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Elys Game Technology Enters into Virtual Sports Retail Distribution Agreements
Elys Game Technology, Corp., an interactive gaming and sports betting technology company, announced today that the Company has entered into retail distribution agreements to deploy its Virtual Generation Limited (“VG”) virtual sports wagering and amusement products throughout Italy.
The agreement is expected to place VG products in approximately 5,000 retail locations operated by both the Company’s Multigioco subsidiary and other licensed operators in the Italian market that would allow patrons to wager on a variety of high-definition virtual sports events such as pre-recorded greyhound and horse racing, virtual horse racing, and Italian league play virtual soccer. With these deployments in the robust regulated Italian market in addition to games such as English league virtual soccer, Keno, Colors, American Roulette and others specifically developed for localized markets, VG is now broadly operating in over 110 global markets. The Company’s objective is to generate accretive organic incremental revenue of approximately $5 – $7 million from our suite of virtual products annually.
“We expect our investments in Virtual Generation to pay-off quickly with deployments in multiple regulated markets including Europe, U.S.A. and Canada, Africa, Asia and in April 2020, VG became the first certified provider of online virtual games through Newgioco Colombia based in Bogota, and is now one of the leading providers of localized virtual sports products in South America,” stated Michele Ciavarella, Executive Chairman of Elys. “VG’s efficient mathematical algorithm and certified random number generator technology could offer our retail partners a superior economic proposition and flexibility compared to many peer competitors in the space, while the highly versatile technology stack is perfectly suited to service all potential operator segments through web and mobile applications as well as land-based client and desktop solutions. VG’s pipeline of new virtual sports interface and graphics development continues to impress potential customers, and we believe that our competitive advantages are essential differentiators that could result in the rapid adoption and global growth of our virtual sports products over the coming years. The growth of our virtual product offering is expected to complement our Elys sportsbook expansion in the U.S. and Canadian betting markets and rapidly contribute to our profitability roadmap and schedule.”
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Groove
Groove integrates KingMidas Games, adding 150+ titles to its content portfolio
The supplier says the KingMidas catalogue is now available to operators via Groove Command across slots, instant wins, table and arcade games.
Groove has integrated KingMidas Games into its content aggregation platform, adding the studio’s catalogue of more than 150 games to its operator network. The companies said the rollout covers slots, instant wins, table games and arcade-style titles.
Rachel Tourgeman, Head of Partnerships at Groove, said: “KingMidas Games brings something distinctive to our platform. They combine strong visual identity with genuine understanding of what keeps players coming back. In a crowded content landscape, that combination matters. We’re pleased to make their catalogue available to our operators and see what these games deliver in live environments.”
Groove said the deal supports its strategy of combining a portfolio of over 15,000 games with selective studio additions, and positioned the KingMidas line-up as designed for mobile-first audiences.
Sargis Khachatryan, Commercial Director at KingMidas Games, said: “Groove has established itself as a genuine aggregator of choice in this space, and we’re pleased to bring our full catalogue to their platform. Our focus has always been on creating games that players want to return to, so, visually sharp, mechanically solid, and built for mobile. Making those titles available through Groove means more operators can deploy them quickly and with confidence. It’s a straightforward partnership built on shared commercial sense, and we’re excited to get started.”
According to the company, the KingMidas Games portfolio is available to Groove partners via its back office, Groove Command. Yahale Meltzer, Co-Founder and CEO of Groove, added: “Our model has always been about giving operators choice without complexity. KingMidas Games fits that philosophy perfectly. They produce content that performs, and they do it at scale. Integrating them into Groove means our partners can access that performance through a single connection, with all the flexibility our platform provides. It’s another step toward making Groove the default destination for operators who want to move fast and compete effectively.”
The post Groove integrates KingMidas Games, adding 150+ titles to its content portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
GR8 Tech
GR8 Tech Turns GR8_Sportsbook ON for Operators Ready to Win
You know the game.
Players expect more. Markets move faster. Margins get tighter. Operators are still too often stuck with sportsbook tech that looks the same, feels the same, and slows everything down when speed is crucial.
GR8 Tech introduces the updated GR8_Sportsbook, a reimagined sportsbook built to transform the player experience, give operators full commercial control, and unlock more revenue-driving opportunities from day one.
This is not a typical B2B sportsbook built for show.
GR8_ Sportsbook was built as a product for ourselves, tested at scale, and shaped by real operator needs. We kept only the tools that work, convert, retain, and generate revenue.
No empty promises. No decorative features.
GR8_PLAYER EXPERIENCE ON: Transform Player Experience → Drive Growth
The new GR8_ Sportsbook front end brings a completely reimagined UI and UX, designed to make betting easier, faster, and more engaging for players.
The updated interface gives players a cleaner journey, more intuitive navigation, and a smoother path from discovery to bet placement. Every interaction is built to support conversion and long-term retention.
Differentiate. Stand out. Win.
GR8_Control On: Built Your Way, Managed in Real Time
GR8_ Sportsbook gives operators control through UBO and CRM. Operators can customize odds, content, layouts, widgets, pages, promotions, and player experiences without waiting on support or getting stuck in endless back-and-forth requests.
The new widget-based architecture gives operators control over every page layout and content block directly from the back office. That means faster execution, greater flexibility, and complete independence.
- Built your way: customize everything from content to player experience.
- Real-time control: make changes instantly, no support needed.
- Market-ready: adapt fast to trends, regions, and audience needs.
Behind the experience sits mature risk management built to protect the business while giving operators the flexibility to grow.
GR8_Revenue On: Tools That Move the Numbers
GR8_ Sportsbook adds a new layer of revenue-driving tools designed for targeted growth, smarter engagement, and better player value.
Operators can run highly segmented campaigns, tailor promotions by geography, and apply boosted odds at brand, market, or user-segment level.
That means recreational players can get a more exciting betting experience, while price-sensitive users can be targeted with enhanced prices and sharper offers.
New and upgraded revenue tools include:
- Boosted odds and enhanced prices at user-segment level.
- Automatic VIP bet acceptance for smoother high-value player handling.
- Zero-latency betting experience for faster, cleaner bet placement.
- Geo-tailored promotions built around local markets and audience behavior.
- AI-powered dynamic limits designed to maximize value per player.
- Targeted campaigns for different user segments, player types, and growth goals.
This is revenue control built into the product.
Built for the World Cup. Built Beyond It.
Ahead of the World Cup, GR8 Tech’s primary focus is upgrading the sportsbook front end, navigation, and operator control layer to meet modern player expectations and commercial demands.
Post-tournament, the roadmap continues with a redesigned event page and the development of a performance-focused initiative using server-side rendering to improve page speed, SEO, and user experience across key high-growth regions, including Africa, India, and Latin America.
Beyond iFrame, GR8 Tech is also expanding its sportsbook ecosystem through scalable Managed Trading Services and API products.
The API product gives B2B operators access to GR8 Tech’s sportsbook engine while allowing them to build their own front end, a major advantage for brands that want full UX ownership without compromising on backend performance.
GR8_Sportsbook On
GR8_Sportsbook is for operators who don’t want another sportsbook that simply exists.
It’s for brands that want to differentiate. Control the product. Move faster. Engage better. Protect margin. Grow revenue with tools proven in real-life operations.
Because luck is not a strategy.
LUCK OFF.
GR8_SPORTSBOOK ON.
The post GR8 Tech Turns GR8_Sportsbook ON for Operators Ready to Win appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BIS
BiS Brasília projects growth and boosts betting debate in Brazil
Event will bring together leaders and experts at a time of high visibility for the sector
With an expected 20% increase in attendance, BiS Brasília reaches its second edition in a scenario of strong prominence for the sports betting market in Brazil.
Regulatory advances and growing public interest have placed the sector at the center of strategic discussions, boosting the event’s relevance this year.
Held at the Royal Tulip Brasília Alvorada, the gathering will bring together experts, executives, and authorities to discuss market trends, challenges, and opportunities, with a focus on innovation, integrity, and the sustainable development of the industry.
“The BiS Brasília arrives at a decisive moment for the Brazilian market, bringing together leaders to discuss the paths of regulation, innovation, and sustainable growth of iGaming and sports betting in the country.
It will be a strategic opportunity to promote qualified dialogue and strengthen an increasingly professional and transparent ecosystem,” explains Flávio Figueiredo, co-founder of BiS SiGMA.
Based in the federal capital—epicenter of Brazil’s main political and economic decisions—the event reinforces Brasília’s role as a convergence point for the different stakeholders involved in shaping the new regulatory landscape.
This edition is expected to consolidate itself as a milestone in the maturation of the debate on the legality of betting in Brazil.
About BiS Brasília
In its second edition, BiS Brasília is an event dedicated to the iGaming and betting ecosystem, promoting dialogue between the private sector, government, and society on the development of the regulated gaming, casino, and lottery market in Brazil.
The event brings together business leaders, authorities, and experts to discuss strategic topics such as Brazilian regulation, taxation, integrity, innovation, responsible gaming, compliance, AML / anti-money laundering, licensing, sports integrity, government relations, advertising, and CONAR.
BiS SiGMA South America is part of the event portfolio of SiGMA World Group, one of the leading global platforms for B2B business and event organization focused on the gaming and betting industry.
The post BiS Brasília projects growth and boosts betting debate in Brazil appeared first on Americas iGaming & Sports Betting News.
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