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Relax Gaming debuts in Italy with major PokerStars launch

Relax Gaming, the igaming aggregator and supplier of unique content, has agreed a deal to supply operator group PokerStars with its portfolio of tier-one games, making the provider’s titles available in the Italian market for the first time.
This marks the first stage of Relax’s plans to expand significantly across multiple European markets throughout 2022.
PokerStars ranks among the top three Italian operators and its customer-base will now be able to enjoy fan favourite titles such as Temple Tumble and the blockbuster hit, Money Train 2.
In due course, PokerStars will also gain access to content from Relax’s 50-plus hand-picked studio partners, made possible by its hugely successful Powered By Relax and Silver Bullet partnership programmes.
As one of Europe’s leading regulated iGaming markets, Relax’s debut marks a significant milestone in the tier one provider’s expansion roadmap. With multiple operators in Relax’s network licensed in Italy, the supplier expects to announce numerous additional partnerships in the near future.
Commenting on the debut, Relax Gaming’s Chief Regulatory Officer, Alexia Smilovic Rønde, said: “Entering the Italian market is another major milestone on Relax’s path to increase its footprint across regulated European jurisdictions. Italy holds the crown as one of the continent’s most established markets, and we’re ready to show what we can do when it comes to driving differentiation.”
“With a competitive landscape that offers a wealth of opportunities for providers of premium gaming content such as us, I’m sure we’re going to see excellent results.”
Relax Gaming’s Chief Commercial Officer, Nadiya Attard, added: “It’s with great pride that we enter into operations within the Italian online gaming market with a B2C powerhouse like PokerStars.
“Their longstanding reputation and local demand will offer Relax Gaming an exceptional start in a leading market. We look forward to launching our proprietary content within Italy with leading titles, and the business growth to come. ”
Established as one of the industry’s leading B2B suppliers, Relax Gaming has celebrated more than 10 award wins throughout 2021, with more nominations already announced for the 2022 award season.
Now one of the industry’s leading aggregators, Relax provides more than 3,000 online casino games, from its high performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
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FairPlay Sports Media Launches Football AI Stats Assistant ‘Teammate’

FairPlay Sports Media, the fan and AI-powered global sports media network, has launched Teammate, the industry’s first sports AI assistant on its WhoScored.com brand.
Teammate translates natural-language commands from sports fans and bettors, powered by a Google Gemini partnership, and redirects them to relevant betting opportunities, forecasting insight, and sporting data, to help enhance the user experience of football stats enthusiasts, as well as help level the playing field against the sportsbook, using text and data visualisations as communication.
Utilising the FairPlay network’s 25+ years of sports data assets, and its recent integration of a cutting-edge deep-learning neural engine, Teammate is the most advanced, AI-powered and fan-first tool which will allow the increasingly stats-hungry sports audience to go deeper into the numbers to enhance both their pre-match and live engagement and betting decisions.
Google Gemini has led the AI assistant charge of recent years, mastering creative and productivity tools, advanced reasoning and complex tasks, and engaging content delivery, all powered by its various advanced LLMs. Using this sophisticated platform, Teammate will access the same, well-known UI, while adapting its design and responses for those related to sports data.
Teammate, live now in beta mode, will revolutionise how sports fans find information, whether they’re a die-hard fan, a fantasy strategist, or lining up a bet builder, with its front-end designed to fit seamlessly as a white label into partner apps and websites, increasing brand stickiness and offering monetisation opportunities for those hosting the sports lifestyle tool.
Stuart Simms, group CEO at FairPlay Sports Media, said: “AI has integrated rapidly into our day-to-day lives, but there’s not been a truly bespoke assistant service that suits the needs of sports bettors and data-hungry fans. Teammate, which combines our prowess in delivery of sporting insight, with Google Gemini’s ability to serve users with natural, conversational conveyance of information, offers just that.
“Whether you need betting inspiration, you’re looking to find the best value that backs up a gut betting pick or want to explore betting opportunities around a player’s recent run of form, Teammate will point you in the direction to find the best bets and the most relevant markets, alongside forecasted tips and associated statistics and data.”
The post FairPlay Sports Media Launches Football AI Stats Assistant ‘Teammate’ appeared first on European Gaming Industry News.
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Nolimit City extends xMechanic licensing deal with Sneaky Slots

World leading slots innovator, Nolimit City, has partnered up with the newly announced slots studio, Sneaky Slots.
Nolimit City have licensed out their trademarked xMechanics to Sneaky Slots, for use in their future game portfolio.
The two have agreed to feature Nolimit City’s proprietary xMechanics across several of Sneaky Slots new and yet to be announced slots roadmap.
Nolimit has always prided itself in creating a brand with a rich foundation and a loyal following thanks to its relentless innovation. Boasting over 19 in house xMechanics, Nolimit’s trademark mechanics will be featured on the new studio and promise to feature some of Nolimit’s most beloved mechanics, such as xNudge®, xWays®, xBomb® and several others. Players can experience several of these mechanics on classic titles, such as Brute Force, San Quentin xWays® and Fire In The Hole.
There’s not much to be said about Sneaky Slots as of yet, the mysterious studio seems to have a lot in store.
The post Nolimit City extends xMechanic licensing deal with Sneaky Slots appeared first on European Gaming Industry News.
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Legacy of Lost Gold: Explore the Depths of the Jungle With ELA Games’ Latest Release

Swing from the vines, exploring the jungle and its dense foliage for unimaginable riches! Various jungle animals join you in your quest to find gold, where each spin gives you plenty of opportunities.
ELA Games presents its newest release: Legacy of Lost Gold. Are you ready for the adventure?
The Heroes of the Jungle
Legacy of Lost Gold’s crown jewel is its Hold & Win Bonus Game. Here, various jungle companions and heroes show up in the special top row, each bringing their unique power-up to help players on their quest:
- Collect all visible coins for an instant payout
- Boost every coin by +1
- Upgrade the reel below by +1 to +5
- Multiply the reel below by x2
Additionally, respins will continue as long as new symbols land on the main bonus grid, giving players even more chances to stack their treasures high. Each time a hero arrives, the game’s intensity rises as the chance of juicy rewards increases!
ELA Games’ Latest Expedition
Legacy of Lost Gold is an example of the studio’s approach to game development: high-energy gameplay, visually-rich aesthetics, and engaging mechanics so players can have constant fun from the first spin to the last.
Yaroslav Soloshenko, ELA Games’ Business Development Team Lead, commented on the new release, “The team loves looking for new ways to keep players engaged and invested… not just in winning, but in the journey itself. Legacy of Lost Gold adds to the immersion with characters that help along the way, creating an experience that players resonate with. In this game, you’re not just chasing the next win; you feel like the main character, where each spin could be impactful.”
Play Now!
The gold is out there… just waiting for someone to swoop in and take it. It’s not going to find itself! Play Legacy of Lost Gold today and see if you can discover the hidden riches.
The post Legacy of Lost Gold: Explore the Depths of the Jungle With ELA Games’ Latest Release appeared first on European Gaming Industry News.
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