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GOAT Interactive Chooses Optimove as CRM Marketing Solution to Maximize Customer Lifetime Value

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GOAT Interactive, the online betting and gaming operator, announced today a new partnership with Optimove, the leading CRM Marketing platform for the iGaming market. The Partnership demonstrates GOAT Interactive’s strategic investment in its ability to seamlessly orchestrate customer communications and personalization at scale across multiple channels by leveraging Optimove’s AI-mapped CRM Journeys.

GOAT Interactive, which focuses on the African market and counts Premier Bet and Premier Vegas as its core B2C brands, provides marketing consulting services to a portfolio of iGaming operators in various markets. The company fuels the rapid growth of African operators, such as Premier Bet.

Optimove’s CRM Marketing hub will enable the operator to create and maintain a single, 360-degree customer view, ensuring a personalized experience for each player. With Optimove’s AI-mapped customer journeys, operators will be able to orchestrate real-time and scheduled interactions, maximize player LTV, and measure the incremental impact of each player interaction.

“We’re delighted to partner up with Optimove to super-charge our operators’ CRM Marketing capabilities,” said Rich Lee, Director of Online Marketing and Sales at GOAT Interactive at GOAT. “The ability to create better, deeper relationships with each and every one of our players is key for us and our operator portfolio. Optimove’s differentiated CRM Marketing capabilities will allow our operators to fuel continuous growth by ensuring each player gets maximum value from every interaction, thus improving Customer Lifetime Value and the overall bottom line.”

“We’re excited to be selected by GOAT Interactive as their CRM Marketing solution,” said Motti Colman, Senior Director of Sales at Optimove. “A customer-centric approach to marketing is critical in the iGaming space. The only way to perfect that approach is gaining the ability to orchestrate personalization at scale and ensuring each player receives the best possible message, at the right time, via the optimal channel. We’re looking forward to helping GOAT Interactive use these capabilities as a growth driver for the business.”
Optimove will be showcasing its CRM Marketing Platform during ICE London, April 12-14 booth N5-210.

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Big Hot Flaming Pots

Big Hot Flaming Pots: Tasty Treasures – Lightning Box Brings Land-Based Hit Online

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Light & Wonder has officially launched Big Hot Flaming Pots: Tasty Treasures, the digital debut of its highly successful land-based franchise. Developed by in-house specialist studio Lightning Box, this 3×5 slot offers 243 ways to win and a high-energy “three-pot” mechanic that has already become a staple on casino floors worldwide.

The game transitions the whimsical “dumpling-tossing” theme to online audiences, combining vibrant Asian-inspired aesthetics with a deep mathematical model designed for high-engagement sessions.

The Three-Pot Mechanic & Seven Feature Combinations

At the core of the gameplay is the persistent pot system. Landing specific colored coins fuels three separate pots—Yummy, Spicy, and Upsized. These pots can trigger individually or in any combination, leading to seven distinct bonus paths.

Feature Mode Gameplay Enhancement
Yummy Mode Increases the Hold & Spin respin counter from 3 to 4, significantly extending bonus life.
Spicy Mode Introduces Chilli multipliers; landing a pepper adds its cash value to every symbol currently held on the board.
Upsized Mode Unlocks a Dual Grid (two reel sets) for the Hold & Spin round, doubling the win potential.
Combined Modes Triggering all three at once creates the “Mega Bonus,” featuring dual grids, 4 respins, and value-boosting peppers.

Innovation: The Stack N’ Hit™ Feature

Unlike traditional Hold & Spin mechanics where symbols simply lock until the round ends, Tasty Treasures introduces the Stack N’ Hit™ evolution.

  • Reel Clearing: When a vertical reel is filled with Bun symbols, the prizes are instantly collected, and the reel is cleared.

  • Persistent Respins: Clearing a reel creates open spaces for new prizes to land, allowing the bonus round to continue far longer than standard industry alternatives.

  • The Path to Grand: Each cleared reel activates a “Pepper Tracker” above it. Lighting up all five trackers awards the Grand Progressive Jackpot.

Jackpot Tiers & Base Game Depth

Operators benefit from a versatile math model that supports both consistent base-game performance and high-volatility jackpot chases.

  • Progressive Jackpots: Grand and Major tiers for life-changing win potential.

  • Fixed Jackpots: Minor and Mini tiers awarded through symbols landing during features.

  • Nudge Wilds: In the base game, Wild symbols can nudge to cover entire reels, assisting in achieving the 243-way payouts.

“Big Hot Flaming Pots: Tasty Treasures carries forward a brand that has already made its mark in land-based venues,” says Michael Maokhamphiou, Studio Director at Lightning Box. “This release offers operators a flexible, high-performing title that combines familiarity with fresh layers of engagement.”

The post Big Hot Flaming Pots: Tasty Treasures – Lightning Box Brings Land-Based Hit Online appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Blask Index

How Venezuela’s iGaming market is reacting to US pressure

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Blask data indicates Venezuela’s iGaming demand remained stable in the initial days following the US operation in Caracas.

On 3 January, US forces detained Venezuelan president Nicolás Maduro, transporting him from Caracas to face prosecution in New York. The raid came after months of intensifying American pressure throughout 2025 — naval presence, targeted strikes, and a fresh sanctions package. 

For Venezuela’s iGaming sector, the disruption poses a critical question: will demand collapse, or adapt?

First results

Blask’s daily Index remained within a tight corridor from 1–4 January, hovering in the high-200K zone. It dropped 5% to 257.4K on the day of the operation, before recovering the next day.

The data reveals no abrupt demand shift during this period. A slight decline sits within Venezuela’s normal daily fluctuations and does not point to a fundamental market change.

Rapid expansion, growing dominance

Venezuela stood out as one of iGaming’s strongest demand gainers in 2025. Blask Index surged 134.9% year-on-year — the second-highest growth worldwide.

This expansion came alongside increasing market dominance. By December, Triunfo Bet commanded 59% of Blask’s BAP (Brand Accumulated Power, measuring a brand’s portion of total user interest nationally), gaining 15 percentage points since January. The top three brands collectively reached over 85%, up 11 points.

The post How Venezuela’s iGaming market is reacting to US pressure appeared first on Americas iGaming & Sports Betting News.

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Azerlotereya

How Groove Technologies Powered a Landmark Year of Global Expansion

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As the iGaming industry enters 2026, award-winning platform and aggregator Groove Technologies is reflecting on a transformative 2025. This landmark year was defined by strategic expansion, technological innovation, and a significant deepening of its global roots, solidifying Groove’s role as a comprehensive growth engine for operators worldwide.

Strategic Leadership and Market Penetration

A key catalyst for this growth was the appointment of Giusy Campo as Business Development Director. With over 15 years of experience (including a notable tenure at GLI), Campo’s mandate was to structure and accelerate the company’s push into complex regulated markets.

The “LATAM Story”: Brazil and Argentina

A headline achievement for the year was securing a license to operate in Brazil as the country launched its regulated market on January 1, 2025. Coupled with established activity in Argentina, this move forms the foundation of Groove’s Latin American strategy.

“Brazil isn’t just another market; it’s a statement of intent,” says Yahale Meltzer, Co-Founder and COO. “With Giusy Campo leading our business development, we are systematically building the partnerships necessary for long-term success in regulated regions.”

 

Technological Innovation: Groove Command & Instant Tournaments

2025 saw Groove transition from a powerful aggregator to a complete engagement ecosystem with the launch of its proprietary Instant Tournaments tool, integrated directly into the Groove Command (Sinatra) Back Office.

Key Platform Advancements:

  • Self-Service Marketing: Operators can now launch and manage tournaments and Free Round Bonuses (FRB) in minutes without technical intervention.

  • Ecosystem Growth: The platform onboarded 20+ new game providers and 10+ new operator partners in 2025.

  • Vertical Expansion: Significant growth in the Sweepstakes and Crypto gaming sectors, responding to evolving partner demand.

Metric 2025 Achievement
New Providers 20+ Added
New Operators 10+ Onboarded
Total Game Catalog 15,000+ Titles
Global Presence 10 Major Events across 4 Continents

Diversified Partnerships: From Crypto to National Lotteries

Demonstrating the platform’s versatility, Groove secured a landmark partnership with Azerlotereya, the national lottery of Azerbaijan. This collaboration validates the robustness and compliance of Groove’s infrastructure in government-backed, high-stringency environments.

Operational Scale and Global Infrastructure

To support these ambitions, Groove scaled its global support network. The company now maintains offices in Israel, Georgia, and Malta, offering 24/7 multilingual technical and account services.

“Our expansion into sweepstakes and crypto wasn’t opportunistic; it was a response to clear partner demand,” reflects Meltzer. “When an operator in Georgia or a partner in São Paulo has a question, they get an answer from someone who understands their market context, not just their technical issue.”

The post How Groove Technologies Powered a Landmark Year of Global Expansion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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