Latest News
Parimatch Tech CMO Position Overturned as the Company Moves Toward Business Decentralisation
Starting from June 2022, the CMO position in Parimatch Tech will be absent. The decision results from Parimatch Tech’s business strategy renewal, prioritising business diversification and expansion into new markets. The stream leaders’ and marketing executives’ roles in different regions become more prominent, with the local expertise and market knowledge allowing them to be more autonomous and independent. This fits Parimatch Tech’s new business strategy, which moves toward a decentralised approach. The gambling market pushes marketing teams to be agile. Thus, the Parimatch Tech marketing team finds room for development through tailor-made decisions.
The marketing department will branch out into two key streams with individual leaders: Brand and Marketing Performance. Parimatch Tech believes that this configuration will suit the business diversification approach better. Brand Performance department will continue developing the Parimatch brand worldwide with all the power of global contracts, but considering the local impact. The Marketing Performance team will bring all the tools and expertise for performance marketing activities. The CMO position as a concept will be overturned.
‘I joined Parimatch Tech 9 years ago as an operator in the Payment Department. Almost three years ago, I became the CMO. Being able and encouraged to experiment and try bold approaches is an invaluable experience which I appreciate deeply. My team and I created and breathed life into numerous ambitious projects, some of which were one of a kind. Thanks to them, Parimatch Tech became what it is today — a successful technology-driven modern company. I would like to thank Parimatch Tech management for their trust, and I am confident that the immense business growth that we all saw over the last few years resulted from our synergy,’ says Ivan Liashenko, CMO at Parimatch Tech.
‘The evolution of marketing in Parimatch Tech under Ivan’s leadership was a truly fantastic journey. Multiple projects that looked like start-ups just a year ago have expanded into separate streams with dozens of employees. Thanks to that, marketing is no longer a uniform structure—there are several independent streams that branched out of Parimatch Tech marketing, joined by a mutual goal of helping the business grow. To stay up-to-date with the current business expansion speeds, implement the strategy of geo-diversification, focus more attention on multi-brand approaches, and sustain the development of the Parimatch brand, we have made a mutual decision to change the structure of the marketing department. As the necessity of decentralisation rises, and the stream leads’ roles become more prominent, we have agreed that the CMO position does not fit the current business strategy. Ivan is a great and ambitious professional, and the last three years he spent as the CMO were some of the most successful for Parimatch Tech business-wise. Parimatch Tech wishes Ivan the best in his future endeavours,’ says Evgen Belousov, Deputy CEO at Parimatch Tech.
The decision to overturn the CMO position follows the recent restructuring of the Parimatch Tech management model after the Russian invasion of Ukraine and the recent business diversification strategy. On April 1, 2022, Parimatch Tech moved from the two co-CEOs to a singular CEO model. Roman Syrotian focused 100% of his time on the Supervisory Board activities, and Maksym Liashko became the CEO. Anna Motruk, who held two roles before the management restructuring (Chief Finance Officer & Deputy CEO), left her CFO position to focus on the Deputy CEO role. Evgen Belousov, ex-Chief Revenue Officer at Parimatch Tech, has also been appointed Deputy CEO.
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Caleta Gaming
Caleta Gaming launches Cluster Cup high-volatility football-themed slot
New 7×7 cluster grid title ships with tumbling wins, progressive multipliers, Super Tricks and a Free Spins feature.
Caleta Gaming has launched Cluster Cup, a new high-volatility slot inspired by football and pitched around major June sporting events. The title is now available to operators worldwide, the supplier said.
Cluster Cup uses a 7×7 cluster grid and a Tumbler Feature, where winning symbols disappear and cascade with new ones until no further wins are formed. Caleta said this is designed to support extended win sequences.
According to the studio, the game runs at an RTP of 93.42% and includes a Progressive Multiplier that increases during gameplay through a “Tumble Timer” mechanic, paying out at the end of each tumbling sequence.
The game also includes “Super Tricks”, triggered when three or more tumbles occur in a single spin, randomly activating one of four features: Wild Shots, Symbols Exchange, Red Cards, or Big Gloves. A Free Spins bonus is available through gameplay or direct purchase.
“With Cluster Cup, we aimed to translate the thrill of football into a slot experience, adding our own touch with an awesome art style and dynamic animations”, said Pedro Vahl, Game Designer at Caleta Gaming. “The combination of tumbling mechanics, evolving multipliers, and the Super Tricks system creates moments of real tension and excitement, just like a match where everything can change in a single play.”
The post Caleta Gaming launches Cluster Cup high-volatility football-themed slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Acquisitions/Merger
Waterhouse VC takes 3-year option to buy stake in Spinlab Studio
Waterhouse VC has secured a 3-year option to acquire an interest in Spinlab Studio, a no-code iGaming platform aimed at helping operators launch and scale online betting and casino businesses without building full infrastructure.
Spinlab Studio positions its product as a full-stack platform that streamlines integrations across payments, games, compliance and backend systems. The company says the platform is built to support operators targeting regulated markets, with compliance, payments and responsible gambling tools included in the core product.
Tom Waterhouse, Chief Investment Officer of Waterhouse VC said “Spinlab Studio is one of the fastest-moving platforms we’ve seen in this space, with strong early demand from operators. They are addressing a key operational challenge – helping operators bring products to market more efficiently and quickly without the usual complexity”.
Leon Lanen, Co-Founder of Spinlab Studio said “Launching an igaming operation is still too complex and expensive. Spinlab Studio removes that friction so operators can get to market quickly and focus on building their business. We aim to do for the igaming industry what Shopify did to e-commerce”.
Spinlab Studio said it launched in January 2026 and has onboarded around 30 operators. It offers a free trial and pricing that starts from approximately US$1299 per month, with tiered plans that scale with operator activity. The company also said it recently closed an oversubscribed seed round backed by founders and early investors of “one of Europe’s leading listed igaming technology companies”, with proceeds allocated to sales expansion and platform development.
The post Waterhouse VC takes 3-year option to buy stake in Spinlab Studio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Conferences
Gaming in Holland Conference publishes initial agenda for June 4 in Amsterdam
Gaming in Holland has published the initial agenda for the Gaming in Holland Conference, set for Thursday, June 4 at the KIT Royal Tropical Institute in Amsterdam.
The preliminary programme includes a keynote on “Market developments & regulatory responses” from Ella Seijsener, Director Licensing & Supervision at the Netherlands Gambling Authority (KSA). Two boardroom sessions are confirmed with Arjan Blok, CEO of Nederlandse Loterij, and Petra de Ruiter, CEO of Holland Casino.
Other listed sessions include “The challenge of the black market: Towards a European response” with Pascal Chaffard, Chief Online Betting and Gaming Officer at FDJ United; “The Dutch gambling market in numbers” with Josh Hodgson, COO at H2 Gambling Capital; and “Player protection in the Dutch market” with Floor van Bakkum, Team Manager Player Protection at the KSA.
A panel titled “#ReclaimTheMarket: Will players go along?” will feature Dr. Andreas Ditsche (iGaming.com) and Richard Dennys (Mr. Gamble), moderated by Martin van Geest (Meneer Casino). Additional agenda items include a session on comparing onshore and offshore game popularity (Jeffrey Haas, Blask Business Intelligence) and one on KSA reliability assessments covering licensing and M&A approval (Frank Tolboom, Franssen Tolboom Advocaten).
Gaming in Holland founder Willem van Oort said: “While the annual Gaming in Holland Conference has always been THE place to get the latest news and updates on the Dutch gambling market, this year we are tackling one of the major issues facing licensed operators in regulated markets: How do we reclaim lost market share from increasingly aggressive illegal competitors? Obviously, there are no simple solutions, but that doesn’t mean that stakeholders in the regulated market are powerless. As all key decision makers and stakeholders in the regulated Dutch gambling market will be present in Amsterdam, I am certain that we can get a fruitful discussion started.”
The post Gaming in Holland Conference publishes initial agenda for June 4 in Amsterdam appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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