Latest News

Parimatch Tech CMO Position Overturned as the Company Moves Toward Business Decentralisation

Published

4 years ago

June 3, 2022

Reading Time: 2 minutes

Starting from June 2022, the CMO position in Parimatch Tech will be absent. The decision results from Parimatch Tech’s business strategy renewal, prioritising business diversification and expansion into new markets. The stream leaders’ and marketing executives’ roles in different regions become more prominent, with the local expertise and market knowledge allowing them to be more autonomous and independent. This fits Parimatch Tech’s new business strategy, which moves toward a decentralised approach. The gambling market pushes marketing teams to be agile. Thus, the Parimatch Tech marketing team finds room for development through tailor-made decisions.

The marketing department will branch out into two key streams with individual leaders: Brand and Marketing Performance. Parimatch Tech believes that this configuration will suit the business diversification approach better. Brand Performance department will continue developing the Parimatch brand worldwide with all the power of global contracts, but considering the local impact. The Marketing Performance team will bring all the tools and expertise for performance marketing activities. The CMO position as a concept will be overturned.

‘I joined Parimatch Tech 9 years ago as an operator in the Payment Department. Almost three years ago, I became the CMO. Being able and encouraged to experiment and try bold approaches is an invaluable experience which I appreciate deeply. My team and I created and breathed life into numerous ambitious projects, some of which were one of a kind. Thanks to them, Parimatch Tech became what it is today — a successful technology-driven modern company. I would like to thank Parimatch Tech management for their trust, and I am confident that the immense business growth that we all saw over the last few years resulted from our synergy,’ says Ivan Liashenko, CMO at Parimatch Tech.

‘The evolution of marketing in Parimatch Tech under Ivan’s leadership was a truly fantastic journey. Multiple projects that looked like start-ups just a year ago have expanded into separate streams with dozens of employees. Thanks to that, marketing is no longer a uniform structure—there are several independent streams that branched out of Parimatch Tech marketing, joined by a mutual goal of helping the business grow. To stay up-to-date with the current business expansion speeds, implement the strategy of geo-diversification, focus more attention on multi-brand approaches, and sustain the development of the Parimatch brand, we have made a mutual decision to change the structure of the marketing department. As the necessity of decentralisation rises, and the stream leads’ roles become more prominent, we have agreed that the CMO position does not fit the current business strategy. Ivan is a great and ambitious professional, and the last three years he spent as the CMO were some of the most successful for Parimatch Tech business-wise. Parimatch Tech wishes Ivan the best in his future endeavours,’ says Evgen Belousov, Deputy CEO at Parimatch Tech.

The decision to overturn the CMO position follows the recent restructuring of the Parimatch Tech management model after the Russian invasion of Ukraine and the recent business diversification strategy. On April 1, 2022, Parimatch Tech moved from the two co-CEOs to a singular CEO model. Roman Syrotian focused 100% of his time on the Supervisory Board activities, and Maksym Liashko became the CEO. Anna Motruk, who held two roles before the management restructuring (Chief Finance Officer & Deputy CEO), left her CFO position to focus on the Deputy CEO role. Evgen Belousov, ex-Chief Revenue Officer at Parimatch Tech, has also been appointed Deputy CEO.

3 Oaks Gaming

3 Oaks Gaming Strengthens International Presence After Teaming Up with Interwetten

Published

39 minutes ago

March 10, 2026

Wladimir P.

3-oaks-gaming-strengthens-international-presence-after-teaming-up-with-interwetten

Significant deal expands distributor’s presence in various global regions.

3 Oaks Gaming, a renowned provider of iGaming content, has teamed up with Interwetten in an agreement that expands its wide range of games to a larger audience worldwide.

The partnership allows Interwetten to offer 3 Oaks Gaming’s renowned collection of slot games, featuring popular titles like 3 Super Coin Volcanoes, 3 Pots of Egypt, and Magic Clovers, across various regions globally, enhancing visibility in important MGA markets.

For more than 30 years, Interwetten has been a leader in sports betting and casino entertainment, recognized as one of the top operator brands in the worldwide industry.

Recognized for its creativity and dedication to excellence, 3 Oaks Gaming’s vibrant portfolio coincides with Interwetten’s emphasis on providing top-tier content to its users. This collaboration signifies a crucial milestone in the distributor’s continuous worldwide expansion plan, guaranteeing that more players than ever can enjoy its engaging iGaming experiences.

Emilia Kazberuk, Sales Manager at 3 Oaks Gaming, said: “Partnering with Interwetten is a major move for us. The size and scale of their operations will provide us with a significant boost in taking our content into new regions and audiences.

“We’re looking forward to integrating our premium portfolio with such a respected and long-standing operator, and very hopeful our high-quality, feature-rich titles will be appealing to their vast player base.”

Mario Bilic, Casino Director at Interwetten, added: “We are delighted to welcome 3 Oaks Gaming’s exciting portfolio to our platform. Their reputation for delivering engaging, innovative slot content matches our commitment to offering best‑in‑class entertainment to our players.

“This partnership enhances the depth of our casino offering, and we are confident their games will be well‑received across our markets.”

The post 3 Oaks Gaming Strengthens International Presence After Teaming Up with Interwetten appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Jeff Letlat COO at SpinOro

SpinOro joins forces with Spinomenal

Published

39 minutes ago

March 10, 2026

Wladimir P.

Spinomenal, a top iGaming content provider, has formed a partnership with SpinOro to offer its wide range of games to players in the UK. SpinOro, emerging from Anakatech, is a thriving provider of online casino solutions with over a decade of experience.

Via its dynamic aggregation platform, SpinOro allows operators to effortlessly access a diverse selection of cross-platform games, whether as an independent suite or incorporated with third-party offerings from top-tier providers.

Spinomenal‘s games have been officially introduced on SpinOro’s prominent UK brands, including Winomania, 7Bet, Betnero, and LuckyMate, with additional brands set to follow.

Yossi Shayovits, Head of Business Development for Spinomenal commented: “SpinOro has earned an excellent reputation for providing access to the best cross-platform games, proven to enhance player activity and increase retention. Our titles are recognised across the industry for delivering exactly that, and we’re excited to bring even more amazing experiences to UK players.”

Jeff Letlat, COO at SpinOro added: “We are thrilled to welcome Spinomenal to our aggregation platform where they sit proudly alongside the best providers in iGaming. We’re highly confident that Spinomenal’s rich selection of titles will be a big hit with players.”

The post SpinOro joins forces with Spinomenal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Akis Palianastasis

Sportradar Expands its Partnership with SkillOnNet

Published

39 minutes ago

March 10, 2026

Wladimir P.

sportradar-expands-its-partnership-with-skillonnet

Sportradar has expanded its marketing partnership with SkillOnNet, a leading, international iGaming entertainment company. Sportradar’s Marketing Services now serves as SkillOnNet’s primary programmatic partner focused on growing its casino business.

Sportradar will help develop and execute digital advertising campaigns to support customer acquisition and retention, alongside integration of Sportradar’s Marketing Cloud and reporting tools to track campaign performance and player value. The partnership spans 12 markets across Europe, North America and Latin America and covers SkillOnNet’s PlayOJO, PlayUZU and BacanaPlay brands.

“The expansion of our partnership with SkillOnNet reflects the scalability of our Marketing Services platform and the value of a fully integrated, data-driven marketing approach. Over the past few years, we have grown together across markets, supporting their international expansion with structured campaign management and measurable performance,” said Nikolaus Beier, SVP Product, Marketing Services, Sportradar.

“As we scale our portfolio across regulated markets, we value partners who can deliver consistency and measurable results across territories. Sportradar has become an important part of our marketing infrastructure, and this renewal reflects the strength and evolution of that relationship,” said Akis Palianastasis, Digital Director, SkillOnNet.

The post Sportradar Expands its Partnership with SkillOnNet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.