Latest News

Incentive Games makes key hire to take data analytics to the next level

Published

4 years ago

May 30, 2022

Reading Time: 2 minutes

Tiago Vieira has been headhunted from TVSquared and will help the freeplay developer provide clients with insights into the games’ contributions to their acquisition and retention metrics

Incentive Games, the provider of premium Free-to-Play acquisition and retention games, has further expanded its data department with the appointment of Tiago Vieira as Head of Data. Tiago was headhunted from TVSquared where he combined the roles of senior Data Scientist and Technology Lead.

Attracting talented workers is getting harder by the day and convincing Tiago to join has not been any different. Once he saw the innovative products and the role data is playing in developing them, he was convinced Incentive Games is the right choice for him.

Data analysis has been the heart of Incentive Games’ success for many years, it is used to analyse player behaviour, feature performance and User Experience. The games generate a huge volume of data daily, and up till now, that has mainly been used to improve the game design and user experience. Moving forward Incentive Games is focused on generating reports and insights for their operator clients on how the games contribute to their acquisition cost and retention metrics.

Incentive Games has millions of monthly active users across its games which in turn generates billions of data points to be collected and analysed. These insights help clients better understand user behaviour, improve the effectiveness/stickiness of games and ultimately boost revenues.

“We’ve been aware of Tiago’s remarkable talents for a while now,” said John Gordon, CEO of Incentive Games, “and have taken our time to get this key hire in place. By the end of this year Incentive Games products will have over 100 million active monthly users and be generating many billions of data points, and we believe few companies in the industry have a deeper knowledge of customer behaviour in our space. Whilst those learnings have already been used to improve game design and user experience, we’re now focusing on specific customer insights and state-of-the-art, real-time reporting advances that, we believe, will revolutionise the industry’s acquisition and retention strategies.”

Tiago Vieira, Head of Data at Incentive Games, added: “In a very short space of time Incentive Games has established itself as the global leader in the field of free to play games, and I’m hugely excited and intrigued to join a remarkable team. Their products are now generating huge amounts of incredibly rich data that are being harnessed to develop a phenomenal roadmap of upcoming products. The challenge of helping elevate those games to the next level was one I couldn’t resist.”

Belatra

Belatra Games signs content partnership with Wild.io

Published

18 minutes ago

June 22, 2026

Wladimir P.

belatra-games-signs-content-partnership-with-wild.io

Slots including Blast the Bass, Make it Gold, Bear’s Tricks and Foxy Eggs roll out on the crypto-first casino and sportsbook.

Belatra Games has partnered with Wild.io to expand its distribution in the crypto casino market, with the supplier’s slot portfolio set to be integrated into the Wild.io platform.

Under the agreement, Wild.io will add Belatra titles including Blast the Bass, Make it Gold, Bear’s Tricks and recently released Foxy Eggs.

Maria Zabauskaya, Business Development Manager at Belatra, said: “Partnering with Wild.io further strengthens our presence in the crypto gambling market through a key industry player. Wild.io is a great example of how a modern gaming platform should engage with its audience. We’re confident that our game mechanics, refined over more than three decades, together with the themes and stories enjoyed by players around the world, will fit seamlessly into the Wild.io offering and provide its audience with standout gaming experiences.”

A Wild.io Casino Manager added: “We are very pleased to welcome Belatra’s suite of games to Wild.io, and this is not only a content deal but the start of a partnership that we are excited to build. Our interactions with Belatra have always been genuinely friendly and with an open approach. Belatra produces great games and a sharp understanding of what today’s online players are looking for and that is exactly the type of supplier we want by our side.”

The post Belatra Games signs content partnership with Wild.io appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

PG Soft locks and loads with arcade-inspired Zombie Blasters

Published

18 minutes ago

June 22, 2026

Wladimir P.

pg-soft-locks-and-loads-with-arcade-inspired-zombie-blasters

PG Soft, a world-class digital mobile games company, has loaded up its latest release, Zombie Blasters, a slot that draws its inspiration from the golden age of arcade machines.

Zombie Blasters is a 5 reel, 6 row video slot that is brought to life with bright pixelised graphics and animated arcade style symbols. The game is inspired by old school arcade nostalgia and undead apocalypse thrills, weaving both into every spin, all set against a retro cabinet backdrop with jaunty electronic beats and distorted synth soundscapes.

The main game is powered by Multiplier symbols. At the end of each spin one or more x2 Multiplier symbols may land on the reels and the total win is multiplied by the total value of all Multiplier symbols on the grid.

The Multiplier Wheel takes the action to another level. During a winning spin, the Alarm symbol can appear. This will trigger the wheel to spin and reveal a multiplier from x5 to x50. The Alarm symbol and any Multiplier symbols already present on the reels are then upgraded to that value before wins are paid.

Landing four, five, or six or more Scatter symbols anywhere on the reels triggers the Free Spins Feature with 10, 15, or 20 free spins respectively. Any multipliers you land during your free spins are added together and remain at the bottom of the reels until the feature ends. If you can land three or more extra Scatter symbols you are awarded with five extra free spins.

Players seeking instant action can also tap the Feature Buy button to launch the Free Spins Feature at the price displayed, with wins of up to x10,000 of the initial bet.

PG Soft’s spokesperson commented: “Zombie Blasters takes players in the firing line of a pixelated arcade shootout, where the rewards belong to those quickest on the draw. The real showstopper is the Multiplier Wheel, and with the stacking multipliers in Free Spins, explosive wins are never far away – just one Alarm symbol away.”

The post PG Soft locks and loads with arcade-inspired Zombie Blasters appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

3 Majestic Drums

Spinomenal marches to the beat of 3 Majestic Drums

Published

18 minutes ago

June 22, 2026

Wladimir P.

spinomenal-marches-to-the-beat-of-3-majestic-drums

Leading iGaming content provider Spinomenal is marching to the beat with 3 Majestic Drums, the latest addition to its renowned Wildlife series.

Taking place on a sweeping African savannah at sunset, the 5×3 reel frame is bathed in the warm glow of an amber horizon, towering acacia trees and the colours of the wild. The instrumental soundtrack beats to the pulse of the continent and players are tossed into an atmospheric adventure from the first spin.

The majestic Lion is the Wild symbol and substitutes for all symbols except for the Bonus and Special Bonus symbols. The Lion pays x10 for five on a line, x2 for 4, x0.5 for 3. There are 3 to 4 Wild combinations but they only pay if a Bonus or Special Bonus symbol follows.

The heart of the game is based on four sparkling diamond symbols. The common Bonus symbol can show up on the reels, and three powerful Special Bonus symbols – BOOST, MULTI and COLLECT – have unique abilities during the Bonus Game. The MYSTERY symbol may only appear in the Bonus Game and can randomly transform into a BOOST, MULTI, COLLECT or Jackpot symbol.

The Bonus Game is triggered by six or more qualifying symbols – in any combination of Bonus and Special Bonus symbols. The trigger symbols are locked on the screen as three spins start. Each new symbol landed resets the spin counter to three. The Bonus Game ends if three spins pass without a new symbol appearing or if total winnings reach the maximum x3000 multiplier.

During the Bonus Game, Jackpot symbols can appear randomly and trigger the Major Jackpot (x150 the total bet), Minor Jackpot (x50) or Mini Jackpot (x20). Players will win the Grand Jackpot if all 15 cells are filled, which is x3000 the total bet.

The Bonus Blast Feature can also trigger at random during the base game, scattering additional Bonus and Special Bonus symbols randomly on the reels to help trigger the Bonus Game.

If you want to get into the action quickly, then you can make use of the Buy Feature, which offers instant entry into the Bonus Game, at a price scaled to your chosen bet.

Spinomenal CO-CEO, Omer Henya commented: “3 Majestic Drums takes the pulse of the African wild to the reels in spectacular fashion. The Bonus Game with the BOOST, MULTI and COLLECT mechanics adds a multi-layered, ever-changing dynamic where each spin has the potential to change the game dramatically. We’re confident players will have a great time marching to the beat of this wildly entertaining title.”

The post Spinomenal marches to the beat of 3 Majestic Drums appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.