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Incentive Games makes key hire to take data analytics to the next level

Published

4 years ago

May 30, 2022

Reading Time: 2 minutes

Tiago Vieira has been headhunted from TVSquared and will help the freeplay developer provide clients with insights into the games’ contributions to their acquisition and retention metrics

Incentive Games, the provider of premium Free-to-Play acquisition and retention games, has further expanded its data department with the appointment of Tiago Vieira as Head of Data. Tiago was headhunted from TVSquared where he combined the roles of senior Data Scientist and Technology Lead.

Attracting talented workers is getting harder by the day and convincing Tiago to join has not been any different. Once he saw the innovative products and the role data is playing in developing them, he was convinced Incentive Games is the right choice for him.

Data analysis has been the heart of Incentive Games’ success for many years, it is used to analyse player behaviour, feature performance and User Experience. The games generate a huge volume of data daily, and up till now, that has mainly been used to improve the game design and user experience. Moving forward Incentive Games is focused on generating reports and insights for their operator clients on how the games contribute to their acquisition cost and retention metrics.

Incentive Games has millions of monthly active users across its games which in turn generates billions of data points to be collected and analysed. These insights help clients better understand user behaviour, improve the effectiveness/stickiness of games and ultimately boost revenues.

“We’ve been aware of Tiago’s remarkable talents for a while now,” said John Gordon, CEO of Incentive Games, “and have taken our time to get this key hire in place. By the end of this year Incentive Games products will have over 100 million active monthly users and be generating many billions of data points, and we believe few companies in the industry have a deeper knowledge of customer behaviour in our space. Whilst those learnings have already been used to improve game design and user experience, we’re now focusing on specific customer insights and state-of-the-art, real-time reporting advances that, we believe, will revolutionise the industry’s acquisition and retention strategies.”

Tiago Vieira, Head of Data at Incentive Games, added: “In a very short space of time Incentive Games has established itself as the global leader in the field of free to play games, and I’m hugely excited and intrigued to join a remarkable team. Their products are now generating huge amounts of incredibly rich data that are being harnessed to develop a phenomenal roadmap of upcoming products. The challenge of helping elevate those games to the next level was one I couldn’t resist.”

blackjack

ICONIC21 launches Private Edition Blackjack with a single-player 7-seat live table

Published

4 minutes ago

May 5, 2026

Wladimir P.

iconic21-launches-private-edition-blackjack-with-a-single-player-7-seat-live-table

ICONIC21 has launched Private Edition Blackjack, a live table game built around a single-player format. The company said the table is reserved entirely for one player and supports up to seven hands played simultaneously.

Private Edition Blackjack uses a seven-seat table model with a high minimum bet requirement, positioning it at VIP and high-value segments. ICONIC21 said players can request a dealer change, request a shoe change, or choose to keep their current dealer.

The product also adds ICONIC21’s integrated LED Studio technology. According to the company, a built-in LED screen enables operators to change background visuals to support campaigns, partnerships, events, or player segmentation.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “Private Edition Blackjack brings a much stronger sense of ownership to the live blackjack experience. Players are not simply joining a seat – they take full control of the table, playing up to seven hands and shaping the session through dealer and shoe preferences.

For VIP and high-value players, engagement is everything. This format ensures the dealer’s full attention is dedicated to a single player, creating a more personal and immersive experience. With extended decision time and no need to accommodate others at the table, players can control the pace of the game and play entirely on their own terms.”

The post ICONIC21 launches Private Edition Blackjack with a single-player 7-seat live table appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

QTech Games adds ReelPlay slots via ARC iGaming distribution

Published

4 minutes ago

May 5, 2026

Wladimir P.

qtech-games-adds-reelplay-slots-via-arc-igaming-distribution

Aggregator expands its supplier line-up for operators in emerging markets, with a focus on Africa and Latin America.

QTech Games has signed a supplier partnership with B2B iGaming content developer ReelPlay, giving QTech’s platform customers access to ReelPlay’s slots catalogue via distribution partner platform ARC iGaming.

The agreement adds ReelPlay titles including the 10K WAYS series and Megaways games such as Hypernova Megaways, 10,000 Wonders 10K WAYS and Atlantis Megaways to QTech’s aggregation offering.

QTech Games said the collaboration is aimed at extending ReelPlay’s reach in emerging markets, with particular emphasis on Africa and Latin America.

QTech Games CEO, Philip Doftvik, said: “We’re dedicated to constantly launching more and more first-class content and product innovation that drives revenue for our partners. So, this deal with ReelPlay extends our portfolio. We look forward to sharing Reelplay’s games with both leading and challenger operator brands in emerging markets worldwide.”

Niki Longmuir, CCO at ReelPlay, added: “At ReelPlay, we pride ourselves on working with the sector’s biggest and most commercially recognised partners, and QTech Games fits the bill perfectly, as we continue to broaden our borders, expanding our brand. Together, we will strive to prioritise the player experience, ensuring that every game we create is designed with the player in mind first. QTech’s platform is a gateway to global audiences, so we can’t wait to see how our highly engaging games perform across a greenfield landscape of emerging markets.”

The post QTech Games adds ReelPlay slots via ARC iGaming distribution appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Argentina

Win Systems deploys Wigos CMS at Casino City Center Rosario, linking 2,500+ slots

Published

10 hours ago

May 4, 2026

Wladimir P.

win-systems-deploys-wigos-cms-at-casino-city-center-rosario,-linking-2,500+-slots

The Argentina rollout adds player tracking and QR-based cashless payments via Win Pay, the company says.

Win Systems has implemented its Wigos casino management system (CMS) at Casino City Center Rosario in Argentina, connecting more than 2,500 slot machines to operate and report in real time. The supplier announced the deployment on May 4, 2026.

According to Win Systems, the Wigos rollout centralizes operational management across gaming and customer-facing functions, with modular components spanning slots, tables, players, promotions, and payments. The company said the installation is designed to support operator oversight and decision-making through a single real-time view.

The project also introduces new functionality at the venue, including Player Tracking for player identification and management, and the activation of “Fun Plays.” Win Systems also said the site can enable a QR-based cashless option that allows players to load credit directly to a machine from a bank account or electronic wallet, via its Win Pay payment management platform.

Francisco de Moya, CEO of Halkkon Capital Partners, commented: “This launch represents an important step in the technological evolution of our operation, allowing us to optimize management, enhance the customer experience, and lay the groundwork for future developments.”

Eric Benchimol, CEO of Win Systems, added: “The deployment of Wigos at City Center Rosario is a clear example of how our technology adapts to large-scale operations, enabling operators to optimize processes, improve the player experience, and evolve toward increasingly digitalized models.” Darío Zutel, Executive Chairman of Win Systems, said: “This implementation is part of our growth strategy in the region and reflects our commitment to supporting operators with robust, scalable, and future-ready technology.”

The post Win Systems deploys Wigos CMS at Casino City Center Rosario, linking 2,500+ slots appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.