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GOAT Interactive Chooses Optimove as CRM Marketing Solution to Maximize Customer Lifetime Value
GOAT Interactive, the online betting and gaming operator, announced today a new partnership with Optimove, the leading CRM Marketing platform for the iGaming market. The Partnership demonstrates GOAT Interactive’s strategic investment in its ability to seamlessly orchestrate customer communications and personalization at scale across multiple channels by leveraging Optimove’s AI-mapped CRM Journeys.
GOAT Interactive, which focuses on the African market and counts Premier Bet and Premier Vegas as its core B2C brands, provides marketing consulting services to a portfolio of iGaming operators in various markets. The company fuels the rapid growth of African operators, such as Premier Bet.
Optimove’s CRM Marketing hub will enable the operator to create and maintain a single, 360-degree customer view, ensuring a personalized experience for each player. With Optimove’s AI-mapped customer journeys, operators will be able to orchestrate real-time and scheduled interactions, maximize player LTV, and measure the incremental impact of each player interaction.
“We’re delighted to partner up with Optimove to super-charge our operators’ CRM Marketing capabilities,” said Rich Lee, Director of Online Marketing and Sales at GOAT Interactive at GOAT. “The ability to create better, deeper relationships with each and every one of our players is key for us and our operator portfolio. Optimove’s differentiated CRM Marketing capabilities will allow our operators to fuel continuous growth by ensuring each player gets maximum value from every interaction, thus improving Customer Lifetime Value and the overall bottom line.”
“We’re excited to be selected by GOAT Interactive as their CRM Marketing solution,” said Motti Colman, Senior Director of Sales at Optimove. “A customer-centric approach to marketing is critical in the iGaming space. The only way to perfect that approach is gaining the ability to orchestrate personalization at scale and ensuring each player receives the best possible message, at the right time, via the optimal channel. We’re looking forward to helping GOAT Interactive use these capabilities as a growth driver for the business.”
Optimove will be showcasing its CRM Marketing Platform during ICE London, April 12-14 booth N5-210.
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Former DAZN executive joins as the safer gambling consultancy scales internationally from Manchester.
EPIC Global Solutions has appointed Chetan Pandya as Managing Director, the company said on 5 May 2026. The Manchester-based gambling-harm prevention consultancy said the hire is part of its next phase of international growth.
Pandya joins from DAZN, where he held senior leadership roles. EPIC said the appointment is intended to help scale operations and expand its role with organisations in “high-risk sectors,” including sport, gambling, and education.
Chetan Pandya, Managing Director at EPIC Global Solutions, said: “EPIC operates in a space that is becoming increasingly critical to the future of global sport and gambling. The opportunity to help shape how organisations approach prevention, responsibility, and long-term sustainability at scale is incredibly compelling. I’m excited to be joining at such a pivotal moment in the company’s journey.”
Paul Buck, CEO of EPIC Global Solutions, added: “This is a significant moment for EPIC. Chetan brings the experience, leadership, and global perspective we need as we continue to grow and evolve. Our ambition is clear – to be the trusted partner to the world’s leading organisations in player protection, and this appointment strengthens our ability to deliver on that.”
EPIC said it is expanding its presence in North America and internationally, alongside the development of scalable and digitally-enabled solutions to support organisations across multiple markets.
The post EPIC Global Solutions names Chetan Pandya as Managing Director appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Manchester-based gambling-harm prevention consultancy says the hire supports expansion in North America and other markets.
EPIC Global Solutions has appointed Chetan Pandya as Managing Director, the Manchester-based gambling-harm prevention consultancy said on 5 May 2026.
Pandya joins from DAZN, where he held senior leadership roles. EPIC said the appointment is intended to support its next phase of international growth and to scale its operations as regulatory scrutiny increases and operators expand into new markets.
“EPIC operates in a space that is becoming increasingly critical to the future of global sport and gambling. The opportunity to help shape how organisations approach prevention, responsibility, and long-term sustainability at scale is incredibly compelling. I’m excited to be joining at such a pivotal moment in the company’s journey,” Pandya said.
CEO Paul Buck said the hire strengthens EPIC’s leadership as it expands its presence in North America and develops “scalable and digitally-enabled solutions” to support partners across multiple jurisdictions. “This is a significant moment for EPIC. Chetan brings the experience, leadership, and global perspective we need as we continue to grow and evolve. Our ambition is clear – to be the trusted partner to the world’s leading organisations in player protection, and this appointment strengthens our ability to deliver on that,” Buck added.
The post EPIC Global Solutions names Chetan Pandya as Managing Director appeared first on Americas iGaming & Sports Betting News.
Inaugural StreamRollers Top 100 Casino Influencer Awards were held May 2 at SAHARA Las Vegas and livestreamed globally.
StreamRollers has announced its Top 100 Casino Influencers of 2026 following the inaugural StreamRollers Top 100 Casino Influencer Awards, held May 2 at SAHARA Las Vegas in Nevada. The company said the event brought together casino content creators, gaming executives and media for a formal gala.
Former Nevada State Attorney General George Chanos presented the awards. “Nevada continues to lead in gaming and innovation,” said Chanos. “This new wave of creators represents the next evolution of how audiences engage with Las Vegas and gambling entertainment.”
StreamRollers listed its top 10 ranked influencers as:
- Raja Richter (The Big Jackpot),
- Vegas Matt,
- Lady Luck HQ,
- Brian Christopher Slots,
- NG Slot,
- D Lucky Experience,
- Mr. Hand Pay,
- Pompsie,
- Xposed
- and PokerMetarb.
The company said the full Top 100 list has been published on its Instagram account.
The company positioned the awards as a marker of the growing creator economy around casino content, which it said spans platforms including YouTube, Twitch and Instagram. StreamRollers said the awards event was livestreamed via StreamRollers.com and noted its platform is currently in beta with an official launch planned.
David Wang, Founder of StreamRollers, commented: “Casino influencers aren’t just playing games—they’re redefining how millions experience Las Vegas and gambling entertainment from their screens. This event is about recognizing the creators leading that transformation.”
The post StreamRollers names Top 100 casino influencers after Las Vegas awards gala appeared first on Americas iGaming & Sports Betting News.
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