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Incentive Games makes key hire to take data analytics to the next level

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Tiago Vieira has been headhunted from TVSquared and will help the freeplay developer provide clients with insights into the games’ contributions to their acquisition and retention metrics
 
Incentive Games, the provider of premium Free-to-Play acquisition and retention games, has further expanded its data department with the appointment of Tiago Vieira as Head of Data. Tiago was headhunted from TVSquared where he combined the roles of senior Data Scientist and Technology Lead.

Attracting talented workers is getting harder by the day and convincing Tiago to join has not been any different. Once he saw the innovative products and the role data is playing in developing them, he was convinced Incentive Games is the right choice for him.

Data analysis has been the heart of Incentive Games’ success for many years, it is used to analyse player behaviour, feature performance and User Experience. The games generate a huge volume of data daily, and up till now, that has mainly been used to improve the game design and user experience. Moving forward Incentive Games is focused on generating reports and insights for their operator clients on how the games contribute to their acquisition cost and retention metrics.

Incentive Games has millions of monthly active users across its games which in turn generates billions of data points to be collected and analysed. These insights help clients better understand user behaviour, improve the effectiveness/stickiness of games and ultimately boost revenues.

“We’ve been aware of Tiago’s remarkable talents for a while now,” said John GordonCEO of Incentive Games, “and have taken our time to get this key hire in place. By the end of this year Incentive Games products will have over 100 million active monthly users and be generating many billions of data points, and we believe few companies in the industry have a deeper knowledge of customer behaviour in our space. Whilst those learnings have already been used to improve game design and user experience, we’re now focusing on specific customer insights and state-of-the-art, real-time reporting advances that, we believe, will revolutionise the industry’s acquisition and retention strategies.”

Tiago VieiraHead of Data at Incentive Games, added: “In a very short space of time Incentive Games has established itself as the global leader in the field of free to play games, and I’m hugely excited and intrigued to join a remarkable team. Their products are now generating huge amounts of incredibly rich data that are being harnessed to develop a phenomenal roadmap of upcoming products. The challenge of helping elevate those games to the next level was one I couldn’t resist.”

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Special Joker symbols refresh iconic series in Wazdan’s retro-inspired Magic Fruits Dice

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Wazdan, the gain-focused developer, has introduced Magic Fruits Dice, a vibrant new entry in its successful Magic Fruit series, featuring special Joker symbols that enhance win potential in a nostalgic, retro-inspired slot experience.

Designed for fans of traditional slot gameplay, Magic Fruits Dice features a classic three-reel, five-payline format paired with a retro fruit theme reminiscent of land-based machines. With its straightforward structure and easy-to-follow rules, the game focuses on delivering simple yet engaging entertainment centered around one standout feature.

At the heart of the gameplay is the Joker symbol, which acts as the highest-paying icon in the game. The Joker can appear alongside the four lowest-paying symbols as an additional icon displayed in their corner. When three of these special symbols land on a payline, players receive the corresponding payout, creating a clear and rewarding gameplay mechanic.

The title also incorporates Wazdan’s customisable Volatility Levels™, allowing players to adjust the gameplay experience to suit their preferred risk and reward style. This flexibility ensures the slot can appeal to different player profiles across a variety of regulated markets.

By focusing on a single, recognisable feature, Magic Fruits Dice reflects Wazdan’s engagement-driven approach to game development, delivering a tailored player experience designed to perform consistently for operators.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said:

“Magic Fruits Dice demonstrates our commitment to remaining an innovative supplier, even within the most classic of formats. As a team, we take great pride in evolving established series such as Magic Fruits while preserving the qualities that players value most.

“This release reflects our belief that the quality of the user’s experience is paramount. By combining a timeless three-reel structure with a distinctive Joker mechanic, we continue to go above and beyond for our partners, delivering games that are both familiar and capable of making a real impact across multiple markets.”

The post Special Joker symbols refresh iconic series in Wazdan’s retro-inspired Magic Fruits Dice appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Big Adventures Campaign

Evoplay wraps up record-breaking Big Adventures campaign with Maldives grand prize

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Evoplay, the award-winning game development studio, has officially concluded its largest-ever network campaign, Big Adventures, with the grand prize winner revealed during a live draw held on March 12.

Running for nine months from June 2025 to February 2026, the promotion became one of Evoplay’s most ambitious engagement initiatives to date. The campaign featured a €2.5 million total prize pool, distributed more than 115,000 random prizes, and delivered 180 days of player activity across participating operator platforms.

Throughout the promotion, players competed in multiple tournament phases while unlocking additional rewards through interactive mechanics such as Prize Drops and Wheel of Fortune events.

Although thousands of prizes were awarded during the campaign, the highlight came with the announcement of the Grand Mega Prize: a VIP trip to the Maldives for two, including flights, premium accommodation, and a curated island experience organised by Evoplay.

The winner was selected through a live random draw among the Top 100 players on the final leaderboard, recognising those who performed best throughout the tournament stages.

The recording of the draw is available here: https://youtube.com/live/mpPQB0MSyZM

In addition to the main prizes, Big Adventures also rewarded loyal players through quarterly giveaways, where top participants received the latest iPhone Pro Max devices.

Beyond player engagement, the campaign was also designed to deliver strong value for operators. Built-in gamification tools — including leaderboard APIs, promotional assets, and integrated campaign widgets — allowed operators to promote the event seamlessly across their platforms.

Following the success of Big Adventures, Evoplay has already launched its next large-scale campaign, Four Seasons of Legends, beginning with the Spring edition. The new initiative offers operators another opportunity to participate in a network-wide promotion aimed at boosting player engagement and retention.

Diana Larina, Head of Marketing at Evoplay, said:

“Big Adventures has been a landmark campaign for Evoplay and our operator partners. Over the past nine months we’ve seen incredible engagement from players around the world, with thousands of prizes won and strong participation across every phase of the campaign.

“The live finale was the perfect way to close the campaign and celebrate the community that took part, and we’re already looking ahead to the next major campaign, which will give operators even more opportunities to engage their players.”

The post Evoplay wraps up record-breaking Big Adventures campaign with Maldives grand prize appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Million Games Launches Piggy Rush with RushReel and Cash Collect Mechanics

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Million Games has unveiled Piggy Rush, a new feature-packed 5×3 video slot that blends classic fruit-themed visuals with modern gameplay mechanics and fixed jackpot opportunities.

Created by Yugo Workshop, part of the Million Stars partner studio programme, Piggy Rush marks the eighth collaboration between the two companies.

At the center of the game is the RushReel, a bonus reel that can activate during any spin. When triggered, it awards multipliers or additional Piggy Symbols, enhancing both line wins and the Cash Collect Feature to dynamically increase win potential.

Piggy Symbols play a crucial role in the gameplay. At the end of each spin, all Piggy Symbols transform simultaneously, either becoming matching paying symbols or turning into Coins and Collector symbols that activate the Cash Collect mode.

During the Cash Collect Feature, players gather coin values while competing for three fixed jackpots:

  • Mega – 1000x base bet

  • Major – 200x base bet

  • Mini – 50x base bet

With medium volatility and a maximum payout of up to 5,000x the bet, Piggy Rush is designed to appeal to a broad audience while still offering strong win potential.

Thomas Nimstad, CEO of Million Games, said:

“Piggy Rush demonstrates how strong base mechanics combined with layered bonus features can create accessible yet engaging gameplay. It’s another strong addition to our growing portfolio and a testament to the strength of our Million Stars partner programme.”

Piggy Rush is now available globally through Million Games for operators and aggregators.

The post Million Games Launches Piggy Rush with RushReel and Cash Collect Mechanics appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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