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ICE 2022 Has Been a Great Success for NetGaming: First Official NFT-Related Slot, New Games and Crypto Casino Features
ICE London attracts the crème of the gambling business since it is the world’s largest meeting of gaming experts searching for product and/or service solutions across all industries. For all B2B gaming industry specialists, ICE London is the Global Gaming Hub. The leading gaming technology convention for company growth, development, and networking, the event continues to be unmatched when it comes to gaming conventions.
NetGaming’s NFT Debut
This great reputation was, of course, what was behind NetGaming’s efforts to get a spot at the very lucrative exhibition. The company is an up-and-coming online casino developer that has been defying expectations with each new release. One of the highlights of their ICE London display was their membership in Mutant Ape Yacht Club, which marked their formal entry into the realm of non-fungible tokens (NFTs).
Pallavi Deshmukh, CEO of NetGaming, commented on the news, saying that they are thrilled to have obtained four rare MAYC NFTs while working to be the first in the business to build crypto and NFT-related games of that caliber.
“As an innovator in this space, we aim to get this title in the hands of our players in Q2 this year as we continue to offer unique propositions and make investments into the finest talents to ensure longevity for NetGaming with more exciting updates on the horizon,” Pallavi Deshmukh adds.
Since August 2021, the company’s crypto projects have undergone various adjustments to provide the finest possible product for its clients and ever-growing userbase. It has embraced this electric desire for a real NFT slot game by leveraging its world-class team to create the world’s first Mutant Ape-themed AAA standard slot game.
Hundreds of online gaming sites, including industry giants Unibet, Videoslots, and Parimatch, now have access to this new material.
The Rise of Crypto and NFT Casinos
It is impossible to ignore the rising popularity of online casinos that take cryptocurrencies. In fact, an increasing number of gamblers are experimenting with online casinos where they may deposit cryptocurrencies rather than fiat currency. Thankfully, it is now easier than ever to gamble using any of the popular currencies, such as Bitcoin and Ethereum, at an online casino that supports them.
We can readily explain why the cryptocurrency-based gambling sector is flourishing. Many modern players prefer to play online casino games without having to bother with currency conversion or payment processing costs. This is especially true for international iGaming sites.
With crypto-powered casinos, these gamblers can avoid any financial transaction costs, obtain faster withdrawals, and still play most of the popular casino games offered in typical fiat-based casinos by using cryptocurrencies.
Similar to digital currencies, the adoption of NFTs has also had a significant impact on a variety of businesses in recent years. The gambling industry is catching up as well. Currently, NFT initiatives are focusing primarily on this area, setting the tone for future advancements. The potential for development is huge, and some players have even discovered new ways to earn money as a passive income.
It’ll be fascinating to see how utility NFTs like NetGaming’s latest product fare once they enter the market and mature. This could be an excellent way to generate indirect, passive income from the online gambling industry.
There have been a few hiccups along the way. Still, the rate of development and advancement in the sector has been nothing short of impressive. Developers and stakeholders from various industries have been at the forefront of championing advancements, most of which are user-centered.
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Dominic Sawyer VP Growth at Tequity
Tequity and iBankroll forge strategic partnership
Tequity, the technology partner behind some of the industry’s most scalable and customisable gaming solutions, has announced a strategic partnership with iBankroll that brings together two complementary engines of operator growth: high-performance Originals content and a liquidity support solution designed to remove exposure and empower operators to scale responsibly.
The partnership reflects a shared ambition to help operators overcome both creative and capital constraints. Through iBankroll’s Bankroll-as-a-Service solution, partners gain access to Tequity’s modular Remote Game Server (RGS) and its expanding portfolio of fully customisable Originals – a suite of provably fair, streamer-friendly, brandable titles engineered for next-generation engagement.
By aligning liquidity support with cutting-edge content delivery, the partnership aims to remove longstanding barriers in the iGaming sector – whether related to volatility, differentiation, or the technical bandwidth required to launch new experiences at speed.
Operators will now be able to offer bigger limits, streamline withdrawals, and deploy fully brandable Originals, supported by a capital-efficient foundation that enhances consistency and theoretical value.
With operators increasingly seeking adaptable content frameworks and operational models that support higher limits and smoother user experiences, the collaboration introduces an integrated pathway to growth.
The joint rollout marks the beginning of a broader collaboration, with both companies focused on accelerating innovation across fintech and gaming technology.
Dominic Sawyer, VP Growth at Tequity, said: “iBankroll removes the capital constraint for ambitious operators. Tequity does the same on the content side with high-performance, fully brandable house games. Together, we give partners the confidence to offer bigger limits and smooth withdrawals on games that players genuinely love.”
Hayden Bowman, Co-Founder of iBankroll, added: “Tequity’s engineering expertise, scalable infrastructure, and standout Originals portfolio make them an ideal partner. Bringing their technology together with our Bankroll-as-a-Service gives operators a compelling foundation to grow, innovate, and future-proof their business.”
The post Tequity and iBankroll forge strategic partnership appeared first on Gaming and Gambling Industry Newsroom.
Christos Zoulianitis Chief Commercial Officer at ENJOY
ENJOY expands distribution through SoftGamings partnership
Collaboration marks a key step in ENJOY’s ongoing growth strategy
ENJOY, the dynamic iGaming content developer, has broadened its market access through a new partnership with SoftGamings, bringing its slot and live casino portfolio to one of the industry’s leading aggregation platforms.
The deal sees ENJOY’s content, including standout releases Hotfire Diamonds, Bison Strike and Grand Lightning, made available to SoftGamings’ extensive network, reinforcing the studio’s strategy to deliver its titles across multiple markets.
The integration is the latest in a string of alliances with key industry stakeholders, and reaffirms the studio’s commitment to innovative design, technical reliability and long-term commercial impact.
Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “This new partnership firmly places ENJOY’s games in front of a wider audience seeking proven, high-quality entertainment.
“SoftGamings has established itself as a trusted distribution partner, and this collaboration supports our focus on sustainable, global growth.”
Inna Lukina, Head of Partnerships at SoftGamings, added: “ENJOY delivers strong, player-focused content that stands out for both its technical execution and playability.
“Adding its titles to our platform offers our clients access to a brand with clear creative direction and momentum.”
The post ENJOY expands distribution through SoftGamings partnership appeared first on Gaming and Gambling Industry Newsroom.
Fortune of Olympus
PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS
Pragmatic Play, a leading content supplier to the iGaming industry, unleashes a thunderous new entry in its iconic Greek Gods series with Fortune of Olympus – an electrifying 7×7 cluster-pays slot charged with random multipliers, dynamic special bets, and a 10,000x max win.
Fortune of Olympus is the latest feature-packed addition to the industry-leading Gates of Olympus universe. The blockbuster slot delivers explosive action as clusters of 5-15+ matching symbols reward players with wins of up to 150x in the base game.
On any spin, mighty multiplier symbols worth 2x-500x can strike the grid. When multiple multipliers hit, their values combine and detonate into a single, supercharged payout at the end of the tumbling sequence.
Landing 4-7 scatter symbols triggers the bonus game, awarding 15-30 free spins. During this striking feature, every multiplier that appears is added to a growing total multiplier, which is applied to all subsequent wins in the round, building tension and potential with every spin.
Players in certain markets can also amplify the action with special bets. Ante bets boost the chance of triggering Free Spins or Super Free Spins. The two Super Spins options guarantee at least one multiplier on every spin, with the second raising the minimum multiplier value to 50x.
Those eager for instant power can jump straight into Free Spins or Super Free Spins via 100x or 500x bonus buys, with the latter ensuring all multipliers start from 5x and above.
Fortune of Olympus marks the triumphant return of Pragmatic Play’s legendary Zeus character, following the success of Gates of Olympus Super Scatter and Gates of Olympus 1000, and pushes the fan-favourite series into thrilling new territory.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Fortune of Olympus is a stunning addition to Pragmatic Play’s popular Greek Gods series and a distinctly different kind of outing for Zeus. Taking the iconic Gates of Olympus series in a thrilling new direction, this feature-rich slot delivers a standout experience with epic win potential.”
The post PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS appeared first on Gaming and Gambling Industry Newsroom.
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