Compliance Updates
Swifty Global (Dear Cashmere Holding Company), Confirms the Award of its UK Gambling License
Dear Cashmere Holding Company, known as Swifty Global (Swifty), is a technology company focused on creating ground-breaking solutions in the Financial and Sports Betting Sectors. The company has developed two disruptive mobile applications (apps) for sports predictions and a digital wallet which encompasses Artificial Intelligence (AI) and Cryptocurrency/Blockchain Transactions.
Following its award of the Curacao license in November 2021, Swifty is now pleased to announce that it has successfully obtained its UK gambling license. The coveted UK license is the “Gold Standard” and one of the most difficult gambling licenses in the world to obtain. Its award now allows Swifty to upload its eagerly anticipated Swifty Predictions application to the UK Apple and Android stores, allowing users in the UK to download the app and register their account. In addition, Swifty has completed their 3rdparty security audit and is now adding the relevant payment providers. This couldn’t take place until the UK license was approved. Once the payment gateway is live, the software will be submitted for certification which, once obtained, will be made available in the licensed regions. Swifty’s in-house development team are working overtime to ensure that the product goes live as quickly as possible. The commercial team is simultaneously working on obtaining several further gambling licences, including for certain states in the USA.
To grow its user base in the licensed regions, Swifty is preparing to roll out its aggressive marketing plan, with the initial focus being to capture as many users as quickly as possible. From this point, the highly interactive Swifty predictions app brings a new form of engaged betting to users which Swifty is confident will stimulate a substantial amount of viral marketing.
After the successful “soft launch” of its Digital Wallet during the month of March, where several thousand users downloaded and used Swifty’s pre-configured digital currency wallet, the official launch of both the Swifty Wallet and Swifty Predictions app will take place in May. The official launch functions are expected to encompass several celebrity endorsements.
The Swifty Wallet will offer a referral scheme within the wallet itself. This will allow users to refer the app to other users, thereby earning credits which will be cashed in against the Swifty Token. The Swifty Token is scheduled to be launched once Swifty’s user base has reached a critical mass. The company anticipates this being in Autumn 2022. Referral vouchers will also double up to enter referrers into weekly prize draws.
Swifty will aggressively target the UK market to rapidly gain a lucrative share of the existing market whilst also creating a new category of gambling with its proprietary “swipe” technology for micro betting. This will create a new market of users who enjoy a more social, fun, and engaging form of gambling. According to the UK Gambling Commissioner, the UK’s online sports betting and casino gambling market was worth 6.9 billion pounds between March 2020 and April 2021. This was up 18.4% from the previous year. Despite the size of the UK market, there are only 287 companies that have a remote betting operating license and 469 companies that have a gambling software development license in the UK.
Swifty Global CEO, James Gibbons, commented, “We are ecstatic to have finally obtained this license following months of processes to demonstrate our compliance. We were always confident of obtaining the license since, in addition to our compliance, our technology, AML, and KYC capability is both next generation and world leading. However, it is a process that we had to go through, and we are very pleased to now finally be in the game within one of the world’s most active and lucrative gambling markets. We are excited to launch the Swifty Predictions app, especially since it’s within a few weeks of the successful launch of our Swifty Wallet. I am extremely proud of what we have accomplished and incredibly optimistic about our next quarter of business and beyond.”
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Baltics
Estonia to Reinstate 5.5% Online Gambling Tax From March 1
Lawmakers in Estonia are set to approve a technical fix restoring the gambling tax to online casinos, closing a legislative error that briefly left remote gambling exempt.
The Riigikogu will hold a final vote on an amendment to the Gambling Tax Act introduced by MP Tanel Tein (Eesti 200). The latest change corrects wording adopted late last year that inadvertently exempted online casinos from Estonia’s gambling tax.
The amendment clarifies that both games of chance and games of skill offered as remote gambling are taxed on the same basis. By deleting the term “game of skill” from one provision in the legislation, a uniform 5.5% gambling tax will apply to both categories.
The Riigikogu’s Finance Committee adjusted the timeline initially set out in the amendment, setting March 1, 2026, as the effective date.
Under current law, gambling taxes are assessed on a monthly basis, making the start of a new calendar month the standard point for changes to take effect.
This aligns with the current IT systems and operating practices of both market participants and the Estonian Tax and Customs Board (MTA).
The fix is linked to legislation passed in December and effective since January 1 that was intended to boost funding for sports and culture through gambling tax revenues. Restoring equal taxation is expected to reestablish legal clarity for both operators and the tax authority.
The post Estonia to Reinstate 5.5% Online Gambling Tax From March 1 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Compliance Updates
NCPG Board of Directors Calls on Prediction Market Operators to Promote the National Problem Gambling Helpline
The Board of Directors of the National Council on Problem Gambling (NCPG) has passed a resolution on February 9, calling on prediction markets to promote the National Problem Gambling Helpline, arguing that event contract trading is similar to other types of betting and poses the same risks for consumers.
In the resolution, the NCPG urged “all Prediction Market Operators serving U.S. consumers” to add “clear, prominent, and ongoing promotion” of the helpline number 1-800-MY-RESET across both “marketing and on-platform user experience.”
The organization said prediction market operators should display the messaging “in a manner that is comparable to practices in regulated mobile sports betting.”
The NCPG said the helpline offers “nationwide free, confidential, and 24/7 support and resources” for people experiencing gambling-related harm. The group also said it maintains a neutral stance on legalized gambling.
The post NCPG Board of Directors Calls on Prediction Market Operators to Promote the National Problem Gambling Helpline appeared first on Americas iGaming & Sports Betting News.
Andrew Rhodes
Andrew Rhodes to Step Down as CEO of UK Gambling Commission
The UK Gambling Commission has announced that Andrew Rhodes has decided to leave the Commission on 30 April 2026, to take up a new role, which will be announced in due course.
Andrew has provided outstanding leadership of the Commission for almost five years and has overseen a transformation of the Commission and how it regulates the gambling Industry.
Andrew has led the work required from the Commission to implement the Gambling Act Review, with a strong focus on consumer safeguards. This has included the introduction of financial vulnerability checks, reducing the intensity of online games, and banning potentially harmful marketing offers. He has also overseen the introduction of the Gambling Survey for Great Britain, now one of the largest surveys of gambling behaviour in the world.
Amongst his other achievements, Andrew oversaw the successful implementation of the Fourth National Lottery licence and transformed the Commission’s approach to regulation through more robust and outcome-focused strategies.
He said: “It has been a privilege to lead the Gambling Commission through such an important period of change. I am proud of the progress we have made to strengthen regulation, improve consumer protections, and ensure gambling is safer and fairer. I leave with confidence in the organisation, its people, and the work still to come.”
Charles Counsell, Interim Chair of the Gambling Commission, said: “Andrew has provided outstanding leadership for nearly five years and leaves a strong legacy. He has led the Commission through major reform, strengthened our regulatory approach, and ensured consumer protection has remained at the heart of our work. On behalf of the Board, I would like to thank Andrew for his dedication and wish him every success in the future.”
The Commission will shortly begin the process of recruiting a Chief Executive for an interim period. Deputy Chief Executive Sarah Gardner will step up as Acting Chief Executive to cover the areas of work that Andrew will step back from during this transitional period.
The post Andrew Rhodes to Step Down as CEO of UK Gambling Commission appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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