Press Releases

Lady Luck Games partners with Future Anthem to unlock never-before-seen views of players

Published

4 years ago

April 25, 2022

Zoltan Tundik

Reading Time: 2 minutes

Amplifier AI will allow innovative studio to understand game behavior and build more data-driven products

Lady Luck Games, developers of digital slot machines to gaming operators who maintain a strong focus on the gameplay experience and sticky design, has signed up to the Performance Optimisation module of Future Anthem’s game-changing Amplifier AI.

Performance Optimisation is one of three components offered by Amplifier AI, the all-in-one product built to personalize the player experience for everyone. Casino operators and game studios also use Amplifier AI to personalize player experiences in real-time (Personalisation) and enhance the overall customer experience in gaming (Customer Experience).

Founded in 2019, Lady Luck Games is part of a new breed of disruptive slots suppliers combining creative forces, high-end technology skills, and solid business knowledge.

Amplifier AI will provide Lady Luck Games with an in-depth analysis of every bet players make on their innovative games and products, for the first time allowing it to:

Visualize player and game behaviors — to provide a clear view of the most impactful behaviors that underpin game design
Conduct extensive game analysis — to take learnings from their diverse games portfolio across operators to implement improvements
Optimize game launches — review and assess new game launches across player groups, countries, and brands
Undertake data-driven game design — continue to build engaging games for targeted player types
Utilize AI to grow faster — take advantage of machine learning to implement recommendations across games, gameplay and game launches

Vadim Fedorov, co-founder, and CTO of Lady Luck Games says: “AI-powered data analytics is a crucial tool to have for any modern product, in any modern industry. What Future Anthem offers is unique within igaming and we are looking forward to working with their team and utilizing Amplifier AI to get better insights from our data.”

Leigh Nissim, CEO of Future Anthem, adds: “Lady Luck Games has big ambitions and is focused on building engaging games for their players – we’re excited to help them on the next step in their journey. Amplifier AI will enable them to take advantage of the latest generation of AI to build data-driven titles that improve the player experience while optimizing performance across their operator customers.”

Powered by Anthemetrics, the industry’s first game data science platform, Amplifier AI interprets player behaviors at scale to deliver intelligence, predictions, and actions that can be applied to portfolio decisions, product design, and player safety when gambling.

Lady Luck Games joins the group of innovating studios that have partnered with Amplifier AI, including – most recently – RAW iGaming. Future Anthem is also trusted by the likes of Betfred, Big Time Gaming, Blueprint Gaming, DGC, Gamesys, a Bally’s Corporation Company, and Paddy Power Betfair.

BetMGM

BetMGM and FashionTV Gaming Group Unite to Bring Luxury and Style to iGaming

Published

8 hours ago

January 6, 2026

GamingAmericas.com

betmgm-and-fashiontv-gaming-group-unite-to-bring-luxury-and-style-to-igaming

Partnership brings FashionTV Gaming Group to North America with exclusive branded games

BetMGM, a leading sports betting and iGaming operator, announced a partnership with FashionTV Gaming Group, to launch a portfolio of FashionTV-branded games exclusively on BetMGM Casino platforms. This strategic collaboration brings Fashion TV’s global luxury aesthetic together with BetMGM’s award-winning online casino experience.

“At BetMGM, we have redefined what it means to deliver entertainment in iGaming. By introducing iconic TV and movie titles to iGaming and now partnering with FashionTV Gaming Group, we’re creating experiences that go beyond gameplay and connect players to the brands they love,” said Oliver Bartlett, VP of Gaming at BetMGM.

Moshe Cohen, Founder & President of FashionTV Gaming Group, said, “We are proud to bring FashionTV’s luxury lifestyle universe to the heart of online gaming in North America. BetMGM’s leadership and scale make them the perfect partner to transform our vision into a North American success story.”

FashionTV-branded table games offer players an immersive, high-gloss experience that merges casino action with the style, sophistication, and global prestige of FashionTV. FashionTV Blackjack and FashionTV Roulette are now available to play at BetMGM Casino in Michigan, New Jersey, and Pennsylvania and will be available in all jurisdictions where BetMGM Casino is live soon. Additional titles will be released throughout 2026.

FashionTV, broadcast in over 200 countries and reaching billions of viewers worldwide, stands as the definitive voice of global luxury. With unmatched reach across television, digital, and social media, FashionTV continues to captivate audiences through its celebration of fashion, travel, and high-society entertainment.

BetMGM’s award-winning online casino is home to over 5,400 titles across North American markets and one of the largest state-by-state exclusive progressive jackpot networks. BetMGM’s jackpot network currently consists of over 25 games including popular titles such as MGM Grand Millions, Bison Fury, and 15 Lanterns. Players can earn BetMGM Rewards Points and Tier Credits by playing at BetMGM Casino. BetMGM Rewards points can be redeemed for digital bonuses, MGM Rewards Points, and Marriott Bonvoy Points.

As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM’s already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.

The post BetMGM and FashionTV Gaming Group Unite to Bring Luxury and Style to iGaming appeared first on Americas iGaming & Sports Betting News.

California

CGCC Gaming Policy Advisory Committee (GPAC) Meeting: Jan 20, 2026

Published

10 hours ago

January 6, 2026

GamingAmericas.com

cgcc-gaming-policy-advisory-committee-(gpac)-meeting:-jan-20,-2026

The California Gambling Control Commission (CGCC) has scheduled a meeting of the Gaming Policy Advisory Committee (GPAC) for 1:00 p.m. on Tuesday, January 20, 2026.

The committee is established under Business and Professions Code Section 19817 to provide advisory recommendations to the Commission on regulatory policy, with a specific focus on integrity and problem gambling.

Meeting Attendance Information

The meeting will be conducted in a hybrid format, allowing for both in-person and remote participation.

In-Person Location: 2399 Gateway Oaks Drive, Hearing Room 100, Sacramento, CA 95833.
Virtual Access: Zoom Meeting Link
Phone Access: 1-888-475-4499 (Toll-free) | Meeting ID: 285 757 8614

Key Agenda Items

The agenda focuses on internal governance, regulatory controls for third-party providers, and administrative updates:

GPAC Roles and Responsibilities: A review of the mission statement, adherence to the Bagley-Keene Open Meeting Act, and expectations for member conduct and responsiveness.
Current Projects: Update and discussion on Third-Party Providers of Proposition Player Services (TPPPS) – Internal Controls, led by subcommittee members Kirill Yermanov and Michael Hill.
New Discussion Items:
- Third-Party Provider Employee Table Coverage.
- Procedures for Lost or Damaged Employee Badges.
Administrative Updates: An update on the Category G vacancy (Public Member with accounting/business background).

2026 Committee Composition

The committee consists of 10 members (expanding to 12 if pending legislation like AB 77 is finalized), split equally between the cardroom industry and the public.

Member Name	Category / Role	Term Expiry
Trevor Dewar	Category A (Bureau of Gambling Control)	12/31/2026
Sosha Marasigan-Quintero	Category B (Problem Gambling/Addiction)	12/31/2026
Michael Hill	Category C (TPPPS Representative)	12/31/2027
David Fried	Category D (Cardroom with 25+ Tables)	12/31/2026
Michael Koniski	Industry Representative	—
Emmanuel Macalino	Industry Representative	—
Linda Ng	Public Representative	—
John Stacy	Industry Representative	—
Kirill Yermanov	Public Representative	—

Advisors: Lisa Wardall (Executive Director) and Jason Pope (Chief Counsel).

The post CGCC Gaming Policy Advisory Committee (GPAC) Meeting: Jan 20, 2026 appeared first on Americas iGaming & Sports Betting News.

Alexander Stevendahl

Immense Group and Coast is Clear: A Three-Year Commitment to a Greener Malta

Published

11 hours ago

January 6, 2026

Wladimir P.

immense-group-and-coast-is-clear:-a-three-year-commitment-to-a-greener-malta

Immense Group, the corporate powerhouse behind leading iGaming brands Mr Vegas, Videoslots, and DBET, has reaffirmed its dedication to environmental sustainability by extending its partnership with the Maltese NGO Coast is Clear.

Marking their third consecutive year of collaboration, the initiative highlights Immense Group’s transition from corporate sponsorship to active, community-led participation. Unlike traditional CSR (Corporate Social Responsibility) models that focus on one-off donations, this partnership is built on the principle of ongoing stewardship.

Practical Action for the Maltese Coastline

Malta’s unique coastal ecosystem faces significant pressure from plastic pollution and urban development. Coast is Clear, founded by Mark Galea Pace, specializes in “practical environmentalism”—relying on a dedicated truck and a personal family boat to access areas of the island that are otherwise unreachable by land.

The 2026 roadmap for the partnership includes a structured schedule of events designed to provide both immediate and long-term ecological benefits:

Beach Clean-ups: Two major coastal operations are planned for the first half of the year, focusing on removing microplastics and “ghost nets” from sensitive marine habitats.
Tree Planting: Two afforestation initiatives will see staff volunteers planting indigenous Maltese trees, contributing to the NGO’s goal of exceeding 1,000 trees planted across local valleys and nature reserves.

Leadership Perspectives on Community Impact

For Immense Group, the initiative is a way to give back to the island that serves as a primary operational hub for its global workforce.

“Malta is home to many of our people,” said Alexander Stevendahl, CEO of Immense Group. “Encouraging our teams to take part in initiatives like beach clean-ups and tree planting is a practical way to contribute to the communities we’re part of. It reflects a shared commitment to keeping Malta cleaner and greener over the long term.”

Mark Galea, Founder of Coast is Clear, emphasized the value of long-term corporate allies: “Support from companies like Immense Group helps us keep our work going. Having people turn up, get involved, and stick with us over time makes a real difference when it comes to protecting Malta’s coastline.”

The post Immense Group and Coast is Clear: A Three-Year Commitment to a Greener Malta appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.