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Incentive Games makes key hire to take data analytics to the next level

Published

4 years ago

May 30, 2022

Reading Time: 2 minutes

Tiago Vieira has been headhunted from TVSquared and will help the freeplay developer provide clients with insights into the games’ contributions to their acquisition and retention metrics

Incentive Games, the provider of premium Free-to-Play acquisition and retention games, has further expanded its data department with the appointment of Tiago Vieira as Head of Data. Tiago was headhunted from TVSquared where he combined the roles of senior Data Scientist and Technology Lead.

Attracting talented workers is getting harder by the day and convincing Tiago to join has not been any different. Once he saw the innovative products and the role data is playing in developing them, he was convinced Incentive Games is the right choice for him.

Data analysis has been the heart of Incentive Games’ success for many years, it is used to analyse player behaviour, feature performance and User Experience. The games generate a huge volume of data daily, and up till now, that has mainly been used to improve the game design and user experience. Moving forward Incentive Games is focused on generating reports and insights for their operator clients on how the games contribute to their acquisition cost and retention metrics.

Incentive Games has millions of monthly active users across its games which in turn generates billions of data points to be collected and analysed. These insights help clients better understand user behaviour, improve the effectiveness/stickiness of games and ultimately boost revenues.

“We’ve been aware of Tiago’s remarkable talents for a while now,” said John Gordon, CEO of Incentive Games, “and have taken our time to get this key hire in place. By the end of this year Incentive Games products will have over 100 million active monthly users and be generating many billions of data points, and we believe few companies in the industry have a deeper knowledge of customer behaviour in our space. Whilst those learnings have already been used to improve game design and user experience, we’re now focusing on specific customer insights and state-of-the-art, real-time reporting advances that, we believe, will revolutionise the industry’s acquisition and retention strategies.”

Tiago Vieira, Head of Data at Incentive Games, added: “In a very short space of time Incentive Games has established itself as the global leader in the field of free to play games, and I’m hugely excited and intrigued to join a remarkable team. Their products are now generating huge amounts of incredibly rich data that are being harnessed to develop a phenomenal roadmap of upcoming products. The challenge of helping elevate those games to the next level was one I couldn’t resist.”

Africa

African iGaming Alliance names SPRIBE a Platinum Supplier Member

Published

1 hour ago

June 18, 2026

Wladimir P.

african-igaming-alliance-names-spribe-a-platinum-supplier-member

The African iGaming Alliance (AiA) has signed a strategic partnership with iGaming supplier SPRIBE, with SPRIBE joining the pan-African industry association as a Platinum Supplier Member.

AiA said the partnership will focus on regulatory engagement, industry research, responsible gaming initiatives, policy advocacy and stakeholder engagement aimed at strengthening regulated gaming markets across African jurisdictions.

According to AiA, the collaboration will also support efforts to promote effective regulation, combat illegal gambling, improve market channelisation and encourage evidence-based policymaking.

Peter Emolemo Kesitilwe, Chief Executive Officer of the African iGaming Alliance (AiA), said:

“SPRIBE’s decision to join the African iGaming Alliance as a Platinum Supplier Member represents a significant endorsement of our vision for a sustainable and well-regulated African gaming industry. As one of the industry’s leading technology innovators, SPRIBE brings valuable expertise, insight, and global experience that will strengthen our efforts to support regulators, governments, operators, and other stakeholders across the continent. We look forward to working closely together to promote responsible gaming, regulatory best practice, and long-term industry sustainability.”

The post African iGaming Alliance names SPRIBE a Platinum Supplier Member appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Digital Wallets

Neosurf partners with Mercado Pago to add betting deposits in Mexico

Published

1 hour ago

June 18, 2026

Wladimir P.

neosurf-partners-with-mercado-pago-to-add-betting-deposits-in-mexico

Neosurf has announced a partnership with Mercado Pago to expand wallet-based funding options for online betting customers in Mexico.

Under the integration, Mercado Pago wallet holders will be able to use their Mercado Pago balance to fund online betting accounts via the Neosurf wallet. Neosurf said the rollout is initially focused on the Mexican market and supports transfers to participating sports betting operators.

Mercado Pago described itself as Latin America’s leading fintech platform with more than 56 million active monthly users. Neosurf positioned the deal as part of broader growth in digital wallet adoption across Latin America, with customers seeking mobile-first payment experiences.

Sue Page, Neosurf CEO Americas, said: “Mexico represents a major growth market for both digital payments and online betting, and we’re incredibly excited to partner with Mercado Pago. This partnership creates a new, easy way for Mercado Pago wallet holders to use their balance to fund their online sports betting accounts through the Neosurf wallet. It reinforces our commitment to delivering secure, compliant and player focused payment solutions throughout Latin America.”

The post Neosurf partners with Mercado Pago to add betting deposits in Mexico appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

game launches

Pragmatic Play releases Mahjong Wins Triple Pot with 100,000x bonus prize

Published

1 hour ago

June 18, 2026

Wladimir P.

pragmatic-play-releases-mahjong-wins-triple-pot-with-100,000x-bonus-prize

Pragmatic Play has launched Mahjong Wins Triple Pot, a new online slot release, the supplier said on 18th June 2026. The title introduces “golden reels” and bonus coin symbols with values of up to 100,000x.

The game uses a 4-5-5-5-4 grid with tumble mechanics. Pragmatic Play said consecutive tumble wins trigger a progressive multiplier trail that increases payouts by 2x, 3x and 5x until the end of the spin.

The supplier added that random symbols on reels 2-4 can be marked gold and then transform into a wild on the subsequent tumble if they form part of a winning combination.

Three scatter types (blue, red and purple) are collected into pots above the middle three reels and can randomly trigger a bonus with eight free spins. Pragmatic Play said the feature marks the full reel below in gold and can award an instant cash prize of up to 100,000x, with boosted multipliers during the bonus.

Pragmatic Play positioned the release as a follow-up to Mahjong Wins Super Scatter.

Sharon McHugh, Director of Public Relations at Pragmatic Play, said: “Mahjong Wins Triple Pot builds on the classic tile game theme with the chance to win up to 100,000x when triggering the bonus game. It is an exciting, golden addition to our portfolio inspired by the East Asian pastime.”

The post Pragmatic Play releases Mahjong Wins Triple Pot with 100,000x bonus prize appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.