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New model of sponsorship continues as Kindred deepens its partnership with Rangers FC

Published

2 years ago

April 28, 2022

Reading Time: 2 minutes

Kindred Group plc (Kindred) announces today that they have renewed its investment in `Team Talk’, which will see a significant investment as Rangers Charity Foundation continue to develop the programme. Team Talk has already helped numerous of men across Glasgow to seek advice, help and encouragement to discuss their mental health, thanks to initial funding received from Kindred last year.

Alongside this renewal and to mark an exciting week for Rangers FC, Kindred Group also announces a donation of its front-of-shirt sponsorship to the `Team Talk’ project’s logo. The shirts will be worn for the semi-final at RB Leipzig on Thursday 28th April 2022, and if Rangers progress to the final they will be worn again in May.

“The investment we are announcing today means Rangers Charity Foundation can continue the fantastic progress it made during the first year of the project. Using the unique relationship supporters have with their local club, we hope to reach hundreds more men with the expanded mental health support services who would otherwise be suffering in silence”, says Neil Banbury, General Manager UK, Kindred Group.

European Gaming Congress 2024 (Warsaw, Poland)

“The investment from Kindred Group has already been fantastic for our Team Talk project. It is the first time one of the Club’s main sponsors has made such a significant and targeted investment in the local community. We know talking can save lives and we can now extend the programme for another year, building on the success it had last year. This will allow existing and new participants to attend our weekly programme which has already had tangible benefit for their mental health and wellbeing and allowed the group to start forming connections with each other as well as be supported by our staff in a safe space”, says Connal Cochrane, Director at the Rangers Foundation.

`Team Talk’ uses the local club as a mechanism to engage with men about their mental health. The renewed year-long investment from Kindred is the core part of its ongoing commitment to become a sponsor of choice for football clubs and their communities and reinvent football sponsorship so that it benefits the whole community. Kindred also sponsors Middlesbrough FC and Derby County and invest in Team Talk schemes at each club – with both recently winning Community Club of the Year in their respective regional EFL Awards.

Balkans

EEGS 2024 Welcomes Oddin.gg as Silver Sponsor!

Published

50 mins ago

October 7, 2024

George Miller

eegs-2024-welcomes-oddin.gg-as-silver-sponsor!

Reading Time: < 1 minute

We are thrilled to announce that Oddin.gg is joining us as a Silver Sponsor for the Eastern European Gaming Summit (EEGS) 2024 for the third consecutive year! 🚀 As a leading B2B provider in the esports betting space, Oddin.gg is renowned for empowering its partners with a comprehensive end-to-end esports betting ecosystem. Their continued support significantly enriches the experience for all attendees, ensuring a dynamic and engaging EEGS 2024.

This enduring partnership reflects our commitment to fostering growth and innovation within the rapidly evolving gaming industry. With Oddin.gg’s expertise and dedication, EEGS 2024 promises to be a hub of insightful discussions, networking opportunities, and cutting-edge developments that drive the industry forward.

The post EEGS 2024 Welcomes Oddin.gg as Silver Sponsor! appeared first on European Gaming Industry News.

Latest News

Merkur Group and Spintec Commit to a Successful Future Together

Published

50 mins ago

October 7, 2024

George Miller

merkur-group-and-spintec-commit-to-a-successful-future-together

Reading Time: 2 minutes

Two major players in the gaming industry – the Merkur Group, a global leader in gaming technology and operations, and Spintec, a renowned developer of premium Electronic Table Games – are proud to announce the formation of a long-term strategic partnership, marking the beginning of a close and successful collaboration. With the aim of combining both companies’ exceptional dedication to innovative and premium gaming experiences, the gaming giants Merkur and Spintec are sending a strong signal to the industry with this promising alliance.

The Merkur Group and Spintec have built a significant reputation in global markets through innovative and high-quality gaming solutions. This new strategic partnership is set to further strengthen their positions: The collaboration is designed to leverage key synergies in the development and implementation of new outstanding products, thereby expanding both companies’ portfolios. Additionally, the partnership aims to tap into new gaming markets, further enhancing the presence of both brands in the international gaming world. Expanding reach and capabilities in existing key markets is also a core goal of this strategic alliance.

“The Merkur Group is known to us as a trustworthy, reliable, and innovative gaming expert. Being able to benefit from the expertise of a globally successful gaming corporation is a great asset for us. By pooling our competencies, we will be able to further expand both companies’ market presence and gain additional competitive advantages across the value chain,” said Goran Miškulin, CEO of Spintec. “We are excited about this significant step and are confident that the new partnership will drive further growth and enhance the value of both companies.”

Dominik Raasch, CEO of adp Merkur GmbH, the responsible subsidiary of the Merkur Group, also expressed enthusiasm about the strategic partnership: “Spintec is a true expert in its field and a tremendous addition to our product portfolio. I am certain that this alliance will unlock promising synergies and drive the sustainable growth of both companies. Personally, and on behalf of the entire Merkur family, I look forward to this strengthened partnership with great optimism.”

The post Merkur Group and Spintec Commit to a Successful Future Together appeared first on European Gaming Industry News.

Chris Scrivner Executive Director of Gaming and Hospitality Choctaw Nation of Oklahom

Shape Games signs long-term agreement with Choctaw Nation of Oklahoma

Published

50 mins ago

October 7, 2024

GamingAmericas.com

shape-games-signs-long-term-agreement-with-choctaw-nation-of-oklahoma

One of the largest tribal operators in the U.S. to leverage Kambi Group division Shape Games’ front-end development capabilities across its sportsbook and iCasino operations

Shape Games, an award-winning provider of front-end solutions to the betting and gaming industry and part of the Kambi Group, has agreed to a long-term front-end services partnership with Choctaw Nation of Oklahoma (“Choctaw Nation”), one of the largest Indian Nations in the United States.

The partnership will see Shape Games supply Choctaw Nation with its fully managed front-end services and extensive suite of customer engagement solutions, supporting Choctaw in delivering superior product journeys and user experiences across both sportsbook and iCasino through its best-in-class, fully native technology.

Choctaw Nation owns a selection of gaming and hospitality destinations throughout southeastern Oklahoma – including its flagship resort located near the Texas border and in close proximity to the Dallas-Fort Worth Metroplex with a population of more than eight million people – and joins several existing Kambi sportsbook partners such as BetCity, BetWarrior, Paf and Svenska Spel in leveraging Shape Games’ market-leading front-end services.

Martin Mouroux Dam, Managing Director at Shape Games, said: “We are excited to begin working in close partnership with the Choctaw Nation, who have a clear track record in developing successful digital businesses while creating unforgettable gaming and sports betting experiences for their valuable customers.

“The agreement represents a real milestone for Shape Games, extending our presence in the Americas with a hugely recognizable and successful operator. Trust is paramount in tribal partnerships, and we look forward to delivering a best-in-class gaming experience promoting long term sustainable revenues for the Choctaw Nation.”

Chris Scrivner, Executive Director of Gaming and Hospitality, Choctaw Nation of Oklahoma, said: “We are delighted to be enhancing our customer acquisition and retention capabilities in partnership with Shape Games.

“Shape Games’ commitment to offering seamless and engaging user experiences and proven delivery in both the sports betting and iCasino spaces aligns with our own, making them an ideal partner as we continue our growth trajectory.”