Compliance Updates
LL Lucky Games AB completes acquisition of ReelNRG for SEK 8.25 million and adds 46 new games and important licenses in both the UK and Malta
Following the completion of due diligence, LL Lucky Games AB can announce that the acquisition of ReelNRG is being completed as previously communicated.
The parties have agreed that the purchase price of SEK 8,250,000 will consist of 2,500,000 shares in an issue at share price of 3.30 SEK. This should be seen in relation to the total number of shares outstanding of the company as of today amounting to 48,866,506, which represents a dilution of approximately 5%.
ReelNRG will continue to operate independently, however, LL Lucky Games AB (publ) sees synergies in the form of cross-selling, cost optimisation and the possibility of sharing technology and licenses in the future. The business will be taken over as of the 27th May 2022.
Speaking on the acquisition Mads V. Jørgensen, CEO of LL Lucky Games, said: “This is a big step for Lucky Games where we consolidate our position as a truly independent gaming studio focused on the regulated markets. With another strategic acquisition, we are generating additional turnover through new revenue opportunities which will lead to the development of our profitability.
“The acquisition of ReelNRG secures key customer integrations and licenses and adds new casino games to our already strong product portfolio, along with our new development team in India. We are very excited and proud of the acquisition, and it is an honour to welcome them to Lucky Games”.
ReelNRG is a London-based game studio group and currently employs nine people including eight developers based in India. With its own development studio in Hyderabad, India.
The studio has developed and built its own technology and established strong distribution in the UK and other regulated markets under UKGC, MGA and Gibraltar licenses. Currently, ReelNRG’s portfolio consists of 46 games and over 30 integrations.
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Compliance Updates
Endorphina secures UAE Gaming-Related Vendor License (Tier II) from GCGRA
Endorphina Limited has been granted a Gaming-Related Vendor License (Tier II) by the UAE’s General Commercial Gaming Regulatory Authority (GCGRA), positioning the supplier to operate in the country’s newly regulated commercial gaming market.
The company said it is among the early licensed entities in the UAE. It added that the license is granted subject to ongoing compliance with GCGRA regulations, conditions, and directives.
Džangar Jesenov, Head of Compliance at Endorphina, said:
“Over the past years, Endorphina has grown into a truly reputable, internationally recognized supplier, following a principle of gradual and sustainable development. Today, in terms of the number of jurisdictions where we are authorized to operate, we are proud to be ranked among the Тop providers worldwide. Receiving this license in the early stages of the UAE’s regulated gaming market is both an honor and a responsibility. We are excited to contribute to shaping a sustainable and innovative industry under the guidance of the GCGRA.”
Endorphina said the UAE approval supports its broader strategy of expanding across regulated markets.
The post Endorphina secures UAE Gaming-Related Vendor License (Tier II) from GCGRA appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Compliance Updates
Ukrainian Gambling Regulator Rolls Out Digital Complaints Platform
The Ukrainian gambling regulator, PlayCity, has rolled out a new digital complaints platform that’s intended to streamline how the public can report illegal gambling advertisements. The complaints form is now live in the “For Citizens” section of PlayCity’s website, giving Ukrainian citizens a direct channel to help monitor and curb illegal gambling advertising.
The system enables citizens to flag suspected violations across multiple formats, including social media, websites, television, radio, outdoor billboards and other public spaces. Users submitting a complaint must identify the platform type, provide a direct link to the advertisement and attach supporting evidence such as screenshots or video clips.
The system is designed to automatically archive submissions and capture ephemeral content like social media “stories” so regulators can review material even after it disappears. PlayCity staff will screen each complaint to assess whether the content breaches Ukraine’s advertising rules.
If violations are confirmed, the regulator can request removal of content from platforms such as Meta, Google, TikTok, YouTube, Viber and Twitch. PlayCity said it could also seek to block social media accounts that repeatedly share unlawful gambling promotions, fine responsible parties or escalate cases to law enforcement when identities cannot be verified.
The statutory fine for illegal gambling advertising stands at cca. €100,900.
The new enforcement framework stems from Law No.9526d, the same legislation that abolished the previous gambling regulator KRAIL.
The post Ukrainian Gambling Regulator Rolls Out Digital Complaints Platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Armenian Parliamentary Committee on Economic Affairs
Armenia to Implement Strictest Gambling Regulations to Combat a Massive Surge in Addiction
At its meeting on last Wednesday, the Armenian Parliamentary Committee on Economic Affairs postponed the first reading of amendments to the Law “On Regulation of Gambling Activities” and several related laws until the next meeting for further revision.
Hayk Sargsyan, the author of the legislative initiative and a member of parliament from the ruling Civil Contract faction, stated that the volume of online casino bets in Armenia has increased more than 35-fold over the past eight years.
“While in 2017, the volume of online casino bets was 0.2 trillion drams, in 2025, it will increase more than 35-fold, reaching 7.4 trillion drams. Online casinos have become a scourge and a plague for our people,” Sargsyan said.
According to him, hundreds of thousands of citizens are wasting their money on gambling addiction. Regardless of their location, they have 24/7 access to online casinos and are unable to break their addiction.
“In an attempt to recoup their money, citizens are accumulating debts and loans, thereby further worsening an already critical situation. Under the current circumstances, the National Assembly is obliged to take preventive measures aimed at maximally restricting participation in online casinos for individuals who no longer want to gamble but are unable to overcome their addiction, as well as those in dire social situations or those using government support programs,” Sargsyan said.
The bill proposes establishing a mandatory requirement: all online casinos must place a publicly accessible self-blocking button on their websites and apps.
“After clicking this button, playing at online casinos will be prohibited for a period of five years, with no possibility of early reinstatement. After this period, the ban is automatically extended for another five years unless the citizen submits an application to lift the restriction five days before its expiration. Information about the self-ban will be communicated to the gaming operator. Activity in other online casinos and gaming platforms will also be suspended,” Sargsyan said.
He also stated the need to prohibit participation in online gaming for recipients of social benefits, individuals whose primary source of income is a pension, individuals in bankruptcy proceedings and participants in subsidy programmes implemented with funding or co-financing from the state budget. Furthermore, it is proposed to set a limit on participation in online gaming at 20% of annually declared income.
Government representatives approved amendments that are planned to come into effect on January 1, 2027, following the introduction of the gaming operator institution, which will likely be selected mid-year and implemented as soon as possible.
The post Armenia to Implement Strictest Gambling Regulations to Combat a Massive Surge in Addiction appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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