Argentina
ZITRO SHINES IN ARGENTINA WITH ITS ZITRO EXPERIENCE AND ZITRO UNIVERSITY EVENTS

Zitro has held its Zitro Experience and Zitro University events on March 29-30 in Buenos Aires, Argentina, within the framework of SAGSE. This annual event, which has already become a benchmark for the gaming industry in Latin America, once again impressed guests with an evening full of surprises and excitement, and a spectacular new product presentation.
Alejandra Burato, Zitro’s Regional Director for Latin America commented: “During this year’s Zitro Experience and Zitro University events we have reunited with customers and friends in Argentina, reaffirming our commitment to the region. Our new product launch in Latin America, which include top-tier slot games and a spectacular new line of cabinets, are part of the development of product innovation for operators looking to offer a new gaming experience and attract new customers to their casinos. I would like to thank all the attendees, for once again, joining us during this great week.”
During the Zitro Experience event, the company showcased the brand-new GLARE cabinet line: Altius Glare, Illusion Glare, Allure Glare and Fusion Glare; It also displayed the spectacular multi-game, Wheel of Legends featured on the premium Altius Glare cabinet, along with Megashare Lounge, the shared progressive jackpot system. “We are grateful for the trust operators have placed in us and are very proud of the acceptance our new products have received. We are confident this innovative product line will offer players in Latin America a truly immersive gaming experience”, added Alejandra Burato, Zitro’s Regional Director for Latin America”.
After Zitro’s product presentation, the Zitro University academic event took place in collaboration with the University of Palermo, which included an informative session by Professor Patricio O’Gorman of the University of Palermo, and a round table focusing on “Changing consumer habits and pandemic-driven technology acceleration”. The renowned panelists were Dario Montero, CEO of Casino Buenos Aires, Florencia Benedicto, Board member of Bet Warrior, President of Ondiss and Director of Inverclub, Guillermo Gabella, Press and Broadcasting Manager and Legal Director of Boldt Group, Dario Simoni, Chief Operating Officer of Codere Group and Zitro’s CEO, Sebastian Salat.
“Argentina is a key market that has undoubtedly contributed to Zitro’s growth in the region, and continues to expand, thanks to the efforts of our team, and the confidence operators have placed in our products. Today we have achieved our goal of showcasing our amazing content to our friends and customers in Latin America, and we are confident it will appeal to operators looking to expand their entertainment offerings, and that it be widely enjoyed by players. I would like to thank the University of Palermo and Professor Patricio O’Gorman for their continued collaboration and contribution to the success of our Zitro University academic event. And finally, I would like to thank the important industry players who joined the panel. The Zitro Experience and Zitro University events have been two fantastic occasions for Zitro to shine thanks to its innovative product line,” stated Sebastián Salat, CEO of Zitro.
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Argentina
SYNOT Games enters the Argentinian iGaming market with Betsson as a trusted partner

SYNOT Games, a leading developer of cutting-edge casino games and solutions, has officially entered the Argentinian iGaming market through a strategic partnership with Betsson, one of the most established and globally recognized operators in the industry.
This collaboration marks SYNOT Games‘ debut in Argentina and signals a significant step in the company’s ongoing expansion across Latin America. By joining forces with Betsson, SYNOT Games reinforces its commitment to working exclusively with trusted partners in regulated markets.
“Entering Argentina with a partner like Betsson is a proud moment for us,” said Martina Krajčí, Chief Commercial Officer at SYNOT Games.
“Latin America is a rapidly growing region in the iGaming space, and Argentina stands out for its dynamism and regulatory maturity. We’re excited to offer our premium portfolio to a new audience and deepen our footprint in LatAm.”
Sarah Micallef, Head of Global Gaming Operations at Betsson Group, also expressed enthusiasm: “We are pleased to welcome SYNOT Games to our portfolio in Argentina. Our focus has always been to offer our players top-tier content in every market we operate. SYNOT’s games meet our high standards for quality and entertainment, and we are confident they will resonate well with our Argentinian audience.”
Argentina’s online gambling sector has experienced significant growth in recent years, particularly following the 2021 regulatory shift that enabled provinces to license operators independently. Buenos Aires, both the city and the province, has become a focal point for major international brands, offering a regulated and competitive market environment that is ideal for industry expansion.
The deal strengthens SYNOT Games‘ positioning in Latin America, aligning with the company’s strategic roadmap of sustainable growth and responsible gaming in fully licensed jurisdictions. With an existing presence in Brazil and Colombia, this move into Argentina further consolidates SYNOT Games’ commitment to expanding across the most dynamic and regulated iGaming markets in the region.
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Andres Troelsen Belatra Games’ Commercial Director for Latin America
Belatra amplifies Argentine presence through partnership with Sportsbet

Belatra Games, the specialist online slots developer, has amplified its presence in the Argentine market through a partnership with sports betting operator, Sportsbet.
Betting site Sportsbet is highly respected across the country, offering a wide range of online games, including slots, roulette and blackjack, as well as a live casino that provides an immersive experience for players.
As part of the agreement, Belatra will integrate a selection of its games, including popular hits Mummyland Treasures, Rise of Zeus, Golden øks, Make it Gold, and newly released Cyber Gypsies.
In June, Belatra will be heading to PGS – Peru Gaming Show, Latin America’s leading international gaming fair, further emphasising its commitment to the LatAm region.
Andrés Troelsen, Belatra Games’ Commercial Director for Latin America commented: “Belatra continues to bolster our presence in LatAm and collaborating with Sportsbet gives us the perfect chance to accelerate our growth in Argentina. Sportsbet has a strong brand presence in the country and we look forward to enhancing their platform with a selection of our most popular games.
Anahi Melisa Garcia, Project Manager Sportbet Argentina: “We are excited to add Belatra titles to our platform, with the goal of continuing to elevate the gaming experience we offer. This partnership allows us to expand our casino catalog with high-quality, internationally recognized content. We are confident that this collaboration will mark the beginning of a strong and lasting relationship, and we believe it will be key to our growth within the Argentine market.”
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Argentina
Betsson strengthens partnership with Racing Club – becomes main sponsor and front jersey partner

Betsson, the leading global sports betting and online casino operator, and Racing Club de Avellaneda are proud to announce that, just months away from celebrating the second anniversary of their partnership, Betsson will become the team’s main sponsor starting from the next tournament. This agreement comes at a significant moment, as Racing Club was recently crowned champions of the Copa Sudamericana.
The collaboration between Betsson and Racing began in May 2023, with Betsson initially sponsoring the upper back of the First Division team’s jerseys for all domestic and international matches. With this enhanced agreement, Betsson’s logo will now appear on the front of Racing Club’s iconic shirts. The new kits for La Academia will be unveiled today, Friday, 24 January, during the first-round match of the First Division tournament against Barracas Central.
Jesper Svensson, CEO of Betsson Group, stated, “We are thrilled to take our partnership with Racing Club to the next level as their main sponsor. Racing Club’s rich history, passion, and excellence mirror Betsson’s core values, making this collaboration a natural fit. Together, we are ready to continue achieving great success and strengthening our shared vision for the future.”
Racing Club President Diego Milito expressed his happiness with the agreement, emphasising his hope that the partnership will continue for many years, further elevating Racing Club’s legacy and delighting its passionate fans. The forward legend Milito, also played for Inter (2009–2014) – a team with Betsson Sport as their main jersey partner – was a key player for the club, securing six major titles, including the 2009/10 Champions League win.
The agreement is set for two years, with an option to renew for an additional two years. Betsson has also committed to enhancing fan engagement by creating exclusive experiences for Racing Club members and supporters across Latin America, including events, raffles, and other activities that bring the Club closer to its community and followers.
Maximiliano Bellio, Betsson’s Country Manager for Argentina, highlighted the value of this collaboration and said, “Our collaboration with Racing Club over the past years has been truly exceptional, built on a shared passion for the sport and its fans. This strengthened partnership represents our commitment to not only support the team but also to deepen the connection between Racing Club and its passionate fanbase. Together, we look forward to creating unforgettable experiences that celebrate the club’s rich history and exciting future.”
On social media, Betsson is using the hashtag #VamosParaAdelante (Let’s Move Forward) to celebrate this new chapter, marked by the prominent placement of the logo on the jersey and the shared goal of achieving continued success.
The post Betsson strengthens partnership with Racing Club – becomes main sponsor and front jersey partner appeared first on Gaming and Gambling Industry in the Americas.
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