AGCO
AGCO issues monetary penalties to BetMGM Canada and PointsBet Canada for alleged advertising and inducement infractions
In order to protect the public interest and ensure Ontario’s igaming market operates responsibly and with integrity, the Registrar of the Alcohol and Gaming Commission of Ontario (AGCO), has served two AGCO-registered internet gaming operators with Notices of Monetary Penalty for alleged infractions of the Registrar’s Standards for Internet Gaming (the Standards), pertaining to advertising and inducements.
The Standards were put in place to protect Ontarians. They include clear restrictions on the advertising of inducements, bonuses or credits, except when they are on an operator’s site, or through direct advertising and marketing issued after receiving active player consent (Standard 2.05). Standards also require that all operator marketing, advertising and promotions must be truthful, not mislead players or misrepresent products. This includes requiring that materials not imply that chances of winning increase the more one spends (Standard 2.04).
BetMGM Canada has been served Notice of Monetary Penalties totalling $48,000 for their alleged failure to comply with Standards 2.04 and 2.05.
PointsBet Canada has been served Notice of Monetary Penalties totalling $30,000 for their alleged failure to comply with Standard 2.05.
Ontario is one of the only jurisdictions in the world to prohibit broad public advertising of bonuses and other gambling inducements.
A registered operator served with Notice of Monetary Penalty by the AGCO has the right to appeal the Registrar’s action to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.
QUOTES
“The AGCO holds all registered operators to high standards of responsible gambling, player protection and game integrity, and monitors their activities to ensure they are meeting their obligations under Ontario’s Gaming Control Act and the Standards.”
Tom Mungham, Chief Executive Officer and Registrar – AGCO
ADDITIONAL INFORMATION
Contrary to Standard 2.05, BetMGM Canada posted the following alleged gambling inducements:
| a) | A “$250K Launch Party” advertisement, including a contest offer where the first-place winner gets $100K in casino bonus. The post was initially tweeted on April 4, 2022, and later, tweeted again on April 11, 2022. | ||
| b) | A “Bellagio” advertisement, including an offer of a $10 casino bonus in return for a $25 bet. The post was initially tweeted on April 4, 2022, and later, tweeted again on April 6, 2022, and on April 8, 2022. | ||
| c) | A “Jimi Hendrix Free Spin Friday”, including a chance to win 100 free spins in return for following the registrant’s Twitter account. The post was initially tweeted on April 8, 2022, and later tweeted again on April 8, 2022. | ||
| Contrary to Standard 2.04, BetMGM Canada posted the following: | |||
| d) | A tweet stating that “the more money you put in per bet, the higher your chance is of winning”, tweeted on April 10, 2022. | ||
| Contrary to Standard 2.05, PointsBet Canada advertised the following alleged gambling inducements: | |||
| a) | During the period of April 4, 2022 to April 21, 2022, posters on GO trains and in multiple products with an inducement to play for free. | ||
| b) | During the period of April 4, 2022 to April 17, 2022, posters at two GO train stations with an inducement to play for free. | ||
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Jackpot Digital Inc., a leading provider of innovative dealerless electronic poker gaming solutions, has announced that the Alcohol and Gaming Commission of Ontario (AGCO) has approved the Company to be licensed as a registered Gaming Related-Supplier (the “Supplier License”) under the Gaming Control Act in the Province of Ontario.
This significant achievement allows Jackpot Digital to enter one of the most dynamic and rapidly growing regulated gaming markets in North America. The Supplier License authorizes Jackpot Digital to supply its electronic table games to Ontario’s gaming venues, including casinos and other regulated gaming facilities.
Jackpot Digital’s flagship product, the Jackpot Blitz electronic table game system, offers a modern, dealerless, player-friendly solution that integrates traditional multiplayer poker games with cutting-edge digital technology. The Supplier License will enable the Company to offer its innovative gaming solutions to operators throughout Ontario, driving new revenue opportunities and enhancing player experiences.
“Receiving AGCO’s approval is a major milestone. This approval provides us with the opportunity to offer our top-tier electronic gaming systems to operators throughout all of Ontario, positioning us for further growth in one of the world’s most robust gaming markets. We are excited to bring our innovative products to Ontario’s gaming community and continue our commitment to providing exciting, technology-driven entertainment experiences,” said Jake Kalpakian, CEO of Jackpot Digital.
Award-winning crash game Aviatrix is now live in North America for the very first time, after securing a licence and certification in the Canadian province of Ontario.
Aviatrix has been granted a Gaming-Related Supplier (B2B) Licence by the Alcohol and Gaming Commission of Ontario (AGCO), meaning Ontario-licensed operators can now offer the game.
It’s the first time players in North America will be able to enjoy Aviatrix, marking another major milestone in the remarkable two-year journey of the game.
Aviatrix was helped through the AGCO licensing and certification process by BetComply.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “We committed to expanding Aviatrix’s regulated footprint, and this is another huge step. We’re already present in many markets across Europe, so it is fantastic to add a province in Canada to the list. We are sure that players in Ontario are going to find Aviatrix every bit as enjoyable as their counterparts elsewhere.”
Aviatrix has added multiple new regulated markets over the past few weeks, including Italy, Sweden and the Netherlands.
It was also recently named ‘Game of the Year’ at the EGR Operator Awards 2024.
Edict egaming has received approval from the Alcohol and Gaming Commission of Ontario (AGCO) to provide its games for the online casino market in the Canadian province. This applies to both the German edict egaming GmbH and Edict Malta Limited. From now on, the Merkur Group subsidiary will be able to offer its popular Merkur slots in one of the largest North American markets.
“We are delighted to have received AGCO approval for our Merkur games in Ontario. This is definitely a big step for edict and we are very excited to showcase ourselves to new audiences on the global stage in this dynamic market,” Dominic-Daniel Liénard, CEO of edict egaming GmbH, said.
The AGCO is working with the Government of Ontario and iGaming Ontario (iGO) to establish a new online gaming market that helps protect consumers gambling through private gaming companies. This license certifies that edict operates within the framework of strict laws and meets the requirements for responsible gaming.
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