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SOFTSWISS Unveils Game Aggregator Client Satisfaction Survey Results

Published

4 years ago

May 12, 2022

Reading Time: 4 minutes

High-level client support at every stage of cooperation compared to competitors is one of the key advantages highlighted by the SOFTSWISS partners during the customer satisfaction survey conducted in January-February of 2022 by the leading evidence-based insights and consulting company Kantar Ukraine.

The main objectives of the research were to get insights on client expectations when choosing the iGaming software provider, discover product and workflow characteristics that are the most significant for partners, and disclose the level of satisfaction with SOFTSWISS solutions and services compared to competitor products. The survey was conducted among partners of the SOFTSWISS Game Aggregator, one of the most demanded products in the company’s portfolio.

Survey results: Industry insights

According to the research, the crucial functional reasons for choosing a business partner in the iGaming industry are the following:

Wide range of games
Flexibility in discussing terms of service
Quick response and resolution of issues

At the same time, the characteristics which have low importance are the availability of licences and certifications for regulated markets and overall positive reviews about the company.

As for the emotional characteristics which influence the decision, the top 3 became:

Simple and quick communication with the [account] manager
Offers you services and products that meet the needs of your company
Long-term partnerships

The least important emotional attribute is the software partner’s prestige.

Based on the survey, clients cite the main reasons to terminate the business relationship would be poor quality or lengthy request resolution, lack of involvement of a company representative in resolving issues, as well as lack of additional technical features and functionality. Another significant motive that could cause clients to stop cooperation is bad-quality support.

As stated in the research, SOFTSWISS partners also highlighted the top 3 most important functional characteristics of the game aggregator:

Stable access to games
Fast response to unscheduled malfunctions
Experienced integration support and further support from the game aggregator team

In addition, clients noted that they received “timely communication about the changes in the API” and were promptly notified about new “API technical opportunities”.

SOFTSWISS overview

The results of the survey showed that 90% of Game Aggregator clients are satisfied with the products they use from SOFTSWISS. They pointed out that the most significant characteristics they considered when choosing SOFTSWISS were:

Prompt and quality communication at different stages of the joint work
Variety of games
Flexible terms of service
Easy integration process

These characteristics are in line with what SOFTSWISS aims to deliver to clients. This convergence allows us to say that SOFTSWISS meets the key expectations of industry players. The status of the company as a reliable partner is also confirmed by the fact that customers use several SOFTSWISS products at the same time. Along with the Game Aggregator, SOFTSWISS partners most often purchase the affiliate management platform Affilka. 55% of SOFTSWISS Game Aggregator clients have integrated the affiliate tracking software and are highly satisfied with it.

Client Opinion: Game Aggregator Characteristics

As reported in the research, the overall satisfaction index of the SOFTSWISS Game Aggregator is 8.2 which is an excellent result. Such a high level of client satisfaction demonstrates SOFTSWISS’ focus on meeting client needs and providing top service that is efficient and appreciated by partners. The SOFTSWISS Game Aggregator received a high score for each of the crucial characteristics which were pointed out by the industry players in terms of choosing this kind of product (on a scale of 1-10, where 1 is the least important and 10 is the most important):

Stable access to games – 9.0
Timely notifications about planned work – 9.0
Quick response to unscheduled problems (notifications, solution speed) – 8.8
High-level of integration support and further support from the Game Aggregator team – 8.5

It is worth noting that the SOFTSWISS Game Aggregator received the highest score for the most significant feature for clients, namely, stable access to games.

When examining the survey results related to the level of service support, the numbers display that client service is higher than that of competitors, which is an essential achievement for the team:

SOFTSWISS – 7.9
Competitors – 7.4

The most outstanding advantage of the SOFTSWISS client support is the high speed of request responses and a convenient helpdesk service.

“Such research is very helpful for understanding in which direction to move further to improve our performance. We are pleased to see that our partners highly appreciate our work. This inspires us to make the Game Aggregator even better. We strive to be a reliable partner for our clients and provide them with quality service,” commented Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator.

Summarising the research, the most important reasons for choosing SOFTSWISS in general, and the Game Aggregator in particular, are a fast-growing content base, high-level client support, and prompt communication. The SOFTSWISS team notes that the results correspond to the brand positioning – being a reliable iGaming provider offering expert solutions and an excellent level of service. It is a vital conclusion in terms of evaluating not only a specific product but also the long-term strategy of the company.

“Ongoing work with clients and studying their needs is one of the most important tasks that the marketing department sets. Understanding the customer allows us to create innovative products, as well as to adapt and develop customer service to the highest level. And, of course, we are glad that the results of this study give us not only valuable insights but also show high satisfaction with both our products and service. More and more factors indicate that SOFTSWISS work standards are becoming the benchmark in the industry”, highlighted Valentina Bagniya, Chief Marketing Officer at SOFTSWISS.

About SOFTSWISS

SOFTSWISS is a widely-acclaimed iGaming expert supplying certified software solutions for managing gambling operations. The company has an international team, which counts 1000+ employees and has an official presence in Malta, Belarus, Poland and Georgia. SOFTSWISS holds a number of gaming licences, providing one-stop-shop iGaming solutions. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

blockchain game survey

30% of Web3 Gamers Fear Pay-to-Win More Than Market Volatility

Published

16 minutes ago

February 17, 2026

Wladimir P.

30%-of-web3-gamers-fear-pay-to-win-more-than-market-volatility

Player concerns in Web3 gaming are shifting away from external market forces like token volatility toward internal game fairness and design, according to recent survey data from 51 Games.

Despite frequent industry focus on crypto market cycles and price spikes, nearly 30% of Web3 gamers identify pay-to-win mechanics as their top issue, while only about 19–20% point to token inflation or economic instability as their greatest fear — signaling a deeper worry about gameplay integrity.

More than half of respondents (51–52%) believe that effort should directly translate into reward, making transparency and merit-based progression central to long-term engagement. Players are competitive by nature: when asked how they respond to others earning more, 40% feel motivated to catch up and 27% want to understand the strategy behind others’ success, while only a small minority feel frustrated or believe outcomes are unfair. This suggests that gamers reject systems where earned skill is overshadowed by spending power.

These preferences help explain why pay-to-win concerns resonate more strongly than market volatility. Players accept market fluctuations — which lie outside their control — but react negatively when in-game advantages appear tied to wealth instead of effort or mastery. While market and token risks still matter to around one in five respondents, fairness consistently ranks higher on the priority list.

Matvii Diadkov, Founder of 51 Games, notes this shift clearly: “When players say they fear pay-to-win more than market volatility, they signal that they want rules that reward effort, not spending power.” For developers, this means refocusing from purely token price issues to economic game design that fosters trust, progression clarity, and balanced incentive systems.

Fairness now functions as a key retention driver. Games that offer skill-based progression with visible, fair rules tend to build stronger player loyalty and long-term investment. Aggressive monetization may lure short-term users, but it can undermine trust and engagement when players feel outcomes depend more on spending than skill. Overall, Web3 gamers demonstrate strategic economic awareness: they evaluate reward structures, compare value propositions, and seek systems where effort, not spending, defines their success.

In a rapidly evolving industry, aligning internal game economies with player expectations for fairness, transparency and merit-based advancement appears to matter more than managing external token volatility — a crucial insight for Web3 developers seeking sustainable engagement.

The post 30% of Web3 Gamers Fear Pay-to-Win More Than Market Volatility appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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TrafficGuard Launches in the United States to Help More Businesses Combat Growing Ad Fraud and Invalid Traffic

Published

1 hour ago

February 17, 2026

GamingAmericas.com

trafficguard-launches-in-the-united-states-to-help-more-businesses-combat-growing-ad-fraud-and-invalid-traffic

The New York expansion strengthens TrafficGuard’s ongoing commitment to reducing global advertising fraud and non-genuine digital traffic, as U.S marketers demand greater transparency, control, and performance certainty amidst AI boom.

TrafficGuard, a leading platform for digital ad verification and fraud prevention, has announced the launch of operations in the United States to support its global growth strategy. TrafficGuard CEO, Mathew Ratty, has relocated to TrafficGuard’s New York office, formalising and accelerating the company’s existing U.S presence to further serve evolving invalid traffic and ad fraud prevention demands in the U.S, and support its growing channel ecosystem. With commercial and customer-facing teams already operating in the United States, this move reflects a deliberate step to scale local leadership, support, and go-to-market execution.

Ratty will support the next phase of U.S growth by meeting with customers and partners in the United States. His presence demonstrates TrafficGuard’s commitment to gathering first-hand feedback on customers’ traffic quality, invalid behaviour, and ad performance challenges across complex, high-spend media environments. He will leverage these insights to boost data integrity, optimisation confidence, and campaign resilience for US businesses with the most efficient solutions to monitor, detect, analyse, and respond to invalid traffic, including but not limited to fraud.

“We’re seeing a rapid increase in sophisticated ad fraud alongside high volumes of non-genuine and non-incremental traffic in the United States, with impacts on budgets becoming much more frequent,” said Mathew Ratty, CEO of TrafficGuard. “For U.S advertisers operating at scale, it’s no longer just about blocking bad clicks. It’s about protecting decision-making, optimisation models, and growth efficiency. That’s where TrafficGuard’s enterprise-grade approach stands apart. We remain committed to building resilience to protect brands across the globe. With an expanding U.S team and accelerated product innovation, 2026 is shaping up to be a defining year for TrafficGuard.”

In 2025, TrafficGuard strengthened its executive leadership team with the appointment of Miguel Lopes as Chief Product Officer, based in the United States. With deep experience building and scaling enterprise technology, Lopes is fast-tracking new product development and unlocking additional acquisition channels, ensuring TrafficGuard continues to meet the demands of high-spend, multi-channel advertisers and enterprise media teams.

TrafficGuard is a multi-award winning platform that detects, mitigates, and reports on digital invalid traffic and ad fraud before it hits advertising budgets, trusted by thousands of global businesses including enterprise brands operating across highly competitive verticals such as finance, eCommerce, travel, and gaming. This strategic move will further strengthen TrafficGuard’s presence in the United States as its U.S customer base continues to grow and more brands seek locally supported, enterprise-ready solutions. The company is riding a robust growth pipeline, with plans to significantly expand its team in the region and enable brands to boost their revenue and confidently scale advertising campaigns by eliminating non-genuine, non-incremental, and wasteful traffic across paid media.

“It’s clear that tackling ad fraud and invalid traffic more broadly is becoming a more urgent priority for advertisers in the U.S, and this is one of the main drivers behind our decision to expand in the region,” said Chad Kinlay, CMO at TrafficGuard. “As AI accelerates automation across media buying, marketers need independent, enterprise-grade validation to ensure performance data can be trusted. TrafficGuard helps brands defend profitability today while building smarter, more resilient growth for the future.”

The expansion reinforces TrafficGuard’s position as a leader in a rapidly evolving ad landscape. The company is enhancing enterprise-grade traffic validation, prevention, and optimisation intelligence and accelerating the rollout of innovative products across the globe to meet the demands of next-generation digital advertising, while ensuring U.S customers are supported by local expertise, local teams, and local insight.

The post TrafficGuard Launches in the United States to Help More Businesses Combat Growing Ad Fraud and Invalid Traffic appeared first on Americas iGaming & Sports Betting News.

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TRUEiGTECH Unveils Enterprise-Grade Prediction Market Platform for Operators

Published

7 hours ago

February 17, 2026

Wladimir P.

trueigtech-unveils-enterprise-grade-prediction-market-platform-for-operators

TRUEiGTECH has announced the launch of an enterprise-grade prediction market platform, designed to help operators, platform owners, and institutions build outcome-based or event-driven trading markets at scale.

As traditional sports betting, media monetization, and trading platforms face growing competition and regulatory complexity, prediction markets are emerging as a fast-growing adjacent category. By converting collective expectations into tradable probability signals, operators can offer differentiated products without the need for entirely new user acquisition channels.

TRUEiGTECH-built prediction markets are already deployed by operators across the USA and Europe, with additional rollouts underway. Once a niche, prediction markets are now becoming primary offerings for iGaming operators. Analysts forecast that leading platforms could handle $1 trillion in annual trading volume by 2030, up from roughly $10 billion today, with revenues potentially exceeding $10 billion.

Why Operators Are Turning to Prediction Markets

Prediction markets offer several advantages:

“Bet-on-anything” model – create markets across business, finance, entertainment, politics, and emerging trends.
Faster market entry – ideal for existing iGaming operators with infrastructure in place.
Early-mover advantage – tap into a category still developing globally.
Global momentum – strong uptake in the U.S. and other regulated markets where event-driven participation is growing.

Flexible Deployment Models

TRUEiGTECH co-founder Prish Kumar explained:

“We provide turnkey and bespoke prediction market platform development solutions. Plus, we also offer prediction market clone development and prediction market API integration solutions.”

Operators can use TRUEiGTECH platforms to launch new prediction markets or extend existing offerings, with flexibility and scalability at the core. The platform is designed to be regulation-ready for markets in the USA, Europe, and other regulated jurisdictions.

TRUEiGTECH: Enterprise iGaming Solutions

TRUEiGTECH specializes in enterprise-grade betting and trading infrastructure, offering:

Casino Platforms – AI-driven online casino software , multi-game aggregation, player account management, and compliance-ready architecture.
Sweepstakes Platforms – legally structured software for markets with restricted real-money gaming.
Sportsbook Software – advanced odds management, risk control tools, and real-time in-play betting.
Casino Games – responsive slots and custom content optimized for performance and integration.
Lottery Platforms – supporting draw-based, instant win, and hybrid formats with regulatory reporting.