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Incentive Games makes key hire to take data analytics to the next level

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Tiago Vieira has been headhunted from TVSquared and will help the freeplay developer provide clients with insights into the games’ contributions to their acquisition and retention metrics
 
Incentive Games, the provider of premium Free-to-Play acquisition and retention games, has further expanded its data department with the appointment of Tiago Vieira as Head of Data. Tiago was headhunted from TVSquared where he combined the roles of senior Data Scientist and Technology Lead.

Attracting talented workers is getting harder by the day and convincing Tiago to join has not been any different. Once he saw the innovative products and the role data is playing in developing them, he was convinced Incentive Games is the right choice for him.

Data analysis has been the heart of Incentive Games’ success for many years, it is used to analyse player behaviour, feature performance and User Experience. The games generate a huge volume of data daily, and up till now, that has mainly been used to improve the game design and user experience. Moving forward Incentive Games is focused on generating reports and insights for their operator clients on how the games contribute to their acquisition cost and retention metrics.

Incentive Games has millions of monthly active users across its games which in turn generates billions of data points to be collected and analysed. These insights help clients better understand user behaviour, improve the effectiveness/stickiness of games and ultimately boost revenues.

“We’ve been aware of Tiago’s remarkable talents for a while now,” said John GordonCEO of Incentive Games, “and have taken our time to get this key hire in place. By the end of this year Incentive Games products will have over 100 million active monthly users and be generating many billions of data points, and we believe few companies in the industry have a deeper knowledge of customer behaviour in our space. Whilst those learnings have already been used to improve game design and user experience, we’re now focusing on specific customer insights and state-of-the-art, real-time reporting advances that, we believe, will revolutionise the industry’s acquisition and retention strategies.”

Tiago VieiraHead of Data at Incentive Games, added: “In a very short space of time Incentive Games has established itself as the global leader in the field of free to play games, and I’m hugely excited and intrigued to join a remarkable team. Their products are now generating huge amounts of incredibly rich data that are being harnessed to develop a phenomenal roadmap of upcoming products. The challenge of helping elevate those games to the next level was one I couldn’t resist.”

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Weekend Reels | Week 27: Slot Drops & Trends

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Here are this weeks latest slots releases compiled by Eastern European Gaming

Mega Casino has launched 10 Hot Diamond Desire, a new online slot developed by Bragg Gaming, as an exclusive title available only to Mega Casino players. According to the companies, the release is intended to strengthen Mega Casino’s exclusive content line-up in the UK online casino market.

Million Games has launched Skull King’s Treasure, a high-volatility cluster slot developed in partnership with Million Stars studio Arcane Pixel. It runs on a 6×6 grid with a cluster pay mechanic, paying on connections of five or more matching symbols and using cascading wins to enable multiple outcomes from a single spin.

Evoplay has launched Safari Coins, a new three-reel slot built around collector gameplay and four fixed jackpots, including a GRAND prize worth 1,000x the bet. In Safari Coins, wins trigger when three symbols land across the middle row, which starts the Bonus Game and locks icons in place.

Habanero has launched Happy Hatchlings, a new fantasy-themed slot set in a “magical dragon kingdom”. The game runs on a 5×3 reel set-up with 243 ways to win. Its core feature is the Ice Mother Wild, which triggers a screen-wide transformation where “every matching egg symbol on the screen converts into a powerful dragon symbol simultaneously,” according to the company.

Genting Casino Online has launched Money Gong Empress, a new online slot from IGT, as an exclusive title for its players. The five-reel game uses IGT’s Money Gong mechanic and includes Hold and Win-style gameplay, prize modifiers, “Money Balls”, bonus features, and free games with expanding wilds, according to the company.

Amusnet has expanded its premium slot portfolio with the launch of Amaterasu’s Treasures x1000, a captivating new video slot that combines rich mythology-inspired storytelling with engaging mechanics and high-win potential. Drawing inspiration from Amaterasu Ōmikami, the revered Japanese sun goddess, the title invites players to explore the celestial realm of Takamagahara.

Spinomenal has launched a new slot title, 3 Scarabs Of Rebirth, expanding its Egyptian-themed content catalogue. The game is a 5×3 reel video slot built around a Hold & Hit-style bonus. In the base game, the Pharaoh serves as the Wild and substitutes for all symbols except the Bonus, Boost, Collect, Multi and Jackpot symbols

Gaming Corps has launched 3 Pigs of Independence Hog & Win, a new title in its 3 Pigs slot series. The Sweden-based, publicly listed developer said the game is themed around US Independence Day. The game runs on a 3×5 grid with 243 ways to win. Gaming Corps said it is built around “Hog & Win”, its pig-themed take on Hold & Win.

Booming Games has launched Booming Buffalo Hold and Win Extreme 25,000, a new entry in its Buffalo Hold and Win slot series. The title uses a 5×3 grid with 25 fixed paylines and increases the top payout to 25,000x, according to the company. In the base game, coin symbols can trigger the Buffalo Bonus feature, awarding a spin on the Buffalo Bonus Wheel.

ICONIC21 has launched Buffalo 250 Anniversary, a Fourth of July-themed slot created to mark the United States’ 250th anniversary. The game is centered on a buffalo and set against Independence Day fireworks, using imagery associated with US identity and the country’s upcoming semi quincentennial.

The post Weekend Reels | Week 27: Slot Drops & Trends appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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QTech signs InOut Games distribution deal for emerging markets

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QTech has signed a content distribution agreement with supplier InOut Games to roll out the studio’s games to operators in emerging markets via QTech’s aggregation platform. The companies announced the deal on 3 July 2026.

Under the agreement, QTech will integrate InOut Games’ portfolio, which the supplier said now totals nearly 70 titles in under two years. InOut Games is best known for its crash game Chicken Road and has since expanded into slots, including Chicken Royal, Joker Pyre, Ice Fish, and Fruits Love Fever.

Vlad Snak, CEO at InOut Games, said: “QTech Games is a hotbed for superior games and a rarefied air for the player experience. We are rapidly widening our gaming suite and scope across developing regions and their market-leading platform provides an agile pathway to some previously overlooked territories. Needless to say, agreeing this new deal tracks our core strategy to fully leverage our reach, and we look forward to seeing how new audiences embrace our games.”

Philip Doftvik, CEO at QTech, added: “After a breakout beginning in the crash games domain, InOut Games is now proving itself as a broader provider of thrilling and innovative casino content, with a focus on creating quality, cutting-edge slots that are delivered reliably to our partners via our premier platform – on time, every time. Like us, they understand that localised solutions comprise the key to success across this patchwork quilt of opportunities.”

The post QTech signs InOut Games distribution deal for emerging markets appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Buffalo 250 Anniversary

ICONIC21 launches Buffalo 250 Anniversary slot themed around US 250th

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Fourth of July-themed release reflects the studio’s push for market-specific content in regulated US-facing iGaming.

ICONIC21 has launched Buffalo 250 Anniversary, a Fourth of July-themed slot created to mark the United States’ 250th anniversary.

The game is centered on a buffalo and set against Independence Day fireworks, using imagery associated with US identity and the country’s upcoming semi quincentennial.

ICONIC21 said the release reflects its focus on building content around themes and player preferences that resonate in specific markets, with the US described as an increasingly important market for its partners and a key source of player engagement. The company develops live casino, RNG and slots content for regulated operators.

“The Fourth of July is one of those occasions that is recognised far beyond the United States, and the country’s 250th anniversary makes it especially significant,” said Edvardas Sadovskis, Chief Product Officer at ICONIC21. “The theme combines a distinctly American symbol with a moment that has real cultural relevance for players and operators alike.”

ICONIC21 added that it works with operators to shape its roadmap around player data, market demand and local relevance, and that it assesses follow-on titles using internal views, performance data and operator feedback. The provider said it has expanded beyond a classic casino portfolio — including roulette, baccarat and blackjack — into RNG and slots while keeping a market-specific focus for regulated environments.

The post ICONIC21 launches Buffalo 250 Anniversary slot themed around US 250th appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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