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Incentive Games makes key hire to take data analytics to the next level

Published

4 years ago

May 30, 2022

Reading Time: 2 minutes

Tiago Vieira has been headhunted from TVSquared and will help the freeplay developer provide clients with insights into the games’ contributions to their acquisition and retention metrics

Incentive Games, the provider of premium Free-to-Play acquisition and retention games, has further expanded its data department with the appointment of Tiago Vieira as Head of Data. Tiago was headhunted from TVSquared where he combined the roles of senior Data Scientist and Technology Lead.

Attracting talented workers is getting harder by the day and convincing Tiago to join has not been any different. Once he saw the innovative products and the role data is playing in developing them, he was convinced Incentive Games is the right choice for him.

Data analysis has been the heart of Incentive Games’ success for many years, it is used to analyse player behaviour, feature performance and User Experience. The games generate a huge volume of data daily, and up till now, that has mainly been used to improve the game design and user experience. Moving forward Incentive Games is focused on generating reports and insights for their operator clients on how the games contribute to their acquisition cost and retention metrics.

Incentive Games has millions of monthly active users across its games which in turn generates billions of data points to be collected and analysed. These insights help clients better understand user behaviour, improve the effectiveness/stickiness of games and ultimately boost revenues.

“We’ve been aware of Tiago’s remarkable talents for a while now,” said John Gordon, CEO of Incentive Games, “and have taken our time to get this key hire in place. By the end of this year Incentive Games products will have over 100 million active monthly users and be generating many billions of data points, and we believe few companies in the industry have a deeper knowledge of customer behaviour in our space. Whilst those learnings have already been used to improve game design and user experience, we’re now focusing on specific customer insights and state-of-the-art, real-time reporting advances that, we believe, will revolutionise the industry’s acquisition and retention strategies.”

Tiago Vieira, Head of Data at Incentive Games, added: “In a very short space of time Incentive Games has established itself as the global leader in the field of free to play games, and I’m hugely excited and intrigued to join a remarkable team. Their products are now generating huge amounts of incredibly rich data that are being harnessed to develop a phenomenal roadmap of upcoming products. The challenge of helping elevate those games to the next level was one I couldn’t resist.”

Aztec Spell – Hold & Hit 3x3

Spinomenal releases Aztec Spell – Hold & Hit 3×3

Published

6 minutes ago

June 4, 2026

Wladimir P.

spinomenal-releases-aztec-spell-–-hold-&-hit-3×3

Spinomenal has released Aztec Spell – Hold & Hit 3×3, adding a new Hold & Hit title to its slots portfolio.

The game runs on a 3×3 reel set and uses the Quetzal Bird as the Wild, substituting for all symbols except Bonus symbols. Two special Bonus symbols drive the main feature: Bonus symbols can land only on reels one and three, while Bonus Collect can land only on reel two.

The Bonus Game triggers when Bonus Collect lands alongside one or more Bonus symbols. Triggering symbols lock and the feature starts with three spins; during the feature only Bonus and Bonus Collect symbols can appear. Each spin can award multipliers of x1, x2, x5, x7, x10, and x15, and the round ends after three spins without a win or when total collected winnings reach the max x5000 multiplier.

Spinomenal said Grand, Major, Minor, and Mini in-game jackpot symbols can appear during the feature and pay immediately. A Bonus Blast feature can also trigger randomly to add extra Bonus and Bonus Collect symbols, and Spinomenal said Bonus Collect can still collect values even if it lands without starting the Bonus Game.

Spinomenal CO-CEO, Omer Henya commented: “Aztec Spell – Hold & Hit 3×3 casts players into a mysterious jungle on the hunt for Aztec riches enhanced by some cool gameplay features. The titles’s beautiful visuals and proven Hold & Hit mechanics come together perfectly to give players an experience for the ages.”

The post Spinomenal releases Aztec Spell – Hold & Hit 3×3 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Anthony Keen

Hard Rock Workers in Virginia Join Teamsters

Published

6 minutes ago

June 4, 2026

GamingAmericas.com

hard-rock-workers-in-virginia-join-teamsters

A group of 221 table games dealers and dual rates at Hard Rock Hotel & Casino Bristol have voted to join Teamsters Local 519. They’re seeking a fair first contract that includes higher wages, improved benefits, and a strong voice on the job.

“Dealers and dual rates are the backbone of the gaming floor, and when they stand together, they have the power to win real improvements on the job. It was the best decision to choose the Teamsters, and we’re proud to support them as they move forward in securing a fair first contract,” said Tommy Blitsch, Director of the Teamsters Convention, Trade Show, and Casino Division.

The dealers are responsible for operating table games such as blackjack, roulette, and poker. They manage the games, handle chips and payouts, and ensure games are conducted fairly and efficiently.

“It was a team effort from start to finish, and we had the best team to fight for representation, including our organizer, Marty Hinch. At the drop of a hat we were ready to support this group in their effort to join the Teamsters. Their determination carried over, and they’re going to reap the benefits,” said Wes Trotterchaud, President of Local 519.

“Choosing to join the Teamsters was about securing respect, stability, and a voice on the casino floor. We’re ready to negotiate a contract that reflects the hard work we do every day,” said Anthony Keen, a table games dealer/dual rate and proud new member of Local 519.

Nationwide, the Teamsters represent nearly 6000 members at casinos and casino hotels.

Founded in 1903, the International Brotherhood of Teamsters represents 1.3 million hardworking people in the US, Canada, and Puerto Rico.

The post Hard Rock Workers in Virginia Join Teamsters appeared first on Americas iGaming & Sports Betting News.

GBO PWO

REEVO Announces New Partnership with GBO PWO

Published

1 hour ago

June 4, 2026

Wladimir P.

reevo-announces-new-partnership-with-gbo-pwo

REEVO has announced a new partnership with GBO PWO, marking a major milestone in REEVO’s expansion within the Italian market. Through this collaboration, REEVO’s in-house games will be available across leading brands including Lottomatica, Goldbet and Planetwin, significantly strengthening REEVO’s reach in one of Europe’s most established regulated markets.

This partnership represents a key step in REEVO’s growth strategy, reinforcing its presence in Italy by connecting its content with some of the most recognised and widely used platforms in the region. By integrating with GBO’s extensive network, REEVO continues to scale its distribution while delivering high-quality gaming experiences to a broader player base.

GBO PWO offers access to one of the most established gaming ecosystems in Italy, combining strong brand recognition, nationwide reach and deep digital expertise. Backed by Lottomatica Group, Italy’s largest public gaming group, GBO PWO plays a central role in delivering innovative and reliable entertainment across the market.

For REEVO, this collaboration highlights its ability to partner with major industry players and deliver content at scale through trusted and high-performing platforms.

Karl Grech, Head of Business Development at REEVO, said: “Partnering with GBO PWO is a major milestone for REEVO and a significant step in strengthening our presence in the Italian market. Bringing our games to leading brands like Lottomatica, Goldbet, and Planetwin allows us to reach a wide and highly engaged audience. This collaboration reflects our focus on expanding through strong partnerships and delivering content that performs across some of the most competitive and regulated markets in the industry.”

The post REEVO Announces New Partnership with GBO PWO appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.