Latest News

Incentive Games makes key hire to take data analytics to the next level

Published

4 years ago

May 30, 2022

Reading Time: 2 minutes

Tiago Vieira has been headhunted from TVSquared and will help the freeplay developer provide clients with insights into the games’ contributions to their acquisition and retention metrics

Incentive Games, the provider of premium Free-to-Play acquisition and retention games, has further expanded its data department with the appointment of Tiago Vieira as Head of Data. Tiago was headhunted from TVSquared where he combined the roles of senior Data Scientist and Technology Lead.

Attracting talented workers is getting harder by the day and convincing Tiago to join has not been any different. Once he saw the innovative products and the role data is playing in developing them, he was convinced Incentive Games is the right choice for him.

Data analysis has been the heart of Incentive Games’ success for many years, it is used to analyse player behaviour, feature performance and User Experience. The games generate a huge volume of data daily, and up till now, that has mainly been used to improve the game design and user experience. Moving forward Incentive Games is focused on generating reports and insights for their operator clients on how the games contribute to their acquisition cost and retention metrics.

Incentive Games has millions of monthly active users across its games which in turn generates billions of data points to be collected and analysed. These insights help clients better understand user behaviour, improve the effectiveness/stickiness of games and ultimately boost revenues.

“We’ve been aware of Tiago’s remarkable talents for a while now,” said John Gordon, CEO of Incentive Games, “and have taken our time to get this key hire in place. By the end of this year Incentive Games products will have over 100 million active monthly users and be generating many billions of data points, and we believe few companies in the industry have a deeper knowledge of customer behaviour in our space. Whilst those learnings have already been used to improve game design and user experience, we’re now focusing on specific customer insights and state-of-the-art, real-time reporting advances that, we believe, will revolutionise the industry’s acquisition and retention strategies.”

Tiago Vieira, Head of Data at Incentive Games, added: “In a very short space of time Incentive Games has established itself as the global leader in the field of free to play games, and I’m hugely excited and intrigued to join a remarkable team. Their products are now generating huge amounts of incredibly rich data that are being harnessed to develop a phenomenal roadmap of upcoming products. The challenge of helping elevate those games to the next level was one I couldn’t resist.”

Latest News

N1 Partners at Search iGaming Conference 2026 in Limassol

Published

1 hour ago

April 9, 2026

Wladimir P.

n1-partners-at-search-igaming-conference-2026-in-limassol

The N1 Partners team will attend the Search iGaming Conference 2026, held on April 16 in Limassol, Cyprus.

The conference will bring together more than 1,200 professionals in SEO and iGaming, including PPC experts, ASO teams, and affiliate programs representatives for networking and sharing insights.

At the event, the N1 Partners team will not only be an active participant but also a conference bags sponsor for guests. This is the part of a comfortable event experience that helps participants focus on networking and knowledge-sharing.

The conference is a perfect place to discuss profitable deals and SEO traffic, as well as learn more about the N1 SEO Traffic Cup, the first tournament in the N1 Traffic Cups global promo series from N1 Partners. The team will explain how to enter the promotion with highest efficiency at the final stage — there’s still a chance to join the tournament until April 30th.

Participate in the largest SEO tournament in the industry this spring and acquire generous prizes!

In addition to the current promo, N1 Partners affiliate managers will be happy to discuss working with any of the 14+ brands in the portfolio, top Tier-1 GEOs, as well as individual payment terms and payment models.

Why meet the N1 Partners team at the Search iGaming Conference 2026?

In Limassol, the N1 Partners team will show how partners scale traffic and increase revenue.

Key advantages include:

10+ GEO Tier-1
CPA up to €700 | RevShare up to 45% for top partners
Reg2Dep up to 70%
Top personal offers
Insights from analysts

Book a meeting with N1 Partners in Limassol!

Wanna get the most out of the intense Search iGaming Conference? Book a meeting with the N1 Partners team in advance.

Discover the exclusive terms of cooperation and engage with the expert team in person — guaranteed insights await!

N1 Partners team contacts:

Oleksandr Havrylov — Affiliate Manager
Aleksandrs Ohtins — Account Manager
Victoria Sokolenko — Affiliate Manager

Start working with N1 Partners — become number one!

The post N1 Partners at Search iGaming Conference 2026 in Limassol appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

BetConstruct AI

BetConstruct AI Launches Retail Jackpot Engine for Sportsbook – Redefining the Betshop Experience

Published

1 hour ago

April 9, 2026

Wladimir P.

betconstruct-ai-launches-retail-jackpot-engine-for-sportsbook-–-redefining-the-betshop-experience

BetConstruct AI has introduced its Retail Jackpot Engine for Sportsbook, a new solution aimed at enhancing player engagement, increasing footfall, and driving turnover across retail betting environments.

The launch comes as operators seek to evolve beyond transactional betting experiences, with the new engine embedding dynamic jackpot functionality directly into the retail sportsbook ecosystem.

Driving Engagement in Retail Betshops
The Retail Jackpot Engine is designed to create a more immersive and engaging atmosphere in betshops, encouraging players to return more often, spend more time in-store, and interact more deeply with sportsbook offerings.

Flexible and Fully Configurable
A key strength of the solution is its flexibility. Operators can configure jackpot pools at multiple levels, including:

A single network-wide jackpot
Individual jackpots per betshop
Custom clusters based on location or player segments

Trigger mechanisms are equally adaptable, with options for amount-based triggers (activated when jackpots reach a set value) or time-based triggers (released after a defined period). This allows operators to tailor jackpot dynamics to their specific commercial strategies.

Omnichannel Visibility for Maximum Impact
To maximise visibility, real-time jackpot values are displayed across all in-shop touchpoints, including screens, cashier terminals, and self-service kiosks. Additionally, jackpot amounts are printed directly on betting tickets, extending engagement beyond the shop environment.

A Long-Term Retail Growth Tool
Rather than serving as a short-term promotion, the Retail Jackpot Engine is positioned as a strategic solution for sustained retail growth. By increasing repeat visits, session duration, and betting activity, it aims to strengthen both operator revenues and long-term player engagement.

The post BetConstruct AI Launches Retail Jackpot Engine for Sportsbook – Redefining the Betshop Experience appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continent 8 Technologies

Continent 8 appoints Cris Kuehl as Chief Data, Information & AI Officer

Published

1 hour ago

April 9, 2026

Wladimir P.

continent-8-appoints-cris-kuehl-as-chief-data,-information-&-ai-officer

Continent 8 Technologies, a leading provider of managed IT solutions for the global iGaming and online sports betting industry, has appointed Cris Kuehl as its Chief Data, Information & AI Officer.

Cris brings over 20 years of expertise in AI, analytics, and data strategy, with senior roles including VP of Artificial Intelligence & Data Science at Akkodis and Global Head, CX Analytics & AI at Foundever. His career focuses on helping regulated organisations adopt secure, scalable, and practical AI capabilities.

At Continent 8, Cris will oversee the company’s global data, AI, and information strategy, driving innovation in analytics, automation, cybersecurity, and customer-centric intelligence. He will also shape AI-enabled product development, champion responsible AI practices, and strengthen data governance for the iGaming, tribal, and enterprise sectors.

Michael Tobin, CEO and Founder of Continent 8, said:
“Cris’ expertise across data, AI, and regulated environments is a perfect fit for our organisation. His leadership will help us provide secure, high-performance solutions that deliver measurable value to customers.”

Cris Kuehl added:
“I’m thrilled to join Continent 8 at such a pivotal moment. AI is transforming how organisations operate, collaborate, and protect their data. Continent 8 is uniquely positioned to lead this transformation in the iGaming and online sports betting sector, and I’m excited to drive the next chapter of innovation.”

The post Continent 8 appoints Cris Kuehl as Chief Data, Information & AI Officer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.