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SOFTSWISS Unveils Game Aggregator Client Satisfaction Survey Results

Published

4 years ago

May 12, 2022

Reading Time: 4 minutes

High-level client support at every stage of cooperation compared to competitors is one of the key advantages highlighted by the SOFTSWISS partners during the customer satisfaction survey conducted in January-February of 2022 by the leading evidence-based insights and consulting company Kantar Ukraine.

The main objectives of the research were to get insights on client expectations when choosing the iGaming software provider, discover product and workflow characteristics that are the most significant for partners, and disclose the level of satisfaction with SOFTSWISS solutions and services compared to competitor products. The survey was conducted among partners of the SOFTSWISS Game Aggregator, one of the most demanded products in the company’s portfolio.

Survey results: Industry insights

According to the research, the crucial functional reasons for choosing a business partner in the iGaming industry are the following:

Wide range of games
Flexibility in discussing terms of service
Quick response and resolution of issues

At the same time, the characteristics which have low importance are the availability of licences and certifications for regulated markets and overall positive reviews about the company.

As for the emotional characteristics which influence the decision, the top 3 became:

Simple and quick communication with the [account] manager
Offers you services and products that meet the needs of your company
Long-term partnerships

The least important emotional attribute is the software partner’s prestige.

Based on the survey, clients cite the main reasons to terminate the business relationship would be poor quality or lengthy request resolution, lack of involvement of a company representative in resolving issues, as well as lack of additional technical features and functionality. Another significant motive that could cause clients to stop cooperation is bad-quality support.

As stated in the research, SOFTSWISS partners also highlighted the top 3 most important functional characteristics of the game aggregator:

Stable access to games
Fast response to unscheduled malfunctions
Experienced integration support and further support from the game aggregator team

In addition, clients noted that they received “timely communication about the changes in the API” and were promptly notified about new “API technical opportunities”.

SOFTSWISS overview

The results of the survey showed that 90% of Game Aggregator clients are satisfied with the products they use from SOFTSWISS. They pointed out that the most significant characteristics they considered when choosing SOFTSWISS were:

Prompt and quality communication at different stages of the joint work
Variety of games
Flexible terms of service
Easy integration process

These characteristics are in line with what SOFTSWISS aims to deliver to clients. This convergence allows us to say that SOFTSWISS meets the key expectations of industry players. The status of the company as a reliable partner is also confirmed by the fact that customers use several SOFTSWISS products at the same time. Along with the Game Aggregator, SOFTSWISS partners most often purchase the affiliate management platform Affilka. 55% of SOFTSWISS Game Aggregator clients have integrated the affiliate tracking software and are highly satisfied with it.

Client Opinion: Game Aggregator Characteristics

As reported in the research, the overall satisfaction index of the SOFTSWISS Game Aggregator is 8.2 which is an excellent result. Such a high level of client satisfaction demonstrates SOFTSWISS’ focus on meeting client needs and providing top service that is efficient and appreciated by partners. The SOFTSWISS Game Aggregator received a high score for each of the crucial characteristics which were pointed out by the industry players in terms of choosing this kind of product (on a scale of 1-10, where 1 is the least important and 10 is the most important):

Stable access to games – 9.0
Timely notifications about planned work – 9.0
Quick response to unscheduled problems (notifications, solution speed) – 8.8
High-level of integration support and further support from the Game Aggregator team – 8.5

It is worth noting that the SOFTSWISS Game Aggregator received the highest score for the most significant feature for clients, namely, stable access to games.

When examining the survey results related to the level of service support, the numbers display that client service is higher than that of competitors, which is an essential achievement for the team:

SOFTSWISS – 7.9
Competitors – 7.4

The most outstanding advantage of the SOFTSWISS client support is the high speed of request responses and a convenient helpdesk service.

“Such research is very helpful for understanding in which direction to move further to improve our performance. We are pleased to see that our partners highly appreciate our work. This inspires us to make the Game Aggregator even better. We strive to be a reliable partner for our clients and provide them with quality service,” commented Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator.

Summarising the research, the most important reasons for choosing SOFTSWISS in general, and the Game Aggregator in particular, are a fast-growing content base, high-level client support, and prompt communication. The SOFTSWISS team notes that the results correspond to the brand positioning – being a reliable iGaming provider offering expert solutions and an excellent level of service. It is a vital conclusion in terms of evaluating not only a specific product but also the long-term strategy of the company.

“Ongoing work with clients and studying their needs is one of the most important tasks that the marketing department sets. Understanding the customer allows us to create innovative products, as well as to adapt and develop customer service to the highest level. And, of course, we are glad that the results of this study give us not only valuable insights but also show high satisfaction with both our products and service. More and more factors indicate that SOFTSWISS work standards are becoming the benchmark in the industry”, highlighted Valentina Bagniya, Chief Marketing Officer at SOFTSWISS.

About SOFTSWISS

SOFTSWISS is a widely-acclaimed iGaming expert supplying certified software solutions for managing gambling operations. The company has an international team, which counts 1000+ employees and has an official presence in Malta, Belarus, Poland and Georgia. SOFTSWISS holds a number of gaming licences, providing one-stop-shop iGaming solutions. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

GR8 Tech

GR8 Tech Unveils Major Platform Enhancements Ahead of the World Cup

Published

7 minutes ago

March 19, 2026

Wladimir P.

gr8-tech-unveils-major-platform-enhancements-ahead-of-the-world-cup

GR8 Tech is implementing a series of platform-wide enhancements designed to help operators maximize performance during the year’s biggest sporting event. With the World Cup expected to drive massive traffic, repeated betting surges, and intense competition for player acquisition, these updates focus on the areas that most directly impact operator results. The improvements aim to help partners convert more traffic, retain more players, and extract greater value throughout the entire tournament journey.

“World Cup traffic by itself does not guarantee better results. What matters is how well operators can turn that attention into acquisition, conversion, retention, and long-term player value,” said Denys Parkhomenko, Chief Product Officer at GR8 Tech. “That is where our focus is right now. We are enhancing the sportsbook experience, expanding engagement and loyalty tools, and advancing our crypto capabilities to help partners make the most of the biggest opportunity of the year.”

Key Areas of Focus

1. Sportsbook
The sportsbook is receiving a comprehensive upgrade, including redesigned navigation for easier event discovery, improved campaign visibility, and enhanced Bet Builder functionality. Additional updates include quick-access, player-specific markets and new Odds Boost features, balancing player appeal with margin control.

2. Engagement and Retention
GR8 Tech is expanding its loyalty and bonus systems with a VIP-focused program, automated bonus mechanics, more flexible bonus selection, and enriched casino and sports-related engagement tools. The update also includes updated tournament settings and the introduction of new game content to enhance player retention.

3. Crypto
The company is strengthening its crypto offering with early-stage player segmentation based on wallet transaction history, more flexible VIP and risk management before first deposit, and smoother wallet-based payments, including ramp payments and direct top-ups via WalletConnect and other wallets.

Across the platform, these updates are designed to help operators capitalize on the World Cup’s peak traffic, delivering measurable improvements at every stage of the player journey. Detailed release notes will follow, highlighting specific product enhancements and the developments shaping GR8 Tech’s World Cup-ready platform.

GR8 Tech – Platform for Champions

GR8 Tech is an award-winning provider of high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. Its portfolio includes Crypto Turnkey and Hyper Turnkey solutions, ULTIM8 Sportsbook, Infinite Casino Aggregation, and the proprietary affiliate management platform Aff.Tech.

With a geo-specific, operator-first approach, GR8 Tech delivers practical innovations that drive measurable results quickly and efficiently. Trusted by top operators worldwide, the company has over 100 successful deployments and multiple industry recognitions, including Platform Provider of the Year at the SBC Awards 2025.

The post GR8 Tech Unveils Major Platform Enhancements Ahead of the World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Latest News

QTech Games adds deeper AI-realism to its live-casino suite via Sentient Gaming Group

Published

7 minutes ago

March 19, 2026

Wladimir P.

qtech-games-adds-deeper-ai-realism-to-its-live-casino-suite-via-sentient-gaming-group

QTech Games, the leading game aggregator for emerging markets, has announced a groundbreaking partnership with Sentient Gaming Group, giving its platform clients access to a next-generation live-casino catalogue featuring the world’s first interactive AI live-dealer experience.

Sentient brings unprecedented realism to digital live casino gaming by combining advanced AI with real-time gameplay, allowing players to interact directly with AI dealers and characters in immersive casino environments. This creates a personalized, highly engaging experience that elevates traditional online table games.

The first release, AI Roulette with Amanda, introduces a fully interactive AI croupier who engages with players while delivering a classic European roulette experience. Available exclusively through QTech Games, the launch marks the debut of AI-powered live casino entertainment on a global scale.

Sentient is already expanding its portfolio with additional AI characters, new table games, branded experiences, and multiple language options. Each AI dealer is designed with a unique personality and specialization, learning from player interactions to provide a more authentic and personalized user experience.

The partnership delivers five key USPs:

World-First AI Live Casino – introducing a new gameplay category with fully interactive AI dealers.
Next-Gen Croupiers – intelligent, engaging AI dealers delivering a more immersive casino experience.
Exclusive Global Launch with QTech – AI Roulette with Amanda debuts exclusively on the QTech platform.
Real-Time Interaction – players can chat and interact dynamically with AI dealers.
Customizable AI Experiences – operators can request branded dealers, localized characters, and tailored experiences for their audiences.

Upcoming releases will include fully customizable live-dealer games such as Roulette, Blackjack, and Baccarat, combining classic formats with innovative features that provide fresh, interactive gameplay.

As a leading aggregator for emerging markets, QTech Games offers the broadest, regionally localized gaming portfolio, with native mobile apps, reporting and marketing tools, and 24/7 local-language support. The partnership with Sentient enhances the platform’s diverse offerings, providing operators with cutting-edge content to attract and retain players worldwide.

Kapil, AI Leader at Sentient Gaming Group, commented:

“Live-dealer products are in high demand globally, but Sentient’s next-gen croupiers take the experience to the next level. Our AI-powered tables combine roleplay, personalized interactivity, and real-time engagement, creating a revolutionary live-casino vertical. Launching AI Roulette with Amanda with QTech is a world-first example of this innovation. This partnership allows us to expand into emerging markets across Africa, Asia, and Latin America, delivering bespoke AI solutions that deepen engagement and brand loyalty.”

Philip Doftvik, CEO of QTech Games, added:

“Sentient immediately stood out as a pioneer in live-dealer gaming. Their AI croupiers are always on, responsive, and continuously learning from interactions, creating a highly personalized player journey. AI Roulette with Amanda is an exclusive, industry-first launch for QTech, and we’re excited to see how this innovative game resonates with audiences across emerging markets.”

The post QTech Games adds deeper AI-realism to its live-casino suite via Sentient Gaming Group appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Centurion Winner Grand Chance™

New from Inspired: Luck It Up™ and Centurion Winner Grand Chance™ available online & on mobile

Published

7 minutes ago

March 19, 2026

Wladimir P.

new-from-inspired:-luck-it-up-and-centurion-winner-grand-chance-available-online-&-on-mobile

Inspired Entertainment, Inc., a prominent B2B supplier of gaming content, systems, and solutions, has announced the introduction of Luck It Up! and Centurion Winner Grand Chance, now accessible to operators in the UK and Maltese iGaming sectors.

Luck It Up! is the newest addition to the immensely popular Cash Bank series, featuring an Irish theme this time. The game features a Free Spins Bonus that activates when four or more four-leaf clover cash symbols appear in the base game, granting eight free spins. A pseudo-persistence element gathers cash symbols while playing the base game to increase the Cash Bank and randomly activate the Wheel Bonus Game, allowing players to spin for more free spins, access the Cash Bank Bonus, or one of four Prize Pots: Mini, Minor, Major, or Grand. Extra options such as Bonus Buy, Fortune Spins, and Gamble provide players with more opportunities to boost their winnings or quickly access the Free Spins Bonus round. Luck It Up! becomes part of Inspired’s growing collection of enjoyable medium-volatility, Irish-themed games, aimed at providing seasonal thrills and all-year amusement.

Centurion Winner Grand Chance expands on the achievements of the award-winning Golden Winner Grand Chance, now featuring Inspired’s iconic Centurion character. In the core game, Bonus symbols accumulate in a golden coin pot, leading to the activation of the Free Spins Bonus, where players choose their number of spins and initial position on a progression trail. Upon arriving at the trail’s end, a formidable x10 multiplier is triggered on all Centurion collectors, resulting in significant win possibilities and thrilling celebratory gaming experiences. The Grand Chance coin enhances the experience by offering one of four prize pots, introducing jackpot-style excitement to a well-established mechanic that combines known gameplay with a cherished theme.

Claire Osborne, Managing Director of Interactive at Inspired Entertainment, said: “These launches highlight our focus on delivering content that blends proven mechanics with strong themes players can instantly connect with. Luck It Up! re-enforces our strength as the home of the seasonal game, joining a growing portfolio of fun Cash Bank titles that resonate greatly with players globally. Centurion Winner Grand Chance features one of our most beloved characters, the mighty Centurion, and pairs him with the hugely popular Grand Chance mechanic, a combination that’s a recipe for success! Together, these titles showcase how we continue to evolve familiar gameplay in ways that keep players engaged and excited.”

The post New from Inspired: Luck It Up™ and Centurion Winner Grand Chance™ available online & on mobile appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.