Latest News
Gadsme, the first In-Game AdTech Platform allowing performance advertising, raises $8m in seed round

Popular industry seed round led by Galaxy Interactive is also joined by major game publishers, including Ubisoft.
AppLovin’s ex-VP Corporate Development Co-Founds Gadsme – a platform that is set to take AdTech into the Metaverse and backed by strategic multi-million-dollar investment from games industry giants
Gadsme, the only interactive AdTech platform that offers high quality immersive brand experiences through in-game advertising, has secured an $8m seed investment just 11 months after launch. With investors including Galaxy Interactive and Ubisoft, Gadsme will use the funding to structure and invest in key people to scale the business to meet demand. With Gadsme, Immersive Ads are now dynamically served and its unique technical capabilities enable, for the first time, true performance campaigns that benefit all advertisers, across all platforms. To further enhance their potential, Gadsme focuses its development exclusively on high quality inventory and games.
With more than 3 billion players worldwide, each playing their favorite games for many hours, trillions of ad impressions are available. Unlike full screen video display or interstitial ad formats, that can interrupt the playing experience, Gadsme focuses on non-intrusive ad formats that are blended, immersed and native to the gameplay. Those ad formats run across every game genre, all devices and geographies, and are particularly sought after by brand advertisers, who demand Gadsme’s guaranteed brand-safe environments and privacy compliant targeting capabilities.
Gadsme was created in 2019 by digital media experts Guillaume Monteux and Luc Vauvillier, whose previous company miLibris was sold to the Altice Group. Making up the trinity of the founding team is ex-AppLovin VP Corporate Development, Simon Spaull, who played an important part in AppLovin’s monumental growth.
This seed investment was strategically and selectively built from a pool of gaming and digital experts that believe in the Gadsme vision, and who also bring a wealth of experience and targeted expertise to develop the product and customer experience further. For Ubisoft, they first started to work with Gadsme before securing a strategic investment into the business, confirming market quality of Gadsme’s platform and the opportunity the sector presents. The gaming market was recently valued at $134 billion, cementing games as the new media of choice for brands.
“For more than 2 years, we three co-founders bootstrapped the company to build the most technically advanced Immersive Ads solution. When some of the best game companies in the world concurred, we knew we were ready to raise the money to grow. For our seed round we wanted to find partners that could bring vast knowledge and expertise into our business. Not just provide capital, but genuine experiences and learnings in the exact industry we operate in. With Galaxy Interactive, Ubisoft and other major games company founders as shareholders, we’re now poised and ready to execute on our vision.” said Guillaume Monteux, CEO & Co-Founder.
The result of their cooperation is Gadsme: Built, tested, and reworked into an innovative core product that is grounded in market-leading technology and now has unrivaled industry support with multi-million-dollar investments from some of the most well-known games publishers in the world. Gadsme’s immersive SDK is already integrated into a number of premium game studios, including Voodoo, Ubisoft, Tilting Point, TapNation and Lion Studios, offering brand-safe and prime quality-controlled ads to a large audience.
“We’d met various companies in the in-game Ad space, but Gadsme’s product and team really resonated with our beliefs and our vision. Guillaume and his team are a natural fit with our client portfolio, and their attention to detail, unique approach, and laser-focused vision, capture what we believe to be the right path forward. We’re excited by the space and look forward to helping Gadsme on their quest to put the player experience first in connecting brands with passionate audiences. These intersections will continue to play an important role in this new digital frontier, and we believe that the Gadsme team can make true impact” said Galaxy Interactive’s CEO, Sam Englebardt.
“Our cross-platform technology has been extremely carefully crafted to provide studios with a long-term partnership to drive continuous and new incremental revenues from their games. Whilst in-game advertising has been a subject for 20+ years, today we could see a clear opportunity in the marketplace to build something pristine and different, that drives revenue and measurable brand engagement In-Game.” said Simon Spaull, CRO and Co-Founder.
“Gadsme is the only In-Game company in the world that can run performance ads inside games, giving all brands the unique opportunity to measure KPIs, whilst attracting an audience within the walled gardens of games, but also allows studios to run cross-promotion to any other game in their portfolio. This is entirely unique and an important new business opportunity for the gaming ecosystem. Our technology fully integrates brand advertising into the gameplay experience with Immersive Ads that are dynamic, content targeted and serving positive experiences to players. We’re excited to see how the AdTech industry will develop further in 2022 and to be a key player in connecting studios and brands.” Spaull adds.
Gadsme’s product offers the same high quality, positive experience to brands and studios alike. Its patented technology for ad viewability is unique to the games industry, ensuring transparency and reliable reach for brands, whilst the combination of an intuitive self-serve platform and smooth SDK integration has ensured an overwhelmingly positive experience for developers. Gadsme’s next-generation platform has been engineered in-house for over 2 years, is metaverse-ready and uniquely placed to offer a variety of solutions to maximize results for advertisers and gaming studios alike.
Luc Vauvillier, CTO and Co-Founder adds “We knew exactly how to develop our product to ensure stability and success. We heard the many tech challenges studios had faced with In-Game ad platforms previously. From inception, our goal was to ensure our product was stable, reliable and fit for purpose. Our in-house architecture is ready for any and all future gaming and metaverse advertising opportunities”.
Gadsme is known for its technical excellence, now it is laser focused on delivering unbeatable returns to gaming companies, as well as driving superior ROAS to advertisers.
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eSports
Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025

Esports Charts, the leading esports viewership analytics provider, has partnered with StarLadder, a pioneering tournament organiser. The Budapest Major 2025 marks a highly anticipated comeback for StarLadder, as it is their first Counter-Strike Major since 2019 and a significant return to the top-tier esports arena.
As the official analytics partner of the StarLadder Budapest Major 2025, Esports Charts will provide comprehensive, real-time audience data and insights throughout the event. This will empower organisers, teams, sponsors and fans with unparalleled transparency and a deeper understanding of the tournament’s global reach.
Artyom Odintsov, Co-founder and CEO of Esports Charts, said: “We are thrilled and proud to provide viewership analytics for StarLadder for the Budapest Major 2025. Since both Esports Charts and StarLadder are Ukraine-born companies, we share similar values and deal with similar challenges, which brings us even closer.
“It’s genuinely exciting to follow how viewership will develop at this Major. But knowing the expertise, drive, and passion that the organizers are bringing, I have no doubt we’ll witness some incredible things happen in Budapest.
“Esports Charts has always been driven by a mission to provide the esports community with accurate, actionable data, and we look forward to showcasing the impact and audience engagement of this world-class event.”
StarLadder has been a driving force in global esports for almost 15 years now, since hosting its first tournaments in 2011. Renowned for its innovation and reliability, the company has organised some of the industry’s most iconic events. These include the StarLadder Berlin Major 2019, which accumulated over 44 million hours watched and remains in the top 10 CS events by this metric, and the legendary StarSeries tournaments which started back in 2012.
Viacheslav Shcherbakov, Sales and Partnerships at StarLadder, said: “We’ve been working with Esports Charts since their founding and have always valued their professionalism and integrity. In a market where reliable data is essential, Esports Charts provides honest, transparent numbers, exactly the kind of insights sponsors and stakeholders rely on when assessing the potential reach of a World Championship event.
“We’re confident that this partnership will result in a high-quality analysis of our tournament’s performance and the audience data we’ll report to our partners. It’s a collaboration built on trust, shared values, and a deep understanding of what it takes to elevate esports to the next level.”
The Starladder Budapest Major 2025 will be held from November 24 to December 14 in Budapest, Hungary. The event will bring together the world’s top 32 Counter-Strike 2 teams to compete for a $1.25 million prize pool and one of the most prestigious titles in esports.
The post Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025 appeared first on European Gaming Industry News.
Latest News
Superbet Becomes New Main Sponsor of Jagiellonia Białystok

Superbet has become the new main sponsor of Jagiellonia Białystok. The logo of one of Poland’s leading bookmakers will appear on the front of the Podlasie team’s match jerseys. This is the fourth Ekstraklasa club, alongside Lech Poznań, Górnik Zabrze and GKS Katowice, to join the bookmaker’s extensive sponsorship portfolio.
The new partnership is more than just a logo on a jersey – the collaboration between Jagiellonia and Superbet is intended to have a particularly fan-focused nature. The brand is announcing numerous dedicated campaigns, events and surprises aimed at fans of the yellow and reds. The first of these has already launched with the announcement of the partnership – and will undoubtedly delight anyone planning to purchase the new jersey.
Superbet will pay a 100 PLN bonus towards the purchase of an official Jagiellonia match jersey. A total of 1920 jerseys will be available as part of the promotion – a number symbolically related to the year the club was founded. The promotion is valid both in-store and online and is open to all Superbet app users.
“When making a purchase in a stationary store, all you need to do is show the installed application, and for online customers, verification will take place via the email address: [email protected], to which you can simply send a short message, and in response, fans will receive a unique code entitling them to purchase a T-shirt at a discount,” explains Bartosz Malaka, Head of Marketing & Sponsoring at Superbet.
However, this is not the end of surprises for fans of the Białystok club, because if they register using the special code “JAGA,” they will also receive a welcome bonus.
“Jagiellonia fits perfectly into our sponsorship strategy – it’s a club with ambition, a strong identity, and enormous potential that combines modernity with local character. W’’re thrilled to be embarking on this journey together. Our logo will now appear on the fronts of the jerseys of four Ekstraklasa clubs, confirming our continued leadership in sports sponsorship,” said Łukasz Seweryniak, General Manager of Superbet Polska.
“Jaga is the perfect partner for us – with a great history and a huge, loyal community of fans who live and breathe this club every day. With them in mind, we’re preparing a whole package of activations, surprises, and events designed to build even stronger bonds. We want to show that just as Jaga is a super club, Superbet is a super sponsor,” Malaka said.
“I am extremely proud and happy to have entered into a partnership with such a renowned and recognizable brand as Superbet. I would like to emphasize that this is the highest-ever sponsorship agreement in the club’s history, which further underscores the importance of this partnership. I believe the word ‘partnership’ is key in the context of our agreement. I am most pleased that we are not just gaining a sponsor, but a true partner with whom we will achieve great things together,” said Ziemowit Deptuła, President of the Management Board of Jagiellonia Białystok SSA.
The partnership with Superbet is another important step in Jagiellonia’s development – not only in terms of sporting activities, but also in terms of modern marketing and fan engagement. Both parties emphasize that this will be a collaboration based on genuine commitment and closeness to fans.
The post Superbet Becomes New Main Sponsor of Jagiellonia Białystok appeared first on European Gaming Industry News.
Australia
VGCCC Fines Werribee RSL for Self-exclusion Failures

The Victorian Gambling and Casino Control Commission (VGCCC) has fined the Werribee RSL $30,000 for failing to prevent 2 self-excluded customers from gambling.
VGCCC CEO Suzy Neilan said: “This is the first time the VGCCC has taken disciplinary action against a club or hotel for self-exclusion breaches.
“Self-exclusion programs empower people to manage their gambling by registering to be temporarily or permanently blocked from entering gambling areas of clubs, pubs and casinos.
“By failing to respect a person’s decision to self-exclude, a venue may put customers who have decided to take a break from gambling, or quit altogether, at risk of experiencing gambling harm.”
In January 2024, the VGCCC received an anonymous tip-off that a self-excluded person entered the Werribee RSL gaming room and used the poker machines. The venue self-reported a second breach in May 2024, after realising a different customer had gambled at the venue on at least 4 occasions between February and May 2024.
Ms Neilan said: “Taking disciplinary action is the last resort. We would prefer venues take their harm minimisation responsibilities seriously by complying with their legal obligations, including through the effective implementation of tools like self-exclusion.
“Venues and their staff are the last line of defence for self-excluded customers, who should be able to trust that their decision to self-exclude will be respected. They must have the appropriate controls in place to prevent self-excluded people from entering gaming rooms.”
The VGCCC acknowledged that Werribee RSL cooperated with the investigations and has since taken steps to strengthen its procedures. These include improved and regular staff training, daily audits of the self-exclusion register and greater use of technology to identify self-excluded customers who attempt to enter the gaming room.
This remedial action was taken into consideration in determining the amount of the fine.
The post VGCCC Fines Werribee RSL for Self-exclusion Failures appeared first on European Gaming Industry News.
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