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ODDIN.GG AND ERUSHIT EXPAND THE VALHALLA CUP RUSH FOOTBALL TOURNAMENT. MORE PLAYTIME, MORE CONTENT TO BET ON!

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Oddin.gg is one of the leading global providers across the whole spectrum of esports services, offering a full range of B2B solutions to betting operators worldwide.  Today, Oddin.gg and its partner eRushIT are proud to announce a secondary stream expansion of the popular Rush Football Valhalla Cup Tournament.

The launch of the second Valhalla Cup stream will increase the available content, as well as the number of choices for bettors. First and second streams supplement each other as they start at different times, so when one stream has a break to prepare for the next match, the match on the other stream is already in progress.

What is the Valhalla Cup?

The Valhalla Cup is a 24/7 Rush Football Tournament, streamed live on the interactive streaming platform Twitch. The Cup is played by real players on a Playstation 5 and is organized by eRushIT, with Oddin.gg supplying odds feed, risk management and integrity services. The matches between the players (who must all be 18+ years) are available for wagering, both pre-match and live.

The Valhalla Cup, launched in September 2021, has already gained a foothold in the global market and is offered by prominent operators such as sportsbet.io, RETAbet, Picklebet, Thunderpick, and others. The Cup is immensely popular on mobile devices, with more than 80% of the Twitch views coming from mobile.

The success the Cup has been enjoying among bettors is attributed to the nature of the tournament with its quick 10-minute contests, the constant streaming of matches and, in turn, opportunities to bet. Every day more than 100 unique matches are broadcast.

Another, equally important reason for the Cup’s success, is the integrity of the games. Both Oddin.gg and eRushIT are extremely strict when it comes to integrity monitoring, working closely with the esports regulatory body ESIC (Esports Integrity Commission). To this end, all Cup matches are closely monitored and supervised by referees of eRushIt while the betting activity is closely reviewed in real-time by Oddin.gg through its risk management solution.

Marek Suchar, Co-Founder & Managing Director at Oddin.gg comments on the new developments:Since its launch, bettors have embraced the Valhalla Cup and its potential for fun and wagering, any time of day or night, from anywhere in the world. At Oddin.gg, we are happy to be the backbone of this stellar solution, offering what we do the best in the world: the widest selection of live markets and highest uptime,  along with a flawless risk management solution. We are thrilled to provide the Valhalla Cup’s second stream and we are certain that it won’t be the last”.

Oddin.gg is a world-leading B2B provider of esports odds feeds, risk management services, iFrame solution, marketing services, and more. The company maximizes its partners’ profitability by combining machine learning algorithms with advanced data science. Oddin.gg features a team with 50+ years of combined experience in online betting and esports, with a track record of successfully business with some of the most complex global sportsbooks and platform providers, powering solutions for Betway, Yolo Group, EEG, Aspire Global, Altenar, Softswiss among many other sportsbooks and platform providers on a global scale.

eRushIT is a company organizing 24/7 esports events and live streams of sport simulators such as football. The company employs experienced professionals in Czech Republic. eRushIT is a member of ESIC (Esports Integrity Commission).

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Sportradar flags AI, payments and integrity as World Cup 2026 pressure points in LatAm

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Sportradar is positioning the 2026 World Cup (June 11 to July 19, 2026), hosted across the United States, Canada, and Mexico, as a major acquisition moment for Latin American sportsbooks—while warning that the expanded tournament format will raise operational and risk demands. In a “World Cup Report 2026,” the company highlights a 48-team field, 104 matches and a “favorable time zone” for Latin American audiences as factors likely to drive spikes in deposits and in-play betting activity.

The report cites the tournament organizer’s projection of approximately 6 billion engagements across traditional TV, streaming, digital platforms, and public screenings, with streaming and mobile consumption expected to represent over 30% of total audience. Sportradar also points to broader consumer intent data it references: around 60% of consumers plan to bet online or via mobile apps during the tournament, including nearly 19% who plan to bet for the first time.

Operationally, Sportradar argues the expanded match schedule increases exposure: “More matches mean more in-play betting windows, greater liability exposure, and higher volatility.” It also frames payments and product depth as differentiators, citing Brazil’s PIX instant payment system as an example of local rails shaping user expectations and internal efficiency, and pointing to growth in Parlays and Bet Builders among its operator partners.

On market context, the report highlights Brazil entering “its first full event cycle under a licensing framework,” stating the regulated market generated R$37 billion (approximately US$ 7.3 billion) in gross gaming revenue in 2025. It adds that Brazil is projected to account for approximately 10% of global betting handle during the tournament.

Sportradar’s recommended strategy centers on three pillars—enhanced betting experience, deeper fan engagement, and “an ecosystem of uncompromising integrity”—with artificial intelligence positioned as the cross-cutting enabler. The company says its Universal Fraud Detection System (UFDS AI) analyzes “over 30 billion odds movements” annually from more than 600 operators, and claims modern manipulation trends are concentrated in live betting, stating approximately 89% of cases target in-play markets. It also says that in 2025, “AI drove a 56% increase in detections.”

The post Sportradar flags AI, payments and integrity as World Cup 2026 pressure points in LatAm appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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G2 partners with PUBG MOBILE Esports to scale Western Europe competition

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Deal starts with the 2026 PMCO Western Europe Wildcard and adds a JanickaGaming ambassador program.

G2 and PUBG MOBILE Esports have announced a partnership aimed at growing the PUBG MOBILE esports ecosystem in Western Europe, the companies said on June 15, 2026 in Berlin.

The partnership begins with the 2026 PUBG MOBILE Club Open (PMCO) Western Europe Wildcard, with registration open now. G2’s in-house media and production unit, 62, will support tournament operations and community activations, spanning creator campaigns, media buying, and event management.

The first major activation under the agreement will be the 2026 PUBG MOBILE Global Open (PMGO) Western Europe Finals, scheduled for 11–13 September, with registration opening today, according to the announcement.

The companies are also launching an ambassador program for the region, naming German PUBG MOBILE content creator JanickaGaming as the Western Europe ambassador. PUBG MOBILE said she will stream PUBG MOBILE weekly and cover esports topics and tournaments alongside her existing social content.

“PUBG MOBILE has built something really special over the years. It’s one of the biggest games in the world and one of the most impressive esports ecosystems,” said Alban Dechelotte, CEO of G2.

Shaowei Chen, Head of Western Europe Publishing at PUBG MOBILE, added: “Western Europe represents one of the most promising growth frontiers for PUBG MOBILE esports, and G2 stands as a great strategic partner to drive this expansion.”

The post G2 partners with PUBG MOBILE Esports to scale Western Europe competition appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Mitrabha Guha qualifies for Esports Nations Cup 2026 Chess alongside Nihal Sarin

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Grandmaster Mitrabha Guha has secured India’s second Chess slot for the Esports Nations Cup (ENC) 2026 after topping the regional qualifier, completing the country’s two-player contingent alongside Grandmaster Nihal Sarin. The ENC 2026 Finals are set for Riyadh, Saudi Arabia, with Chess scheduled from November 2 to 8, 2026.

ENC 2026 Chess will feature 128 players competing for a USD 600,000 (~INR 5.7 crore) prize pool. The format starts with a round-robin group stage across 16 groups of eight players, before 64 players advance to a single-elimination playoff bracket, culminating in the final on November 8.

According to the release, 64 of the 128 players received direct invitations via the official Champions Chess Tour (CCT) rankings, with representation spanning 64 countries and territories. Confirmed names include Magnus Carlsen, Jan-Krzysztof Duda, Alireza Firouzja and Hikaru Nakamura. The field also includes Alexandra Kosteniuk and Mai Narva, described as the first women to officially qualify for the event. A further 61 players qualified through Chess.com-operated regional qualifiers, with three wildcard slots rounding out the field.

India’s second slot was determined through the Middle East, India, and Central Asia pathway, which began with an open nine-round Swiss event for verified titled players under a 10+0 rapid time control, followed by a double-elimination bracket. Guha finished the Swiss stage as the only unbeaten player (six wins, three draws), then defeated Syria’s Malek Koniahli and Iran’s Artin Ashraf in the upper bracket to clinch qualification.

Speaking about his qualification, Grandmaster Mitrabha Guha said, “The regional qualifier was challenging from start to finish. Chess has become an increasingly important part of the global esports ecosystem, and the Esports Nations Cup is a great reflection of that growth. The tournament will bring together some of the strongest players from around the world, so preparation will be key. Over the coming months, my focus will be on refining different aspects of my game and ensuring I am ready to perform at my highest level when the competition begins”

Beyond Chess, NODWIN Gaming, identified as India’s National Team Partner for ENC 2026, has announced national team rosters for DOTA 2, MOBA Legends: 5v5! and Rocket League, with regional qualifier windows listed as June 29-July 1 (DOTA 2), August 15-16 (MOBA Legends: 5v5!, if India misses a direct invite), and July 17-19 (Rocket League).

The post Mitrabha Guha qualifies for Esports Nations Cup 2026 Chess alongside Nihal Sarin appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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