Latest News
GOAT Interactive Chooses Optimove as CRM Marketing Solution to Maximize Customer Lifetime Value
GOAT Interactive, the online betting and gaming operator, announced today a new partnership with Optimove, the leading CRM Marketing platform for the iGaming market. The Partnership demonstrates GOAT Interactive’s strategic investment in its ability to seamlessly orchestrate customer communications and personalization at scale across multiple channels by leveraging Optimove’s AI-mapped CRM Journeys.
GOAT Interactive, which focuses on the African market and counts Premier Bet and Premier Vegas as its core B2C brands, provides marketing consulting services to a portfolio of iGaming operators in various markets. The company fuels the rapid growth of African operators, such as Premier Bet.
Optimove’s CRM Marketing hub will enable the operator to create and maintain a single, 360-degree customer view, ensuring a personalized experience for each player. With Optimove’s AI-mapped customer journeys, operators will be able to orchestrate real-time and scheduled interactions, maximize player LTV, and measure the incremental impact of each player interaction.
“We’re delighted to partner up with Optimove to super-charge our operators’ CRM Marketing capabilities,” said Rich Lee, Director of Online Marketing and Sales at GOAT Interactive at GOAT. “The ability to create better, deeper relationships with each and every one of our players is key for us and our operator portfolio. Optimove’s differentiated CRM Marketing capabilities will allow our operators to fuel continuous growth by ensuring each player gets maximum value from every interaction, thus improving Customer Lifetime Value and the overall bottom line.”
“We’re excited to be selected by GOAT Interactive as their CRM Marketing solution,” said Motti Colman, Senior Director of Sales at Optimove. “A customer-centric approach to marketing is critical in the iGaming space. The only way to perfect that approach is gaining the ability to orchestrate personalization at scale and ensuring each player receives the best possible message, at the right time, via the optimal channel. We’re looking forward to helping GOAT Interactive use these capabilities as a growth driver for the business.”
Optimove will be showcasing its CRM Marketing Platform during ICE London, April 12-14 booth N5-210.
Powered by WPeMatico
Belatra Games, the specialist online slots developer, has been confirmed as Gold Plus Sponsor for the inaugural Bloko Padel Tour, the new international iGaming sports circuit organised by Blokotech in partnership with SiGMA.
The Bloko Padel Tour is designed to unite the global iGaming community through sport, networking and competition. The circuit will visit four international destinations in 2026, beginning in Buenos Aires before moving on to Malta, Miami, and culminating with a Grand Finale in Rome during SiGMA World.
As Gold Plus Sponsor, Belatra Games will support the tour’s focus on sport, community and healthy competition – values that closely align with the company’s wider philosophy of backing initiatives that bring the industry together.
The partnership also highlights Belatra’s continued commitment to Latin America, a key pillar of the company’s growth strategy. With its long-established regional headquarters in Buenos Aires, the sponsorship reinforces Belatra’s strong presence in the region, particularly as the tour’s opening event takes place in Argentina alongside major industry gatherings.
Lucila M. Barletta, Head of Accounts LatAm at Belatra, said:
“We’re happy to support an important industry event that strongly resonates with our LatAm philosophy. Latin America is a market we care deeply about, and any gathering that helps bring the industry together is a cause to throw our support behind. At Belatra, we believe in supporting tournaments, sport and healthy competition – regardless of where our branding appears.”
Salvatore Messina, Co-Founder and CEO of Blokotech, added:
“We’re proud to welcome Belatra Games as Gold Plus Sponsor of the Bloko Padel Tour. The initiative was created to unite the iGaming industry through competition and community, and Belatra’s strong presence in Latin America makes them an ideal partner as we launch the tour and expand it globally.”
The post Belatra Games named Gold Plus Sponsor of Bloko Padel Tour 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
The Dutch gambling regulator, Kansspelautoriteit (KSA), has published its Match-fixing Trend Analysis for 2025.
The number of reports of possible match-fixing in 2025 remained roughly the same as in 2024. However, there was a change within the reports: gambling providers reported more athletes betting on their own competition, which wasn’t the case in 2024.
Gambling providers are obligated to prevent match-fixing as much as possible. They can do this, for example, by not offering bets on high-risk matches. If a provider suspects match-fixing, it can report it to the Sports Betting Intelligence Unit (SBIU) of the Royal Netherlands Gambling Authority (KSA). In recent years, the KSA has actively worked to raise awareness about filing these reports.
In 2025, the KSA received 12 reports of match-fixing from 9 different license holders, compared to 13 reports the previous year. It is striking that 4 of these reports concerned betting on the club’s own competition, while this category did not occur in 2024. In this context, the KSA increased its focus on preventative education for athletes in 2025, informing them about what is and is not permitted and the associated risks.
Last year, the KSA published a guideline, “Commitment to Integrity,” to provide providers with additional tools to combat match-fixing. Furthermore, an ongoing investigation into the sports betting offerings of various providers was conducted throughout 2025. This investigation resulted in several warnings and a penalty for prohibited offerings.
The post Dutch Regulator Publishes Match-fixing Trend Analysis 2025 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Formula 1 has announced that Super Group’s Betway will become the sport’s first Official Betting Operator from the start of the 2026 season as part of a multi-year deal.
Spanning countries across Europe, the Middle East and Africa, as well as Canada and Mexico, the deal represents the first of its kind in the F1 betting market. The partnership will build on ALT Sports Data’s expertise as the Official Betting Data Supplier of the series, providing real-time predictive analytics from Formula 1’s huge data banks, in addition to creating proprietary data and priced odds solutions.
As a sport that is built on strategy and millions of data points, this new partnership unlocks a modern and innovative way for eligible audiences over the age of 18 to engage with cutting edge metrics that are accurate, consistent and official.
Betway will enable eligible fans to place in-play bets on driver and team strategy – from safety car occurrences, pit windows, on-track battles and more – taking them ever-closer to the action.
The 2026 season marks one of the most anticipated and exciting starts to a Formula 1 campaign in its 76-year history, with the new regulations pushing the boundaries of technological development that are set to deliver even more action for fans. This creates a unique time for Betway to increase its presence in the sport and offer an unrivalled range of products that motorsport fans can engage with while watching the sport live.
Jonny Haworth, Director of Commercial Partnerships, Formula 1, said: “Sports betting is now a natural extension of how many modern fans engage with live events. As a series with vast and complex data sets, our innovative partnership with Betway allows our adult fans to take a step closer to the strategy and action that makes it so thrilling. While betting and sport have long gone hand in hand, this new product offering based on real-time and regulated data takes Formula 1 into a new cutting-edge dimension that offers event more engagement and excitement for fans.”
Neal Menashe, CEO of Super Group, said: “We are thrilled to sign our Betway sportsbook brand to the first deal of its kind in Formula 1. This partnership reinforces our commitment to sport at the highest level and will ensure our customers have access to some of the most innovative markets during race weekends. It promises to be a competitive season with fantastic races across the globe – we look forward to being a part of it.”
The post Formula 1 Announces Betway as its First Official Betting Operator appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Comatel7 days agoCOMATEL CELEBRARÁ UNA FIESTA PARA CIENTOS DE OPERADORES TRAS FINALIZAR EL PRIMER DÍA DE LA FERIA ESPAÑOLA, INTERAZAR
-
Canada4 days ago
PointsBet Canada to Contest Proposed 5-Day Suspension by AGCO
-
Africa4 days ago
EGT showcases African growth strategy at SiGMA Africa 2026
-
Atlaslive7 days ago
Atlaslive Shortlisted in Five Categories at GamingTECH CEE Awards 2026
-
Ben Bradtke Co-Founder of ThrillTech4 days ago
ThrillTech enters Brazilian market with EstrelaBet
-
Latest News7 days ago
B2Tech to Present at SiGMA Africa 2026 in Cape Town, Showcasing Its Integrated Betting Ecosystem
-
Atlaslive7 days ago
Atlaslive Marks Responsible Gambling Day and Reaffirms Long-Term Commitment
-
Denmark4 days ago
ELA Games Strengthens Danish Market Presence via Stake.dk Tie-Up
