Compliance Updates
UK Gambling Commission sets new rules on action for at risk customers
NEW rules ensuring online gambling businesses do more to identify and take action to protect consumers at risk of harm have been introduced by the Gambling Commission.
The new rules, which come into effect on 12 September 2022, are stronger and more prescriptive, requiring operators to:
- monitor a specific range of indicators1, as a minimum, to identify gambling harm
- flag indicators of harm and take action in a timely manner
- implement automated processes for strong indicators of harm
- prevent marketing and the take-up of new bonuses for at risk customers
- evaluate their interactions and ensure they interact with consumers at least at the level of problem gambling for the relevant activity
- evidence their customer interaction evaluation to the Gambling Commission during routine casework
- comply with these requirements at all times, this includes ensuring the compliance of third-party providers.
New guidance, which operators are required to take account of, will be issued in June to help them understand and comply with the requirements. We will engage with operators to enable the guidance to take account of queries we receive about the requirements following publication.
Gambling Commission Chief Executive, Andrew Rhodes, said: “Time and time again our enforcement cases show that some operators are still not doing enough to prevent gambling harm. These new rules, developed following an extensive consultation, make our expectations even more explicit.
“We expect operators to identify and tackle gambling harms with fast, proportionate and effective action and we will not hesitate to take tough action on operators who fail to do so.”
The strengthened requirements follow a consultation which was launched to address failings the Commission continued to see among online gambling operators. Although capable of identifying customers who may be harmed by gambling, operators were not always doing so or acting quickly enough. The Commission received approximately 13,000 responses to the consultation and call for evidence. All responses to the proposals were carefully considered to ensure proportionate, robust changes were made.
In the next phase of our programme of work to make online gambling fairer and safer, the Commission will proceed as planned and consult further on identifying customers who are financially vulnerable and tackling significant unaffordable gambling. Further updates will be provided when the consultation launches.
We will continue to work closely with DCMS and take account of the Government’s Gambling Act Review. Our broader programmes of work, focused on identifying customers at risk of harm will also continue, including close engagement with the BGC and ICO on the ‘single customer view’ pilot.
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Australia
VGCCC: EGM Application Improvements Consultation
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VGCCC has launched consultation on proposed reforms to the application process for Electronic Gaming Machine approvals in Victoria.
“Our Electronic Gaming Machine (EGM) application process for new premises approvals under section 3.3.6 and EGM increase applications under section 3.4.17 of the Gambling Regulation Act 2003 is undergoing a significant uplift to align with modern expectations, recent legislative change, and our strengthened mandate to minimise gambling harm. It also intends to reduce red tape by ensuring applicants focus on priority factors that commonly determine the suitability of an application,” VGCCC said.
VGCCC is inviting feedback from all stakeholders — including, but not limited to, industry participants, councils, experts and community organisations — to provide feedback on:
• the clarity and practicality of the revised application and hearing processes
• ambiguities, redundancies or gaps in the revised application form and practice notes
• any other opportunities to improve the application and hearing process.
Consultation period closes on 19 December 2025.
The post VGCCC: EGM Application Improvements Consultation appeared first on European Gaming Industry News.
Compliance Updates
“Get Your Life Back, Stop Gambling” Campaign Wins Bronze Effie Worldwide Award
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Responsible gambling starts with conscious choices, and also with quitting. With the “Get your life back on track, stop gambling” campaign, the Netherlands Gambling Authority, in collaboration with FCB Amsterdam, won the Bronze Effie Award in the social category.
In a growing market for online gambling, the Netherlands Gambling Authority made it clear with its “Get your life back on track, stop gambling” that responsible gambling starts with conscious choices – and sometimes even with stopping.
The campaign focused on three target groups: frequent gamblers, problem gamblers and their loved ones. Instead of highlighting the misery of gambling problems, the Netherlands Gambling Authority opted for hope. Their insight was razor-sharp: people who lose control want to take back their lives. And that perspective was made tangible in relatable, short stories—a guitar, a party, football and Christmas. Simply life itself, back in their own hands.
With a cleverly targeted digital approach and a modest budget of just over €100,000, a huge impact was achieved in eight weeks. Brand awareness of Gokstop rose among frequent gamblers from 17% to 29% and among problem gamblers from 41% to 50%. The willingness to sign up almost doubled and over 3600 people actually took the step to unsubscribe – in addition to the usual influx.
The jury praised the simplicity and effectiveness of the action plan: “With sharp insight, a respectful tone, and limited resources, a major social problem was tackled in a practical way. Well done.”
The post “Get Your Life Back, Stop Gambling” Campaign Wins Bronze Effie Worldwide Award appeared first on European Gaming Industry News.
2025 Global Regulatory Awards
Vixio Announces Winners for the 2025 Global Regulatory Awards
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Vixio, a leading provider of regulatory intelligence solutions, unveiled its 2025 Global Regulatory Awards (GRAs) winners last night during an event in London.
More than 300 industry leaders, regulatory experts, and esteemed professionals of the global gambling industry attended the prestigious event. The independently judged GRAs recognise and celebrate the achievements of individuals, teams, and organisations in the gambling industry who have excelled in compliance, corporate social responsibility, and safer gambling.
The ninth annual awards ceremony recognised winners across 22 categories.
Notable winners on the evening included Playtech, Casino Guru, and Kambi.
Vixio also recognised outstanding individuals, such as Bill Curtis of DraftKings, named Compliance Professional of the Year, Corinne Valletta of Betsson Group, awarded Chief Compliance Officer of the Year, and Wes Himes, who was recognised with the Special Award for Compliance Lifetime Achievement.
“Thank you to everyone who joined us at last night’s Global Regulatory Awards in London,” stated Mike Woolfrey, CEO of Vixio. “This year has seen significant regulatory change across the industry, making the quality of entries even more impressive. Our independent judges did a fantastic job in selecting the winners, who truly represent the highest standards in regulatory compliance. Congratulations to all, and we look forward to welcoming you to the 10th annual Global Regulatory Awards next year!”
Awards were presented by category sponsors: Docaposte, DraftKings, eCOGRA, Gaming Associates and White Bullet.
The award evening was associate-sponsored by: Greentube, San Manuel Tribal Gaming Commission, Scientific Games, and Soft2Bet.
The 2026 Global Regulatory Awards presentation will celebrate the 10th annual GRA event and is set to take place on November 18th, returning to the historic Grand Connaught Rooms in Central London.
The official 2025 winners are as follows:
AML or MLR Professional of the Year
Eleni Panagiotopoulou, SOFTSWISS
Award for Commitment to Compliance by a Supplier
GeoComply
Award for Commitment to Compliance by an Operator
Tipico Games
Chief Compliance Officer of the Year
Corinne Valletta, Betsson Group
Compliance Innovator of the Year
Sharp Vision
Compliance Lifetime Achievement Special Award
Wes Himes
Compliance Professional of the Year
Bill Curtis, DraftKings
Compliance Rising Star Special Award
Medisha Moodley, Games Global
Compliance Team of the Year
Playtech
Head of Regulatory Affairs or Government Relations of the Year
Devon Dalbock, GLI
Legal Team of the Year
Kambi
Marketing Compliance Team of the Year
Catena Media
Outstanding Contribution to Safer Gambling
Casino Guru
Outstanding Contribution to Sports Betting Integrity
ALTENAR
Outstanding Individual Contribution to Safer Gambling
Dr. Michael Auer, Neccton
Payment Service or Solution Provider of the Year
Paysafe
RegTech Provider of the Year
Mindway AI
Regulatory Initiative of the Year
Gambling Regulatory Authority (URHH SK)
Regulatory Law Firm of the Year
Bird & Bird
Regulatory Lawyer or In-House Counsel of the Year
Behnam Dayanim, Orrick Herrington & Sutcliffe LLP
Responsible Gambling Service or Solution Provider of the Year
BetBlocker
Testing Service or Solution Provider of the Year
BMM Innovation Group
The post Vixio Announces Winners for the 2025 Global Regulatory Awards appeared first on European Gaming Industry News.
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