Press Releases
Lady Luck Games partners with Future Anthem to unlock never-before-seen views of players
Amplifier AI will allow innovative studio to understand game behavior and build more data-driven products
Lady Luck Games, developers of digital slot machines to gaming operators who maintain a strong focus on the gameplay experience and sticky design, has signed up to the Performance Optimisation module of Future Anthem’s game-changing Amplifier AI.
Performance Optimisation is one of three components offered by Amplifier AI, the all-in-one product built to personalize the player experience for everyone. Casino operators and game studios also use Amplifier AI to personalize player experiences in real-time (Personalisation) and enhance the overall customer experience in gaming (Customer Experience).
Founded in 2019, Lady Luck Games is part of a new breed of disruptive slots suppliers combining creative forces, high-end technology skills, and solid business knowledge.
Amplifier AI will provide Lady Luck Games with an in-depth analysis of every bet players make on their innovative games and products, for the first time allowing it to:
- Visualize player and game behaviors — to provide a clear view of the most impactful behaviors that underpin game design
- Conduct extensive game analysis — to take learnings from their diverse games portfolio across operators to implement improvements
- Optimize game launches — review and assess new game launches across player groups, countries, and brands
- Undertake data-driven game design — continue to build engaging games for targeted player types
- Utilize AI to grow faster — take advantage of machine learning to implement recommendations across games, gameplay and game launches
Vadim Fedorov, co-founder, and CTO of Lady Luck Games says: “AI-powered data analytics is a crucial tool to have for any modern product, in any modern industry. What Future Anthem offers is unique within igaming and we are looking forward to working with their team and utilizing Amplifier AI to get better insights from our data.”
Leigh Nissim, CEO of Future Anthem, adds: “Lady Luck Games has big ambitions and is focused on building engaging games for their players – we’re excited to help them on the next step in their journey. Amplifier AI will enable them to take advantage of the latest generation of AI to build data-driven titles that improve the player experience while optimizing performance across their operator customers.”
Powered by Anthemetrics, the industry’s first game data science platform, Amplifier AI interprets player behaviors at scale to deliver intelligence, predictions, and actions that can be applied to portfolio decisions, product design, and player safety when gambling.
Lady Luck Games joins the group of innovating studios that have partnered with Amplifier AI, including – most recently – RAW iGaming. Future Anthem is also trusted by the likes of Betfred, Big Time Gaming, Blueprint Gaming, DGC, Gamesys, a Bally’s Corporation Company, and Paddy Power Betfair.
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Arizona Department of Gaming Investigation into Illegal Gambling Leads to Record-Breaking Firearms Seizure
Arizona Department of Gaming (“ADG”) Intelligence Agents, with aid from the Arizona Department of Public Safety (“AZDPS”), successfully concluded an investigation into an alleged illegal gambling operation involving gun raffles in Tucson, Arizona.
This operation resulted in the arrest of two (2) individuals, who face multiple felony charges, and the seizure of four hundred and fifty-two (452) firearms, plus ammunition, firearm accessories, over $4000 in cash, and bank accounts.
“Record-breaking seizures like this only further highlight the criminal activity that illegal gambling establishments attract when they go unregulated, posing a significant threat to public safety,” said Jackie Johnson, Director of the Arizona Department of Gaming. “I commend the exceptional work of our ADG Intelligence Unit for their unwavering dedication in investigating and addressing illegal gambling activities throughout the state. Their thorough and diligent efforts play a crucial role in protecting the public and ensuring compliance with Arizona’s gaming laws. I also want to extend my appreciation to our partners at the Arizona Department of Public Safety for their vital support during this enforcement operation.”
“I would like to congratulate the Arizona Department of Gaming on this sizable seizure of weapons and ammunition. Thanks to their efforts, two criminals are off the streets, and over 450 firearms are no longer available for criminal use.” Said Colonel Jeffrey Glover, Director of the Arizona Department of Public Safety. “I’m proud of the work done by my agency and we will continue to assist any law enforcement agency that requests our help. Collaboration between agencies in the State of Arizona is stronger today than ever, and the AZDPS will always be dedicated to those continued partnerships.”
Following this recent enforcement action, the Arizona Department of Gaming urges residents to exercise caution when conducting raffles, bingo, or other forms of social, amusement, or charitable gambling to ensure they are in full compliance with the law. ADG takes complaints about illegal gambling seriously. To report suspected illegal gambling activity, visit our website, call (602) 255-3886, or email [email protected]. You can remain anonymous.
SOFTSWISS has successfully wrapped up its participation in SiGMA Europe 2024. This final major event of the year highlighted the achievements and progress of the iGaming industry over the past months. With a dynamic presence and the award-winning concept ‘Grab Success in iGaming’, SOFTSWISS made a lasting impact over the three action-packed days of the conference.
The SOFTSWISS booth became a nexus for clients, partners, and industry professionals, sparking new connections and fueling discussions on the latest trends. Among the highlights was the unveiling of the iGaming Trends Report 2025, offering a forward-looking analysis of the industry’s trajectory. Positioned as the ‘mother of all conferences’, SiGMA Europe proved the ideal stage for the report’s launch, with all 27,000 attendees able to grant complimentary access to this vital resource.
“iGaming is growing at a rapid pace, and for many, the main challenge is to keep up with this growth. SOFTSWISS takes a much broader view in this regard: it is important for us to understand where iGaming is heading and anticipate trends in order to strengthen our leadership positions,” said Vitali Matsukevich, COO at SOFTSWISS.
Before the expo officially opened, SOFTSWISS was honoured as the Best Platform Provider at the SiGMA Europe Awards 2024. This accolade is a testament to the company’s commitment to delivering robust, innovative technology solutions that empower iGaming operators worldwide.
One of the event’s most highly anticipated discussions, “How to Choose a Secure and Safe Crypto Casino,” featured Vitali Matsukevich among its expert panellists. The session drew a full house, reflecting the high interest in the future of crypto casinos amidst the evolving global economic and political landscape.
During the discussion, Matsukevich shared his deep knowledge and insights on leveraging blockchain technology to ensure smarter, safer choices for consumers in the crypto casino space. His expertise underscored SOFTSWISS’ position at the forefront of innovation in this fast-growing market segment.
SiGMA Europe 2024 provided a platform not only to showcase SOFTSWISS’ accomplishments but also to reaffirm its role as an industry leader. Already preparing for the next major event, ICE Barcelona 2025 in January, SOFTSWISS will once again present its cutting-edge tools and insights to operators worldwide.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Wraps Up SiGMA Europe 2024 with Key Achievements appeared first on European Gaming Industry News.
The post Casino Guru and Mindway AI advance RG self-test game in time for SGW24 appeared first on European Gaming Industry News.
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