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Incentive Games makes key hire to take data analytics to the next level

Published

4 years ago

May 30, 2022

Reading Time: 2 minutes

Tiago Vieira has been headhunted from TVSquared and will help the freeplay developer provide clients with insights into the games’ contributions to their acquisition and retention metrics

Incentive Games, the provider of premium Free-to-Play acquisition and retention games, has further expanded its data department with the appointment of Tiago Vieira as Head of Data. Tiago was headhunted from TVSquared where he combined the roles of senior Data Scientist and Technology Lead.

Attracting talented workers is getting harder by the day and convincing Tiago to join has not been any different. Once he saw the innovative products and the role data is playing in developing them, he was convinced Incentive Games is the right choice for him.

Data analysis has been the heart of Incentive Games’ success for many years, it is used to analyse player behaviour, feature performance and User Experience. The games generate a huge volume of data daily, and up till now, that has mainly been used to improve the game design and user experience. Moving forward Incentive Games is focused on generating reports and insights for their operator clients on how the games contribute to their acquisition cost and retention metrics.

Incentive Games has millions of monthly active users across its games which in turn generates billions of data points to be collected and analysed. These insights help clients better understand user behaviour, improve the effectiveness/stickiness of games and ultimately boost revenues.

“We’ve been aware of Tiago’s remarkable talents for a while now,” said John Gordon, CEO of Incentive Games, “and have taken our time to get this key hire in place. By the end of this year Incentive Games products will have over 100 million active monthly users and be generating many billions of data points, and we believe few companies in the industry have a deeper knowledge of customer behaviour in our space. Whilst those learnings have already been used to improve game design and user experience, we’re now focusing on specific customer insights and state-of-the-art, real-time reporting advances that, we believe, will revolutionise the industry’s acquisition and retention strategies.”

Tiago Vieira, Head of Data at Incentive Games, added: “In a very short space of time Incentive Games has established itself as the global leader in the field of free to play games, and I’m hugely excited and intrigued to join a remarkable team. Their products are now generating huge amounts of incredibly rich data that are being harnessed to develop a phenomenal roadmap of upcoming products. The challenge of helping elevate those games to the next level was one I couldn’t resist.”

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BOYLE Sports signs Mark Goldbridge for World Cup watchalong series

Published

2 hours ago

June 9, 2026

Wladimir P.

boyle-sports-signs-mark-goldbridge-for-world-cup-watchalong-series

BOYLE Sports has agreed a World Cup content partnership with football creator Mark Goldbridge, covering the tournament from 11 June to 19 July.

The operator said the deal includes 32 branded watchalongs across Goldbridge’s football channels, including The United Stand and That’s Football. The schedule covers every England World Cup fixture, Scotland’s group-stage matches, and selected other games, starting with the tournament opener between Mexico and South Africa.

Alongside the live watchalongs, Goldbridge will produce preview content for England’s group games and a “Game Changers” social series highlighting five players ahead of each round. BOYLE Sports said product integrations will run throughout the campaign.

BOYLE Sports said the partnership follows a prior campaign during the Premier League season and was supported by media agency Miroma Founders Network. The operator also pointed to the recent appointment of Olivia Buzaglo as its football ambassador as part of its summer football content plans.

Commenting on the partnership, Gill Blake-Swift, Director of Brand at BOYLE Sports, said: “Mark Goldbridge represents everything we stand for as a brand – passion for sport, confidence in your opinions and a deep connection with fans. His ability to engage audiences in an authentic, entertaining way makes him the perfect partner for this summer’s World Cup as we continue to build our digital presence and bring fans closer to the moments that matter.”

Mark Goldbridge added: “The World Cup is the biggest stage in football and I’m delighted to be partnering with BOYLE Sports across the tournament. The watchalongs are all about bringing fans into the emotion of the game in real time, and this partnership enable us to do that across some of the biggest fixtures of the summer. From England games to the standout matches across the tournament, we’ll be giving fans reaction, opinion, debate and plenty of moments to get involved in.”

The post BOYLE Sports signs Mark Goldbridge for World Cup watchalong series appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Conferences

Xsolla joins Gamesforum Hamburg 2026 with D2C commerce keynote and panel

Published

2 hours ago

June 9, 2026

Wladimir P.

xsolla-joins-gamesforum-hamburg-2026-with-d2c-commerce-keynote-and-panel

Xsolla will take part in Gamesforum Hamburg 2026 on June 9–10 at NORD EVENT Panoramadeck in Hamburg, Germany, with Jane Startseva, Vice President of Business Development, EMEA, scheduled for a keynote and a panel focused on direct-to-consumer (D2C) web shops and measurement.

On June 9 at 10:00 AM, Startseva is set to join Adam Smart, Global Director of Product – Gaming at AppsFlyer, for a 30-minute keynote titled “Web Shops and Attribution: Closing the Revenue Gap.” The session will focus on how developers track revenue performance for web shops and how attribution impacts user acquisition targets and growth planning, according to the company.

Later that day at 4:30 PM, Startseva will appear on a panel titled “The Belonging Economy: How Mobile Games Build Value Through Player Relationships” alongside Oliver Lindahl, Strategist & Behavioural Scientist at Sagely, and Pedro Alvin, Marketing Lead at Supercell. Xsolla said the discussion will cover player messaging, store optimization, new monetization opportunities, and trust in out-of-game purchase experiences.

“Being an Exclusive Global Partner of the Gamesforum series reflects how seriously Xsolla takes the European games market and the developers building here,” said Berkley Egenes, Chief Marketing and Growth Officer at Xsolla. “The shift to direct-to-consumer commerce is one of the most important things happening in this industry. Showing up at events like Hamburg, with partners like AppsFlyer, is how we help the industry move the conversation forward and build D2C businesses on a foundation video game studios and developers can actually measure.”

The post Xsolla joins Gamesforum Hamburg 2026 with D2C commerce keynote and panel appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Casino Content

Spinmatic launches Elemental Fusion Deluxe with instant Plinko bonus triggers

Published

3 hours ago

June 9, 2026

Wladimir P.

spinmatic-launches-elemental-fusion-deluxe-with-instant-plinko-bonus-triggers

Spinmatic has launched Elemental Fusion Deluxe, a new slot built around instant access to its Plinko mechanic from the base game, the supplier said. The title was announced on 9 June 2026 from Malta.

Elemental Fusion Deluxe runs on a 5×3 layout with 25 fixed paylines. Spinmatic lists the game as medium-high volatility with a 96.04% RTP and 39.49% hit frequency.

The game’s feature set includes Gold Wilds, which can appear on any reel and substitute for standard symbols (excluding the Special Plinko Symbol and the Special Element Elixir Symbols). Spinmatic also says base gameplay uses “Instant Elixir Multipliers” linked to Fire, Earth, Water, Air, and Galaxy symbols.

Instead of an accumulator-style collection mechanic, the Plinko Feature Trigger activates when three dedicated trigger symbols land on reels 1, 3, and 5, launching a random Plinko bonus. Spinmatic says the Plinko bonus is split into four elemental modes after a selection wheel sets a starting pool of 10 to 100 balls: Water Plinko (low volatility, Mini Jackpot), Air Plinko (medium volatility, Midi Jackpot), Earth Plinko (high volatility, Maxi Jackpot), and Fire Plinko (very high volatility, Grand Jackpot), played on a 16-row pyramid.

The company framed the release around reducing time-to-feature: “In a market where a split-second delay can lose a player, the quality of your content delivery determines your bottom line.”

The post Spinmatic launches Elemental Fusion Deluxe with instant Plinko bonus triggers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.