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Gaming Innovation Group completes acquisition of Sportnco

Gaming Innovation Group Inc. signed a Share Purchase Agreement (“SPA”) to acquire the iGaming company Sportnco Gaming SAS on 22 December 2021. GiG has received the necessary approvals from relevant authorities, and GiG’s Board of Directors has resolved to complete the acquisition, hereunder to issue new shares to the shareholders of Sportnco and to SkyCity Entertainment Group Limited (“SkyCity”).
GiG acquires 100% of the shares in Sportnco Gaming SAS for a consideration of €51.37 million, whereof €27.87 million has been paid in cash and €23.50 million in 12,623,400 new shares in GiG at a share price of NOK 18.08, equal to the VWAP of the GiG share for the past ten days of trading. In addition, Sportnco will retain €18.63 million of its existing long-term loans.
GiG also entered into an agreement with SkyCity in December 2021, whereby SkyCity invests €25 million in GiG through a directed share issue at NOK 18.00 per share, equal to 13,487,500 new GiG shares, financing the main part of the cash consideration to the shareholders of Sportnco.
GiG issues 26,110,900 new shares to the shareholders of Sportnco and SkyCity, increasing the number of outstanding shares from 96,675,626 to 122,786,526. The shares issued to the shareholders of Sportnco are subject to a 6-month lock-up period.
Sportnco has 84 shareholders whereof the largest being its CEO and founder Hervé Schlosser (15.6%), Olivier Marchal, President at Bain&Co France (9.1%) and BNP Paribas Développment (6.6%), and these will hold 1.60%, 0.93% and 0.67% respectively in GiG. SkyCity will hold 10.98% in GiG.
In addition, the shareholders of Sportnco are entitled to a two year earn-out based on the performance in 2022 and 2023 with up to €11.5 million per year. The earn-out will be paid 50% in cash and 50% in new shares in GiG, where the number of shares to be issued shall be based on a 10-day VWAP of the GiG share at the time of payment, expected in April 2023 and April 2024. Further, to keep key employees in Sportnco, a 3-year option program will be entered into, whereby the option holders, pending continued employment, will receive shares in GiG at future VWAP valuation up to a total aggregate value of €4 million.
The combined company
Sportnco is one of the leading platform providers of turnkey betting and gaming solutions for operators in regulated markets through its inhouse developed sportsbook and PAM. The combined company will enhance and strengthen GiG’s position as one of the industry leading platforms and media providers with innovative and proprietary products and creating one of the largest and fastest growing providers in regulated iGaming with an unparalleled regulated geographical footprint.
Sportnco has international presence and operates as a leading B2B supplier in France and Spain and is active in other European jurisdictions such as Belgium, Portugal, and Greece, as well as in several high growth Latin American markets and is well positioned to enter the US sportsbook lead states. Sportnco’s geographical presence is highly complementary to GiG’s current offering and combined, GiG and Sportnco will be licensed in 25 markets, currently with around 55 clients. Through the acquisition, GiG has increased both short- and long-term addressable markets meaningfully. Sportnco’s tier 1 sportsbook product is strong, and the acquisition is expected to create attractive commercial, operational, and technological synergies, as well as enable cost savings and accelerated growth.
The combined company will have increased profitability, value proposition with ever increasing growth prospects and further diversification of revenue and geographical reach.
Outlook
With the acquisition of Sportnco, GiG strengthens its position in the platform and sports segments of the iGaming industry and will have multiple possibilities going forward by increasing its product portfolio driving toward a profitable and cash generating business segment. GiG’s Media Services has seen a strong performance over the last two years, delivering high growth levels, increasing diversity of earnings and healthy cash-flow. For the full year 2022, the combined operations should generate revenues of €87-93 million with an EBITDA of €30-35 million. The Board of Directors will have a strong focus on overall operations, including the post-merger integration of Sportnco, and will continue to look at possible strategic options to increase shareholder value going forward.
Richard Brown, CEO of GiG said: “It is with tremendous excitement that we now step forward into the next chapter in GiG’s history. The team at Sportnco have built a tremendous business, one that is highly complementary to GIG’s offering both in product but also addressable market increase, and now the work begins to realise the truly existing growth opportunities that the business combination can pursue. We welcome both the owners of Sportnco & SkyCity as shareholders and the staff of Sportnco into GiG organisation and now move forward with full focus on the execution of the post-merger integration plan.”
Hervé Schlosser, CEO and founder of Sportnco, said “Together with all the teams and shareholders who have built the success of Sportnco and Tecnalis, we are extremely proud of the journey we have accomplished since 2008, and of our integration today into the GIG group. I look forward to opening this new chapter as I am confident that, together, we will offer stronger technology solutions for our customers in the fast-growing regulated markets.”
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Bubblin’ Riches
Bubblin’ Riches surfaces with stacks of coin-filled fun

Reading Time: 2 minutes
Play’n GO invites players underwater in Bubblin’ Riches, a 6×4 slot where golden coins and greedy fish collide for submerged surprises.
Set in a playful underwater reef, Bubblin’ Riches brings a burst of colour and charm to the reels. At the heart of the action is a bloated Goldfish with a hoarding habit – every Coin Scatter that lands could feed its fortune, or set off a surprise payout. As part of Play’n GO’s expanding roster of quirky, character-led games, this release turns Hold & Spin mechanics into something far more unpredictable, with a visual flair that brings every coin flip to life.
Bubblin’ Riches thrives on suspense and spectacle. Players can trigger Lock’n Gold by landing six Coin Scatters – launching a sticky respin feature where coins flip to reveal multipliers up to 10x, and a full screen secures an instant 500x win. Meanwhile, the towering coin stack above the reels is more than just a visual gag: it can burst at any moment, showering players with jackpots up to 1,000x. For those chasing longevity, Reward Spins introduce sticky Wild Multipliers and up to 65 spins – all anchored by a spinning prize wheel.
Fans of whimsical, visual-forward slots like Hugo Carts or Nyjah Huston – Skate for Gold will find plenty to love in Bubblin’ Riches. Its character-first design and surprise-based mechanics align with Play’n GO’s wider focus on entertainment, while the bubbling tension of the Goldfish jackpot stack introduces a fresh twist to classic features.
Magnus Wallentin, Games Ambassador at Play’n GO, said: “Bubblin’ Riches builds anticipation in every spin, with a charming visual twist. It’s a playful example of how we blend innovative mechanics with entertainment value.”
This light-hearted slot blends humour, excitement, and vivid visuals – perfect for players looking to dip into something refreshingly different.
The post Bubblin’ Riches surfaces with stacks of coin-filled fun appeared first on European Gaming Industry News.
Elantil
Elantil partners with G-Games to add next-gen content to online marketplace

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Pioneering platform solutions provider teams up with innovative software studio to bring operators an all-new line-up of slots, casual games and multiplier titles
Elantil, the ground-breaking technology company that’s redefining the future of the industry with its strategic iGaming backbone, has announced it has agreed a new partnership with G-Games that will add next-gen content to its online marketplace.
A leading provider of both classic and casual titles, G-Games brings out at least 40 new releases each year and specialises in content that has been heavily tailored to support local market needs – including a range of high-payout, low-stakes slots that are built specifically for German players.
Always a market innovator, G-Games is currently hard at work developing a new line-up of multiplayer slots that are designed to bridge the gap between traditional casino play and video game-style entertainment, empowering partners to engage with the next generation of customers.
With this presenting a major opportunity for operators to tap into the Twitch slots, G-Games will undoubtedly be a popular addition to Elantil’s Marketplace for all clients looking to future-proof their line-ups and increase market share.
Of course, being an Elantil partnership, marketplace operators will be able to reach out to the provider directly to form their own custom contracts, with this allowing them to save on costs and create agreements that support their unique business needs, without Elantil dictating the terms.
John Debono, Chief Technical Officer at Elantil, said: “With Elantil’s Marketplace redefining the relationship between operators and suppliers, it’s imperative that we continue to integrate with forward-thinking companies that can offer something new. G-Games are definitely one such provider, and we’re thrilled to now be able to offer their next-gen content to all Elantiloperators.”
Helen Walton, Chief Commercial Officer at G-Games, said: “At G-Games, we pride ourselves on providing flexible partnerships that are always sprinkled with a little G-Games magic. With our content now being available via Elantil’s Marketplace, we’ll be able to supply even more operators with a truly bespoke service that can help them achieve the results they’re looking for.”
The post Elantil partners with G-Games to add next-gen content to online marketplace appeared first on European Gaming Industry News.
Blueprint Gaming
Blueprint Gaming introduces rare four-pots mechanic in Cash Strike Power Force 5

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Blueprint Gaming has introduced a new four pots mechanic and enlarged 5×3 grid to its latest release, Cash Strike Power Force 5, marking an innovative double debut for the internationally recognised series.
With various iterations from the Cash Strike family consistently ranking in the supplier’s top 10 revenue-generating markets, the new title builds on the impressive momentum from its predecessors.
In a series first, four newly introduced collect symbols are gathered alongside cash icons by their matching symbols sitting above the reels. In an immediate enhancement to base play, once any of the four have been gathered, they pose a chance of triggering the Cash Strike Bonus Game with their respective modifiers – Expand, Boost, Multiply or Respin.
Standing as the game’s showstopper, landing a collect symbol on reel three can also randomly trigger Power Force 5, which sees the bonus game launch with all four pot features in play, considerably boosting the win potential on offer.
If three or more cash or collect symbols are secured on consecutive reels, traditional entry to bonus play is granted, which also features one of the four modifiers in action.
For those in pursuit of further engagement, Power Play is also welcomed back in Blueprint’s October release. Available at 5x the original bet, only cash or collect symbols feature, adding a lavish flair to the reels.
Cash Strike Power Force 5 showcases Blueprint Gaming’s commitment to developing new concepts that attract the attention of players and deliver increased engagement opportunities for operators worldwide.
Jo Purvis, Director of Marketing, PR and Events, said: “Cash Strike Power Force 5 represents everything players and operators love about the Cash Strike series, while taking things to the next level with our new four-pots mechanic and expanded reel set.
“The introduction of varied modifiers, including the intriguing Power Force 5 feature, injects fresh excitement into every spin, demonstrating our continued drive to evolve top-performing formats with bold and engaging innovations.”
The post Blueprint Gaming introduces rare four-pots mechanic in Cash Strike Power Force 5 appeared first on European Gaming Industry News.
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