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Entain & ARC appoint working peer Lord Lipsey to chair new Premier Greyhound Racing joint venture
Newly-launched entity, a joint venture between Entain and Arena Racing Company, announces working peer and former Chair of British Greyhound Racing Board as Chairman
Premier Greyhound Racing, a newly-launched joint venture between Entain, the global sports betting, gaming and interactive entertainment group, and Arena Racing Company have appointed Lord Lipsey as Chair.
Premier Greyhound Racing aims to deliver the market-leading greyhound racing product best serving racegoers, owners and trainers by delivering increased welfare standards and investment. It will promote the sport as a betting medium to drive revenues for operators, revitalising the sport in the process.
Premier Greyhound Racing will represent the interests of a total of 14 of Britain’s 20 official and regulated greyhound racing tracks. From January 2024, the company will offer a comprehensive package of racing both to digital and retail betting operators and their customers, worldwide from the nine Arena Racing Company and Entain stadia along with five independent tracks (Kinsley, Pelaw Grange, Sheffield, Swindon and Yarmouth).
Working peer Lord David Lipsey returns to greyhound racing following his four-year spell as Chair of the then-named British Greyhound Racing Board between 2004 and 2008.
David Lipsey has been a greyhound racing enthusiast for nearly half a century. He has owned several racing greyhounds and two greyhounds – Zac and Brenda – were adopted by him and his family.
As well as his involvement with running the sport he was a trustee of the Retired Greyhound Trust (now Greyhound Trust). Some five years ago he was called in by then Sports Minister Tracey Crouch to negotiate a new deal between Greyhound Racing and the bookmakers which resulted in a £2m a year boost to the sport’s finances, by working with digital operators to secure their contributions to the voluntary greyhound levy scheme.
Lord Lipsey brings a wide-ranging set of chairing and directorship experiences to the role, spanning entertainment, regulatory affairs, the betting and racing industries. He is currently a member of the board of horseracing’s Starting Price Regulatory Commission
Commenting on his appointment, Lord Lipsey said: “As an owner, and a supporter of greyhound racing, I am taking a part-time professional role within the sport I love. I look forward to representing it and its stakeholders to improve welfare, safeguard integrity and raise competition standards to industry-leading levels.
“Greyhound racing remains a hugely popular British tradition- on the latest figures the sixth-biggest spectator sport, welcoming millions of enthusiasts through its doors.
“Under the leadership of the Greyhound Board of Great Britain (GBGB), it has established itself as both a great night out for younger audiences and fast-moving and absorbing off-course, digital entertainment. Premier Greyhound Racing believes that it has a huge potential both as a sport and a betting market, offering stakeholders a sustainable and commercially valuable product in the long term.”
Commenting on Lord Lipsey’s appointment, Richard Lang, Director of Commercial retail at Entain, speaking on behalf of Premier Greyhound Racing said: “Lord Lipsey brings a vast and varied experience both in and outside of the greyhound racing and betting industries, which will prove vital in unlocking the potential of the sport through the platform we will provide it with in Premier Greyhound Racing.
“Lord Lipsey is a lifelong supporter and advocate of greyhounds, the sport and its stakeholders and shares our commitment to invest in and raise welfare, integrity and racing standards.
“We look forward to working with Lord Lipsey to ensure British greyhound racing flourishes and enjoys a sustainable future, remaining a core product our customers enjoy for the long term, benefitting all stakeholders.”
Mark Bird, Chief Executive of the Greyhound Board of Great Britain commented on the appointment: “We welcome the appointment of Lord Lipsey as Chair of Premier Greyhound Racing, not only for his obvious industry knowledge, insight and experience but also for his welfare credentials.
“Having worked with him previously as part of the negotiations for an increase in the voluntary levy, I am delighted that he has taken up this position with a commitment to greyhound welfare.”
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Amusnet
Amusnet Introduces its “Jackpot Cards Plus” Island at Casino Adjara
Amusnet has introduced its “Jackpot Cards Plus” island at Casino Adjara, bringing S55J slot cabinets into one of Tbilisi’s most established venues. More than just a placement, the installation represents a strategic step in the company’s growing presence across key regulated markets.
Positioned prominently on the floor, the island format immediately draws attention. The S55J cabinets combine next-generation hardware architecture with high-definition visual performance and ergonomic design, delivering a smooth, immersive playing experience. Integrated with the Amusebox Package which is a curated portfolio of 51 proven titles, the setup delivers both variety and performance in a single, cohesive offering.
At the center of the installation is the multi-level Jackpot Cards Plus system. Designed to heighten anticipation and sustain engagement, it transforms individual gameplay into a shared experience, encouraging longer sessions and driving measurable results for the operator.
The sales team at Amusnet’s Georgia office commented that the market has strong potential and a clear appetite for high-quality land-based entertainment.
“Our installation at Casino Adjara is part of a broader vision to establish a sustainable and scalable presence in the region. With ‘Jackpot Cards Plus,’ we are implementing a performance-driven concept designed to optimize floor dynamics and deliver consistent results. This partnership demonstrates how our land-based portfolio can adapt to established venues while maintaining the identity and strength of our product ecosystem,” they said.
For Amusnet, the rollout marks one of its first strategic land-based installations in Georgia, an important milestone that reflects the company’s ability to successfully transition its established game portfolio into high-performing casino cabinet environments.
Igor Kokanovich, Slot Manager at Casino Adjara, said: “Casino Adjara highly values its partnership with Amusnet, recognizing the company as a dependable, professional, and forward-thinking partner. The launch of the ‘Jackpot Cards Plus’ island, featuring S55J cabinets and the Amusebox Package of 51 games, has strengthened our slot floor offering. The technology platform, cabinet design, and diversified game mix have added new momentum to our gaming environment while enhancing overall player engagement.
“We expect solid commercial results and long-term value from this installation and look forward to further expanding our cooperation.”
Through collaborations with leading operators such as Casino Adjara, Amusnet continues to build its land-based growth trajectory market by market.
The post Amusnet Introduces its “Jackpot Cards Plus” Island at Casino Adjara appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Compliance Updates
Spillemyndigheden: New Guidance on Responsible Gambling
The Danish Gambling Authority has published a new gudiance on responsible gambling, which is targeted licence holders who offer betting and online casino.
The guidance reviews the rules on responsible gambling and also contain interpretations on how, as a licence holder who offers betting and online casino, can meet the requirements to offer gambling in a responsible manner.
The DGA’s guidance on responsible Gambling for Betting and Online Casino
The post Spillemyndigheden: New Guidance on Responsible Gambling appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Dr Faye Graver
Gambling Helpline and Specialist Treatment Service to be Launched in Wales
A new NHS specialist gambling treatment service and helpline will be launched in Wales on April 1.
The Minister for Mental Health and Wellbeing Sarah Murphy described this as a ‘landmark moment’, providing support for tens of thousands of people who could be at risk of gambling-related harm.
The Wales Gambling Helpline will provide information, advice and support to anyone affected by gambling-related harms, including family members and others impacted. If needed, it will also refer people onto treatment services.
Treatment for gambling harms will be accessible through a secure online platform, allowing support to be provided remotely.
Betsi Cadwaladr University Health Board has been awarded £1.3 million a year by the Welsh Government to run the treatment service and helpline. The funding comes from the money raised from the UK-wide gambling levy.
Minister for Mental Health and Wellbeing Sarah Murphy said: “This is a landmark moment marking the first time specialist gambling treatment and support services will be available from the NHS in Wales.
“The helpline will be a form of open access support available to people who need it the most and fits into the ambitions of our Mental Health and Wellbeing Strategy.
“Guided by the evidence, we’re confident this approach is the most effective way to deliver essential support for both prevention and treatment.”
Clinical lead for gambling treatment services at Betsi Cadwaladr University Health Board Dr Faye Graver said: “We are establishing a specialist gambling treatment service and the Wales Gambling Helpline to provide much-needed support for people struggling with gambling addiction.
“They will provide the necessary support, advice and information not only to people experiencing gambling-related harms, but also their family members and others affected.”
The post Gambling Helpline and Specialist Treatment Service to be Launched in Wales appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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