Asia
Live casino games — the future of the Asian iGaming market

As the gambling industry shifts online, so is a huge portion of Asia’s massive population of gamblers. Online slots and lotteries are as popular as anywhere else, but one product outstrips all others in Asian gamblers’ eyes: live dealer games.
Assessing the potential of the Asian audience, Slotegrator, a gambling software developer with 10 years of experience in the industry, paid special attention and created a line of solutions for the needs of Eastern markets. Thanks to cooperation with leading providers of gambling content, the developer managed to improve the quality and attractiveness of slots focused on Asia. Slotegrator makes sure that the games presented on the operators’ sites include local dealers and offers the most popular gambling content in the East.
How it works
Live casino games let players feel like they’re in a real land-based casino. The broadcast is conducted from a studio with an interior that resembles the luxurious halls of land-based gambling establishments. They are equipped with tables and modern technology that provides amazing sound and picture quality. Wide-angle HD cameras are strategically placed throughout the studio, some of them filming at maximum zoom. This allows players to easily observe what is happening on the table and in the room.
Professional croupiers or specially trained TV presenters serve as live dealers, running the game and chatting with users in a friendly manner. As a result, the player receives a high-quality broadcast, the atmosphere of a real casino, and an exciting game. Anyone can join the table or play privately, at any time and from anywhere.
Live dealer games deliver players an increased level of comfort. One recent example of their advantages was how during the pandemic, live casino customers could play and communicate with other users online without risking their health, providing a much-needed social outlet.
In recent years, there has been a tendency in Asia for experienced players to move to online casinos with live dealers. Players value the emotional security that dealer support provides. Through the screen — just like in a real game — they answer questions from users and help them. This interaction gives a sense of control and legitimacy, increasing trust.
Which live games are popular in Asia?
The Asian market was one of the first to embrace live dealer games. Initially, Asian players didn’t trust the RNG mechanism which was responsible for the outcome of slot games, and needed something more transparent. Live games have become a great alternative — the random number generator doesn’t hold a candle to a real person dealing the cards. The most popular games in Asia are Live Dragon Tiger, Baccarat, and Super Sic Bo. They are run by dealers dressed in Asian style, in an environment with a design inspired by the culture of Asia.
Simple and dynamic, Dragon Tiger comes from Cambodia. According to its rules, two cards are dealt: a dragon and a tiger. The winner is determined by the highest card. The player can bet on the dragon, on the tiger, or on a draw. He also has the opportunity to make additional bets.
Baccarat is considered to be one of the easiest live games to play, often preferred by users who are used to betting big. The pace of this online live dealer game is just as fast-paced and exciting as in a land-based casino.
Super Sic Bo is a famous ancient Chinese dice game. Today, three dice are used in Sic Bo. The rules of the game give users many opportunities for betting, and respectively, a wide range of payouts.
Why Asian operators choose live games
Today, with almost any game available on the iGaming content market, it is difficult for an operator to know what to choose for their platform. Nevertheless, there are more and more arguments in favor of games with live dealers:
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According to a study by GSMA Intelligence, by 2030, 72% of the world’s population will communicate online. Like the rest of our lives, online gambling will also continue to move online.
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Live dealer games increase operators’ reach, appealing to older players used to the traditional casino experience and younger players who live most of their lives online already anyway.
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Live dealer game developers are among the industry’s most innovative, constantly coming up with newer and more creative variations of classic games to make sure there’s always something exciting for players to try.
After deciding to launch an online platform, operators should consider the possibility of equipping it with flexible systems that are compatible with a variety of payment methods, the mechanics of adding gambling content, and much more. Slotegrator’s many years of experience gives the company’s specialists the opportunity to advise start-up entrepreneurs on all issues of launching an online casino platform, as well as provide recommendations to experienced players in the Asian market.
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Asia
SEGA SAMMY CREATION Launches “Prosperity Peaks™” in Macau

SEGA SAMMY CREATION INC. proudly announces the first installation of Prosperity Peaks™, the latest addition to their successful Dice series, now live on casino floors in Macau. Building on the proven success of its earlier Dice games, this new title continues the legacy with powerful features and a design tailored for Asian players.
The Asian themed Prosperity Peaks™ retains the fan-favorite Dice Wild and Wild Reels features that have defined the series, while introducing an enhanced Jackpot Bonus that delivers more frequent and rewarding win opportunities. Players will experience the thrill of hitting Jackpots more often, adding extra excitement to every spin.
The company stated today that “The Prosperity Peaks™ Link game is designed uniquely for Asia and it’s highly anticipated when we first showcased in recent gaming shows. We deliberately brings all the elements fun and excitement to promote better entertainment on the gaming floor altogether.”
The initial launch in Macau is just the beginning. Prosperity Peaks™ will also be coming soon to additional properties throughout Macau and extended to other key markets.
The post SEGA SAMMY CREATION Launches “Prosperity Peaks™” in Macau appeared first on European Gaming Industry News.
Asia
12BET Goes Crypto with Big Rewards

As cryptocurrency adoption surges worldwide—driven by landmark legislation and growing investor confidence—12BET, continues to lead in embracing digital innovation. Recent U.S. Congressional moves to pass crypto-focused legislation, alongside India’s evolving regulatory stance, mark a global shift towards mainstream acceptance of digital assets.
12BET, a pioneering name in the igaming world since 2007, invites crypto users to experience fast, secure and flexible transactions through its wide range of supported cryptocurrencies. Players can choose from the widely used USD-pegged stablecoin USDT (Tether), Bitcoin (BTC), Ethereum (ETH) and the community-favourite Dogecoin (DOGE). These crypto-friendly payment options ensure seamless access to 12BET’s full entertainment portfolio—meeting the expectations of a new generation of tech-forward players.
“As cryptocurrency continues to reshape how people handle money, we’re proud to give our players modern payment options that reflect our values of fairness and transparency. We’re building a platform that moves in step with global innovation and player-first features,” said Rory Anderson, spokesperson for 12BET.
To celebrate this growing momentum, 12BET is offering all eligible users a spin on their Lucky Wheel, with prizes including an iPhone 16 Pro Max, a 2.5g 999 gold bar and a DJI Osmo Pocket 3—available for a limited time.
This move comes amid growing global crypto adoption, with recent legislative efforts like the GENIUS Act and CLARITY Act in the US, and increased regulatory clarity in markets like India. As the global crypto market surpasses $4 trillion, 12BET is doubling down on its mission to deliver a future-ready, player-first gaming experience.
The post 12BET Goes Crypto with Big Rewards appeared first on European Gaming Industry News.
Asia
Enforcement Directorate of India Issues Fresh Summons to Meta, Google in Online Betting Probe

Executives of tech giants Meta and Google did not depose before the Enforcement Directorate of India (ED) on Monday and have now been given fresh summons for July 28 in a money laundering case linked to promotion of illegal online betting and gambling platforms.
The representatives of the two companies sought deferment of the July 21 summons, saying they need time to collect relevant information and documents before they present themselves for questioning and recording of their statements at the federal probe agency.
The executives have been given a one-week extension and asked to depose on July 28. Once they depose, their statements will be recorded under the Prevention of Money Laundering Act (PMLA).
A Google spokesperson said that the company was “committed to keeping our platforms safe and secure, prohibiting the promotion of illegal gambling ads.”
“We are extending our full support and cooperation to investigating agencies to hold bad actors responsible and keep users safe,” the spokesperson said.
There was no response from Meta.
The federal agency is probing several platforms allegedly hosting illegal betting and gambling links, including instances of advertisements placed for them on various social media outlets and app stores.
The tech giants are understood to have been called by the ED to know how such illegal platforms can place ads on their portals.
Some actors, celebrities and sports persons are also under the scanner of the agency in these cases, and are expected to depose.
The ED has claimed illegal online betting and gambling platforms cheated people of their hard-earned money, and also laundered and evaded paying taxes of up to several crores of rupees.
Google said its “continuous AI advancements, complemented by human expertise, ensure all ads on our surfaces comply with local laws and our strict ad policies, and protect users from evolving threats.”
“Last year alone, we removed 247.4 million ads and suspended 2.9 million advertiser accounts in India,” the firm said.
The ED is investigating more than a dozen cases linked to illegal gambling and betting platforms across the country, including the Mahadev Online Book (MOB) app, whose main promoters hail from Chhattisgarh.
The post Enforcement Directorate of India Issues Fresh Summons to Meta, Google in Online Betting Probe appeared first on European Gaming Industry News.
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