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Entain & ARC appoint working peer Lord Lipsey to chair new Premier Greyhound Racing joint venture
Newly-launched entity, a joint venture between Entain and Arena Racing Company, announces working peer and former Chair of British Greyhound Racing Board as Chairman
Premier Greyhound Racing, a newly-launched joint venture between Entain, the global sports betting, gaming and interactive entertainment group, and Arena Racing Company have appointed Lord Lipsey as Chair.
Premier Greyhound Racing aims to deliver the market-leading greyhound racing product best serving racegoers, owners and trainers by delivering increased welfare standards and investment. It will promote the sport as a betting medium to drive revenues for operators, revitalising the sport in the process.
Premier Greyhound Racing will represent the interests of a total of 14 of Britain’s 20 official and regulated greyhound racing tracks. From January 2024, the company will offer a comprehensive package of racing both to digital and retail betting operators and their customers, worldwide from the nine Arena Racing Company and Entain stadia along with five independent tracks (Kinsley, Pelaw Grange, Sheffield, Swindon and Yarmouth).
Working peer Lord David Lipsey returns to greyhound racing following his four-year spell as Chair of the then-named British Greyhound Racing Board between 2004 and 2008.
David Lipsey has been a greyhound racing enthusiast for nearly half a century. He has owned several racing greyhounds and two greyhounds – Zac and Brenda – were adopted by him and his family.
As well as his involvement with running the sport he was a trustee of the Retired Greyhound Trust (now Greyhound Trust). Some five years ago he was called in by then Sports Minister Tracey Crouch to negotiate a new deal between Greyhound Racing and the bookmakers which resulted in a £2m a year boost to the sport’s finances, by working with digital operators to secure their contributions to the voluntary greyhound levy scheme.
Lord Lipsey brings a wide-ranging set of chairing and directorship experiences to the role, spanning entertainment, regulatory affairs, the betting and racing industries. He is currently a member of the board of horseracing’s Starting Price Regulatory Commission
Commenting on his appointment, Lord Lipsey said: “As an owner, and a supporter of greyhound racing, I am taking a part-time professional role within the sport I love. I look forward to representing it and its stakeholders to improve welfare, safeguard integrity and raise competition standards to industry-leading levels.
“Greyhound racing remains a hugely popular British tradition- on the latest figures the sixth-biggest spectator sport, welcoming millions of enthusiasts through its doors.
“Under the leadership of the Greyhound Board of Great Britain (GBGB), it has established itself as both a great night out for younger audiences and fast-moving and absorbing off-course, digital entertainment. Premier Greyhound Racing believes that it has a huge potential both as a sport and a betting market, offering stakeholders a sustainable and commercially valuable product in the long term.”
Commenting on Lord Lipsey’s appointment, Richard Lang, Director of Commercial retail at Entain, speaking on behalf of Premier Greyhound Racing said: “Lord Lipsey brings a vast and varied experience both in and outside of the greyhound racing and betting industries, which will prove vital in unlocking the potential of the sport through the platform we will provide it with in Premier Greyhound Racing.
“Lord Lipsey is a lifelong supporter and advocate of greyhounds, the sport and its stakeholders and shares our commitment to invest in and raise welfare, integrity and racing standards.
“We look forward to working with Lord Lipsey to ensure British greyhound racing flourishes and enjoys a sustainable future, remaining a core product our customers enjoy for the long term, benefitting all stakeholders.”
Mark Bird, Chief Executive of the Greyhound Board of Great Britain commented on the appointment: “We welcome the appointment of Lord Lipsey as Chair of Premier Greyhound Racing, not only for his obvious industry knowledge, insight and experience but also for his welfare credentials.
“Having worked with him previously as part of the negotiations for an increase in the voluntary levy, I am delighted that he has taken up this position with a commitment to greyhound welfare.”
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Betano has been named as an Official Tournament Supporter of the FIFA World Cup 2026
for Europe and South America thanks to a new partnership between FIFA and Kaizen Gaming’s lead brand. The international showpiece tournament taking place across Canada, Mexico and the United States from Thursday, 11 June until Sunday, 19 July is set to be the biggest FIFA World Cup in history, as for the first time ever it will feature 48 teams contending for the coveted crown.
This is the third time that Betano and FIFA have joined forces. Four years ago, Betano became the first sports betting operator to ever partner with FIFA when it joined as an Official Regional Supporter of the FIFA World Cup Qatar 2022 for Europe. More recently, Betano was announced as an Official Partner of the FIFA Club World Cup 2025.
“We are delighted to welcome Betano among the Tournament Supporters of the FIFA World Cup 2026,” said FIFA’s Chief Business Officer, Romy Gai.
“Since we first partnered with Betano four years ago, we have seen a genuine commitment to sporting integrity, bringing fans closer to our game and finding new, engaging ways to entertain them. We share these objectives and are glad to have this powerhouse by our side as we look forward to uniting the world through football once again in North America and beyond,” he stated.
“Partnering with FIFA for the third time is a proud milestone for everyone at Kaizen Gaming and a clear reflection of our global evolution,” added George Daskalakis, co-founder and CEO of Kaizen Gaming.
“The FIFA World Cup 2026 is the ultimate intersection of sport and entertainment, reaching billions of people. For us, it is the perfect stage to solidify Betano as the most trusted brand globally for responsible online sports betting. Our focus now is to deliver a thrilling, innovative and secure experience for fans throughout the tournament.”
Owned by Kaizen Gaming, which was recognised in both 2024 and 2025 as Operator of the Year at the EGR Operator Awards and Operator of the Year – Large at the SBC Awards, Betano will provide fans with a unique and exclusive opportunity to experience the excitement of the FIFA World Cup and to engage responsibly with the tournament’s matches. Fans will benefit from a range of responsible gaming tools, enabling them to set financial limits, manage their time and access specialised customer support 24/7. Betano is also organising a number of physical and digital fan engagement activations in Europe and South America to celebrate the FIFA World Cup 2026.
The post Betano unveiled as Tournament Supporter of FIFA World Cup 2026™ for Europe and South America appeared first on Americas iGaming & Sports Betting News.
Tequity, the pioneering iGaming software provider, has entered into a strategic partnership with new slot studio DELULU to provide the infrastructure for its upcoming market debut through its licensed modular Remote Gaming Server (RGS) platform.
The agreement allows DELULU to leverage Tequity’s advanced RGS to deploy titles designed to blend high-end cinematic quality with measurable performance. By utilising Tequity’s streamlined infrastructure, DELULU maintains creative control and rapid development speeds as it prepares to bring its titles to global operators.
DELULU is currently finalising development on its initial portfolio, working closely with aggregators to prepare for a full market release. Every title will feature the studio’s signature bold art direction and character-driven narratives, optimised for the modern player’s appetite for engagement and streamability.
The partnership comes during a period of rapid scaling for Tequity, which now supports 30 RGS clients and over 120 integrations across regulated markets.
The agreement, which follows on from a recent flurry of partnerships with game providers and operators, further cements Tequity’s reputation as the technical partner of choice for studios looking to bypass the friction of traditional game delivery.
Tanja Bergman, Head of Growth – RGS at Tequity, said: “DELULU is a studio that refuses to compromise. Their focus on visuals that catch the eye and math that feels right aligns perfectly with our philosophy of providing technology that does all of the heavy lifting.
“We are excited to provide the stable, high-performance environment they need to turn their creative vision into a market-leading reality.”
Alina Avekse Mathiasen, CPO at DELULU, said: “When building a studio, the crucial difference lies in how complete the platform is. With Tequity, everything from the promo toolkit to the frontend SDK works as one system and this is highly beneficical.
“It allows us to ensure our creative decisions reach the player exactly as intended. Tequity gives us the technical freedom to focus entirely on the game, ensuring our titles hit the market fast, stable, and ready to perform.”
The post Tequity signs RGS deal with DELULU to power cinematic slot portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gaming Corps – a publicly-listed game development company based in Sweden, has extended its partnership with bet365, taking its games live with the operator in Brazil as part of its continued expansion across regulated markets.
The launch builds on Gaming Corps’ existing relationship with bet365 and signals another important step in the studio’s wider Latin American growth strategy. The rollout has been delivered through Gaming Corps’ distribution partnership with Light & Wonder, supporting efficient market access through one of the industry’s most established content networks.
bet365 players in Brazil will gain access to Gaming Corps’ full line up, including Penalty Champion, the instant win game that puts players in a sudden-death penalty shootout where each successful strike increases the potential return. The launch also includes popular franchise titles such as 3 Pigs of Olympus and 3 Pigs of the Caribbean, while Brazilian players can also look forward to Gaming Corps’ three-game football suite arriving in time for the World Cup.
With a portfolio that stretches beyond standard slot content, Gaming Corps has focused on building games with more variety in both format and play style. Alongside proprietary concepts such as Smash4Cash, A-MAZE-CADES and X-MY-WAY, the studio also develops Mine, Table, Multiplier and Plinko games, helping operators introduce a wider mix of experiences for different types of players.
Juha Kauppinen, CEO at Gaming Corps, said: “Extending our partnership with bet365 into Brazil is an exciting development for Gaming Corps and an important next step in how we grow with major operators across regulated markets. bet365 is one of the most recognised names in online gaming and expanding our reach with them into a market like Brazil underlines both the strength of the relationship and the wider appeal of our portfolio.”
A bet365 spokesperson, added: “Gaming Corps has established a clear identity within the market through a mix of creative game concepts and distinctive mechanics. We are delighted to expand our partnership with the studio into Brazil and look forward to making this content available to our players in the market.”
The post Gaming Corps extends bet365 partnership into Brazil appeared first on Americas iGaming & Sports Betting News.
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