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Incentive Games makes key hire to take data analytics to the next level

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Tiago Vieira has been headhunted from TVSquared and will help the freeplay developer provide clients with insights into the games’ contributions to their acquisition and retention metrics
 
Incentive Games, the provider of premium Free-to-Play acquisition and retention games, has further expanded its data department with the appointment of Tiago Vieira as Head of Data. Tiago was headhunted from TVSquared where he combined the roles of senior Data Scientist and Technology Lead.

Attracting talented workers is getting harder by the day and convincing Tiago to join has not been any different. Once he saw the innovative products and the role data is playing in developing them, he was convinced Incentive Games is the right choice for him.

Data analysis has been the heart of Incentive Games’ success for many years, it is used to analyse player behaviour, feature performance and User Experience. The games generate a huge volume of data daily, and up till now, that has mainly been used to improve the game design and user experience. Moving forward Incentive Games is focused on generating reports and insights for their operator clients on how the games contribute to their acquisition cost and retention metrics.

Incentive Games has millions of monthly active users across its games which in turn generates billions of data points to be collected and analysed. These insights help clients better understand user behaviour, improve the effectiveness/stickiness of games and ultimately boost revenues.

“We’ve been aware of Tiago’s remarkable talents for a while now,” said John GordonCEO of Incentive Games, “and have taken our time to get this key hire in place. By the end of this year Incentive Games products will have over 100 million active monthly users and be generating many billions of data points, and we believe few companies in the industry have a deeper knowledge of customer behaviour in our space. Whilst those learnings have already been used to improve game design and user experience, we’re now focusing on specific customer insights and state-of-the-art, real-time reporting advances that, we believe, will revolutionise the industry’s acquisition and retention strategies.”

Tiago VieiraHead of Data at Incentive Games, added: “In a very short space of time Incentive Games has established itself as the global leader in the field of free to play games, and I’m hugely excited and intrigued to join a remarkable team. Their products are now generating huge amounts of incredibly rich data that are being harnessed to develop a phenomenal roadmap of upcoming products. The challenge of helping elevate those games to the next level was one I couldn’t resist.”

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iQOO S8UL

iQOO S8UL crowned champions of Rai Star x Gyan Gaming Cup, one of India’s largest MOBA Legends 5v5 tournaments

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iQOO S8UL, the MOBA Legends 5v5 team of S8UL Esports, emerged victorious at the Rai Star x Gyan Gaming Cup, one of India’s largest MOBA tournaments, with a nail-biting 4-3 win in the grand final held in Kolkata on February 18. The championship secured the team INR 12.5 lakh in prize money and reinforced S8UL Esports’ dominance in the Indian competitive MOBA scene.

The month-long tournament featured 1,024 teams in open qualifiers, culminating in a top-16 main event. Led by in-game leader Mohammad Saad (Apex), alongside Abhijeet Katkar (Abhi), Mehta Jay (J), Chirag Singh (Radium), Debasish Sana (Anti), and Joseph Nehhunjang (Kakarot), iQOO S8UL displayed remarkable composure and strategic execution throughout.

The team’s path to victory included:

  • Quarterfinals: 2-0 win over Megatron Esports (Bo3)

  • Semifinals: 3-1 victory over PEAK (Bo5)

  • Group A Finals: 4-0 sweep of Elusivity Esports (Bo7)

  • Grand Final: 4-3 triumph against Godlike Esports (Bo7)

Animesh Agarwal, Co-founder of S8UL Esports, commented: “This win is a testament to our long-term vision and structured support system for elite players. The Indian MOBA ecosystem is growing rapidly, and victories like this validate our investment in building top-tier lineups and nurturing talent.”

IGL Mohammad Saad (Apex) added: “The grand final was one of the most intense series we’ve played. This title belongs to everyone who believed in us.”

The victory strengthens S8UL Esports’ reputation as a leading Indian esports organization, highlighting its commitment to developing elite talent and elevating India’s presence in both national and global esports arenas.

The post iQOO S8UL crowned champions of Rai Star x Gyan Gaming Cup, one of India’s largest MOBA Legends 5v5 tournaments appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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PG Soft returns with dual sponsorship for SiGMA Africa 2026

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PG Soft, a leading mobile games developer, returns to SiGMA Africa 2026, taking place from March 3–5 at The Grand Arena, GrandWest Casino and Entertainment World in Cape Town, South Africa, with two high-profile sponsorships.

Africa remains a rapidly growing and increasingly savvy iGaming market, forming a key part of PG Soft’s long-term expansion strategy.

The HD Screen at Entrance Sponsorship puts PG Soft’s logo on giant screens next to registration, accompanied by a looped promotional video showcasing its diverse game portfolio to every attendee.

Meanwhile, the Registration Counter Sponsorship gives the brand prominent exposure at the start of the SiGMA experience, featuring full branding and two dedicated screens for maximum visibility.

The dual sponsorship underscores PG Soft’s commitment to the African iGaming market and its ongoing strategic growth in the region.

A PG Soft spokesperson said: “Africa continues to be an exciting frontier for iGaming innovation and growth. By sponsoring SiGMA Africa once again, we’re reaffirming our dedication to this vibrant market and our belief in its potential. We look forward to connecting with industry leaders and partners at one of the continent’s premier gaming events.”

The post PG Soft returns with dual sponsorship for SiGMA Africa 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Belatra

Rods at the ready for Belatra’s Ice Bass slot

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Belatra, the innovative online slots developer, is back with the highly anticipated sequel to its hit Blast the Bass, introducing Ice Bass.

The familiar fisherman returns, swapping summer gear for a heavy-duty parka and an ice drill, ready to fish beneath a frozen lake for a maximum win of 5,000x. Each spin is accompanied by an energetic soundtrack that intensifies as players progress through the game’s new levels.

Fish icons represent both standard payline elements and credit symbols, with multipliers ranging from 2x to 1000x. The Fisherman-Wild, appearing exclusively in Free Games, collects all visible values on the screen, with multiple Fishermen multiplying the haul.

Players can unlock boosters during the pre-game fishing phase—triggered by three or more Scatters in Free Games—that add Fishermen, extra spins, or guaranteed Fish symbols. The round continues until the dreaded Old Boot is hooked, with the Booster panel stacking rewards and multipliers as the feature progresses.

Hot Mode, activated by five Scatters in the base game, immediately awards active multipliers and additional games. Players can increase Scatter frequency with the Bet +25% option or jump straight into Free Games or Hot Mode using the Buy Bonus feature.

Misha Voinich, Head of Business Development at Belatra, commented: “Get your winter gear ready for our slick new Ice Bass, a worthy follow-up to the much-loved Blast the Bass. We wanted to create a game that packs the same punch as the original but in a thrilling winter setting—and the team has delivered a game that’s scorching hot even below zero!”

The post Rods at the ready for Belatra’s Ice Bass slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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