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Swifty Global (Dear Cashmere Holding Company), Confirms the Award of its UK Gambling License

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Dear Cashmere Holding Company, known as Swifty Global (Swifty), is a technology company focused on creating ground-breaking solutions in the Financial and Sports Betting Sectors. The company has developed two disruptive mobile applications (apps) for sports predictions and a digital wallet which encompasses Artificial Intelligence (AI) and Cryptocurrency/Blockchain Transactions.

Following its award of the Curacao license in November 2021, Swifty is now pleased to announce that it has successfully obtained its UK gambling license. The coveted UK license is the “Gold Standard” and one of the most difficult gambling licenses in the world to obtain. Its award now allows Swifty to upload its eagerly anticipated Swifty Predictions application to the UK Apple and Android stores, allowing users in the UK to download the app and register their account. In addition, Swifty has completed their 3rdparty security audit and is now adding the relevant payment providers. This couldn’t take place until the UK license was approved. Once the payment gateway is live, the software will be submitted for certification which, once obtained, will be made available in the licensed regions. Swifty’s in-house development team are working overtime to ensure that the product goes live as quickly as possible. The commercial team is simultaneously working on obtaining several further gambling licences, including for certain states in the USA.

To grow its user base in the licensed regions, Swifty is preparing to roll out its aggressive marketing plan, with the initial focus being to capture as many users as quickly as possible. From this point, the highly interactive Swifty predictions app brings a new form of engaged betting to users which Swifty is confident will stimulate a substantial amount of viral marketing.

After the successful “soft launch” of its Digital Wallet during the month of March, where several thousand users downloaded and used Swifty’s pre-configured digital currency wallet, the official launch of both the Swifty Wallet and Swifty Predictions app will take place in May. The official launch functions are expected to encompass several celebrity endorsements.

The Swifty Wallet will offer a referral scheme within the wallet itself. This will allow users to refer the app to other users, thereby earning credits which will be cashed in against the Swifty Token. The Swifty Token is scheduled to be launched once Swifty’s user base has reached a critical mass. The company anticipates this being in Autumn 2022. Referral vouchers will also double up to enter referrers into weekly prize draws.

Swifty will aggressively target the UK market to rapidly gain a lucrative share of the existing market whilst also creating a new category of gambling with its proprietary “swipe” technology for micro betting. This will create a new market of users who enjoy a more social, fun, and engaging form of gambling. According to the UK Gambling Commissioner, the UK’s online sports betting and casino gambling market was worth 6.9 billion pounds between March 2020 and April 2021. This was up 18.4% from the previous year. Despite the size of the UK market, there are only 287 companies that have a remote betting operating license and 469 companies that have a gambling software development license in the UK.

Swifty Global CEO, James Gibbons, commented, “We are ecstatic to have finally obtained this license following months of processes to demonstrate our compliance. We were always confident of obtaining the license since, in addition to our compliance, our technology, AML, and KYC capability is both next generation and world leading. However, it is a process that we had to go through, and we are very pleased to now finally be in the game within one of the world’s most active and lucrative gambling markets. We are excited to launch the Swifty Predictions app, especially since it’s within a few weeks of the successful launch of our Swifty Wallet. I am extremely proud of what we have accomplished and incredibly optimistic about our next quarter of business and beyond.”

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Compliance Updates

MGA Publishes Results of Thematic Review on Self-exclusion Practices in Online Gaming Sector

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The Malta Gaming Authority (MGA) has published the results of a Thematic Review on how online B2C licensees implement self‑exclusion and other responsible gambling safeguards. The Review sought to identify any systemic weaknesses and clarify regulatory expectations relating to player protection, highlighting areas performing well as well as opportunities for licensees to strengthen their practices.

The Review was carried out in 2025 following reports that some players were able to access multiple brands despite being self‑excluded due to problem gambling. It examined the real‑world performance of player protection tools across 20 licensees and 58 active URLs. A mystery shopping exercise assessed the effectiveness of self‑exclusion processes, cross‑brand account controls, and the presentation of responsible gambling protections at key points of play.

The findings presented in this document reaffirm the Authority’s ongoing commitment to safeguarding players and upholding the integrity of the online gaming sector. Overall, the Thematic Review indicates a positive level of compliance, with the majority of licensees assessed demonstrating practices that are broadly in line with regulatory expectations. At the same time, the Review highlights opportunities for further strengthening player protection measures across the sector.

The assessment outlines the specific areas where enhancements would be beneficial. These include delays in activating self‑exclusion, instances where exclusions were lifted without applying a mandatory cooling‑off period, challenges in detecting duplicate or closely matching player identity details across brands, the absence of limit‑setting prompts during registration, and incomplete information displayed within Reality Check pop‑ups. Together, these findings provide guidance where systems and processes can be enhanced to ensure player protection measures operate as intended.

The Authority has communicated the findings to the relevant licensees, each of whom has been asked to address the points raised and submit rectification plans. Follow‑up supervisory engagement will continue where necessary, including monitoring the implementation of corrective actions. This work forms part of the Authority’s broader risk‑based oversight approach, aimed at promoting higher and more consistent standards of player protection across the sector.

Through this Guidance Document, the Authority encourages all licensees to use the insights from this Review to reinforce their internal frameworks, enhance their responsible gambling controls, and continue contributing to a safer and more sustainable gaming environment.

The post MGA Publishes Results of Thematic Review on Self-exclusion Practices in Online Gaming Sector appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Adventure One QSS

Dutch Gambling Authority Imposes Penalty on Adventure One QSS for Illegal Gambling

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The Netherlands Gambling Authority (KSA) has imposed a penalty on Adventure One QSS Inc. for illegal gambling. Adventure One offers games of chance on the Dutch market under the Polymarket brand name, without a license. The KSA has called on Polymarket to cease its activities immediately. If it fails to do so, the company will be fined €420,000 per week, with a maximum of €840,000.

Polymarket has been frequently in the news in recent months, particularly regarding betting on the Dutch elections. Although Polymarket itself states that prediction markets do not fall under the category of gambling, the Netherlands Gambling Authority (KSA) has taken a different stance. After contacting the company about its illegal activities on the Dutch market, there has been no visible change, and the offering remains available. The Netherlands Gambling Authority therefore imposed this order, subject to a penalty. A turnover-related fine may also be imposed at a later date.

Ella Seijsener, director of licensing and supervision at the Netherlands Gambling Authority (KSA), said: “Prediction markets are on the rise, including in the Netherlands. These types of companies offer bets that are not permitted in our market under any circumstances, not even by license holders. Besides the social risks of these kinds of predictions (for example, the potential influence on elections), we conclude that this constitutes illegal gambling. Anyone without a KSA license has no business in our market. This also applies to these new gambling platforms.”

The post Dutch Gambling Authority Imposes Penalty on Adventure One QSS for Illegal Gambling appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Brais Pena Chief Strategy Officer at Easygo

Stake Goes Live in Denmark Following Five-Year Licence Approval

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Stake, the largest online casino and sportsbook globally, today proclaims its official entry into Denmark after obtaining a five-year online casino and sports betting license. The shift reinforces Stake’s enduring dedication to enhancing its global growth strategy.

Denmark is often seen as a regulatory success within the European online gambling scene, and Stake has now introduced its flagship, internationally recognized product to the Danish market. Players will unlock access to Stake’s top-tier casino and sportsbook, showcasing exceptional games, cutting-edge technology, and an exceptional user experience, all provided with a strong local emphasis.

Starting 1 March 2026, Stake Denmark will set up its new headquarters at Parken Stadium, the national football stadium of Denmark and the home ground for FC Copenhagen.

Peter Eugen Clausen, Managing Director at Stake Denmark, said: “Denmark has one of the most well-regulated and competitive gaming markets in Europe, and that’s exactly what makes it so exciting. With Stake’s arrival, Danish players can expect a fresh, world-class experience backed by global scale and strong local focus. We’re raising the bar in terms of product, transparency, and entertainment, and I believe increased competition from brands like Stake will only drive the market forward in a positive way.”

Brais Pena, Chief Strategy Officer at Easygo, the technology company behind Stake, said: “Denmark marks our entry into the Nordics and represents a clear win in one of Europe’s most mature and high-value markets. With each new market, our momentum continues to build as we deliver on our global expansion strategy.”

Since its inception in 2017, Stake has positioned itself as the top betting and gaming brand globally by continually presenting advanced technology and novel gaming experiences for players around the globe. Upon entering Denmark, Stake maintains its dedication to player safety and responsible gaming, guaranteeing that gambling stays enjoyable, secure, and entertaining by providing extensive tools and resources that assist customers in comprehending and monitoring their gambling behavior.

The post Stake Goes Live in Denmark Following Five-Year Licence Approval appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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