Sports gamification innovators develop technology to incorporate non-fungible tokens (NFTs) into their white-label iGaming products
Sports gamification leader Low6 Limited Inc (Low6), today announced the introduction of NFTs to their class-leading fantasy gaming product, UltimateFan.
The highly innovative inclusion of NFTs into mobile gameplay—whereby NFTs can be simultaneously held within the ecosystem of a game and a user’s crypto wallet—offers a new frontier of possibilities for sports teams, betting operators and affiliates looking to expand into the blockchain space.
Low6’s suite of white-label iGaming products have been developed for some of the biggest names in sports, gaming and mobile technology, including the PGA Tour, UFC, Uber Eats and Points Bet. Their highly innovative platform, based on a unique community-first approach to sports gamification, now offers products for English soccer, American football, and specialized co-promotional products for the Cincinnati Bengals and the Jacksonville Jaguars.
With its brand-new UF Coach feature, Low6 has now introduced NFTs to UltimateFan gameplay. UF Coach bridges the divide between fantasy sports and NFTs, via a groundbreaking consolidation of in-game and out-of-game structures. This unique dual utilisation of NFTs will bring value within the crypto market, while simultaneously adding a new dimension to gameplay.
“The introduction of NFTs to UltimateFan is a natural progression, an incredible value proposition to our users, and a big step forward for fan-first experiential gamification” says Jamie Mitchell, Low6 CEO and Co-Founder.
“The evolution of the UltimateFan product, and its unbridled success in UK and North American markets, are emblematic of the innovation and forward-thinking approach upon which Low6 prides itself.
“Our strategy of introducing NFTs to fantasy gameplay keeps us at the forefront of sports gamification, adding an exciting new realm of potential for our partners and affiliates.”
For its trailblazing approach and next-generation gamification breakthroughs, Low 6 won the ”Virtual and Fantasy Operator” and “Rising Star” Awards at the 2021 EGR Operator Awards, and best “Freeplay Gaming Supplier” at the EGR North America Awards 2022. CEO Jamie Mitchell is a finalist for the EY Entrepreneur Of The Year™ 2022.
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