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SOFTSWISS Unveils Game Aggregator Client Satisfaction Survey Results

High-level client support at every stage of cooperation compared to competitors is one of the key advantages highlighted by the SOFTSWISS partners during the customer satisfaction survey conducted in January-February of 2022 by the leading evidence-based insights and consulting company Kantar Ukraine.
The main objectives of the research were to get insights on client expectations when choosing the iGaming software provider, discover product and workflow characteristics that are the most significant for partners, and disclose the level of satisfaction with SOFTSWISS solutions and services compared to competitor products. The survey was conducted among partners of the SOFTSWISS Game Aggregator, one of the most demanded products in the company’s portfolio.
Survey results: Industry insights
According to the research, the crucial functional reasons for choosing a business partner in the iGaming industry are the following:
- Wide range of games
- Flexibility in discussing terms of service
- Quick response and resolution of issues
At the same time, the characteristics which have low importance are the availability of licences and certifications for regulated markets and overall positive reviews about the company.
As for the emotional characteristics which influence the decision, the top 3 became:
- Simple and quick communication with the [account] manager
- Offers you services and products that meet the needs of your company
- Long-term partnerships
The least important emotional attribute is the software partner’s prestige.
Based on the survey, clients cite the main reasons to terminate the business relationship would be poor quality or lengthy request resolution, lack of involvement of a company representative in resolving issues, as well as lack of additional technical features and functionality. Another significant motive that could cause clients to stop cooperation is bad-quality support.
As stated in the research, SOFTSWISS partners also highlighted the top 3 most important functional characteristics of the game aggregator:
- Stable access to games
- Fast response to unscheduled malfunctions
- Experienced integration support and further support from the game aggregator team
In addition, clients noted that they received “timely communication about the changes in the API” and were promptly notified about new “API technical opportunities”.
SOFTSWISS overview
The results of the survey showed that 90% of Game Aggregator clients are satisfied with the products they use from SOFTSWISS. They pointed out that the most significant characteristics they considered when choosing SOFTSWISS were:
- Prompt and quality communication at different stages of the joint work
- Variety of games
- Flexible terms of service
- Easy integration process
These characteristics are in line with what SOFTSWISS aims to deliver to clients. This convergence allows us to say that SOFTSWISS meets the key expectations of industry players. The status of the company as a reliable partner is also confirmed by the fact that customers use several SOFTSWISS products at the same time. Along with the Game Aggregator, SOFTSWISS partners most often purchase the affiliate management platform Affilka. 55% of SOFTSWISS Game Aggregator clients have integrated the affiliate tracking software and are highly satisfied with it.
Client Opinion: Game Aggregator Characteristics
As reported in the research, the overall satisfaction index of the SOFTSWISS Game Aggregator is 8.2 which is an excellent result. Such a high level of client satisfaction demonstrates SOFTSWISS’ focus on meeting client needs and providing top service that is efficient and appreciated by partners. The SOFTSWISS Game Aggregator received a high score for each of the crucial characteristics which were pointed out by the industry players in terms of choosing this kind of product (on a scale of 1-10, where 1 is the least important and 10 is the most important):
- Stable access to games – 9.0
- Timely notifications about planned work – 9.0
- Quick response to unscheduled problems (notifications, solution speed) – 8.8
- High-level of integration support and further support from the Game Aggregator team – 8.5
It is worth noting that the SOFTSWISS Game Aggregator received the highest score for the most significant feature for clients, namely, stable access to games.
When examining the survey results related to the level of service support, the numbers display that client service is higher than that of competitors, which is an essential achievement for the team:
- SOFTSWISS – 7.9
- Competitors – 7.4
The most outstanding advantage of the SOFTSWISS client support is the high speed of request responses and a convenient helpdesk service.
“Such research is very helpful for understanding in which direction to move further to improve our performance. We are pleased to see that our partners highly appreciate our work. This inspires us to make the Game Aggregator even better. We strive to be a reliable partner for our clients and provide them with quality service,” commented Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator.
Summarising the research, the most important reasons for choosing SOFTSWISS in general, and the Game Aggregator in particular, are a fast-growing content base, high-level client support, and prompt communication. The SOFTSWISS team notes that the results correspond to the brand positioning – being a reliable iGaming provider offering expert solutions and an excellent level of service. It is a vital conclusion in terms of evaluating not only a specific product but also the long-term strategy of the company.
“Ongoing work with clients and studying their needs is one of the most important tasks that the marketing department sets. Understanding the customer allows us to create innovative products, as well as to adapt and develop customer service to the highest level. And, of course, we are glad that the results of this study give us not only valuable insights but also show high satisfaction with both our products and service. More and more factors indicate that SOFTSWISS work standards are becoming the benchmark in the industry”, highlighted Valentina Bagniya, Chief Marketing Officer at SOFTSWISS.
About SOFTSWISS
SOFTSWISS is a widely-acclaimed iGaming expert supplying certified software solutions for managing gambling operations. The company has an international team, which counts 1000+ employees and has an official presence in Malta, Belarus, Poland and Georgia. SOFTSWISS holds a number of gaming licences, providing one-stop-shop iGaming solutions. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
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Alea doubles down on cybersecurity with Continent 8’s full-spectrum assessment solutions

Continent 8’s Vulnerability Assessment and Penetration Testing, Security Audit and Vulnerability Scan services enable Alea to further strengthen the security and resilience of its iGaming platform
Continent 8 Technologies, the leading provider of global managed hosting, connectivity, cloud and cybersecurity solutions for the iGaming and online sports betting industry, announces that it has expanded its cybersecurity collaboration with Alea.
Building on its current programme of Vulnerability Assessment and Penetration Testing (VAPT) services with Continent 8, Alea – the award-winning casino game aggregator – has deepened its partnership with Continent 8 and its cybersecurity division, C8 Secure, by integrating Security Audit and Vulnerability Scan (V-Scan) services. This strategic initiative further enhances Alea’s cybersecurity posture and underscores the company’s ongoing investment in the resilience and integrity of its infrastructure.
The expanded cybersecurity assessment programme delivers a wide range of benefits for Alea and its operator network, including:
- Identifying, assessing and mitigating vulnerabilities in IT infrastructures, applications and networks
- Ensuring compliance with industry best practises and cybersecurity frameworks by evaluating security policies, procedures and governance
- Recognising new vulnerabilities, highlighting areas for improvement and prioritising remediation efforts
- Developing a customised roadmap for ongoing improvement to enhance cybersecurity posture and maturity
- Enhancing the trust and confidence of customers and partners by implementing industry-best cybersecurity measures
Eduard Fumás, CTO at Alea: “Security is built into everything we do at Alea. We’ve always believed that operators and their players deserve the highest level of protection. This is why we’ve invested in strong encryption, fraud prevention tools and a robust infrastructure from day one.
“Working with Continent 8 has helped us put that commitment to the test. Their expertise allows us to validate and strengthen our systems with confidence. We’re proud of how far we’ve come together, and even more excited about what’s next as we keep raising the bar and building a platform that our partners can trust completely.”
Patrick Gardner, Chief Security Officer at Continent 8 added: “As Alea continues to grow and expand, its proactive commitment to maintaining a secure iGaming aggregator platform becomes paramount. In our ongoing collaboration with Alea, we remain dedicated to fostering and supporting their cybersecurity initiatives – ensuring that both Alea and its extensive partner ecosystem stay protected, resilient and prepared.”
Continent 8 will be exhibiting at SBC Summit Lisbon, from 16-18 September at Stand C80.
The post Alea doubles down on cybersecurity with Continent 8’s full-spectrum assessment solutions appeared first on European Gaming Industry News.
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SOFTSWISS Turns 16: Milestones That Defined the Year

SOFTSWISS, an international tech company in the iGaming industry, celebrates 16 years of growth and bold decisions. This year marks a new chapter in the company’s journey — with a strategic focus on strengthening its presence in emerging markets, accelerating global expansion, and obtaining new certifications across key jurisdictions.
The year 2025 is a turning point for the industry, with a long-awaited regulatory framework taking effect in several markets, including Brazil and Peru.
SOFTSWISS is the first company to secure certification for its flagship Game Aggregator in Brazil in late 2024. By early 2025, all products within the SOFTSWISS tech ecosystem – including the Jackpot Aggregator, Casino Platform, and Sportsbook – were certified for operation in this emerging market. This enabled both existing and new clients to expand in Brazil with full regulatory support, confidently.
With over 1,350 brands powered by SOFTSWISS solutions, the company continues to earn trust through its proven stability and performance, maintaining system uptime at 99.999% worldwide. As a testament to this success, SOFTSWISS has received 73 industry and business awards over the past five years, recognising excellence in product innovation, compliance, marketing, and employer branding.
This year, recognition extended to individual SOFTSWISS leaders, highlighting their growing influence beyond iGaming and into the broader tech and business landscape. Ivan Montik, Founder, received multiple prestigious business awards. Sergey Kastukevich, Deputy CTO, was named CTO of the Year at the Oracle Customer Excellence Awards, reaffirming SOFTSWISS’ technological leadership. Valentina Bagniya, CMO, earned several accolades for her outstanding contributions to marketing and industry influence.
In addition to its product and leadership achievements, the company continues to invest in industry development through educational and social initiatives. Notably, SOFTSWISS was the first in the iGaming sector to launch large-scale industry research, collecting and analysing data to produce open-access reports to support market maturity and transparency. The 2025 edition of the SOFTSWISS iGaming Trends Report became a record-breaker, reaching over 13,000 downloads and cementing the company’s role as a thought leader.
Beyond technology, SOFTSWISS invests in people and purpose, supporting charitable, educational, and CSR initiatives as part of its commitment to responsible growth. The company with offices in Malta and Georgia, development hubs in Poland, has also a remote team across 46 countries.
“Last year, we celebrated 15 years with our partners, clients, and team – and this past year brought new challenges that we’ve faced with confidence and clarity. While SOFTSWISS is, at its core, a technology company – driven by AI, automation, and innovation – I firmly believe our people shape the company’s long-term success. Technology accelerates progress, but talent, vision, and shared values make it sustainable,” says Ivan Montik, Founder of SOFTSWISS.
These values are deeply reflected in the company’s culture and HR approach, offering people the space to grow professionally, take initiative, and lead.
“Five years ago, SOFTSWISS had fewer than 500 employees. I was 19 and had only just started my career, with only one job behind me. That initial experience in audience growth and analytics brought me to SOFTSWISS, where I was mentored, given tools to learn, and encouraged to step up. Today, I lead the Data Office – a 24-person team that supports the company with trusted, consistent data.. Looking back, I couldn’t have imagined this path. But I’m living proof that at SOFTSWISS, real growth isn’t just encouraged – it is made possible,” shares Anna Ivanova, Head of Data Office.
As SOFTSWISS steps into its 17th year, one thing is clear: behind every product, every launch, and every success, there is a team of people driving it forward and they are just getting started.
The post SOFTSWISS Turns 16: Milestones That Defined the Year appeared first on European Gaming Industry News.
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The UAE Lottery Introduces Two New E-Instant Games: Gemstone Riches and Sports Mania

The UAE Lottery, operated by The Game LLC and regulated by the General Commercial Gaming Regulatory Authority (GCGRA), is expanding its digital gaming portfolio with the launch of two exciting new E-Instant games: Gemstone Riches and Sports Mania, provided by EQL Games. These new titles bring a fresh layer of entertainment and greater chances to win for players across the UAE.
Gemstone Riches is an exciting new game offering 196 prize tiers. Players simply match their numbers with the lucky numbers to win the corresponding prize, with multiple chances to win on a single ticket. The game also features a bonus round unlocked by revealing five gemstone bonus symbols, where players select four gems to win more prizes. With entry prices ranging from AED 2 to AED 50 and top rewards of up to AED 500,000, Gemstone Riches is designed to be accessible and thrilling for all players.
Sports Mania brings a sporty twist to digital scratch games, with 41 prize tiers and an exciting multiplier feature. Players choose their ticket price and reveal their symbols, winning when their symbols match both the image and the quantity shown at the top. A multiplier, of up to x50 can be applied to boost the player’s total final winnings significantly. Like Gemstone Riches, ticket prices range from AED 2 to AED 50 with prizes up to AED 500,000.
“With the addition of Gemstone Riches and Sports Mania, we’re building on the momentum of our E-Instant portfolio and continuing to expand the variety and quality of our digital game offerings. These new titles introduce simple, interactive formats and creative themes that align with our focus on safe, accessible, and engaging gameplay,” said Bishop Woosley, Director of Lottery Operations at The Game LLC
These two additions mark a new chapter for The UAE Lottery’s digital offerings, enhancing gameplay variety and delivering greater player engagement through interactive, easy-to-play formats. Both games are now available on The UAE Lottery website: www.theuaelottery.ae.
As the first and only federally licensed lottery in the UAE and Gulf region, The UAE Lottery remains committed to setting high standards for regulated gaming. Its focus on responsible gaming is central to how it operates, from ensuring every game prioritizes player protection and integrity, to supporting socially responsible initiatives that benefit the wider community.
The post The UAE Lottery Introduces Two New E-Instant Games: Gemstone Riches and Sports Mania appeared first on European Gaming Industry News.
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