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RUAIRI BOYLE JOINS INSIDE THE POCKET AS CHIEF COMMERCIAL OFFICER
Leading free-to-play aggregator secures key CCO talent in the shape of Playtech’s former Commercial Director
Inside The Pocket (ITP), the leading free-to-play (F2P) aggregation platform, has appointed Ruairi Boyle to the new role of Chief Commercial Officer, as it bids to extend its presence and influence across the industry.
Boyle arrives at Inside The Pocket after a successful stint at Playtech, where he proved himself in a similar senior commercial capacity, having taken the reins as Commercial Director for the igaming powerhouse over the previous seven years. There, he diligently built the brand’s reputation in global gaming markets, with a keen eye for strategy and new sales across digital and land-based international markets.
The Irishman is also an industry veteran across an array of decision-making roles – notably at brands such as Ladbrokes, Genting and BoyleSports – where his flair for strategy, commercial negotiations and product planning for sportsbooks afforded him prescient player-focussed acumen around the merits of sports betting engagement.
Now Boyle brings those skills to bear at the sports betting sector’s pre-eminent free-to-play aggregation platform. He will be responsible for managing ITP’s existing partners – which include the multi-award-winning likes of Low6, Incentive Games, Thunderbite, PunditLeague and BOA Gaming – and securing the expansion of Inside The Pocket’s dedicated F2P skill set into international territories.
Inside The Pocket is committed to being a flexible customer acquisition and retention tool, driving engagement through a range of games whose formats responsibly acquire and retain customers at low cost but also remain fully compliant as regulation continues to roll out across regions from the U.S. to Asia, Africa and LatAm. Its agnostic platform offers a strategic solution which works territory-by-territory, educating uninitiated audiences with fully-integrated games.
Ruairi Boyle, Chief Commercial Officer at ITP, said: “I’ve always based my business relationships on the ability to add value. Working with Hussain at ITP, I’ve already been hugely impressed by the technical excellence of the games assembled, while we are currently benefiting from massive momentum across the industry from data provider, to sportsbooks, to platform, and to operators. ICE London provided early consolidation of that fact. I’m absolutely thrilled with our pipeline, alongside our combined contacts in the sports and sports betting space. ITP are trusted, respected and on a tear. I can’t back a stronger story than that.”
Hussain Naqi, founder and CEO of Inside The Pocket, added: “We were naturally delighted Ruairi joined the ITP team ahead of ICE London and I’m pleased to say we’ve hit the ground running ever since. His experience and Rolodex of contacts in sales and business development are second to none. I have no doubt he’ll be a true asset to both ITP and all our progressive book of clients, as we bid to broaden our global footprint. Consequently, it’s a timely moment for new partners to discover how a single integration with ITP can open up the entire free-to-play marketplace.”
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The new AFI Park Floreasca office opened on 29 June as Eeze grows its Romanian headcount past 60.
Eeze has opened a new Bucharest office at AFI Park Floreasca, with the 1,200 sqm hub officially launched on 29 June following completion of the relocation project.
The Bucharest site will house Eeze’s technical teams and support its growth plans across Europe. The company said the office is one of its three major international hubs, alongside its headquarters in Malta and its UK operations in London.
Eeze said it employs more than 900 people across Europe. Its Romanian team stands at over 60 employees and is continuing to grow, with active recruitment across engineering and corporate roles.
Lai Fatt Chiang, Chief Executive Officer at Eeze, said: “The opening of our Bucharest office is an important milestone for Eeze and reflects our long-term commitment to Romania. What began as a strategic expansion project has now become a thriving operational hub that plays a huge role in our global business.
“We have been extremely impressed by the quality of talent available in Bucharest and look forward to continuing our growth here.”
The post Eeze opens 1,200 sqm Bucharest hub for technical teams appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
SkillOnNet has gone live with Aristocrat Interactive’s online casino content across the UK and select international markets, the company said.
The rollout adds Aristocrat Interactive titles to several SkillOnNet-operated casino brands, including PlayOJO, Slingo, SpinGenie, MegawaysCasino and GentingCasino. SkillOnNet said additional markets will be added.
The initial UK launch includes the Double Bubble
series.
Jani Kontturi, Head of Games at SkillOnNet said: “We are delighted to launch Aristocrat Interactive content across our UK and select international markets. Aristocrat Interactive has built a strong reputation for developing engaging content that resonates with players globally, and we are thrilled to bring the immensely popular Double Bubble games to our UK audiences.”
Lauren Caruana, VP Commercial UK & EMEA at Aristocrat Interactive said: “SkillOnNet’s extensive reach and strong brand portfolio make them an ideal partner for us as we continue to expand the distribution of Aristocrat Interactive content globally. We are excited to see our content go live with SkillOnNet, as it contributes to our goal of giving players the best gaming experiences possible.”
The post SkillOnNet rolls out Aristocrat Interactive casino content in the UK appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
ThrillTech and SportingTech have signed a global partnership to integrate ThrillTech’s jackpot products into the SportingTech iGaming platform, the companies said on July 7, 2026. The integration is positioned for online casino and sports betting brands using SportingTech, with a stated focus on Latin America and Africa.
Under the agreement, SportingTech operator partners will get access to ThrillTech’s flagship product, ThrillPots. The companies describe ThrillPots as a player-funded side bet that layers over existing casino and sportsbook content via a secondary, opt-in transaction.
ThrillTech said the approach is designed to avoid changing the underlying game mathematics and to limit disruption to core gameplay. SportingTech framed the deal as part of its broader strategy to expand its technology ecosystem through specialist integrations aimed at helping operators launch and differentiate faster.
Peter Mareš, Co-Founder and Chief Technology Officer at ThrillTech, said: “Our partnership with SportingTech marks another significant milestone in our mission to make world-class jackpot technology accessible to operators worldwide. SportingTech’s robust platform and extensive footprint, particularly in dynamic regions like LatAm and Africa, make them an ideal partner and further accelerates our international rollout. Distributing multi-strategy payouts at scale requires absolute precision, and our technology is built to handle that complexity effortlessly. We are excited to see SportingTech’s operators leverage our player-funded jackpots to unlock new revenue streams and amplify their players’ experience.”
Nana Totoe, Chief Operating Officer at SportingTech, added: “At SportingTech, our focus is on giving operators the technology and partner ecosystem they need to build, expand and grow their businesses. Integrating ThrillTech’s innovative jackpot solution adds another powerful engagement capability to our platform, helping operators create more differentiated player experiences while unlocking new commercial opportunities. It’s another example of how we continue to strengthen our offering with best-in-class technology partners.”
The post ThrillTech partners with SportingTech to integrate side-bet jackpots appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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