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SOFTSWISS Unveils Game Aggregator Client Satisfaction Survey Results

Published

4 years ago

May 12, 2022

Reading Time: 4 minutes

High-level client support at every stage of cooperation compared to competitors is one of the key advantages highlighted by the SOFTSWISS partners during the customer satisfaction survey conducted in January-February of 2022 by the leading evidence-based insights and consulting company Kantar Ukraine.

The main objectives of the research were to get insights on client expectations when choosing the iGaming software provider, discover product and workflow characteristics that are the most significant for partners, and disclose the level of satisfaction with SOFTSWISS solutions and services compared to competitor products. The survey was conducted among partners of the SOFTSWISS Game Aggregator, one of the most demanded products in the company’s portfolio.

Survey results: Industry insights

According to the research, the crucial functional reasons for choosing a business partner in the iGaming industry are the following:

Wide range of games
Flexibility in discussing terms of service
Quick response and resolution of issues

At the same time, the characteristics which have low importance are the availability of licences and certifications for regulated markets and overall positive reviews about the company.

As for the emotional characteristics which influence the decision, the top 3 became:

Simple and quick communication with the [account] manager
Offers you services and products that meet the needs of your company
Long-term partnerships

The least important emotional attribute is the software partner’s prestige.

Based on the survey, clients cite the main reasons to terminate the business relationship would be poor quality or lengthy request resolution, lack of involvement of a company representative in resolving issues, as well as lack of additional technical features and functionality. Another significant motive that could cause clients to stop cooperation is bad-quality support.

As stated in the research, SOFTSWISS partners also highlighted the top 3 most important functional characteristics of the game aggregator:

Stable access to games
Fast response to unscheduled malfunctions
Experienced integration support and further support from the game aggregator team

In addition, clients noted that they received “timely communication about the changes in the API” and were promptly notified about new “API technical opportunities”.

SOFTSWISS overview

The results of the survey showed that 90% of Game Aggregator clients are satisfied with the products they use from SOFTSWISS. They pointed out that the most significant characteristics they considered when choosing SOFTSWISS were:

Prompt and quality communication at different stages of the joint work
Variety of games
Flexible terms of service
Easy integration process

These characteristics are in line with what SOFTSWISS aims to deliver to clients. This convergence allows us to say that SOFTSWISS meets the key expectations of industry players. The status of the company as a reliable partner is also confirmed by the fact that customers use several SOFTSWISS products at the same time. Along with the Game Aggregator, SOFTSWISS partners most often purchase the affiliate management platform Affilka. 55% of SOFTSWISS Game Aggregator clients have integrated the affiliate tracking software and are highly satisfied with it.

Client Opinion: Game Aggregator Characteristics

As reported in the research, the overall satisfaction index of the SOFTSWISS Game Aggregator is 8.2 which is an excellent result. Such a high level of client satisfaction demonstrates SOFTSWISS’ focus on meeting client needs and providing top service that is efficient and appreciated by partners. The SOFTSWISS Game Aggregator received a high score for each of the crucial characteristics which were pointed out by the industry players in terms of choosing this kind of product (on a scale of 1-10, where 1 is the least important and 10 is the most important):

Stable access to games – 9.0
Timely notifications about planned work – 9.0
Quick response to unscheduled problems (notifications, solution speed) – 8.8
High-level of integration support and further support from the Game Aggregator team – 8.5

It is worth noting that the SOFTSWISS Game Aggregator received the highest score for the most significant feature for clients, namely, stable access to games.

When examining the survey results related to the level of service support, the numbers display that client service is higher than that of competitors, which is an essential achievement for the team:

SOFTSWISS – 7.9
Competitors – 7.4

The most outstanding advantage of the SOFTSWISS client support is the high speed of request responses and a convenient helpdesk service.

“Such research is very helpful for understanding in which direction to move further to improve our performance. We are pleased to see that our partners highly appreciate our work. This inspires us to make the Game Aggregator even better. We strive to be a reliable partner for our clients and provide them with quality service,” commented Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator.

Summarising the research, the most important reasons for choosing SOFTSWISS in general, and the Game Aggregator in particular, are a fast-growing content base, high-level client support, and prompt communication. The SOFTSWISS team notes that the results correspond to the brand positioning – being a reliable iGaming provider offering expert solutions and an excellent level of service. It is a vital conclusion in terms of evaluating not only a specific product but also the long-term strategy of the company.

“Ongoing work with clients and studying their needs is one of the most important tasks that the marketing department sets. Understanding the customer allows us to create innovative products, as well as to adapt and develop customer service to the highest level. And, of course, we are glad that the results of this study give us not only valuable insights but also show high satisfaction with both our products and service. More and more factors indicate that SOFTSWISS work standards are becoming the benchmark in the industry”, highlighted Valentina Bagniya, Chief Marketing Officer at SOFTSWISS.

About SOFTSWISS

SOFTSWISS is a widely-acclaimed iGaming expert supplying certified software solutions for managing gambling operations. The company has an international team, which counts 1000+ employees and has an official presence in Malta, Belarus, Poland and Georgia. SOFTSWISS holds a number of gaming licences, providing one-stop-shop iGaming solutions. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

Conferences

Reelsoft to Unveil Full Vision platform at ICE Barcelona 2026

Published

10 hours ago

January 14, 2026

Wladimir P.

reelsoft-to-unveil-full-vision-platform-at-ice-barcelona-2026

Reelsoft to Showcase Vision Platform and Next-Gen iGaming Solutions at ICE Barcelona 2026

Reelsoft, the iGaming technology company behind the Vision Platform, will exhibit at ICE Barcelona 2026, taking place 19–21 January at stand 2C72. This global event offers a key opportunity for Reelsoft to present its full ecosystem of gaming solutions—including Vision RGS, Vision Link, and RNG House—to operators, game studios, and aggregators worldwide.

Coinciding with its ICE appearance, Reelsoft has been shortlisted for Up and Coming Brand at the European iGaming Awards, taking place on 19 January in Barcelona. The nomination recognizes Reelsoft’s rapid market impact and innovative product offerings.

A Unified Platform for Ownership, Flexibility, and Growth

At the core of Reelsoft’s offering is the Vision Platform, a modular yet fully unified ecosystem designed for speed, flexibility, and complete partner control. Unlike many other providers, Reelsoft combines a Remote Gaming Server (RGS) and a game aggregation platform within the same infrastructure, alongside hosting and operational support.

Vision RGS supports slots, crash games, table games, and multiplayer formats, enabling studios to retain full IP ownership while launching new games.
Vision Link connects studios to a growing global operator network, with seamless integration, promotional tools, and dedicated support.
RNG House provides reliable hosting, infrastructure, and operations, ensuring partners can scale quickly and confidently.

Next-Generation Engagement Tools

The platform includes Vision Promotions, a proprietary suite embedded across Vision RGS and Vision Link, offering:

Tournaments and Feature Bets
Free Bets and engagement campaigns
Vision Mega Jackpot, a cross-platform progressive jackpot engine compatible with both proprietary and aggregated content

This cross-platform promotional flexibility provides a unique advantage for studios and operators seeking to maximize player engagement across content portfolios.

Meet Reelsoft at ICE Barcelona 2026

“We built the Vision Platform to give partners freedom to create, tools to scale, and infrastructure to succeed,” said Thomas Nimstad, CEO of Reelsoft. “ICE Barcelona is the ideal stage to demonstrate what sets us apart—our unified approach, powerful tech stack, and focus on partner empowerment.”

Visitors to stand 2C72 can:

Demo live tools from the Vision platform
Explore case studies of successful partnerships
Speak directly with Reelsoft experts about game development, aggregation, and tech solutions

To schedule a meeting with the Reelsoft team during ICE Barcelona 2026, visit reelsoft.com or email [email protected].

The post Reelsoft to Unveil Full Vision platform at ICE Barcelona 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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LOW6 and Bettortainment Announce Strategic Partnership to Enhance Live Sports Betting Engagement Ahead of the 2026 World Cup

Published

10 hours ago

January 14, 2026

Wladimir P.

low6-and-bettortainment-announce-strategic-partnership-to-enhance-live-sports-betting-engagement-ahead-of-the-2026-world-cup

LOW6 and Bettortainment Forge Strategic Partnership to Elevate Live Sports Betting Engagement for the 2026 World Cup

LOW6, the award-winning global sports gamification provider, and Bettortainment, a cutting-edge live betting engagement platform, have announced a strategic partnership aimed at revolutionizing in-play betting experiences for operators, affiliates, and media publishers ahead of ICE Barcelona 2026.

The collaboration combines Bettortainment’s expert-led watchalong live content with LOW6’s gamification suite—including fantasy, pick’em, trivia, and bracket-style games—to deliver a seamless, interactive in-play betting ecosystem. By integrating these tools directly into broadcasts, sportsbooks can retain audience attention and drive engagement throughout live sporting events, including the upcoming 2026 FIFA World Cup.

In-Play Gamification Designed to Retain Audiences

As live betting volumes surge globally, many operators face challenges keeping users active once matches kick off. The LOW6-Bettortainment solution addresses this by embedding real-time gamification tools—such as leaderboards, predictions, and trivia—directly into live streams.

The partnership focuses on creating fit-for-purpose content and interactive games that foster community-driven engagement. By delivering dynamic, social in-play experiences, operators can encourage sustained interaction and bring quality bettors back to their platforms.

“Live sport is where attention is most valuable, but it’s also where many platforms lose it,” said Jonathan Baxandall, Commercial Director at Bettortainment. “Partnering with LOW6 allows us to deliver a more engaging, social in-play experience that keeps users on-platform. Sportsbooks that fail to entertain in real-time risk falling behind.”

Built for Scale and Global Reach

The integrated solution is designed for rapid deployment and scalability, making it suitable for Tier-1 global operators as well as emerging regional sportsbooks. Initially available in English, the platform also supports localization for diverse markets, ensuring broad accessibility during the World Cup cycle.

Jamie Mitchell, CEO of LOW6, added: “This partnership merges live content with proven gamification to transform live sports moments into deeper engagement—without adding complexity. With experience embedding gamification into platforms like AFTV and United Stand, we know the impact of turning viewership into actionable insights.”

Operators and partners can explore the LOW6-Bettortainment solution ahead of the 2026 FIFA World Cup. For more information, visit low6.com.

The post LOW6 and Bettortainment Announce Strategic Partnership to Enhance Live Sports Betting Engagement Ahead of the 2026 World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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GGBET UA is the new title partner of the Basketball Federation of Ukraine

Published

12 hours ago

January 14, 2026

Wladimir P.

ggbet-ua-is-the-new-title-partner-of-the-basketball-federation-of-ukraine

GGBET UA has officially signed a title sponsorship agreement with the Basketball Federation of Ukraine (FBU), marking a significant step in the development and promotion of Ukrainian basketball. The strategic partnership is designed to increase the sport’s visibility, expand fan engagement, and deliver innovative digital content to audiences across the country.

Under the agreement, GGBET UA and the FBU will collaborate on content creation, communication initiatives, and interactive fan experiences, ensuring that basketball continues to thrive as one of Ukraine’s most popular and dynamic sports. The partnership will focus on strengthening media presence, enhancing storytelling around teams and players, and introducing creative digital formats tailored to modern sports fans.

Basketball has long held a strong position in Ukraine’s sporting culture. Through this collaboration, both organizations plan to launch special projects, online campaigns, and fan-focused activations that bring supporters closer to national teams and domestic competitions. By leveraging digital platforms and social media, the partners aim to deliver compelling, behind-the-scenes content and immersive experiences that resonate with both existing fans and new audiences.

Sergii Mishchenko, CEO of GGBET UA, emphasized that the partnership reflects the company’s long-term commitment to Ukrainian sports. He noted that basketball’s fast-paced and high-energy nature makes it ideal for innovative communication strategies and integrated promotional efforts. According to Mishchenko, working closely with the FBU and national teams will allow GGBET UA to create engaging content that captures media attention while contributing to the broader popularization of basketball in Ukraine.

From the Federation’s perspective, the agreement represents an opportunity to expand communication channels and reinforce support for athletes and teams. Mykhailo Brodsky, President of the Basketball Federation of Ukraine, highlighted the importance of maintaining visibility for Ukrainian sports, particularly during challenging times. He stated that the title partnership with GGBET UA enables the launch of impactful joint initiatives that can bring renewed energy and attention to basketball nationwide.

The basketball partnership builds on GGBET UA’s rapid expansion within Ukrainian sports throughout 2025. The bookmaker has already secured a three-year partnership with FC Dynamo Kyiv, sponsored FC Polissya Zhytomyr, and acted as an official partner for the globally recognized Usyk vs. Dubois II boxing match. With strong footholds in football and boxing, basketball now represents the next strategic phase in GGBET UA’s multi-sport growth strategy.

Fans can expect the first announcements of joint projects and new content formats to appear soon across the official social media channels of GGBET UA and the Basketball Federation of Ukraine, signaling the start of an ambitious collaboration aimed at elevating Ukrainian basketball to new heights.

The post GGBET UA is the new title partner of the Basketball Federation of Ukraine appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.