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Incentive Games makes key hire to take data analytics to the next level

Published

4 years ago

May 30, 2022

Reading Time: 2 minutes

Tiago Vieira has been headhunted from TVSquared and will help the freeplay developer provide clients with insights into the games’ contributions to their acquisition and retention metrics

Incentive Games, the provider of premium Free-to-Play acquisition and retention games, has further expanded its data department with the appointment of Tiago Vieira as Head of Data. Tiago was headhunted from TVSquared where he combined the roles of senior Data Scientist and Technology Lead.

Attracting talented workers is getting harder by the day and convincing Tiago to join has not been any different. Once he saw the innovative products and the role data is playing in developing them, he was convinced Incentive Games is the right choice for him.

Data analysis has been the heart of Incentive Games’ success for many years, it is used to analyse player behaviour, feature performance and User Experience. The games generate a huge volume of data daily, and up till now, that has mainly been used to improve the game design and user experience. Moving forward Incentive Games is focused on generating reports and insights for their operator clients on how the games contribute to their acquisition cost and retention metrics.

Incentive Games has millions of monthly active users across its games which in turn generates billions of data points to be collected and analysed. These insights help clients better understand user behaviour, improve the effectiveness/stickiness of games and ultimately boost revenues.

“We’ve been aware of Tiago’s remarkable talents for a while now,” said John Gordon, CEO of Incentive Games, “and have taken our time to get this key hire in place. By the end of this year Incentive Games products will have over 100 million active monthly users and be generating many billions of data points, and we believe few companies in the industry have a deeper knowledge of customer behaviour in our space. Whilst those learnings have already been used to improve game design and user experience, we’re now focusing on specific customer insights and state-of-the-art, real-time reporting advances that, we believe, will revolutionise the industry’s acquisition and retention strategies.”

Tiago Vieira, Head of Data at Incentive Games, added: “In a very short space of time Incentive Games has established itself as the global leader in the field of free to play games, and I’m hugely excited and intrigued to join a remarkable team. Their products are now generating huge amounts of incredibly rich data that are being harnessed to develop a phenomenal roadmap of upcoming products. The challenge of helping elevate those games to the next level was one I couldn’t resist.”

Anthony Dalla-Giacoma Chief Commercial Officer at Swintt

Swintt launches Wild Chicken slot with roaming wilds and free spins

Published

11 minutes ago

May 28, 2026

Wladimir P.

swintt-launches-wild-chicken-slot-with-roaming-wilds-and-free-spins

Premium release features a 5×3 layout with 10 paylines, a Risk gamble option, and a stated max win of 10,000x.

Swintt has released Wild Chicken, a new Premium slot that introduces roaming wilds and a free spins feature, with the supplier stating a maximum win of up to 10,000x the bet.

The game runs on a 5×3 reel layout with 10 fixed paylines. Its key mechanic is a “roaming rooster wild” that remains on the reels and shifts one position to the left after each spin, potentially contributing to multiple wins.

Free spins are triggered by landing three or more grain sack scatter symbols in the base game. Players receive 10, 15 or 20 free spins depending on the number of triggering scatters, and any wilds on the reels add one extra free spin while they remain present. Swintt also says collecting four additional grain sacks increases the wild’s size from one to three symbol positions, before it becomes an expanding symbol that fills its reel when it appears. Three or more grain sacks can retrigger the feature.

Wild Chicken also includes an optional Risk feature, where players can attempt to double winnings by guessing the colour of a hidden playing card, up to the game’s maximum payout.

Anthony Dalla-Giacoma, Chief Commercial Officer at Swintt, said: “Combining classic visuals and sounds with a progressive prize mechanic, Wild Chicken is the Premium release that players have been waiting for. With unique rooster wilds roaming the reels during the base game and expanding in size during the main feature, there’s a ton of excitement to be had on every spin, and a maximum jackpot of 10,000x means its sure to be a popular entry in all operators’ line-ups.”

The post Swintt launches Wild Chicken slot with roaming wilds and free spins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Brand Partnerships

Ronaldinho partners with CreedRoomz on football-themed live casino games

Published

12 hours ago

May 27, 2026

Wladimir P.

ronaldinho-partners-with-creedroomz-on-football-themed-live-casino-games

The former Brazil star visited CreedRoomz’ Yerevan studio as the supplier prepares Kickoff Roulette and Marble Cup.

Ronaldinho Gaúcho has partnered with live casino supplier CreedRoomz to develop two football-themed live games, Kickoff Roulette and Marble Cup. The company said the collaboration was officially unveiled in Yerevan, where Ronaldinho visited CreedRoomz’ headquarters and filming studios.

CreedRoomz said Ronaldinho toured the studio floor, met development and production teams, and took part in filming activity intended to integrate his on-screen presence into the live product.

According to the company, Kickoff Roulette is a live roulette title built around a football-stadium presentation and includes Ronaldinho-themed elements such as voiceovers. Marble Cup is positioned as a live game show in a football-themed studio environment, with gameplay designed around fast-paced rounds and betting options.

“It is amazing to be here. The incredible Yerevan energy and the warm welcome at the office have been fantastic. Stepping onto this digital pitch is a thrill because these are totally unique games. I am proud to be the ambassador for these games.” said Ronaldinho during the interview.

CreedRoomz said the timing is designed to align with increased football audience attention around major tournaments, with a focus on engagement and retention. No launch date, operator rollout plan, or market availability details were disclosed.

The post Ronaldinho partners with CreedRoomz on football-themed live casino games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

eSports

Esports Foundation sets Esports World Cup 2026 venue at Paris Expo Porte de Versailles

Published

12 hours ago

May 27, 2026

Wladimir P.

esports-foundation-sets-esports-world-cup-2026-venue-at-paris-expo-porte-de-versailles

Tickets go on sale May 29 for the seven-week Paris event running July 6 to August 23, with a $75 million prize pool across 25 competitions.

The Esports Foundation (EF) has confirmed Paris Expo Porte de Versailles as the venue for the Esports World Cup 2026, scheduled for July 06 through August 23 in Paris, France.

Ticket sales open Friday, May 29, 2026 via esportsworldcup.com/tickets. EF said the event will run for seven weeks and span 25 competitions, with more than 2,000 players from over 200 Clubs and more than 100 countries competing for a $75 million prize pool.

EF said Paris Expo Porte de Versailles will host competition arenas, broadcast operations, fan activations, and festival experiences. The organiser also pointed to the venue’s track record as the home of Paris Games Week since 2010 and as a site used during the Paris 2024 Olympic and Paralympic Games.

Ticketing includes Regular Tournament Passes and Premium Tournament Passes, alongside Daily Regular Tournament Passes. For select championship matches across VALORANT, League of Legends, Rocket League, and Counter-Strike 2, EF said “Final Day Seating Zones” will be split into Gold, Silver, and Bronze tiers.

The published schedule lists Week 1 events including VALORANT (July 9–12), ALGS Year 6 Split 1 Playoffs for Apex Legends (July 7–11), Dota 2 (July 7–12), and FATAL FURY: City of the Wolves (July 8–11), concluding in Week 7 with Counter-Strike 2 (August 19–23), Fortnite Reload Elite Series Championship (August 19–22), Trackmania (August 19–22), and CROSSFIRE (August 18–22).

The post Esports Foundation sets Esports World Cup 2026 venue at Paris Expo Porte de Versailles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.