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Horseracing trading solution AllSported taken private with significant investment to fuel growth

AllSported ‘lowering the barriers to entry’ to UK and Irish racing for bookmakers with a package featuring best-in-class odds, data and content
AllSported, formerly a three-way joint venture between Racing Post, Banach and TXODDS, has been taken private following substantial investment in the comprehensive horseracing solution.
The financial injection will be used to support an aggressive growth strategy. This is facilitated by the new, streamlined ownership that significantly increases agility for the one-stop platform’s product development, integrations and sales, ‘lowering the barriers to entry’ to UK and Irish racing for bookmakers.
The disruptive business offers a simpler, more cost-effective route to UK and Irish racing. AllSported also helps to increase returns to the sector as an alternative to grey-market providers lacking official data and rightsholder agreements and subsequent levy contributions.
Already the company has made significant headway, going live with three customers facing into the UK, Irish and South African markets and has been nominated for the Services Rising Star Award in this year’s EGR B2B Awards.
Backed by TXODDS and still delivering Racing Post content to customers, AllSported will continue to provide market-leading content, data, and odds through a single platform integration. The TXODDS horse racing product which AllSported is built on top of already is trusted by many of the Tier 1 operators in the UK.
TXODDS has a proven reputation as the industry’s number one provider of real-time aggregated sporting odds. It brings vast integration experience, providing multi-jurisdiction pre-race odds and low-latency in-play odds through an advanced Push API.
With the Racing Post plug-in also standard with the AllSported package, customers can offer an immediate tier-one content offering to bettors.
“AllSported’s long-term goal is to make racing an easily adopted product for bookmakers from all over the world,” said AllSported CEO Alan Casey, who has worked in senior commercial roles at Spotlight Group, Ladbrokes Coral and BETDAQ during the past decade.
“We are lowering the barriers to entry. AllSported offers the industry’s fastest price updates, which removes the margin-eroding price lags common on some products, and gives new entrants to the UK and Irish market a competitive racing product without them having to go on the long learning curve usually associated with tackling horse racing.
“Working with rightsholders, we want to take racing to a wider audience, enabling international bookmakers access to a quality racing product without having to sign multiple contracts and pay unattractive rates, while ensuring more money comes back to domestic racing.
“Being part of a joint-venture with such esteemed and established names allowed us to create a disruptive product offering and going private is a hugely exciting development. It puts us in control of our own destiny and allows us to super-charge AllSported’s development,” added Casey.
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N1 Puzzle Promo: Complete Challenges, Earn Puzzles, and Get a Chance to Win a VR Pilot Course!

The N1 Puzzle Promo from N1 Partners affiliate program is picking up pace — and the competition for the main prize, a real helicopter Robinson R22 Beta II, is getting serious.
One of the best casino affiliate programs N1 has launched a special activity for participants, offering a chance to earn extra puzzle pieces and try their luck in a draw for awesome prizes! Simple as that.
Campaign period: August 15 – November 15, 2025.
All the details are below.
To earn additional puzzle pieces and improve your position on the leaderboard, you need to complete the following challenges:
- Be a registered participant of the N1 Puzzle Promo and have minimum one puzzle piece already earned for traffic
- Post positive reviews about your cooperation with N1 Partners on 4 websites: Business of Apps, Affpaying, CPA.Club, and Trustpilot (direct links to N1 Partners profiles below):
- https://www.businessofapps.com/affiliate/n1-partners/
- https://www.affpaying.com/n1partners
- https://cpa.club/en/companies/n1-partners
- https://www.trustpilot.com/review/n1.partners
- Subscribe to N1 Partners’ social media:
- Instagram: https://www.instagram.com/n1_partners
- LinkedIn: https://www.linkedin.com/company/n1partners/
- Facebook: https://www.facebook.com/n1partners
- Take part in the N1 Partners survey
Here come the rewards.
In addition to three extra puzzle pieces for the main leaderboard, all participants will enter a giveaway for a home VR flight training set — the “Pilot Course”.
What’s inside the set?
- Meta Quest 3 (128 GB)
- Licensed VR simulator
- PC-compatible cable
Find more details about the special tasks on our website at the following link: https://n1.partners/news-page/n1-puzzle-promo-challenge
N1 Puzzle Promo: More traffic → More puzzles → Closer to the winning!
The post N1 Puzzle Promo: Complete Challenges, Earn Puzzles, and Get a Chance to Win a VR Pilot Course! appeared first on European Gaming Industry News.
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SOFTSWISS Heads to SBC Summit Lisbon 2025 with Driven & Ambitious Mindset

SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, has announced its participation in SBC Summit Lisbon 2025 on 16–18 September. A key highlight will be Ivan Montik and Rubens Barrichello sharing the stage for an exclusive fireside chat, bridging the worlds of technology and motorsport.
SOFTSWISS will showcase its cutting-edge solutions, reinforcing its reputation as a leading tech partner with 99.999% product uptime and a 100% team commitment to reliability and support. H1 2025 saw the Game Aggregator reaffirm its position as the largest content hub in the industry, now featuring a portfolio of over 35,000 games. This growth reflects broader momentum across the entire SOFTSWISS product ecosystem – including the Sportsbook, Jackpot Aggregator, Affilka, and Casino Platform – all built to scale with clients’ needs.
SOFTSWISS arrives with a bold and technically driven creative concept – ‘Driven & Ambitious’, which reflects the company’s belief that, in iGaming, strong business stays solid in the long run and at any speed.
“Our concept this year reflects the essence of who we are: a tech company focused on reliability, performance, and long-term vision. We don’t just develop software – we build reliable and balanced iGaming engines that can maintain high performance in any market. This approach is exactly what makes us a reliable business partner providing support at every stage of their journey,” shared Olga Resiga, Chief Business Development Officer at SOFTSWISS.
On the opening day, 16 September, Ivan Montik, Founder of SOFTSWISS, and Rubens Barrichello, Formula One legend and SOFTSWISS Non-Executive Director in Latin America, will hold an exclusive fireside chat on the Superstage. Together, they will explore unique perspectives on leadership, innovation, and high-performance business strategy drawn from their respective worlds of technology and motorsport.
Dario Leiman, Head of Business Development in Latin America, will also contribute to the SBC Leaders Summit by taking part in a panel discussion about how Latin American gaming markets can drive home-grown innovation. The discussion will focus on leveraging cultural touchpoints to drive innovation and reinforce the region’s leadership.
Over the past six months, SOFTSWISS has continued to strengthen its presence in new regions, with active expansion across Latin America and Africa. Certifications in Brazil, Peru, and Estonia mark another step in meeting the highest industry standards and unlocking new opportunities.
Visitors are welcome to book a meeting with the SOFTSWISS team at Stand B160 to explore collaboration opportunities and share industry best practices.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Heads to SBC Summit Lisbon 2025 with Driven & Ambitious Mindset appeared first on European Gaming Industry News.
Latest News
N1 Puzzle Promo: Complete Challenges, Earn Puzzles, and Get a Chance to Win a VR Pilot Course!

The N1 Puzzle Promo from N1 Partners affiliate program is picking up pace — and the competition for the main prize, a real helicopter Robinson R22 Beta II, is getting serious.
One of the best casino affiliate programs N1 has launched a special activity for participants, offering a chance to earn extra puzzle pieces and try their luck in a draw for awesome prizes! Simple as that.
Campaign period: August 15 – November 15, 2025.
All the details are below.
To earn additional puzzle pieces and improve your position on the leaderboard, you need to complete the following challenges:
- Be a registered participant of the N1 Puzzle Promo and have minimum one puzzle piece already earned for traffic
- Post positive reviews about your cooperation with N1 Partners on 4 websites: Business of Apps, Affpaying, CPA.Club, and Trustpilot (direct links to N1 Partners profiles below):
- https://www.businessofapps.com/affiliate/n1-partners/
- https://www.affpaying.com/n1partners
- https://cpa.club/en/companies/n1-partners
- https://www.trustpilot.com/review/n1.partners
- Subscribe to N1 Partners’ social media:
- Instagram: https://www.instagram.com/n1_partners
- LinkedIn: https://www.linkedin.com/company/n1partners/
- Facebook: https://www.facebook.com/n1partners
- Take part in the N1 Partners survey
Here come the rewards.
In addition to three extra puzzle pieces for the main leaderboard, all participants will enter a giveaway for a home VR flight training set — the “Pilot Course”.
What’s inside the set?
- Meta Quest 3 (128 GB)
- Licensed VR simulator
- PC-compatible cable
Find more details about the special tasks on our website at the following link: https://n1.partners/news-page/n1-puzzle-promo-challenge
N1 Puzzle Promo: More traffic → More puzzles → Closer to the winning!
The post N1 Puzzle Promo: Complete Challenges, Earn Puzzles, and Get a Chance to Win a VR Pilot Course! appeared first on Gaming and Gambling Industry in the Americas.
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