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Premier League Football Stars, Shaun Wright Phillips and Jordan Stewart, Lead Investment in The Sports Metaverse

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The Sports Metaverse pioneers esports with virtual land sales, metaverse personal training, sports betting and fan engagement

The Sports Metaverse, the world’s first virtual world specifically focused on sports, has announced that former professional football players, Shaun Wright Phillips and Jordan Stewart, have purchased land in the Sports Metaverse.

Shaun Wright Philips will use his land for events and to display his NFTs:

“I’m really excited to be involved in the Sports Metaverse. This is the new frontier when it comes to sports. The metaverse and owning a piece of it is about interaction and co creation – watching live sports with friends all around the world, hanging out with friends, and buying and selling NFTs are some of the things I’m really looking forward to doing here.“

Investment into VR real estate in the metaverse has grown exponentially, with brands like Adidas and top influencers looking to establish themselves in the virtual world. In the metaverse where possibilities are endless, investors see the potential to rent a virtual space for parties with sports stars, private lodges to view sporting events in VR stadiums, or offer key brands a space for sponsorship appearances. As a result, early investors are already making tenfold, million dollar profits. The returns are expected to continue to grow as Grayscale Research predicts annual revenues for the metaverse at $1 trillion, with $400 Billion for gaming worlds alone.

In addition to Shaun Wright Philips, Sports Metaverse announced that four companies have already pre-bought land. They include Phat Fantasy, Own the Moment, ThriveFantasy, Press Sports, and Beyond The Game Network. Brands can apply for the private sale here.

SportsIcon COO and Co-Founder Alexi Yovanoff said:

“Both Shaun and Jordan have played at the top of their profession, so it’s an honor to have these athletes join the Sports Metaverse. I still remember the goal that Shaun scored against Manchester United in 2004, and Jordan has had a great career here in the UK and in the USA.
What strikes me the most about these two is their passion for web3, communities, and the interaction with athletes that the Sports Metaverse will give to consumers.”

Shaun Wright Phillips is one of the best players of his generation, playing for England in the National Team, and for Manchester City and Chelsea. Jordan Stewart has had a successful career in both England and the United States at clubs such as Leicester City and the San Jose Earthquakes.

The Sports Metaverse is a digital world devoted solely to sports. It unites the most prominent sports stars, brands, and clubs together in one place. Sports Metaverse is built by SportsIcon and industry veterans from Sony, Doom, Playstation Home, and Nvidia. You can trade NFTs, buy land, interact with iconic sportspeople, and visit stadiums.

SportsIcon is backed by rapper turned investor Nas, Dapper Labs, Dapper Labs CEO Roham Gharegozlou, Youtube Founder Chad Hurley, Hedera and Reserve Founder Andrew Masanto, and ex NBA star Andrew Bogut.

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BOYLE Sports signs Mark Goldbridge for World Cup watchalong series

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BOYLE Sports has agreed a World Cup content partnership with football creator Mark Goldbridge, covering the tournament from 11 June to 19 July.

The operator said the deal includes 32 branded watchalongs across Goldbridge’s football channels, including The United Stand and That’s Football. The schedule covers every England World Cup fixture, Scotland’s group-stage matches, and selected other games, starting with the tournament opener between Mexico and South Africa.

Alongside the live watchalongs, Goldbridge will produce preview content for England’s group games and a “Game Changers” social series highlighting five players ahead of each round. BOYLE Sports said product integrations will run throughout the campaign.

BOYLE Sports said the partnership follows a prior campaign during the Premier League season and was supported by media agency Miroma Founders Network. The operator also pointed to the recent appointment of Olivia Buzaglo as its football ambassador as part of its summer football content plans.

Commenting on the partnership, Gill Blake-Swift, Director of Brand at BOYLE Sports, said: “Mark Goldbridge represents everything we stand for as a brand – passion for sport, confidence in your opinions and a deep connection with fans. His ability to engage audiences in an authentic, entertaining way makes him the perfect partner for this summer’s World Cup as we continue to build our digital presence and bring fans closer to the moments that matter.”

Mark Goldbridge added: “The World Cup is the biggest stage in football and I’m delighted to be partnering with BOYLE Sports across the tournament. The watchalongs are all about bringing fans into the emotion of the game in real time, and this partnership enable us to do that across some of the biggest fixtures of the summer. From England games to the standout matches across the tournament, we’ll be giving fans reaction, opinion, debate and plenty of moments to get involved in.”

The post BOYLE Sports signs Mark Goldbridge for World Cup watchalong series appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Xsolla joins Gamesforum Hamburg 2026 with D2C commerce keynote and panel

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Xsolla will take part in Gamesforum Hamburg 2026 on June 9–10 at NORD EVENT Panoramadeck in Hamburg, Germany, with Jane Startseva, Vice President of Business Development, EMEA, scheduled for a keynote and a panel focused on direct-to-consumer (D2C) web shops and measurement.

On June 9 at 10:00 AM, Startseva is set to join Adam Smart, Global Director of Product – Gaming at AppsFlyer, for a 30-minute keynote titled “Web Shops and Attribution: Closing the Revenue Gap.” The session will focus on how developers track revenue performance for web shops and how attribution impacts user acquisition targets and growth planning, according to the company.

Later that day at 4:30 PM, Startseva will appear on a panel titled “The Belonging Economy: How Mobile Games Build Value Through Player Relationships” alongside Oliver Lindahl, Strategist & Behavioural Scientist at Sagely, and Pedro Alvin, Marketing Lead at Supercell. Xsolla said the discussion will cover player messaging, store optimization, new monetization opportunities, and trust in out-of-game purchase experiences.

“Being an Exclusive Global Partner of the Gamesforum series reflects how seriously Xsolla takes the European games market and the developers building here,” said Berkley Egenes, Chief Marketing and Growth Officer at Xsolla. “The shift to direct-to-consumer commerce is one of the most important things happening in this industry. Showing up at events like Hamburg, with partners like AppsFlyer, is how we help the industry move the conversation forward and build D2C businesses on a foundation video game studios and developers can actually measure.”

The post Xsolla joins Gamesforum Hamburg 2026 with D2C commerce keynote and panel appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Spinmatic launches Elemental Fusion Deluxe with instant Plinko bonus triggers

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Spinmatic has launched Elemental Fusion Deluxe, a new slot built around instant access to its Plinko mechanic from the base game, the supplier said. The title was announced on 9 June 2026 from Malta.

Elemental Fusion Deluxe runs on a 5×3 layout with 25 fixed paylines. Spinmatic lists the game as medium-high volatility with a 96.04% RTP and 39.49% hit frequency.

The game’s feature set includes Gold Wilds, which can appear on any reel and substitute for standard symbols (excluding the Special Plinko Symbol and the Special Element Elixir Symbols). Spinmatic also says base gameplay uses “Instant Elixir Multipliers” linked to Fire, Earth, Water, Air, and Galaxy symbols.

Instead of an accumulator-style collection mechanic, the Plinko Feature Trigger activates when three dedicated trigger symbols land on reels 1, 3, and 5, launching a random Plinko bonus. Spinmatic says the Plinko bonus is split into four elemental modes after a selection wheel sets a starting pool of 10 to 100 balls: Water Plinko (low volatility, Mini Jackpot), Air Plinko (medium volatility, Midi Jackpot), Earth Plinko (high volatility, Maxi Jackpot), and Fire Plinko (very high volatility, Grand Jackpot), played on a 16-row pyramid.

The company framed the release around reducing time-to-feature: “In a market where a split-second delay can lose a player, the quality of your content delivery determines your bottom line.”

The post Spinmatic launches Elemental Fusion Deluxe with instant Plinko bonus triggers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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