Press Releases
Lady Luck Games partners with Future Anthem to unlock never-before-seen views of players
Amplifier AI will allow innovative studio to understand game behavior and build more data-driven products
Lady Luck Games, developers of digital slot machines to gaming operators who maintain a strong focus on the gameplay experience and sticky design, has signed up to the Performance Optimisation module of Future Anthem’s game-changing Amplifier AI.
Performance Optimisation is one of three components offered by Amplifier AI, the all-in-one product built to personalize the player experience for everyone. Casino operators and game studios also use Amplifier AI to personalize player experiences in real-time (Personalisation) and enhance the overall customer experience in gaming (Customer Experience).
Founded in 2019, Lady Luck Games is part of a new breed of disruptive slots suppliers combining creative forces, high-end technology skills, and solid business knowledge.
Amplifier AI will provide Lady Luck Games with an in-depth analysis of every bet players make on their innovative games and products, for the first time allowing it to:
- Visualize player and game behaviors — to provide a clear view of the most impactful behaviors that underpin game design
- Conduct extensive game analysis — to take learnings from their diverse games portfolio across operators to implement improvements
- Optimize game launches — review and assess new game launches across player groups, countries, and brands
- Undertake data-driven game design — continue to build engaging games for targeted player types
- Utilize AI to grow faster — take advantage of machine learning to implement recommendations across games, gameplay and game launches
Vadim Fedorov, co-founder, and CTO of Lady Luck Games says: “AI-powered data analytics is a crucial tool to have for any modern product, in any modern industry. What Future Anthem offers is unique within igaming and we are looking forward to working with their team and utilizing Amplifier AI to get better insights from our data.”
Leigh Nissim, CEO of Future Anthem, adds: “Lady Luck Games has big ambitions and is focused on building engaging games for their players – we’re excited to help them on the next step in their journey. Amplifier AI will enable them to take advantage of the latest generation of AI to build data-driven titles that improve the player experience while optimizing performance across their operator customers.”
Powered by Anthemetrics, the industry’s first game data science platform, Amplifier AI interprets player behaviors at scale to deliver intelligence, predictions, and actions that can be applied to portfolio decisions, product design, and player safety when gambling.
Lady Luck Games joins the group of innovating studios that have partnered with Amplifier AI, including – most recently – RAW iGaming. Future Anthem is also trusted by the likes of Betfred, Big Time Gaming, Blueprint Gaming, DGC, Gamesys, a Bally’s Corporation Company, and Paddy Power Betfair.
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Africa
Meridianbet Expands B2B Operations into Nigeria, Entering a Regulated $2 Billion Betting Market
Meridianbet, a subsidiary of Golden Matrix Group, Inc., has officially launched its B2B operations in Nigeria, one of the largest and fastest-growing betting markets in Africa. The company’s entry into Nigeria further strengthens its 20-year presence in Africa, leveraging its proven track record in regulated markets to deliver world-class gaming products.
Through its newly licensed local entity, Masterlive Network Limited, Meridianbet has secured full regulatory approval from the Lagos State Lotteries and Gaming Authority (LSLGA), allowing it to operate in both sports betting and online casino verticals under License No: LSLGA/OP/OSB/MB041124.
The official launch of Meridianbet.ng marks a strategic expansion into a market worth over $2 billion, according to the research of Orange Business Intelligence Technology, with over 60 million Nigerians actively participate in betting, contributing to one of the fastest-growing industries on the continent.
Zoran Milosevic, CEO of Meridianbet, commented: “Our expansion into Nigeria marks a significant step in our long-term strategy to deepen our presence in Africa’s most dynamic gaming markets. With a highly engaged player base and strong industry growth, Nigeria presents a major opportunity for our B2B model. We are committed to bringing our cutting-edge technology, AI-powered betting solutions, and localized expertise to drive long-term success for our partners in the region.”
FY 2024 Revenue Growth & Investor Outlook
Golden Matrix Group has provided a preliminary full-year 2024 revenue estimate of $150 million, reflecting the company’s continued growth trajectory. The Group expects to release its audited FY 2024 financial results in the coming days, offering investors a comprehensive performance overview. The Nigerian market represents a strategic opportunity for future revenue expansion, aligning with GMGI’s global strategy to strengthen its presence in high-growth gaming markets.
Key Market Potential & Strategic Expansion
According to the Orange Business Intelligence Technology (ORBIT), Nigeria’s betting industry surpassed $2 billion back in 2020, with projections indicating up to $4.7 billion in annual revenue potential over the next decade. Football remains the primary driver of market growth, with a vast customer base engaging both online and offline. Meridianbet’s B2B model will provide advanced technology solutions, gaming content, and platform services to local operators, offering a scalable and highly adaptable system tailored to the Nigerian market.
A Strategic Milestone in Meridianbet’s African Growth
With operations in 18 markets across Europe, Africa, and Latin America, Meridianbet has built a reputation as a leading technology provider and betting operator. The company’s expansion into Nigeria follows its long-standing success in established African markets, where it has been a dominant player for over two decades.
The soft launch of Meridianbet.ng is already delivering positive early results, with strong partner satisfaction and excellent customer feedback.
AI-Powered Innovation & Market Expansion
As part of this rollout, Meridianbet is introducing its proprietary AI Sports Betting Recommender and AI Casino Recommender, delivering personalized betting experiences based on real-time data, player behavior, and predictive analytics. These innovations, already proving successful in multiple markets, will enhance customer engagement, retention, and overall user satisfaction in Nigeria’s rapidly evolving gaming landscape.
The post Meridianbet Expands B2B Operations into Nigeria, Entering a Regulated $2 Billion Betting Market appeared first on European Gaming Industry News.
ELA Games, a supplier of innovative games in the iGaming industry, has partnered with RoyalCasino to enter the Danish market.
Royal Casino is Denmark’s only land-based and online casino with over 33 years of experience in the gambling industry. The Danish RoyalCasino Group operates the land-based casino in their top-rated Hotel Royal, offering Danish players an elevated gaming experience.
ELA Games’ collaboration with the prestigious Danish brand marks a significant milestone for the development studio, as they are entering the Danish market. As a result, ELA Games’ innovative content, such as hallmark titles like Cash of Gods, It’s Shark Time and Lucky Dwarfs, will be hosted on the RoyalCasino.dk platform.
David Fall, ELA Games’ Business Development Manager, commented on the partnership, “RoyalCasino is an illustrious figure in the Danish gaming scene, and we’re excited to partner with them to provide our content on their platform. RoyalCasino.dk, despite its pedigree, is a rapidly growing brand. With the various promotions prepared in tandem with this announcement, ELA Games looks forward to expanding in Denmark.”
Jonas Madsen, RoyalCasino’s Director of Retention Marketing, added, “We’re very excited about the addition of ELA Games to our portfolio of games at RoyalCasino.dk. ELA Games is an up-and-coming game provider who, in just a few years, has managed to create captivating games with quality graphics, and we’re confident that their content will cater to the preferences of our growing database of players.”
The post ELA Games Enters the Danish Market Through New Strategic Collaboration With RoyalCasino appeared first on European Gaming Industry News.
Conferences in Europe
Endorphina Club to Host GamingTECH CEE 2025 Awards Party at Prague Gaming & TECH Summit
The highly anticipated GamingTECH CEE 2025 Awards Party, sponsored by Endorphina, will take place on March 25, 2025, as part of the Prague Gaming & TECH Summit. The event will be hosted at the elegant Galerie Louvre in Prague, transforming the venue into the exclusive “Endorphina Club” for an unforgettable evening of celebration and networking.
As the exclusive sponsor of the GamingTECH CEE Awards Party, Endorphina continues its tradition of supporting the gaming industry’s most prestigious event for CEE, following successful sponsorships in 2023 and 2024. This year, the “Endorphina Club” will bring a luxurious experience to summit participants, combining the excitement of the Awards Ceremony with top-tier entertainment, including live piano music, classical ballroom dancers, and a DJ to set the tone for a vibrant afterparty.
The evening will feature a standing 3-course buffet dinner, welcome drinks, beer, and unlimited consumption of wines and non-alcoholic beverages. Attendees can expect an engaging atmosphere, where business meets celebration, as the GamingTECH CEE 2025 Award winners are revealed. These awards celebrate excellence within the GameTech industry, with every winner determined by democratic votes from industry professionals and summit participants.
Zoltan Tuendik, Co-founder of HIPTHER, stated about the exciting event: “A huge thank you to Endorphina for their continued support of the GamingTECH CEE Awards Party at the Prague Gaming & TECH Summit. Their commitment to celebrating innovation and excellence in the industry is truly commendable, and this year’s ‘Endorphina Club’ will undoubtedly offer an unforgettable experience for all attendees.”
Jan Urbanec, CEO of Endorphina commented: “At Endorphina, we believe that gaming is not just about technology—it’s about passion, creativity, and the experiences that bring people together. Sponsoring the GamingTECH CEE Awards Party for the third consecutive year reflects our commitment to celebrating innovation and excellence in the industry. This year, the ‘Endorphina Club’ will offer an elevated experience at the heart of the Prague Gaming & TECH Summit, blending prestige with entertainment in a way that truly represents our brand. We look forward to welcoming our partners and industry friends to an unforgettable evening of recognition, networking, and celebration.”
Endorphina, a leading B2B software provider headquartered in Prague, is known for its diverse and innovative slot games, utilized by top-tier operators in the iGaming industry. The company’s software is certified by iTech Labs and GLI, reinforcing its reputation for reliability and integrity.
The Prague Gaming & TECH Summit, organized by HIPTHER, is a flagship event known for bringing together industry leaders, innovators, and professionals from the Gaming and Technology sectors. HIPTHER is an established event organizer and media brand, recognized for its impactful conferences, insightful publications, and dedication to showcasing advancements within the GameTech and Technology industries.
The Endorphina Club and GamingTECH Awards Party is attended by the Prague Gaming & TECH Participants only. Pre-registration is required. Secure your spot at: Endorphina Club 2025 Registration
For more information about the Prague Gaming & TECH Summit and the GamingTECH CEE 2025 Awards, visit: https://hipther.com/events/prague/
The post Endorphina Club to Host GamingTECH CEE 2025 Awards Party at Prague Gaming & TECH Summit appeared first on European Gaming Industry News.
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