Canada
EBET, Inc. Announces Agreement with Captain Up
EBET, Inc., a leading global provider of advanced esports wagering products and technology, announced today an agreement signed by its subsidiary Esports Marketing Technologies Ltd. with loyalty and engagement platform Captain Up. With this deal, Captain Up will provide exciting in-play challenges, achievements, and a rewards shop for EBET brands.
Captain Up creates entertaining incentives, segmented according to user behavior, that link a reward with an action. Their offerings for EBET will motivate players to collect badges, achieve trophies, progress through personalized missions, and claim daily and weekly rewards.
Advanced gamification will be incorporated into loyalty programs across EBET brands, including custom free-to-play games being developed by Incentive Games. This rewards platform and the free-to-play games will work symbiotically to deliver an enriched user experience for EBET customers. EBET seeks to amplify revenue, business growth, and customer lifetime value with the heightened engagement and retention.
Captain Up CEO Uri Admon said, “This is the future of gaming: personal journeys, gamified shopping, and dynamic challenges. We are proud to join forces with the EBET family to add layers of gamification and customization that are tailored to each user in real time.”
Michael Barden, Director of Loyalty and Retention at EBET, said, “Our alliance with Captain Up is another core component in our mission to capitalize on our ‘gamblification’ strategy to fully maximize customer retention and engagement. Captain Up is a proven strategic partner with core technologies that allow us to create and scale a system of rewards that will further resonate with esports fans, wagerers, and gamers.”
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Canada
ComeOn Group adds sportsbook to its offering in Ontario
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Canada
IAGR announces Toronto as host city for 2025 conference
Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.
The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.
‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.
‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’
AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’
Stay tuned for registration details early next year.
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