Compliance Updates
LL Lucky Games AB completes acquisition of ReelNRG for SEK 8.25 million and adds 46 new games and important licenses in both the UK and Malta
Following the completion of due diligence, LL Lucky Games AB can announce that the acquisition of ReelNRG is being completed as previously communicated.
The parties have agreed that the purchase price of SEK 8,250,000 will consist of 2,500,000 shares in an issue at share price of 3.30 SEK. This should be seen in relation to the total number of shares outstanding of the company as of today amounting to 48,866,506, which represents a dilution of approximately 5%.
ReelNRG will continue to operate independently, however, LL Lucky Games AB (publ) sees synergies in the form of cross-selling, cost optimisation and the possibility of sharing technology and licenses in the future. The business will be taken over as of the 27th May 2022.
Speaking on the acquisition Mads V. Jørgensen, CEO of LL Lucky Games, said: “This is a big step for Lucky Games where we consolidate our position as a truly independent gaming studio focused on the regulated markets. With another strategic acquisition, we are generating additional turnover through new revenue opportunities which will lead to the development of our profitability.
“The acquisition of ReelNRG secures key customer integrations and licenses and adds new casino games to our already strong product portfolio, along with our new development team in India. We are very excited and proud of the acquisition, and it is an honour to welcome them to Lucky Games”.
ReelNRG is a London-based game studio group and currently employs nine people including eight developers based in India. With its own development studio in Hyderabad, India.
The studio has developed and built its own technology and established strong distribution in the UK and other regulated markets under UKGC, MGA and Gibraltar licenses. Currently, ReelNRG’s portfolio consists of 46 games and over 30 integrations.
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Only one in twelve German betting websites is legal, warns the German Sports Betting Association (DSWV) at the start of the UEFA Champions League season: there are at least 382 illegal German-language websites offering sports betting compared to just 34 legal betting sites. The DSWV refers to a corresponding evaluation by the Joint Gambling Authority of the federal states (GGL) for the year 2024.
“Online, it’s 11:1 in favor of the black market and that puts players at risk. In the legal sports betting market, players benefit from guaranteed player protection, reliable payouts and tax revenue for the common good. Illegal providers in the black market, on the other hand, do not adhere to any rules, offer no security and have a higher risk of gambling addiction,” Mathias Dahms, President of the German Sports Betting Association (DSWV), said.
With the start of the UEFA Champions League, the second most-bet competition in Germany after the Bundesliga, the volume of betting has skyrocketed.
“Players need to be particularly vigilant at this time of year so that they don’t accidentally end up with illegal providers. This is another reason why it is important that the legal providers are present with perimeter boards and TV advertising during the Champions League matches,” Dahms said.
What many players do not know is that they are not only taking a higher risk, but are also liable to prosecution. Participating in unauthorized sports betting can result in a prison sentence of up to six months or a fine.
How to recognise legal betting providers:
• Only legal providers may advertise on stadium boards and on television during sporting events such as the Champions League or Bundesliga.
• Only providers on the GGL whitelist are legal in Germany. The list is publicly available at www.gluecksspiel-behoerde.de/whitelist.
• Legal providers have a clearly visible GGL permit logo on their website.
• Only legal providers offer comprehensive player protection measures such as deposit limits, player bans and monitoring of conspicuous gaming behavior.
• Only legal providers contribute to the funding of support services for gamblers at risk of gambling addiction, such as the anonymous and free hotline 0800-1372700 or the website check-dein-spiel.de of the Federal Institute of Public Health (BIÖG).
• With legal providers, payouts are guaranteed and the stakes are properly taxed.
“It is in the common interest of regulators, providers and players to strengthen the legal market and push back the black market. This is the only way to ensure player protection, integrity and tax revenues,” Dahms said.
The post German Betting Association Warns of Rise of Black Market Gambling appeared first on European Gaming Industry News.
The Brazilian Institute of Responsible Gaming (IBJR), an entity that brings together the main operators in Brazil and worldwide, announces the launch of BetAlert, an unprecedented tool that allows any user to quickly and easily verify whether the betting site they intend to use is regulated by the Federal Government. The initiative is part of the “No More Elephant in the Room” campaign, which includes a TV commercial, radio spots, airport panels, and social media actions. Its goal is to guide bettors in choosing platforms regulated by the Secretariat of Prizes and Betting, under the Ministry of Finance.
Conducted between April and May 2025 with 2000 adult bettors, research by the Locomotiva Institute served as the basis for the economic study prepared by LCA. The survey estimates that between 41% and 51% of the Brazilian betting market still operates illegally. The activity of these irregular platforms reflects an alarming fiscal impact: between R$ 1.8 billion and R$ 2.7 billion went uncollected in just three months – which could reach R$ 10.8 billion in one year.
Named BetAlert (https://betalert.com.br/), the technology runs on an exclusive microsite that offers an interactive experience for those looking to bet safely and obtain tips on how to differentiate regulated betting sites from illegal ones. Simply enter the URL of any betting site, and the tool immediately indicates whether the platform is licensed. If it is regulated, the following message appears: “All good. This betting site is authorized by the Federal Government.” If not, the system displays a creative alert integrated into the campaign by agency We: “Attention. This betting site is not authorized by the Federal Government,” reinforcing the illegality of the platform consulted.
“IBJR greatly values the use of tools and technologies that contribute to spreading knowledge about the sector. BetAlert is extremely important, and we hope it will be widely used by bettors and Brazilian society. Our goal is to ensure that people have access to all the benefits of regulation, the core of which is the safety of those who bet,” said Fernando Vieira, Executive President of IBJR.
The post Brazilian Institute of Responsible Gaming Launches BetAlert appeared first on Gaming and Gambling Industry in the Americas.
The Cabinet of Ministers of Ukraine has adopted a resolution on licensing conditions in the gambling sector, which allows the state agency PlayCity to begin issuing licenses to gambling organisers and confirming previously issued ones.
“As a result, this will generate almost UAH 50 million (1.028.956,00 Euro) in additional revenues to the state budget from license fees in the near future,” PlayCity reported on Telegram.
It is noted that to obtain a license, impeccable business reputation, lack of ties with the aggressor state and implementation of all necessary mechanisms for responsible gaming are required.
PlayCity clarified that such requirements apply to both those who are only applying for a license and current licensees. Current licensees have two months to submit documents to PlayCity on compliance with the requirements.
The message emphasises that if the requirements are not met, sanctions in the form of fines or termination of the license may be applied to the organisers of gambling.
“The state will direct additional budget revenues to strengthen defense capabilities, in particular, to purchase drones for the Defense Forces,” PlayCity added.
The post Ukraine’s PlayCity Begins Issuing Licenses to Gambling Operators appeared first on European Gaming Industry News.
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