Latest News
Incentive Games makes key hire to take data analytics to the next level
Tiago Vieira has been headhunted from TVSquared and will help the freeplay developer provide clients with insights into the games’ contributions to their acquisition and retention metrics
Incentive Games, the provider of premium Free-to-Play acquisition and retention games, has further expanded its data department with the appointment of Tiago Vieira as Head of Data. Tiago was headhunted from TVSquared where he combined the roles of senior Data Scientist and Technology Lead.
Attracting talented workers is getting harder by the day and convincing Tiago to join has not been any different. Once he saw the innovative products and the role data is playing in developing them, he was convinced Incentive Games is the right choice for him.
Data analysis has been the heart of Incentive Games’ success for many years, it is used to analyse player behaviour, feature performance and User Experience. The games generate a huge volume of data daily, and up till now, that has mainly been used to improve the game design and user experience. Moving forward Incentive Games is focused on generating reports and insights for their operator clients on how the games contribute to their acquisition cost and retention metrics.
Incentive Games has millions of monthly active users across its games which in turn generates billions of data points to be collected and analysed. These insights help clients better understand user behaviour, improve the effectiveness/stickiness of games and ultimately boost revenues.
“We’ve been aware of Tiago’s remarkable talents for a while now,” said John Gordon, CEO of Incentive Games, “and have taken our time to get this key hire in place. By the end of this year Incentive Games products will have over 100 million active monthly users and be generating many billions of data points, and we believe few companies in the industry have a deeper knowledge of customer behaviour in our space. Whilst those learnings have already been used to improve game design and user experience, we’re now focusing on specific customer insights and state-of-the-art, real-time reporting advances that, we believe, will revolutionise the industry’s acquisition and retention strategies.”
Tiago Vieira, Head of Data at Incentive Games, added: “In a very short space of time Incentive Games has established itself as the global leader in the field of free to play games, and I’m hugely excited and intrigued to join a remarkable team. Their products are now generating huge amounts of incredibly rich data that are being harnessed to develop a phenomenal roadmap of upcoming products. The challenge of helping elevate those games to the next level was one I couldn’t resist.”
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Las Vegas
Plaza Hotel & Casino books Bolero – The Show for June 20 one-night run
Latin music-and-dance production led by Las Vegas-based producer Adan Alejandro plays the Plaza showroom at 7:30 p.m.
Plaza Hotel & Casino will host Bolero – The Show for a one-night performance in its showroom on Saturday, June 20 at 7:30 p.m.
The production is billed as a Latin music-and-dance show featuring a live band, singers, and dancers, with influences including bolero, flamenco, salsa, tango, mambo, and other Latin rhythms.
Bolero – The Show is led by Las Vegas-based producer, singer, and songwriter Adan Alejandro. The Plaza said the show’s production team and performers have roots in the Latin entertainment community and experience performing in Las Vegas and other venues across the US and Latin America.
Tickets are now on sale for the June 20 performance.
The post Plaza Hotel & Casino books Bolero – The Show for June 20 one-night run appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Bolero – The Show performs for one night only at the Plaza Hotel & Casino, Saturday, June 20
The Plaza Hotel & Casino welcomes Bolero – The Show to its classic Vegas showroom for one night only, Saturday, June 20 at 7:30 p.m.
Bolero – The Show is a bohemian Latin musical blending Latin rhythm, passionate dance, and timeless love songs. Featuring a live band, singers, and dancers, the show creates an immersive and elegant experience inspired by bolero, flamenco, and Latin music.
Led by Las Vegas-based producer, singer, and songwriter Adan Alejandro, the production team and show performers have roots in the Latin entertainment community and many years of experience performing live music and entertainment events in Las Vegas and other venues across the United States and Latin America.
Bolero – The Show is designed as an immersive live entertainment experience that blends music, dance, and theatrical elements inspired by Afro-Caribbean and Latin American traditions. The production combines bolero, salsa, tango, flamenco, mambo, and other Latin rhythms in a format created specifically for the Las Vegas showroom environment.
With a live band, dancers and vocal performers, Bolero – The Show creates a large-scale Latin musical and theatrical experience with an emphasis on rhythm, movement, passion, and audience connection that is designed specifically for the Plaza’s showroom.
Tickets are now on sale for the June 20th performance at Bolero – A Bohemian Latin Musical – Plaza Hotel and Casino.
The post Bolero – The Show performs for one night only at the Plaza Hotel & Casino, Saturday, June 20 appeared first on Americas iGaming & Sports Betting News.
advertising
ANJL challenges Rio Grande do Sul law banning lottery advertising in court
The National Association of Gaming and Lotteries (ANJL) is challenging, in court, Law No. 16.508/2026, enacted in the state of Rio Grande do Sul, which bans lottery advertising in the state.
The entity has filed a Direct Action of Unconstitutionality (ADI No. 7971) before the Federal Supreme Court (STF), arguing that the state law interferes with matters under federal jurisdiction, particularly by imposing restrictions with direct effects on broadcasting activities and on the placement of advertising in media outlets regulated at the federal level.
The central issue in the dispute goes beyond the lottery market.
The controversy primarily concerns the limits of state authority over advertising content broadcast on radio, television, and other media subject to nationwide federal regulation.
By establishing a broad advertising ban, the state law creates practical obstacles for broadcasters, media outlets, agencies, and operators acting in compliance with federal legislation, generating legal uncertainty about which messages can be transmitted, through which channels, and under what conditions.
According to the association, the state restriction also creates a significant regulatory issue: by preventing advertising from companies authorized and supervised at the federal level, the law reduces the communication capacity of the legal market without effectively addressing illegal platforms operating outside the regulatory framework and ignoring public authority restrictions.
In practice, the measure may shift the debate away from consumer protection toward a generalized restriction on communication, with direct impacts on broadcasting and on the freedom to advertise lawful products.
For ANJL, responsible advertising is an essential tool to differentiate licensed operators from illegal websites.
It is through advertising that consumers can identify regulated companies, protection mechanisms, official channels, and responsible gaming practices.
A broad ban, on the other hand, tends to create asymmetry: while legal companies lose the ability to communicate through formal and auditable channels, unlicensed operators continue using aggressive, unregulated strategies often aimed at vulnerable audiences, without any state control.
The post ANJL challenges Rio Grande do Sul law banning lottery advertising in court appeared first on Americas iGaming & Sports Betting News.
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