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Elys Game Technology Enters into Virtual Sports Retail Distribution Agreements

Published

4 years ago

May 10, 2022

Reading Time: 2 minutes

Elys Game Technology, Corp., an interactive gaming and sports betting technology company, announced today that the Company has entered into retail distribution agreements to deploy its Virtual Generation Limited (“VG”) virtual sports wagering and amusement products throughout Italy.

The agreement is expected to place VG products in approximately 5,000 retail locations operated by both the Company’s Multigioco subsidiary and other licensed operators in the Italian market that would allow patrons to wager on a variety of high-definition virtual sports events such as pre-recorded greyhound and horse racing, virtual horse racing, and Italian league play virtual soccer. With these deployments in the robust regulated Italian market in addition to games such as English league virtual soccer, Keno, Colors, American Roulette and others specifically developed for localized markets, VG is now broadly operating in over 110 global markets. The Company’s objective is to generate accretive organic incremental revenue of approximately $5 – $7 million from our suite of virtual products annually.

“We expect our investments in Virtual Generation to pay-off quickly with deployments in multiple regulated markets including Europe, U.S.A. and Canada, Africa, Asia and in April 2020, VG became the first certified provider of online virtual games through Newgioco Colombia based in Bogota, and is now one of the leading providers of localized virtual sports products in South America,” stated Michele Ciavarella, Executive Chairman of Elys. “VG’s efficient mathematical algorithm and certified random number generator technology could offer our retail partners a superior economic proposition and flexibility compared to many peer competitors in the space, while the highly versatile technology stack is perfectly suited to service all potential operator segments through web and mobile applications as well as land-based client and desktop solutions. VG’s pipeline of new virtual sports interface and graphics development continues to impress potential customers, and we believe that our competitive advantages are essential differentiators that could result in the rapid adoption and global growth of our virtual sports products over the coming years. The growth of our virtual product offering is expected to complement our Elys sportsbook expansion in the U.S. and Canadian betting markets and rapidly contribute to our profitability roadmap and schedule.”

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

3 hours ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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