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SOFTSWISS Unveils Game Aggregator Client Satisfaction Survey Results

Published

4 years ago

May 12, 2022

Reading Time: 4 minutes

High-level client support at every stage of cooperation compared to competitors is one of the key advantages highlighted by the SOFTSWISS partners during the customer satisfaction survey conducted in January-February of 2022 by the leading evidence-based insights and consulting company Kantar Ukraine.

The main objectives of the research were to get insights on client expectations when choosing the iGaming software provider, discover product and workflow characteristics that are the most significant for partners, and disclose the level of satisfaction with SOFTSWISS solutions and services compared to competitor products. The survey was conducted among partners of the SOFTSWISS Game Aggregator, one of the most demanded products in the company’s portfolio.

Survey results: Industry insights

According to the research, the crucial functional reasons for choosing a business partner in the iGaming industry are the following:

Wide range of games
Flexibility in discussing terms of service
Quick response and resolution of issues

At the same time, the characteristics which have low importance are the availability of licences and certifications for regulated markets and overall positive reviews about the company.

As for the emotional characteristics which influence the decision, the top 3 became:

Simple and quick communication with the [account] manager
Offers you services and products that meet the needs of your company
Long-term partnerships

The least important emotional attribute is the software partner’s prestige.

Based on the survey, clients cite the main reasons to terminate the business relationship would be poor quality or lengthy request resolution, lack of involvement of a company representative in resolving issues, as well as lack of additional technical features and functionality. Another significant motive that could cause clients to stop cooperation is bad-quality support.

As stated in the research, SOFTSWISS partners also highlighted the top 3 most important functional characteristics of the game aggregator:

Stable access to games
Fast response to unscheduled malfunctions
Experienced integration support and further support from the game aggregator team

In addition, clients noted that they received “timely communication about the changes in the API” and were promptly notified about new “API technical opportunities”.

SOFTSWISS overview

The results of the survey showed that 90% of Game Aggregator clients are satisfied with the products they use from SOFTSWISS. They pointed out that the most significant characteristics they considered when choosing SOFTSWISS were:

Prompt and quality communication at different stages of the joint work
Variety of games
Flexible terms of service
Easy integration process

These characteristics are in line with what SOFTSWISS aims to deliver to clients. This convergence allows us to say that SOFTSWISS meets the key expectations of industry players. The status of the company as a reliable partner is also confirmed by the fact that customers use several SOFTSWISS products at the same time. Along with the Game Aggregator, SOFTSWISS partners most often purchase the affiliate management platform Affilka. 55% of SOFTSWISS Game Aggregator clients have integrated the affiliate tracking software and are highly satisfied with it.

Client Opinion: Game Aggregator Characteristics

As reported in the research, the overall satisfaction index of the SOFTSWISS Game Aggregator is 8.2 which is an excellent result. Such a high level of client satisfaction demonstrates SOFTSWISS’ focus on meeting client needs and providing top service that is efficient and appreciated by partners. The SOFTSWISS Game Aggregator received a high score for each of the crucial characteristics which were pointed out by the industry players in terms of choosing this kind of product (on a scale of 1-10, where 1 is the least important and 10 is the most important):

Stable access to games – 9.0
Timely notifications about planned work – 9.0
Quick response to unscheduled problems (notifications, solution speed) – 8.8
High-level of integration support and further support from the Game Aggregator team – 8.5

It is worth noting that the SOFTSWISS Game Aggregator received the highest score for the most significant feature for clients, namely, stable access to games.

When examining the survey results related to the level of service support, the numbers display that client service is higher than that of competitors, which is an essential achievement for the team:

SOFTSWISS – 7.9
Competitors – 7.4

The most outstanding advantage of the SOFTSWISS client support is the high speed of request responses and a convenient helpdesk service.

“Such research is very helpful for understanding in which direction to move further to improve our performance. We are pleased to see that our partners highly appreciate our work. This inspires us to make the Game Aggregator even better. We strive to be a reliable partner for our clients and provide them with quality service,” commented Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator.

Summarising the research, the most important reasons for choosing SOFTSWISS in general, and the Game Aggregator in particular, are a fast-growing content base, high-level client support, and prompt communication. The SOFTSWISS team notes that the results correspond to the brand positioning – being a reliable iGaming provider offering expert solutions and an excellent level of service. It is a vital conclusion in terms of evaluating not only a specific product but also the long-term strategy of the company.

“Ongoing work with clients and studying their needs is one of the most important tasks that the marketing department sets. Understanding the customer allows us to create innovative products, as well as to adapt and develop customer service to the highest level. And, of course, we are glad that the results of this study give us not only valuable insights but also show high satisfaction with both our products and service. More and more factors indicate that SOFTSWISS work standards are becoming the benchmark in the industry”, highlighted Valentina Bagniya, Chief Marketing Officer at SOFTSWISS.

About SOFTSWISS

SOFTSWISS is a widely-acclaimed iGaming expert supplying certified software solutions for managing gambling operations. The company has an international team, which counts 1000+ employees and has an official presence in Malta, Belarus, Poland and Georgia. SOFTSWISS holds a number of gaming licences, providing one-stop-shop iGaming solutions. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

Dynabit Gaming

Dynabit Gaming and SOFTSWISS Game Aggregator Join Forces to Bring Fresh Slots to Operators

Published

28 minutes ago

January 14, 2026

Wladimir P.

dynabit-gaming-and-softswiss-game-aggregator-join-forces-to-bring-fresh-slots-to-operators

Dynabit Gaming is thrilled to reveal a new collaboration with SOFTSWISS Game Aggregator, a top supplier of aggregation services for the iGaming sector.

This partnership expands our collection of quick, lightweight, and player-endorsed slot games — which include a straightforward, user-friendly interface and compatibility with all key fiat, social, and crypto currencies — to a broader range of operator partners, providing captivating content that fuels growth.

Nikita Keino, Head of Partnerships at SOFTSWISS Game Aggregator: “Our partnership with Dynabit Gaming perfectly showcases how the Game Aggregator’s technical performance and integration efficiency continue to be key factors for our partners. Dynabit’s lightweight, player-tested slots with flexible RTP and multi-currency support integrate seamlessly, allowing operators to deliver fast, engaging experiences without complexity.”

Vika Prudnyk, Chief Commercial Officer at Dynabit Gaming: “SOFTSWISS has built a strong reputation for reliability, scalability, and global reach, making it an ideal partner for Dynabit Gaming. Their aggregator enables our high-performing slots to reach both real money and social operators in key markets faster.”

This collaboration enables operator partners to provide quick, thrilling slot games with smooth integration, complete compliance, and a consistently dependable player experience.

The post Dynabit Gaming and SOFTSWISS Game Aggregator Join Forces to Bring Fresh Slots to Operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Adam Smart Director of Product Gaming at AppsFlyer

AppsFlyer State of Gaming Report: AI Is Flooding Mobile Gaming Marketing Channels and Raising the Cost of Standing Out

Published

28 minutes ago

January 14, 2026

GamingAmericas.com

appsflyer-state-of-gaming-report:-ai-is-flooding-mobile-gaming-marketing-channels-and-raising-the-cost-of-standing-out

State of Gaming for Marketers 2026 reveals how AI-driven scale, global UA spend, and China-based publishers are reshaping mobile gaming competition

AppsFlyer, the Modern Marketing Cloud, today released the State of Gaming for Marketers 2026, an in-depth analysis of how AI, creative scale, and rising paid pressure reshaped mobile gaming marketing in 2025. Drawing on AppsFlyer data, the report examines how studios adapted as marketing activity expanded faster than player attention.

In 2025, AI-enabled production coincided with a sharp increase in advertising across iOS and Android. Creative output scaled rapidly across all spending tiers, with top gaming advertisers producing between 2,400 and 2,600 creative variations per quarter, up 25–30% YoY. That expansion increased pressure on paid acquisition channels. Paid install share rose 10% YoY across iOS and Android, while ad impressions increased 20%, indicating a significant rise in the number of ads competing for the same pool of players. To manage rising marketing volume and fragmentation, AI-enabled tools became a common part of daily workflows with 46% of AI assistant queries focused on reporting and performance breakdowns, reflecting the need for faster visibility as data volumes grew.

“AI has dramatically increased the speed and volume at which games and marketing assets reach the market,” says Adam Smart, Director of Product, Gaming at AppsFlyer. “The result is not a shortage of creativity, but a surplus of it. As paid activity and creative supply expand faster than player attention, marketing success depends on how effectively teams can measure, interpret, and act on an increasing volume of fragmented signals.”

Additional key insights from the State of Gaming for Marketers 2026

Global gaming app UA spend reached $25B in 2025. Midcore UA spend increased 28% YoY on iOS, while Android spend remained largely flat.
● China-headquartered publishers increased their share of global gaming UA spend. Their share grew by 26% YoY in the UK, and 22% globally, with gains strongest on Android.
● iOS paid installs reached record highs. Share in the UK rose across Casino (+13%), Hypercasual (+10%), and Midcore (+30%).
● iOS advertisers expanded media mix to find incremental scale. iOS gaming advertisers increased the number of media sources they used by up to 15% YoY, reflecting growing fragmentation and the need to diversify beyond core channels.
● AI is still used primarily to manage marketing scale, not strategy. With 46% of AI assistant queries focused on reporting and performance breakdowns, teams are using AI to keep pace with rising data volumes rather than replace decision-making, but some genres are already employing more complex tasks and asks.

Methodology

AppsFlyer’s State of Gaming for Marketers 2026 is based on anonymized, aggregated data from 9.6 thousand gaming apps worldwide, analyzing 24.8 billion total installs, including 14.1 billion paid installs, alongside ad spend, creative production, monetization, AI-assisted workflows, and media source usage across iOS and Android during 2025.

The full report is available at: appsflyer.com/resources/reports/gaming-marketers/

The post AppsFlyer State of Gaming Report: AI Is Flooding Mobile Gaming Marketing Channels and Raising the Cost of Standing Out appeared first on Americas iGaming & Sports Betting News.

Casino Content Strategy

Slot Game Portfolio Valuation and What High-Performing Content Means for Operator Valuations

Published

1 hour ago

January 14, 2026

Wladimir P.

slot-game-portfolio-valuation-and-what-high-performing-content-means-for-operator-valuations

Slot portfolios have moved from background assets to headline valuation drivers.
Content quality, consistency and player response now shape how gaming businesses are priced.

The way operator value is assessed has become more nuanced. Revenue still matters, but it no longer tells the full story. Attention has shifted toward what generates that revenue and how reliably it can continue to do so. Slot game portfolios now sit at the centre of that conversation.

If the content keeps players engaged without heavy intervention, confidence grows. That confidence influences how lenders, buyers and partners view long-term stability and growth potential.

Slot Portfolios Are No Longer Secondary Assets

Slot games generate a large share of casino revenue across most regulated markets. That reality has forced valuation models to evolve. Slot content is no longer treated as a supporting feature. It is viewed as a core operational asset.

When reviewing an operator, analysts now ask direct questions about slot performance. How concentrated is revenue around a small group of titles? How quickly do new releases gain traction? How stable is engagement across the year? These answers help determine whether earnings are sustainable.

In the first third of many valuation discussions, online slots appear alongside metrics like player retention and average revenue per user. That placement reflects how closely content performance is tied to perceived business strength.

What Separates High-Performing Slot Content From the Rest

A large library alone does not impress experienced evaluators. Performance matters more than volume. High-performing portfolios convert interest into repeat play and steady revenue over time.

Several traits tend to stand out:

A mix of volatility levels that supports both casual and higher-value players
Titles that remain relevant months after launch
Smooth mobile performance that avoids friction
Consistent technical reliability

When these elements are present, revenue patterns become easier to forecast. Predictability reduces perceived risk, directly influencing valuation outcomes.

This is where online slots play a defining role. They offer frequent engagement and repeat sessions that are easier to measure than one-off betting activity.

Content Diversity as a Risk Management Tool

From a valuation perspective, concentration risk is a red flag. Portfolios that rely too heavily on a narrow theme or a small group of titles can suffer sudden drops in performance.

Diverse slot libraries spread that risk. Different themes, mechanics and pacing styles attract different player types. If interest fades in one area, activity often shifts rather than disappears.

This diversification stabilizes revenue without the need for constant promotional pressure. That stability matters during due diligence. It signals that earnings are supported by structure rather than short-term incentives.

For many investors, a well-balanced online slots portfolio suggests disciplined content planning rather than reactive decision-making.

Player Retention Tells a Clearer Valuation Story

Retention has become one of the clearest signals of portfolio health. High-performing slot content keeps players returning because the experience feels rewarding and familiar.

When session frequency remains steady and average playtime holds, operating efficiency improves. Marketing spend stretches further. Margins become easier to protect.

Retention driven by slot play also strengthens cross-activity behaviour. Players who trust the slot experience are more likely to explore other offerings. This reinforces platform stickiness, which valuation models increasingly reward.

Repeated engagement with online slots often signals long-term value rather than temporary spikes in activity.

Why Buyers Look Closely at Slot Performance Data

During acquisition talks, slot data is rarely skimmed. Buyers want clarity. They want to know which titles carry weight and how performance changes over time.

Clear documentation makes a difference. Strong portfolios come with transparent performance histories, consistent contribution margins and evidence of player loyalty.

This clarity reduces integration risk. Content that already resonates with players tends to maintain momentum even when ownership changes. That continuity supports stronger pricing discussions.

In markets where online slots dominate revenue mix, content quality can outweigh short-term earnings swings when final valuations are set.

Long-Term Market Confidence and Content Quality

Positive sentiment around online casino gaming and sports betting continues to support content-led valuation models. Slot games, in particular, scale efficiently across regions and devices.

When platforms expand, slot libraries often deliver immediate engagement without complex onboarding. That ability reinforces confidence in future earnings.

Mentions of online slots in valuation commentary are no longer incidental. They reflect a broader shift in how value is understood. Content strength now acts as proof of operational maturity.

Why Slot Content Now Shapes Valuation Outcomes

The logic of valuations has evolved. Financial performance remains important, but the quality of content goes a long way toward explaining why companies with similar performance earn such different valuations, especially when revenue performance looks similar on paper.

Effective slot portfolios are stable, flexible and trusted by their players. These attributes carry as much weight as balance sheets because they indicate how well an operation can adapt to different market and patron demands.

The implications for operators with expansion and exit plans could not be clearer. High-quality slot content is not something that sits behind the scenes. It is perhaps the most obvious determinant of value and the key to building and maintaining investor confidence and sustainable performance.

The post Slot Game Portfolio Valuation and What High-Performing Content Means for Operator Valuations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.