Compliance Updates
Swifty Global (Dear Cashmere Holding Company), Confirms the Award of its UK Gambling License

Dear Cashmere Holding Company, known as Swifty Global (Swifty), is a technology company focused on creating ground-breaking solutions in the Financial and Sports Betting Sectors. The company has developed two disruptive mobile applications (apps) for sports predictions and a digital wallet which encompasses Artificial Intelligence (AI) and Cryptocurrency/Blockchain Transactions.
Following its award of the Curacao license in November 2021, Swifty is now pleased to announce that it has successfully obtained its UK gambling license. The coveted UK license is the “Gold Standard” and one of the most difficult gambling licenses in the world to obtain. Its award now allows Swifty to upload its eagerly anticipated Swifty Predictions application to the UK Apple and Android stores, allowing users in the UK to download the app and register their account. In addition, Swifty has completed their 3rdparty security audit and is now adding the relevant payment providers. This couldn’t take place until the UK license was approved. Once the payment gateway is live, the software will be submitted for certification which, once obtained, will be made available in the licensed regions. Swifty’s in-house development team are working overtime to ensure that the product goes live as quickly as possible. The commercial team is simultaneously working on obtaining several further gambling licences, including for certain states in the USA.
To grow its user base in the licensed regions, Swifty is preparing to roll out its aggressive marketing plan, with the initial focus being to capture as many users as quickly as possible. From this point, the highly interactive Swifty predictions app brings a new form of engaged betting to users which Swifty is confident will stimulate a substantial amount of viral marketing.
After the successful “soft launch” of its Digital Wallet during the month of March, where several thousand users downloaded and used Swifty’s pre-configured digital currency wallet, the official launch of both the Swifty Wallet and Swifty Predictions app will take place in May. The official launch functions are expected to encompass several celebrity endorsements.
The Swifty Wallet will offer a referral scheme within the wallet itself. This will allow users to refer the app to other users, thereby earning credits which will be cashed in against the Swifty Token. The Swifty Token is scheduled to be launched once Swifty’s user base has reached a critical mass. The company anticipates this being in Autumn 2022. Referral vouchers will also double up to enter referrers into weekly prize draws.
Swifty will aggressively target the UK market to rapidly gain a lucrative share of the existing market whilst also creating a new category of gambling with its proprietary “swipe” technology for micro betting. This will create a new market of users who enjoy a more social, fun, and engaging form of gambling. According to the UK Gambling Commissioner, the UK’s online sports betting and casino gambling market was worth 6.9 billion pounds between March 2020 and April 2021. This was up 18.4% from the previous year. Despite the size of the UK market, there are only 287 companies that have a remote betting operating license and 469 companies that have a gambling software development license in the UK.
Swifty Global CEO, James Gibbons, commented, “We are ecstatic to have finally obtained this license following months of processes to demonstrate our compliance. We were always confident of obtaining the license since, in addition to our compliance, our technology, AML, and KYC capability is both next generation and world leading. However, it is a process that we had to go through, and we are very pleased to now finally be in the game within one of the world’s most active and lucrative gambling markets. We are excited to launch the Swifty Predictions app, especially since it’s within a few weeks of the successful launch of our Swifty Wallet. I am extremely proud of what we have accomplished and incredibly optimistic about our next quarter of business and beyond.”
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Compliance Updates
SOFTSWISS Compliance Expert Shares Knowledge on AML in iGaming for Sumsub Academy

SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, announces that its Head of Anti-Money Laundering (AML) team, Eleni Panagiotopoulou, has been invited to deliver a lecture for AML Fundamentals, the newly launched training programme by Sumsub Academy. The course, which goes live on 15 September 2025, offers free online access to compliance professionals worldwide.
AML has become one of the most pressing topics for a wide range of highly regulated sectors. Regulators are intensifying oversight, and companies face increasing responsibilities to safeguard their operations and the wider financial system. Against this backdrop, Eleni’s participation underscores both SOFTSWISS’s expertise in compliance and its commitment to supporting the iGaming industry.
Drawing on her experience across operators, regulators, and compliance leadership roles, Eleni participates in the iGaming-focused module of the six-part course. Her sessions explore how money laundering risks manifest in casinos, betting platforms, lotteries, and online gaming environments, and how operators can strengthen their frameworks to meet evolving regulatory expectations.
Speaking ahead of the course launch, Eleni Panagiotopoulou said: “iGaming is one of the fastest-paced and high-risk sectors when it comes to financial crime. In countries where gaming is a cornerstone of the economy, AML compliance isn’t just a regulatory requirement; it’s a business imperative. Through this course, I look forward to sharing practical, industry-specific insights that compliance teams can put into action straight away.”
Natalie Buraimoh, Head of AML Product at Sumsub, added: “We’re pleased to be working with leading partners like SOFTSWISS to bring additional iGaming expertise into this course, helping professionals address some of the sector’s most complex AML challenges. After ten years of helping businesses navigate compliance, we know how quickly AML requirements evolve, and our aim is to deliver accessible training that professionals at every level can apply in their daily work.”
The Sumsub Academy AML Fundamentals course brings together leading experts from across the financial crime prevention space, including specialists in fintech, payments, and crypto. Participants who complete the programme will receive a shareable AML certificate.
For SOFTSWISS, this appointment highlights the company’s growing influence in global compliance conversations, while reinforcing its deep roots in Malta’s iGaming ecosystem.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Platform, and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Compliance Expert Shares Knowledge on AML in iGaming for Sumsub Academy appeared first on European Gaming Industry News.
American Gaming Association
Hard Rock Bet Launches New Responsible Gaming Website

Hard Rock Bet has launched a responsible gaming website offering educational content, support resources, and interactive tools.
The Seminole Hard Rock Digital operator said its portal contains information on setting deposit, wager, and session limits.
Users can also find information on using time-out features and self-exclusion, with links to national and state-level resources also included.
“We consider ourselves to be our players’ partner in responsible gaming, and this new site gives our community the guidance, tools and support needed for a confident and enjoyable gaming experience,” said Danny Crook, Hard Rock Digital’s senior vice president of operations.
The responsible gaming website is part of Hard Rock Bet’s role in Responsible Gaming Education Month in the US, organised by the American Gaming Association.
The post Hard Rock Bet Launches New Responsible Gaming Website appeared first on Gaming and Gambling Industry in the Americas.
AGA
Four in Five U.S. Voters Say Sports Events Contracts Should Be Regulated Like Other Online Sportsbooks

The American Gaming Association (AGA) released new research showing strong sentiment that sports events contracts offered through prediction markets—online platforms where users wager on the outcomes of future events—should be regulated in the same way as other forms of legal, state-regulated sports betting. The study also shows that the public overwhelmingly view them as a form of gambling that requires oversight.
Key Findings:
- Americans overwhelmingly recognize sports events contracts as gambling, not financial instruments. 85% say sports events contracts are most like gambling, while only 6% believe they are most like a financial instrument.
- Most Americans want sports events contracts regulated like other forms of sports betting. 80% say that sports event contracts should be regulated like other online sports betting and 65% believe these bets should be overseen by state and tribal gaming regulators, not the federal Commodities Futures Trading Commission (CFTC).
- Adults agree that sports events contracts should only be offered by state-licensed sportsbooks. 84% of Americans, and 69% of sports bettors, say that sports events contracts should only be available in state-licensed sportsbooks in the states where they are offered. 69% of Americans believe each state should have a say on whether sports events contracts can be offered in their state.
- Americans recognize prediction platforms offering sports event contracts are skirting the law. 70% say prediction platforms offering sports event contracts are exploiting loopholes to act as unlicensed sportsbooks.
“This research has made it clear: Americans know a sports bet when they see one—and they expect prediction markets offering sports event contracts to be held to the same rules and consumer safeguards as every other state-regulated sportsbook,” said AGA President and CEO Bill Miller. “This underscores the need for the CFTC to enforce and uphold its own regulations that prohibit gaming contracts, and for Congress to use its oversight power to ensure prediction markets are not used as a backdoor for gaming.”
With sports betting currently operational in 38 states and Washington, D.C., AGA’s research emphasizes the need for consistent oversight of emerging gaming products to maintain consumer trust and uphold responsible gaming standards.
Methodology
YouGov, on behalf of the AGA, conducted an online survey from August 1-8, among a nationally representative sample of 2,025 registered voters. The margin of error is +/- 2 percent and greater among subgroups.
The post Four in Five U.S. Voters Say Sports Events Contracts Should Be Regulated Like Other Online Sportsbooks appeared first on Gaming and Gambling Industry in the Americas.
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