Compliance Updates
Swifty Global (Dear Cashmere Holding Company), Confirms the Award of its UK Gambling License
Dear Cashmere Holding Company, known as Swifty Global (Swifty), is a technology company focused on creating ground-breaking solutions in the Financial and Sports Betting Sectors. The company has developed two disruptive mobile applications (apps) for sports predictions and a digital wallet which encompasses Artificial Intelligence (AI) and Cryptocurrency/Blockchain Transactions.
Following its award of the Curacao license in November 2021, Swifty is now pleased to announce that it has successfully obtained its UK gambling license. The coveted UK license is the “Gold Standard” and one of the most difficult gambling licenses in the world to obtain. Its award now allows Swifty to upload its eagerly anticipated Swifty Predictions application to the UK Apple and Android stores, allowing users in the UK to download the app and register their account. In addition, Swifty has completed their 3rdparty security audit and is now adding the relevant payment providers. This couldn’t take place until the UK license was approved. Once the payment gateway is live, the software will be submitted for certification which, once obtained, will be made available in the licensed regions. Swifty’s in-house development team are working overtime to ensure that the product goes live as quickly as possible. The commercial team is simultaneously working on obtaining several further gambling licences, including for certain states in the USA.
To grow its user base in the licensed regions, Swifty is preparing to roll out its aggressive marketing plan, with the initial focus being to capture as many users as quickly as possible. From this point, the highly interactive Swifty predictions app brings a new form of engaged betting to users which Swifty is confident will stimulate a substantial amount of viral marketing.
After the successful “soft launch” of its Digital Wallet during the month of March, where several thousand users downloaded and used Swifty’s pre-configured digital currency wallet, the official launch of both the Swifty Wallet and Swifty Predictions app will take place in May. The official launch functions are expected to encompass several celebrity endorsements.
The Swifty Wallet will offer a referral scheme within the wallet itself. This will allow users to refer the app to other users, thereby earning credits which will be cashed in against the Swifty Token. The Swifty Token is scheduled to be launched once Swifty’s user base has reached a critical mass. The company anticipates this being in Autumn 2022. Referral vouchers will also double up to enter referrers into weekly prize draws.
Swifty will aggressively target the UK market to rapidly gain a lucrative share of the existing market whilst also creating a new category of gambling with its proprietary “swipe” technology for micro betting. This will create a new market of users who enjoy a more social, fun, and engaging form of gambling. According to the UK Gambling Commissioner, the UK’s online sports betting and casino gambling market was worth 6.9 billion pounds between March 2020 and April 2021. This was up 18.4% from the previous year. Despite the size of the UK market, there are only 287 companies that have a remote betting operating license and 469 companies that have a gambling software development license in the UK.
Swifty Global CEO, James Gibbons, commented, “We are ecstatic to have finally obtained this license following months of processes to demonstrate our compliance. We were always confident of obtaining the license since, in addition to our compliance, our technology, AML, and KYC capability is both next generation and world leading. However, it is a process that we had to go through, and we are very pleased to now finally be in the game within one of the world’s most active and lucrative gambling markets. We are excited to launch the Swifty Predictions app, especially since it’s within a few weeks of the successful launch of our Swifty Wallet. I am extremely proud of what we have accomplished and incredibly optimistic about our next quarter of business and beyond.”
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Brazilian iGaming market
Zitro Digital Announces its Entry into Brazilian iGaming Market
Zitro Digital has announced its entry into the newly regulated Brazilian iGaming market. With deep roots in Brazil, Zitro Digital is to bring its portfolio of in-house content to local players, marking a new chapter in the company’s long-standing connection with the country.
Brazilian players can now enjoy a selection of Zitro Digital’s slots, including the popular series Fu Frog, as the company introduces its offerings to operators within the country. The move comes as part of Brazil’s ongoing efforts to create a regulated and secure online gaming environment for players, offering a responsible platform for gaming activities.
“Brazil is one of the most promising regulated markets in the world, and we are proud to be part of this exciting development. The potential here is immense, and we are committed to offering a diverse range of high-quality, localized content to meet the tastes and preferences of Brazilian online players. Our focus is on adapting our games to the local context, ensuring we respect cultural preferences while contributing to the responsible growth of the sector. This launch marks a significant step in our Latin American expansion and reinforces our commitment to delivering innovative, engaging experiences to players in regulated global markets,” Jose Javier Martí, COO of Zitro Digital, said.
The post Zitro Digital Announces its Entry into Brazilian iGaming Market appeared first on Gaming and Gambling Industry in the Americas.
Compliance Updates
UKGC Announces Changes Aimed at Increasing Consumer Control Over Deposit Limits
The UK Gambling Commission (UKGC) has announced changes aimed at increasing consumer control over deposit limits and greater transparency of customer funds protection by operators.
A further change to the Commission’s Licence Conditions and Codes of Practice (LCCP) will also pave the way for implementation of Government’s upcoming statutory levy.
The changes follow a consultation and are consistent with the 2023 White Paper High stakes: gambling reform for the digital age.
New rules will give consumers more effective ways to manage their gambling by making it easier to set and maintain deposit limits on their online accounts, in ways that work best for them.
From 31 October 2025 all gambling businesses must prompt their customers to set a financial limit before they make their first deposit and make it easy to review and alter this limit at any point after.
These rules will take good practice already offered by some operators and expand that so customers can expect the same standards across the industry.
Gambling businesses will also be required to remind consumers every six months to review their account and transaction information – this will help consumers consider if they want to change existing, or set new, deposit limits.
Operators who hold customer funds must set out in the terms and conditions whether these are protected in the event of insolvency, the level of such protection and the method by which this is achieved. They must also make this information available at the point at which a customer first deposits money.
The Commission’s LCCP currently requires operators to make annual financial contributions to a list of research, prevention and treatment organisations. This requirement will be removed close to the introduction of the government’s statutory levy (opens in new tab) (expected to come into force on 6 April 2025) as it will become obsolete.
“These changes illustrate our commitment to ensuring gambling is fair and open by improving consumer empowerment and choice. These changes will help consumers decide on deposit limits, enable them to keep track of their spending and ensure they are fully aware of what happens to their funds should an operator become insolvent. We will now continue our work to deliver our remaining White Paper commitments, including our programme of evaluation,” Tim Miller, Commission Executive Director for research and policy, said.
The post UKGC Announces Changes Aimed at Increasing Consumer Control Over Deposit Limits appeared first on European Gaming Industry News.
Brazil
Delasport Launches First Partnership in Brazil
Delasport, a global leader in sportsbook and iGaming solutions, launched its first official partnership in Brazil. With this key step, Delasport is expanding its global presence and advancing the Brazilian sports betting landscape with its highly innovative technology and comprehensive player engagement tools.
Following the recent regulatory advancements in Brazil’s gaming sector, Delasport has successfully obtained the necessary certifications to operate in the country. The company’s entry into this high-potential market aligns with its global strategy to provide world-class betting experiences in regulated markets worldwide.
“Brazil represents a key milestone in our global expansion strategy, and we are happy to launch with the first partner and another one on the way, this time with our full solution,” said Unai Concha, Senior Business Director at Delasport. “We are thrilled to bring our premium sportsbook and iGaming solutions to Brazilian operators, empowering them with the best technology available in the industry today.”
Delasport’s offerings in Brazil include:
- A fully managed localized sportsbook platform that is full of innovative features tuned to elevate players’ betting experience
- AI-driven personalization and engagement tools to optimize player retention
- Advanced risk management and fraud prevention solutions
Brazil’s regulated sports betting market is expected to experience rapid growth, and Delasport is committed to ensuring a seamless and responsible betting experience for operators and players alike. By leveraging its expertise and innovative solutions, the award-winning B2B supplier aims to play a pivotal role in shaping the future of online gaming in Brazil.
The post Delasport Launches First Partnership in Brazil appeared first on Gaming and Gambling Industry in the Americas.
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