Leading free-to-play aggregator secures key CCO talent in the shape of Playtech’s former Commercial Director

Inside The Pocket (ITP), the leading free-to-play (F2P) aggregation platform, has appointed Ruairi Boyle to the new role of Chief Commercial Officer, as it bids to extend its presence and influence across the industry.

Boyle arrives at Inside The Pocket after a successful stint at Playtech, where he proved himself in a similar senior commercial capacity, having taken the reins as Commercial Director for the igaming powerhouse over the previous seven years. There, he diligently built the brand’s reputation in global gaming markets, with a keen eye for strategy and new sales across digital and land-based international markets.

The Irishman is also an industry veteran across an array of decision-making roles – notably at brands such as Ladbrokes, Genting and BoyleSports – where his flair for strategy, commercial negotiations and product planning for sportsbooks afforded him prescient player-focussed acumen around the merits of sports betting engagement.

Now Boyle brings those skills to bear at the sports betting sector’s pre-eminent free-to-play aggregation platform. He will be responsible for managing ITP’s existing partners – which include the multi-award-winning likes of Low6, Incentive Games, Thunderbite, PunditLeague and BOA Gaming – and securing the expansion of Inside The Pocket’s dedicated F2P skill set into international territories.

Inside The Pocket is committed to being a flexible customer acquisition and retention tool, driving engagement through a range of games whose formats responsibly acquire and retain customers at low cost but also remain fully compliant as regulation continues to roll out across regions from the U.S. to Asia, Africa and LatAm. Its agnostic platform offers a strategic solution which works territory-by-territory, educating uninitiated audiences with fully-integrated games.

Ruairi Boyle, Chief Commercial Officer at ITP, said: “I’ve always based my business relationships on the ability to add value. Working with Hussain at ITP, I’ve already been hugely impressed by the technical excellence of the games assembled, while we are currently benefiting from massive momentum across the industry from data provider, to sportsbooks, to platform, and to operators. ICE London provided early consolidation of that fact. I’m absolutely thrilled with our pipeline, alongside our combined contacts in the sports and sports betting space. ITP are trusted, respected and on a tear. I can’t back a stronger story than that.”

Hussain Naqi, founder and CEO of Inside The Pocket, added: “We were naturally delighted Ruairi joined the ITP team ahead of ICE London and I’m pleased to say we’ve hit the ground running ever since. His experience and Rolodex of contacts in sales and business development are second to none. I have no doubt he’ll be a true asset to both ITP and all our progressive book of clients, as we bid to broaden our global footprint. Consequently, it’s a timely moment for new partners to discover how a single integration with ITP can open up the entire free-to-play marketplace.”