Latest News
Parimatch Tech CMO Position Overturned as the Company Moves Toward Business Decentralisation
Starting from June 2022, the CMO position in Parimatch Tech will be absent. The decision results from Parimatch Tech’s business strategy renewal, prioritising business diversification and expansion into new markets. The stream leaders’ and marketing executives’ roles in different regions become more prominent, with the local expertise and market knowledge allowing them to be more autonomous and independent. This fits Parimatch Tech’s new business strategy, which moves toward a decentralised approach. The gambling market pushes marketing teams to be agile. Thus, the Parimatch Tech marketing team finds room for development through tailor-made decisions.
The marketing department will branch out into two key streams with individual leaders: Brand and Marketing Performance. Parimatch Tech believes that this configuration will suit the business diversification approach better. Brand Performance department will continue developing the Parimatch brand worldwide with all the power of global contracts, but considering the local impact. The Marketing Performance team will bring all the tools and expertise for performance marketing activities. The CMO position as a concept will be overturned.
‘I joined Parimatch Tech 9 years ago as an operator in the Payment Department. Almost three years ago, I became the CMO. Being able and encouraged to experiment and try bold approaches is an invaluable experience which I appreciate deeply. My team and I created and breathed life into numerous ambitious projects, some of which were one of a kind. Thanks to them, Parimatch Tech became what it is today — a successful technology-driven modern company. I would like to thank Parimatch Tech management for their trust, and I am confident that the immense business growth that we all saw over the last few years resulted from our synergy,’ says Ivan Liashenko, CMO at Parimatch Tech.
‘The evolution of marketing in Parimatch Tech under Ivan’s leadership was a truly fantastic journey. Multiple projects that looked like start-ups just a year ago have expanded into separate streams with dozens of employees. Thanks to that, marketing is no longer a uniform structure—there are several independent streams that branched out of Parimatch Tech marketing, joined by a mutual goal of helping the business grow. To stay up-to-date with the current business expansion speeds, implement the strategy of geo-diversification, focus more attention on multi-brand approaches, and sustain the development of the Parimatch brand, we have made a mutual decision to change the structure of the marketing department. As the necessity of decentralisation rises, and the stream leads’ roles become more prominent, we have agreed that the CMO position does not fit the current business strategy. Ivan is a great and ambitious professional, and the last three years he spent as the CMO were some of the most successful for Parimatch Tech business-wise. Parimatch Tech wishes Ivan the best in his future endeavours,’ says Evgen Belousov, Deputy CEO at Parimatch Tech.
The decision to overturn the CMO position follows the recent restructuring of the Parimatch Tech management model after the Russian invasion of Ukraine and the recent business diversification strategy. On April 1, 2022, Parimatch Tech moved from the two co-CEOs to a singular CEO model. Roman Syrotian focused 100% of his time on the Supervisory Board activities, and Maksym Liashko became the CEO. Anna Motruk, who held two roles before the management restructuring (Chief Finance Officer & Deputy CEO), left her CFO position to focus on the Deputy CEO role. Evgen Belousov, ex-Chief Revenue Officer at Parimatch Tech, has also been appointed Deputy CEO.
Powered by WPeMatico
content deals
QTech signs InOut Games distribution deal for emerging markets
QTech has signed a content distribution agreement with supplier InOut Games to roll out the studio’s games to operators in emerging markets via QTech’s aggregation platform. The companies announced the deal on 3 July 2026.
Under the agreement, QTech will integrate InOut Games’ portfolio, which the supplier said now totals nearly 70 titles in under two years. InOut Games is best known for its crash game Chicken Road and has since expanded into slots, including Chicken Royal, Joker Pyre, Ice Fish, and Fruits Love Fever.
Vlad Snak, CEO at InOut Games, said: “QTech Games is a hotbed for superior games and a rarefied air for the player experience. We are rapidly widening our gaming suite and scope across developing regions and their market-leading platform provides an agile pathway to some previously overlooked territories. Needless to say, agreeing this new deal tracks our core strategy to fully leverage our reach, and we look forward to seeing how new audiences embrace our games.”
Philip Doftvik, CEO at QTech, added: “After a breakout beginning in the crash games domain, InOut Games is now proving itself as a broader provider of thrilling and innovative casino content, with a focus on creating quality, cutting-edge slots that are delivered reliably to our partners via our premier platform – on time, every time. Like us, they understand that localised solutions comprise the key to success across this patchwork quilt of opportunities.”
The post QTech signs InOut Games distribution deal for emerging markets appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Buffalo 250 Anniversary
ICONIC21 launches Buffalo 250 Anniversary slot themed around US 250th
Fourth of July-themed release reflects the studio’s push for market-specific content in regulated US-facing iGaming.
ICONIC21 has launched Buffalo 250 Anniversary, a Fourth of July-themed slot created to mark the United States’ 250th anniversary.
The game is centered on a buffalo and set against Independence Day fireworks, using imagery associated with US identity and the country’s upcoming semi quincentennial.
ICONIC21 said the release reflects its focus on building content around themes and player preferences that resonate in specific markets, with the US described as an increasingly important market for its partners and a key source of player engagement. The company develops live casino, RNG and slots content for regulated operators.
“The Fourth of July is one of those occasions that is recognised far beyond the United States, and the country’s 250th anniversary makes it especially significant,” said Edvardas Sadovskis, Chief Product Officer at ICONIC21. “The theme combines a distinctly American symbol with a moment that has real cultural relevance for players and operators alike.”
ICONIC21 added that it works with operators to shape its roadmap around player data, market demand and local relevance, and that it assesses follow-on titles using internal views, performance data and operator feedback. The provider said it has expanded beyond a classic casino portfolio — including roulette, baccarat and blackjack — into RNG and slots while keeping a market-specific focus for regulated environments.
The post ICONIC21 launches Buffalo 250 Anniversary slot themed around US 250th appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Betsson CEO Pontus Lindwall
Gaming in the Nordics launch event sets annual Copenhagen conference from 2027
Invite-only Copenhagen event at Better Collective HQ featured Nordic regulators and operators discussing compliance and channelisation.
Gaming in the Nordics has set plans for a full-size annual conference in Copenhagen starting in June 2027, following an invitation-only launch event held at Better Collective’s HQ in Copenhagen.
The launch event focused on the Nordics’ role in Europe’s iGaming market, with sessions on regulation and compliance. Morten Ronde, CEO of the Danish Online Gambling Association and Partner at Nordic Legal, said the region’s “pragmatism and willingness to be early adopters” could make Nordic jurisdictions the first to deploy “the next generation of innovative iGaming regulation.”
Anders Dorph, Director of Danish regulator Spillemyndigheden, discussed operator compliance, the role of Big Tech, and player monitoring. On the benefits of a regulated market, Dorph said Danish-licensed operators “are all very eager to be compliant. The industry [in Denmark] wants to be compliant. And that is a fact.”
From an operator perspective, Betsson CEO Pontus Lindwall and Immense Group CEO Jesper Kärrbrink addressed market channelisation and player protection. Lindwall outlined three prerequisites for a healthy market with high channelisation: “1) a competitive product; 2) meaningful player protections; and 3) real enforcement.” He added: “We are in a business where there is harm,” and argued that protecting players requires channelisation because “We also need to be able to reach these players, which we can only do if they are inside of the regulated system.”
Gaming in the Nordics founder Willem van Oort said: “I think the Gaming in the Nordics Launch Event was a fantastic success… I am very much looking forward to repeating this experience next year on a larger scale.” Other speakers listed by the organiser included Better Collective co-founder and co-CEO Jesper Søgaard, Birgitte Sand (Birgitte Sand & Associates), Pekka Ilmivalta (Nordic Legal – Finland), Josh Hodgson (H2 Gambling Capital), Daniel Valiollahi (BOS), Rasmus Kjaergaard (Mindway AI), Jeffrey Haas (Blask), and day chair Peter-Paul de Goeij (QuodBonum.se).
The post Gaming in the Nordics launch event sets annual Copenhagen conference from 2027 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
-
Compliance Updates7 days agoPlayCity Partners with Streaming Platform Kick to Block Illegal Gambling Ads
-
3 Oaks Gaming7 days agoWeekend Reels | Week 26: Slot Drops & Trends
-
appointments7 days agoOS Studios names Ishaan Arya country manager to lead India expansion
-
Casino Content7 days agoPopOK Gaming secures Argentina certification to supply iGaming content
-
Argentinian market7 days agoPopOK Gaming Strengthens Latin American Expansion with Argentina Certification
-
Bragg Gaming7 days agoMega Casino launches Bragg Gaming slot 10 Hot Diamond Desire as exclusive
-
Canada7 days agoTonybet pays first $15,000 CAD prize in World Cup Card Collection Canada promo
-
Canada7 days agoTonybet’s World Cup Card Collection campaign lands first $15k Bronze winner



