong Gaming Arenas and Chillblast PCs.
Earlier in his career, Collins worked at sports marketing agency Wasserman, where MEGA said he helped secure EE’s six-year partnership with Wembley Stadium and advised brands including American Express, Vodafone and PepsiCo. The company also cited experience working with Premier League football clubs and brands including Barclays, Santander, Under Armour and Puma.
“I’m pleased to officially join MEGA at such an important time for esports and gaming,” said Patrick Collins, VP of Growth at MEGA. “Having worked across traditional sport, esports, and commercial partnerships, and founding Leapfox to bridge these worlds and guide my clients, I’m looking forward to applying my experience to support MEGA and our properties as we continue to grow.”
“We’re delighted to welcome Patrick to MEGA as our new Vice President of Growth,” said Michael Ashford, Co-Founder of MEGA. “His extensive experience, including founding Leapfox, uniquely positions him to shape the future of our company. With Patrick on board, MEGA is determined to accelerate our growth, embark on transformative partnerships, and deliver world-class experiences that will define the next era of esports entertainment.”
Relevant data as follows:
- MEGA (Mobile, Esports and Gaming Alliance): https://themega.global/ Official company site to support the appointment and provide background on MEGA.
- Esports Awards: https://esportsawards.com/ Official site for one of the properties referenced in connection with MEGA.
- MOBIES: https://mobies.com/ Official site for the Mobile Gaming Awards referenced alongside MEGA.
The post MEGA hires Leapfox founder Patrick Collins as VP of Growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Soft2Bet said it opened 2026 with five new brand launches and four sponsorship deals, alongside market planning for Q2 2026. The company shared the update from Malta on April 15, 2026 as part of its Q1 2026 results.
In Q1, Soft2Bet launched Lodur in Sweden and Zinx in Romania. In Denmark, it launched Betinia, Betoro and QuickCasino. The company said the rollouts were part of a localized approach aligned with player behavior and regulatory environments.
Soft2Bet also announced four sponsorships aimed at strengthening regional visibility. In Canada, it partnered with the Oshawa FireWolves and Rock League Curling. In Romania, it renewed its partnership with football club CFR Cluj. In Denmark, it cited brand exposure through the Betinia League and CampoBet Division.
For Q2 2026, Soft2Bet said it has submitted a license application in Alberta, Canada, and is evaluating Spain and Portugal. The company also said it plans to offer players a gamified tournament module for the upcoming FIFA World Cup, designed to extend engagement beyond traditional sportsbook formats.
Soft2Bet did not disclose revenue, active user metrics, or market-by-market performance data in the release.
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Soft2Bet: https://soft2bet.com/ Company site for background, brand portfolio, and corporate updates referenced in the release.
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Alberta iGaming (AGLC) – regulatory information: https://aglc.ca/ Official Alberta Gaming, Liquor and Cannabis information relevant to the stated Alberta license application.
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Swedish Gambling Authority (Spelinspektionen): https://www.spelinspektionen.se/en/ Regulator context for the Sweden brand launch mentioned (Lodur).
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Romanian National Gambling Office (ONJN):https://onjn.gov.ro Regulatory reference for Romania activity and brand launch (Zinx).
The post Soft2Bet adds five brands in Q1 2026 and lines up Alberta licensing bid appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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