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Incentive Games makes key hire to take data analytics to the next level

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Tiago Vieira has been headhunted from TVSquared and will help the freeplay developer provide clients with insights into the games’ contributions to their acquisition and retention metrics
 
Incentive Games, the provider of premium Free-to-Play acquisition and retention games, has further expanded its data department with the appointment of Tiago Vieira as Head of Data. Tiago was headhunted from TVSquared where he combined the roles of senior Data Scientist and Technology Lead.

Attracting talented workers is getting harder by the day and convincing Tiago to join has not been any different. Once he saw the innovative products and the role data is playing in developing them, he was convinced Incentive Games is the right choice for him.

Data analysis has been the heart of Incentive Games’ success for many years, it is used to analyse player behaviour, feature performance and User Experience. The games generate a huge volume of data daily, and up till now, that has mainly been used to improve the game design and user experience. Moving forward Incentive Games is focused on generating reports and insights for their operator clients on how the games contribute to their acquisition cost and retention metrics.

Incentive Games has millions of monthly active users across its games which in turn generates billions of data points to be collected and analysed. These insights help clients better understand user behaviour, improve the effectiveness/stickiness of games and ultimately boost revenues.

“We’ve been aware of Tiago’s remarkable talents for a while now,” said John GordonCEO of Incentive Games, “and have taken our time to get this key hire in place. By the end of this year Incentive Games products will have over 100 million active monthly users and be generating many billions of data points, and we believe few companies in the industry have a deeper knowledge of customer behaviour in our space. Whilst those learnings have already been used to improve game design and user experience, we’re now focusing on specific customer insights and state-of-the-art, real-time reporting advances that, we believe, will revolutionise the industry’s acquisition and retention strategies.”

Tiago VieiraHead of Data at Incentive Games, added: “In a very short space of time Incentive Games has established itself as the global leader in the field of free to play games, and I’m hugely excited and intrigued to join a remarkable team. Their products are now generating huge amounts of incredibly rich data that are being harnessed to develop a phenomenal roadmap of upcoming products. The challenge of helping elevate those games to the next level was one I couldn’t resist.”

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Stake releases Zoo casino game: a fast, multiplayer Stake Original where players bet on the wild side

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A new live-round Stake Original where every player bets on the same outcome – six animals, a 20-tile track, three results per round, and wins up to 1,000x in play.

Stake, the world’s largest online casino and sportsbook, has today launched its Zoo casino game, a new multiplayer Stake Original that brings every player into the same live round to bet on six animals across a 20-tile track. Available worldwide on Stake, Zoo is the latest title to join the growing Stake Originals collection.

Zoo takes the shared-round excitement that has made games like Crash a Stake Originals staple and pairs it with simpler, more visual decision-making. Each round, six animals – Lion, Cheetah, Elephant, Crocodile, Rhino, and Penguin – appear on a 20-tile circular track, with each animal showing up a different number of times to create clear volatility tiers and payout differences across the board. Players have ten seconds to back one or more animals before the track spins up and locks in three result tiles in the center of the screen.

Zoo launches with a 98% RTP, a top multiplier of 1,000x per round, and full auto bet controls that let players preset their wager amount, number of rounds, and chosen animals. Designed as a simpler, more visual evolution of popular casino games like Roulette and Sic Bo, Zoo strips back the complexity without compromising on depth. The rarer the animal, the bigger the reward – Lion and Cheetah each appear only once on the track, Elephant and Crocodile twice, Rhino four times, and Penguin ten, giving players a clear read on the risk and payout of every play. With three result tiles drawn each round, players win based on how many times their chosen animal lands across all three.

“Zoo is exactly the kind of game we want Stake Originals to be known for – fast, simple to pick up, and genuinely fun to play in an online setting filled with other players. There’s real tension in watching the three tiles land for the whole table at once, and we think players are going to find their favourite animals pretty quickly,” said Stake’s Chief Marketing Officer, Akhil Sarin.

Zoo joins a growing line-up of in-house multiplayer game creations on Stake Casino, with the goal of keeping every Stake Original easy to learn, quick to play, and a little bit different from anything else in the iGaming industry.

About Stake

Stake is the world’s largest online casino and sportsbook, attracting over 100 million monthly visits across its global domains – more than any other iGaming platform on earth. Founded in 2017, Stake attracts over 80 million monthly visits and processes more than 100 billion bets per year. Stake is renowned for its innovation in crypto wagering and its growing expansion into regulated local-currency gaming markets, including Italy, Denmark, Brazil, Colombia, and Peru. The brand boasts an extensive global sponsorship portfolio including Drake, X Games, Everton Football Club, and the UFC.

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Cloudbet Adds ELA Games to Its Casino Roster in Latest Move to Diversify Content for Global Crypto Players

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Cloudbet, the world’s longest-running crypto casino and sportsbook, has added ELA Games to its casino content roster, bringing new titles to its crypto casino lobby, adding 16 new titles to Cloudbet’s slots catalogue. The Malta-certified studio, founded in 2022, joins a supplier lineup that Cloudbet actively curates to keep its catalogue varied and its players finding new content to explore.

Operational since 2013 and supporting more than 30 cryptocurrencies, Cloudbet has built one of the broadest casino and sportsbook products in crypto gaming. Its approach to supplier selection pairs established providers for depth with challenger studios for variety and discovery. Crypto casino players tend to be internationally mobile and highly engaged with the full lobby rather than a fixed handful of titles — which means the range and freshness of available content carries more weight than it does on a conventional fiat platform. ELA Games, certified across MGA, Sweden, Denmark, Greece, and Romania, and with a catalogue that has expanded consistently since 2022, fits the profile Cloudbet looks for.

ELA Games has moved quickly since its founding. In four years the studio has built a catalogue that spans Latin American festivals, East Asian mythology, maritime adventure, and classic fruit formats — thematically diverse in a market where many studio portfolios default to the same handful of settings. The 16 titles now live on Cloudbet represent the studio’s most-played content, selected by performance. More titles are expected to appear in Cloudbet’s new casino releases as the content relationship develops.

“Our players explore. They don’t default to the same handful of titles; they go looking for something new. ELA Games has built a catalogue with genuine range, and that’s exactly the kind of studio we want in the lobby.” — Cloudbet Spokesperson

Featured Titles

Four titles from the current catalogue:

Piñatas Festival

The most-played title in ELA’s catalogue. A Latin American festival theme on a 5×3 grid where a Collector Symbol charges the piñatas across the base game until they burst into a Hold & Win bonus round. Coloured coins trigger Grow Reels — pushing the grid from 3×5 to 5×5 — alongside multipliers and extra respins, and multiple features can land in the same round. RTP 94%, medium volatility, max 5,000×.

Riches Express

A gold train heist slot built around an escalating bonus structure. Coin drops from the train trigger Hold & Win, where four distinct train types arrive with different features and three locked rows must be opened to summon the Golden Train. Completing the reels unlocks four jackpot tiers. Scatter symbols activate Free Spins. RTP 94.03%, high volatility, 35 paylines, max 5,000×.

Wealth of the East

An Eastern celebration slot where God Fu’s twenty-sided dice activates Fortune Coins, revealing multipliers or triggering instant jackpots. Coins collect into a golden pot that, once full, opens a Hold & Win vault for 3 respins. The Imperial Lotus symbol can boost multiple prizes simultaneously. Grand Jackpot sits at 1,000×. RTP 93.97%, mid volatility, released January 2026, max 5,000×.

Kraken Coins

The sequel to ELA’s SBC-nominated Kraken Bay. A 3×3 high-volatility slot where landing 3 symbols on the middle row triggers Hold & Win. Random multipliers up to 4× apply during the bonus, and collecting all 9 symbols unlocks a Grand Jackpot of 500× total bet. RTP 95.3%, max 5,000×. Marked new in the Cloudbet lobby.

About Cloudbet

Founded in 2013, Cloudbet is the world’s longest-running crypto casino and sportsbook. Over the past decade, players worldwide have placed millions of bets using over 30 different cryptocurrencies. In 2024, Cloudbet introduced the most generous welcome offer and loyalty program online, featuring stacked rewards and guaranteed daily cash drops for frequent bettors.

With a wide selection of slots, live casino games, and sports markets — ranging from esports to Premier League and NFL player props — Cloudbet is the leader in secure crypto betting. Visit us at Cloudbet.com; Instagram (@cloudbetofficial); X (@Cloudbet).

About ELA Games

ELA Games is a premium slot provider founded in 2022, dedicated to narrative-driven casino content. Its portfolio spans diverse themes and formats, unified by strong visual production and Hold & Win mechanics. The studio holds MGA certification alongside approvals in Sweden, Denmark, Greece, and Romania. ELA Games titles are now available at cloudbet.com/en/casino/studios/elagames.

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Stake Upgrades Flagship Crash Game With Sharper Visuals and Smoother Gameplay

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A worldwide refresh of one of the most-played titles in the Stake Originals collection introduces a new graph crack animation, dynamic multiplier gradients, a live player count and faster, more reliable performance across devices.

Stake, the world’s largest online casino and sportsbook, has today announced a major worldwide update to its flagship Crash casino game, marking the next significant milestone in the evolution of the Stake Originals portfolio. The update delivers a refreshed visual experience and a series of performance upgrades for players.

Crash has built a global following thanks to a simple but high-intensity format – players track a rising multiplier and decide when to cash out before it suddenly drops. As one of the most recognisable titles in the Stake Originals portfolio, it sits at the heart of the platform’s in-house gaming identity, and this latest release sharpens both the look and the feel of every round.

The update introduces a refreshed look with a new graph crack animation that gives every round a more defined visual moment as the multiplier ends. The multiplier curve has been upgraded with dynamic colour gradients that evolve in real time – shifting from blue in the early stages, through green and purple, and into yellow as higher values are reached. A new player count display also shows how many participants are still active in each round, adding a stronger sense of shared, real-time gameplay.

Cashout responsiveness has been improved for faster, more consistent interactions during key multiplier moments allowing for a smoother performance. The update also enables uninterrupted gameplay during deployments, meaning Crash continues running smoothly while improvements are being rolled out in the background. Game payload optimisation and enhanced gameplay processing systems further reduce loading times and improve stability, particularly during high-activity periods, for a more reliable experience across all devices.

“Crash is one of those games that defines what a Stake Original feels like – quick, social, and full of tension in the best way. This update is about giving players a sharper, more responsive version of a game they already love, without ever losing what made it so appealing in the first place.”Stake’s Chief Marketing Officer, Akhil Sarin.

Crash is one of Stake Casino‘s most-played games, and the goal of this update is simple: keep what players love about it, and make everything around it feel sharper.

About Stake

Stake is the world’s largest online casino and sportsbook, attracting over 100 million monthly visits across its global domains – more than any other iGaming platform on earth. Founded in 2017, Stake attracts over 80 million monthly visits and processes more than 100 billion bets per year. Stake is renowned for its innovation in crypto wagering and its growing expansion into regulated local-currency gaming markets, including Italy, Denmark, Brazil, Colombia, and Peru. The brand boasts an extensive global sponsorship portfolio including Drake, X Games, Everton Football Club, and the UFC.

Contact

Stake

[email protected]

The post Stake Upgrades Flagship Crash Game With Sharper Visuals and Smoother Gameplay appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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