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Incentive Games makes key hire to take data analytics to the next level

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Tiago Vieira has been headhunted from TVSquared and will help the freeplay developer provide clients with insights into the games’ contributions to their acquisition and retention metrics
 
Incentive Games, the provider of premium Free-to-Play acquisition and retention games, has further expanded its data department with the appointment of Tiago Vieira as Head of Data. Tiago was headhunted from TVSquared where he combined the roles of senior Data Scientist and Technology Lead.

Attracting talented workers is getting harder by the day and convincing Tiago to join has not been any different. Once he saw the innovative products and the role data is playing in developing them, he was convinced Incentive Games is the right choice for him.

Data analysis has been the heart of Incentive Games’ success for many years, it is used to analyse player behaviour, feature performance and User Experience. The games generate a huge volume of data daily, and up till now, that has mainly been used to improve the game design and user experience. Moving forward Incentive Games is focused on generating reports and insights for their operator clients on how the games contribute to their acquisition cost and retention metrics.

Incentive Games has millions of monthly active users across its games which in turn generates billions of data points to be collected and analysed. These insights help clients better understand user behaviour, improve the effectiveness/stickiness of games and ultimately boost revenues.

“We’ve been aware of Tiago’s remarkable talents for a while now,” said John GordonCEO of Incentive Games, “and have taken our time to get this key hire in place. By the end of this year Incentive Games products will have over 100 million active monthly users and be generating many billions of data points, and we believe few companies in the industry have a deeper knowledge of customer behaviour in our space. Whilst those learnings have already been used to improve game design and user experience, we’re now focusing on specific customer insights and state-of-the-art, real-time reporting advances that, we believe, will revolutionise the industry’s acquisition and retention strategies.”

Tiago VieiraHead of Data at Incentive Games, added: “In a very short space of time Incentive Games has established itself as the global leader in the field of free to play games, and I’m hugely excited and intrigued to join a remarkable team. Their products are now generating huge amounts of incredibly rich data that are being harnessed to develop a phenomenal roadmap of upcoming products. The challenge of helping elevate those games to the next level was one I couldn’t resist.”

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N1 Partners Drops Prediction Markets Vertical — Expand Your Traffic Strategy!

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N1 Partners team has launched a new Prediction Markets vertical on the N1 Bet product, which is a new betting format for real events with simple yes/no mechanics. This is the first and so far the only SOFTSWISS product that works with this niche.

This vertical opens up expanded opportunities for partners: it provides access to a fresh audience, and also allows you to monetize and scale traffic from various sources — from politics and finance to entertainment and show business — as efficiently as possible.

What is the real benefit for partners and how does it work? Read all about the Prediction Markets vertical in the article.

Prediction Markets vertical: what is it?

Prediction Markets is a unique betting format for real non-sporting events, where the user chooses “yes” or “no” to the potential event outcome (for example, elections, the Eurovision Contest, the Oscar Awards).

Users can bet on topics in the following areas:

  • politics (elections, geopolitical events)
  • cryptocurrencies and financial markets
  • technology and business
  • social trends and global narratives
  • entertainment and show business

The format is as simple as possible, does not require experience and knowledge in classic betting, therefore it may be of interest to a wide audience.

Why is the Prediction Markets format worth a test?

It is crucial to note that Prediction Markets is not just another feature; it is a unique vertical that gives access to a new, previously non-converting audience.

Reasons to test Prediction Markets:

  • The threshold for the first conversion is lower than in betting;
  • Works great with SEO and content traffic (news, trends, cryptosphere, politics, entertainment);
  • High interest in the vertical during trending events;
  • Opportunity to monetize an audience that doesn’t bet on sports or casinos.;
  • It is possible to transfer users to the casino and vertical betting;
  • Provides a smooth user path within the product.

Moreover, the format is as native as possible — real events constantly create new reasons for returning players, forming stable retention and LTV. 

Thus, Prediction Markets is a great way to monetize an audience that has not made a profit before, and with N1 Partners you can do this as simply and efficiently as possible.

Wanna be the first to gain access to a fresh audience? Test Prediction Markets with N1 Partners now!

Scale your results with N1 Partners:

  • 14+ casino and betting brands with high Reg2Dep
  • 10+ Tier-1 GEOs
  • CPA up to €700 and RevShare up to 55% + NNCO for top affiliates

Be number one with N1!

The post N1 Partners Drops Prediction Markets Vertical — Expand Your Traffic Strategy! appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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LuckyStreak Enters into Partnership with QTech Games

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LuckyStreak, the Riga-based live games provider, has has entered into a new partnership with QTech Games, a leading game aggregator for all emerging markets, to provide best-in-class live dealer games and LuckyConnect aggregation services across its global platform.

LuckyStreak produces high-quality, immersive live dealer games at its state-of-the-art studio in Riga, Latvia, streamed to thousands of online casinos worldwide. The provider is renowned for delivering a premium experience, with QTech’s customers set to benefit from intuitive gameplay, innovative features and HD-quality streaming.

QTech Games celebrated its 10-year anniversary last year, progressing since inception from double-digit growth during its formative years to dominate an eclectic spectrum of emerging markets. To which end, it’s now a fully-fledged international powerhouse – with a reach that extends from Asia and Africa, and on to CIS-facing territories, Europe (including its new tech-hub in Spain; and offices in Malta) and Latin America.

Rory Kimber, Commercial Director at LuckyStreak, said: “We’re delighted to be working with QTech, a truly global iGaming platform solutions provider, to distribute our products to the wide range of operators they serve in a vast array of their growing markets.

“Our Live Casino product, with its fully localised capability, is perfectly suited to the breadth of territories that QTech serve, and their technology will allow the sharpest and smoothest experience for players at our tables.”

Philip Doftvik, CEO at QTech Games, said: “We’re delighted to team up with LuckyStreak, a brand renowned for its burgeoning best-in-class live casino. Naturally, we were keen to add them to our aggregation platform’s existing multifaceted live-casino catalogue, as we continue to bring together the most comprehensive collection on the market.

“Of course, there’s a huge revenue opportunity, since live dealer is such a thriving online sector in its own right. Seamless integration equips our clients with best-in-breed live games for their end users, while unrivalled customization options, dedicated tables and native-speaking dealers also make it simple to tailor the UX to any specific market’s requirements.

“LuckyStreak’s commitment to delivering engaging live-player experiences offers players, who love these games, the visceral thrill of playing in a real-world casino, while QTech’s peerless localised expertise creates fresh pathways to new audiences from Africa to LatAm, where this iGaming format is in increasing demand. We can’t wait to see how these games perform across a range of new markets.”

The post LuckyStreak Enters into Partnership with QTech Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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St8 extends Wazdan content distribution into Ontario

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St8 has extended its partnership with slot supplier Wazdan into Ontario, adding the supplier’s content to St8’s aggregation platform for operators in the Canadian province.

Under the agreement, St8 has integrated a selection of Wazdan slot titles for Ontario operators, including Mighty Fish™: Blue Marlin, 36 Coins™, Mighty Wild™: Panther Grand Diamond Edition and Mighty Wild™: Gorilla. The roll-out also includes Wazdan mechanics such as Cash to Infinity™, Sticky to Infinity™ and Hold the Jackpot™.

David Fall, Business Development Manager at St8, said: “Our partnership with Wazdan has already delivered impressive results, and extending the collaboration into Ontario is an exciting next step for both companies.

“Wazdan consistently develops high-performing content backed by innovative engagement features, and we are pleased to further strengthen our offering for operators in one of North America’s most important regulated regions.”

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “This collaboration into Ontario with St8 is another milestone for Wazdan as we continue to build our presence across regulated North American markets.

“Wazdan goes above and beyond for our partners by delivering intuitive products that focus on the quality of the user’s experience, and St8’s platform provides an excellent route for our content to reach more operators and players. It has been a very rewarding process so far, and we look forward to building on this momentum together.”

The post St8 extends Wazdan content distribution into Ontario appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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