Latest News

RUAIRI BOYLE JOINS INSIDE THE POCKET AS CHIEF COMMERCIAL OFFICER

Published

4 years ago

May 12, 2022

George Miller

Reading Time: 2 minutes

Leading free-to-play aggregator secures key CCO talent in the shape of Playtech’s former Commercial Director

Inside The Pocket (ITP), the leading free-to-play (F2P) aggregation platform, has appointed Ruairi Boyle to the new role of Chief Commercial Officer, as it bids to extend its presence and influence across the industry.

Boyle arrives at Inside The Pocket after a successful stint at Playtech, where he proved himself in a similar senior commercial capacity, having taken the reins as Commercial Director for the igaming powerhouse over the previous seven years. There, he diligently built the brand’s reputation in global gaming markets, with a keen eye for strategy and new sales across digital and land-based international markets.

The Irishman is also an industry veteran across an array of decision-making roles – notably at brands such as Ladbrokes, Genting and BoyleSports – where his flair for strategy, commercial negotiations and product planning for sportsbooks afforded him prescient player-focussed acumen around the merits of sports betting engagement.

Now Boyle brings those skills to bear at the sports betting sector’s pre-eminent free-to-play aggregation platform. He will be responsible for managing ITP’s existing partners – which include the multi-award-winning likes of Low6, Incentive Games, Thunderbite, PunditLeague and BOA Gaming – and securing the expansion of Inside The Pocket’s dedicated F2P skill set into international territories.

Inside The Pocket is committed to being a flexible customer acquisition and retention tool, driving engagement through a range of games whose formats responsibly acquire and retain customers at low cost but also remain fully compliant as regulation continues to roll out across regions from the U.S. to Asia, Africa and LatAm. Its agnostic platform offers a strategic solution which works territory-by-territory, educating uninitiated audiences with fully-integrated games.

Ruairi Boyle, Chief Commercial Officer at ITP, said: “I’ve always based my business relationships on the ability to add value. Working with Hussain at ITP, I’ve already been hugely impressed by the technical excellence of the games assembled, while we are currently benefiting from massive momentum across the industry from data provider, to sportsbooks, to platform, and to operators. ICE London provided early consolidation of that fact. I’m absolutely thrilled with our pipeline, alongside our combined contacts in the sports and sports betting space. ITP are trusted, respected and on a tear. I can’t back a stronger story than that.”

Hussain Naqi, founder and CEO of Inside The Pocket, added: “We were naturally delighted Ruairi joined the ITP team ahead of ICE London and I’m pleased to say we’ve hit the ground running ever since. His experience and Rolodex of contacts in sales and business development are second to none. I have no doubt he’ll be a true asset to both ITP and all our progressive book of clients, as we bid to broaden our global footprint. Consequently, it’s a timely moment for new partners to discover how a single integration with ITP can open up the entire free-to-play marketplace.”

Latest News

N1 Partners Shortlisted at iGB Affiliate Awards

Published

24 minutes ago

May 19, 2026

Master Editor

N1 Partners was shortlisted for the iGB Affiliate Awards in two categories: “Best Affiliate Program” and “Marketing Campaign of the Year”.

iGB Affiliate Awards is a prestigious award in the affiliate industry, annually honouring companies and experts who develop the iGaming market, influence its future, and set industry standards. For N1 Partners, these nominations reflect the high results of the past year.

N1 Partners received nominations in two categories at once:

Best Affiliate Program

N1 Partners creates the best conditions for partners by providing a portfolio of 14+ betting and casino brands in 10+ Tier-1 GEOs. Moreover, in 2025, the average monthly volume of FTDs driven by partners increased by 150%. This is one of the most striking indicators of company scaling and effectiveness. N1 products are also constantly evolving and expanding, with 4 new brands added in 2025 with high conversion rates and extensive scaling capabilities.

Marketing Campaign of the Year

N1 Puzzle Promo has become one of the largest promos in the affiliate industry in 2025, with 350+ partners, reaching over 6 million views in 50+ media. With a prize pool of €500,000 and the main gift, Robinson R22 helicopter, the campaign brought partners from around the world together and provided an opportunity to receive solid rewards for traffic achievements.

At the same time, N1 Partners continues to create competitive mechanics for partners in 2026 — the N1 Traffic Cups tournament series continues to strengthen partner engagement and develop the affiliate community.

This year, the company also launched sports traffic on three brands — N1 Bet, RollXO, and Lucky Hunter — and released a new vertical, Prediction Markets, a betting format for real events with simple “yes/no” mechanics.

Scale your results with N1 Partners:

14+ casino and betting brands with high Reg2Dep
10+ Tier-1 GEOs
CPA up to €700 and RevShare up to 55% + NNCO for top affiliates

Be number one with N1!

Compliance

The Mill Adventure wins GLI-19 certification ahead of Ontario market entry

Published

29 minutes ago

May 19, 2026

Wladimir P.

the-mill-adventure-wins-gli-19-certification-ahead-of-ontario-market-entry

The Mill Adventure has obtained GLI-19 certification as it prepares to enter regulated online gaming in Ontario, a key step in the platform provider’s North American expansion plans.

The company said the certification supports technical compliance requirements common across regulated North American markets, including platform functionality, reporting processes, KYC measures and geolocation. GLI-19 is a technical standard used for interactive gaming systems.

The milestone comes ahead of The Mill Adventure’s planned launch with its first client in Ontario. The company said it will build on experience in multiple European regulated jurisdictions as it targets further growth in North America.

The Mill Adventure also pointed to recent developments including the launch of Dutch operator Winz.nl and a wider integration with Optimove’s CRM suite.

Bjørnar Heggernes, Chief Commercial Officer at The Mill Adventure, said: “Achieving GLI-19 certification reinforces that our platform and compliance framework are built to support the complexity regulated operators face in markets like Ontario, without compromising performance or scalability.

“Our focus is not simply on entering North America, but on becoming a long-term technical partner for operators looking to scale efficiently across regulated jurisdictions.”

The post The Mill Adventure wins GLI-19 certification ahead of Ontario market entry appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Alberta

EveryMatrix gets conditional AGLC approval ahead of Alberta iGaming launch

Published

29 minutes ago

May 19, 2026

Wladimir P.

everymatrix-gets-conditional-aglc-approval-ahead-of-alberta-igaming-launch

EveryMatrix has received conditional licensing approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC) to offer its iGaming technology in Alberta.

The approval allows the supplier to provide casino and sports platform technologies to licensed operators in the province, which is expected to launch a regulated iGaming market in July. Alberta would become Canada’s second regulated iGaming territory after Ontario.

At launch, EveryMatrix said it will offer titles from its in-house studio Fantasma Games and aggregated content, with plans to expand its portfolio over time.

The company said the Alberta approval adds to its North American licensing footprint, which includes Ontario (since 2022) and US states New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania. EveryMatrix also said it has signed agreements to deliver platform and in-house gaming content in Alberta.

Rani Axon, Market Manager, North America, EveryMatrix, said: “Entering Alberta marks an exciting step for the Group as we expand further into one of North America’s most attractive regulated markets. This approval shows the strength of our compliance team and our readiness to meet regulatory requirements in any market.”

The post EveryMatrix gets conditional AGLC approval ahead of Alberta iGaming launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.