Latest News
GOAT Interactive Chooses Optimove as CRM Marketing Solution to Maximize Customer Lifetime Value
GOAT Interactive, the online betting and gaming operator, announced today a new partnership with Optimove, the leading CRM Marketing platform for the iGaming market. The Partnership demonstrates GOAT Interactive’s strategic investment in its ability to seamlessly orchestrate customer communications and personalization at scale across multiple channels by leveraging Optimove’s AI-mapped CRM Journeys.
GOAT Interactive, which focuses on the African market and counts Premier Bet and Premier Vegas as its core B2C brands, provides marketing consulting services to a portfolio of iGaming operators in various markets. The company fuels the rapid growth of African operators, such as Premier Bet.
Optimove’s CRM Marketing hub will enable the operator to create and maintain a single, 360-degree customer view, ensuring a personalized experience for each player. With Optimove’s AI-mapped customer journeys, operators will be able to orchestrate real-time and scheduled interactions, maximize player LTV, and measure the incremental impact of each player interaction.
“We’re delighted to partner up with Optimove to super-charge our operators’ CRM Marketing capabilities,” said Rich Lee, Director of Online Marketing and Sales at GOAT Interactive at GOAT. “The ability to create better, deeper relationships with each and every one of our players is key for us and our operator portfolio. Optimove’s differentiated CRM Marketing capabilities will allow our operators to fuel continuous growth by ensuring each player gets maximum value from every interaction, thus improving Customer Lifetime Value and the overall bottom line.”
“We’re excited to be selected by GOAT Interactive as their CRM Marketing solution,” said Motti Colman, Senior Director of Sales at Optimove. “A customer-centric approach to marketing is critical in the iGaming space. The only way to perfect that approach is gaining the ability to orchestrate personalization at scale and ensuring each player receives the best possible message, at the right time, via the optimal channel. We’re looking forward to helping GOAT Interactive use these capabilities as a growth driver for the business.”
Optimove will be showcasing its CRM Marketing Platform during ICE London, April 12-14 booth N5-210.
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QTech Games add more content muscle with Reflex Gaming portfolio
QTech Games, the leading game aggregator for all emerging markets, has signed its latest supplier partnership with Reflex Gaming, the UK’s largest independently owned omnichannel game supplier, enabling its platform customers to access the studio’s expansive slots catalogue.
Established in 2004, Reflex Gaming’s prolific production line run of legendary games has catapulted the supplier to igaming prominence and recognition, offering a diverse array of gaming experiences across both digital and analogue markets, and driving through new innovations in gaming, including the creation of entirely new gaming categories.
Reflex Gaming creates the highest quality digital gaming content for license to many of the world’s leading casino operators, as evidenced by its steady stream of recent hit titles, including Candy Crazed Pandas DoubleMax, Big Game Fishing Christmas Catch, The Cursed Idol, and 8 Balls of Fire Blazing Bounty. All of these games and more are now available via QTech’s premier platform, which is taking the widest range of online games to international markets, with established names sitting alongside the industry’s most exciting up-and-coming providers.
This collaboration naturally broadens Reflex Gaming’s international scope, unlocking untapped regions for diversified growth, above all in Africa and Latin America.
QTech Games CEO, Philip Doftvik, said: “We’re dedicated to constantly launching more and more first-class content and product innovation that drives revenue for our partners. So, this deal with Reflex Gaming extends our impressive sequential pipeline into 2026 – and we’ve so much more to come this year! In today’s marketplace, only premium games of the highest standard separate you from the crowd. So, we look forward to sharing their wide spectrum of games with both leading and challenger operator brands in emerging markets worldwide.”
Mat Ingram, Chief Product Officer at Reflex Gaming, added: “At Reflex Gaming, we pride ourselves on working with the sector’s biggest and most commercially recognised partners, and QTech Games fits our growth plan perfectly, as we continue to expand our horizons into new territories, leveraging our brand’s values which . QTech’s platform is a gateway to global audiences, so we can’t wait to see how our highly engaging games perform across a greenfield landscape of emerging markets.”
The post QTech Games add more content muscle with Reflex Gaming portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Blokotech
Blokotech serves up Global Padel Tour in collaboration with SiGMA
- Buenos Aires – 16 March (12:00–19:00)
- Malta – 28 April (10:00–16:00)
- Miami – 9 June (time TBC)
- Rome – Grand Finale – 2 November (time TBC)
Additionally, SiGMA CMO Lauranne Urban added: “Blokotech’s Padel Tour is a wonderful idea that we’ve been honoured to help bring to life. It will provide the perfect platform for sporting action, networking and industry culture. This initiative aligns with our event philosophy to deliver engaging, community-driven experiences beyond the conference floor.”
The post Blokotech serves up Global Padel Tour in collaboration with SiGMA appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
155.io
Elantil integrates 155.io into online marketplace
Just when operators were starting to think the range of content offered by Elantil couldn’t possibly get any more diverse, the pioneering platform solutions provider has pulled off one of the great early rug pulls of 2026 by integrating 155.io into its online marketplace.
Proudly supplying “betting on chaos” since 2024, 155.io is a disruptive live game company that’s already made big waves in the industry due to its incredibly unique line-up. Designed to offer real-time madness for a mobile-first world, 155.io takes creative concepts and broadcasts them from its studio to operators around the world, creating an all-new kind of immersive betting experience.
Games offered by the supplier include Rush Hour, where players bet on how much traffic will cross a zone based on real CCTV footage, Duck Racing, where eight fearless rubber duckies race down a lazy river obstacle course with players betting on the winner, and Marble Plinko, which will definitely be a familiar concept to anyone who took part in Elantil’s Marble Races at ICE this year!
Now that 155.io’s full line-up of quirky live games has been added to Elantil’s Marketplace, operators will be able to reach out to the supplier’s business development and sales partner, RPM Gaming, directly to form their own custom agreements, with Elantil handling everything else.
By doing things this way, customers have full flexibility over the length and terms of their deal, enabling them to hand-pick the best games for their target audience while also cutting out the middleman and saving on costs – both of which are hallmarks of the Elantil approach to business.
John Debono, Chief Technical Officer at Elantil, said: “As something of a disruptive presence in the industry ourselves, it goes without saying that Elantil is naturally drawn to fellow innovators in the iGaming space. 155.io certainly fits that description, and by adding their distinctive range of live games to our online marketplace, we’ll be able to offer our partners a totally unique line-up of content that will help them create greater engagement and retention with mobile-first players.”
Sam Jones, Chief Executive Officer at 155.io, said: “155.io and Elantil are both companies that have made names for themselves by doing things differently, so we’re really happy to be sharing our chaotic brand of mobile-first content with a platform provider that genuinely appreciates the importance of going against the status quo. Now that our full line-up of games is integrated into their marketplace, I’m looking forward to seeing what our real-time madness can do for Elantil operators!”
The post Elantil integrates 155.io into online marketplace appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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