Press Releases
Lady Luck Games partners with Future Anthem to unlock never-before-seen views of players
Amplifier AI will allow innovative studio to understand game behavior and build more data-driven products
Lady Luck Games, developers of digital slot machines to gaming operators who maintain a strong focus on the gameplay experience and sticky design, has signed up to the Performance Optimisation module of Future Anthem’s game-changing Amplifier AI.
Performance Optimisation is one of three components offered by Amplifier AI, the all-in-one product built to personalize the player experience for everyone. Casino operators and game studios also use Amplifier AI to personalize player experiences in real-time (Personalisation) and enhance the overall customer experience in gaming (Customer Experience).
Founded in 2019, Lady Luck Games is part of a new breed of disruptive slots suppliers combining creative forces, high-end technology skills, and solid business knowledge.
Amplifier AI will provide Lady Luck Games with an in-depth analysis of every bet players make on their innovative games and products, for the first time allowing it to:
- Visualize player and game behaviors — to provide a clear view of the most impactful behaviors that underpin game design
- Conduct extensive game analysis — to take learnings from their diverse games portfolio across operators to implement improvements
- Optimize game launches — review and assess new game launches across player groups, countries, and brands
- Undertake data-driven game design — continue to build engaging games for targeted player types
- Utilize AI to grow faster — take advantage of machine learning to implement recommendations across games, gameplay and game launches
Vadim Fedorov, co-founder, and CTO of Lady Luck Games says: “AI-powered data analytics is a crucial tool to have for any modern product, in any modern industry. What Future Anthem offers is unique within igaming and we are looking forward to working with their team and utilizing Amplifier AI to get better insights from our data.”
Leigh Nissim, CEO of Future Anthem, adds: “Lady Luck Games has big ambitions and is focused on building engaging games for their players – we’re excited to help them on the next step in their journey. Amplifier AI will enable them to take advantage of the latest generation of AI to build data-driven titles that improve the player experience while optimizing performance across their operator customers.”
Powered by Anthemetrics, the industry’s first game data science platform, Amplifier AI interprets player behaviors at scale to deliver intelligence, predictions, and actions that can be applied to portfolio decisions, product design, and player safety when gambling.
Lady Luck Games joins the group of innovating studios that have partnered with Amplifier AI, including – most recently – RAW iGaming. Future Anthem is also trusted by the likes of Betfred, Big Time Gaming, Blueprint Gaming, DGC, Gamesys, a Bally’s Corporation Company, and Paddy Power Betfair.
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EvenBet Gaming
EvenBet Gaming expands poker offering with new side games designed to drive additional operator growth
EvenBet Gaming, a leading developer of online gaming software and solutions, has enhanced its poker platform with the launch of two in-house side games, designed to boost player engagement and open new revenue opportunities for operators.
The new titles, Baccarat and Hold’em Guess’em, provide entertaining options for players between hands, during breaks, or while waiting for the next round. Both games are fully compatible with desktop and mobile devices, allowing seamless transitions between poker and side gameplay without disrupting the session.
Baccarat: Classic Casino Action at the Poker Table
EvenBet Gaming brings the iconic Player vs Banker card game to the poker environment. Players can bet on predefined outcomes with fixed payouts, while all card draws are managed by a random number generator. Baccarat can be launched in a separate window and revisited at any time, making it an ideal low-attention side game for poker sessions.
For operators, Baccarat introduces a new revenue model with a fully customisable house edge, allowing the experience to be tailored to specific business strategies. The game is particularly appealing to Asian markets, where Baccarat enjoys enduring popularity.
Hold’em Guess’em: Predict the Winning Hand
In partnership with BetChill, EvenBet Gaming has developed Hold’em Guess’em, a single-player prediction game that combines familiar Texas Hold’em mechanics with a simple betting twist. Players predict the winning hand of a real-time Texas Hold’em deal.
The game automatically calculates odds based on win probability and the pre-set house edge. Bets, potential wins, and limits are updated in real-time, creating a fast, intuitive, and engaging gameplay experience. Hold’em Guess’em is designed to attract both traditional poker enthusiasts and casino audiences looking for quick, skill-light entertainment.
Strengthening the Side Game Portfolio
With the introduction of Baccarat and Hold’em Guess’em, EvenBet Gaming now offers three proprietary side games, joining Cowboy Hold’em, which launched in 2025. These new releases complement the company’s growing product ecosystem, which also includes Spins Poker and One Click Poker, all focused on increasing player engagement and diversifying monetisation opportunities for operators.
Dmitry Starostenkov, CEO of EvenBet Gaming, commented:
“Side games are an effective way for operators to increase poker revenue while keeping players entertained between rounds.
Baccarat is a globally recognised casino favourite, with particular appeal in Asia, while Hold’em Guess’em introduces a unique, prediction-based mechanic to the market. Together, these titles expand the entertainment options on our platform and allow operators to reach new audiences beyond traditional poker players.”
These additions reinforce EvenBet Gaming’s strategy of combining innovative gameplay with proven casino mechanics, enhancing both player retention and operator revenue across multiple markets.
The post EvenBet Gaming expands poker offering with new side games designed to drive additional operator growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
CRYSTAL ROULETTE
PRAGMATIC PLAY INTRODUCES STRIKING TRANSPARENT WHEEL IN CRYSTAL ROULETTE
Pragmatic Play, a leading iGaming content provider, has introduced Crystal Roulette, a new live casino title that reimagines the classic table game with a visually distinctive transparent wheel set in a high-end studio environment.
At the centre of the experience is a sleek, see-through roulette wheel, offering a fresh visual twist on traditional gameplay. The custom-built studio enhances immersion through cinematic presentation and exclusive camera angles, giving players a unique perspective on every spin.
High-definition close-ups showcase the transparent wheel in detail, while the game retains the core elements of European roulette, including standard betting options and racetrack functionality, ensuring a familiar yet elevated experience.
To further support gameplay, advanced statistics tools provide insights into previous rounds, helping players make more informed betting decisions.
By combining modern aesthetics with a proven format, Crystal Roulette delivers an engaging addition for operators looking to diversify their live casino offerings and attract players with something visually unique.
The release follows other recent live casino titles from Pragmatic Play, including Free Bet Blackjack and The Bingo Spot, further strengthening the provider’s premium portfolio.
Sharon McHugh, Director of Public Relations at Pragmatic Play, said:
“Crystal Roulette introduces a bold new visual identity to a classic game. With its transparent wheel and custom-built studio, paired with traditional gameplay, it offers players a live casino experience that feels both familiar and refreshingly different.”
The post PRAGMATIC PLAY INTRODUCES STRIKING TRANSPARENT WHEEL IN CRYSTAL ROULETTE appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
APOSTAR S.A.
GoldenRace Partners with CPT to Launch Virtual Betting in Colombia
GoldenRace, the globally recognized leader in virtual sports, has announced a strategic partnership with Colombia Poker Tour, a member of the transnational network APOSTAR S.A..
This collaboration introduces GoldenRace’s cinematic-quality virtual sports to Colombian bettors, marking a major milestone in the country’s virtual betting landscape.
Martin Wachter, CEO and Founder of GoldenRace, stated, “Latin America, especially Colombia, has always been a priority. This alliance allows us to bring our leading technology to an audience that truly values the quality and thrill of virtual sports.”
Transforming Virtual Betting in Colombia
The partnership is seen as a turning point for the local iGaming industry. According to Ana Catalina Rojas, Director of Products and Services at BetPlay, virtual betting “connects different audiences and opens huge opportunities for economic growth, innovation, and market engagement.”
Colombian users will gain access to GoldenRace’s most popular virtual products, combining hyper-realistic simulations with fast-paced, engaging gameplay.
Key GoldenRace Offerings in Colombia
- Horse Racing: Players experience high-definition, cinematic races that replicate the excitement of real-world racetracks.
- Greyhound Racing: Fast-paced and dynamic, ideal for players seeking immediate results and continuous thrills.
- Virtual Football: The most played virtual sport worldwide, featuring real odds and an interface that mirrors top global leagues, giving Colombian bettors an authentic football betting experience.
Commitment to Regulated Markets
This partnership reinforces GoldenRace’s focus on expanding into highly regulated markets. By integrating its cutting-edge technology into CPT’s platform, the alliance ensures both quality and compliance, providing local operators with top-tier virtual betting products.
The collaboration also aligns with CPT and APOSTAR S.A.’s mission to offer the best gaming experiences to their community, while helping to drive growth and innovation in Colombia’s betting sector.
The Future of Virtual Sports in Colombia
With GoldenRace’s cinematic technology and CPT’s established network, Colombian bettors can now enjoy a next-level virtual betting experience. This alliance sets the stage for a more immersive and engaging iGaming environment, connecting racing and football fans across the country.
The post GoldenRace Partners with CPT to Launch Virtual Betting in Colombia appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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