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Snaitech and XB Net extend Italian operator’s horse betting portfolio with XB Net’s premium North American racing content

Published

4 years ago

March 31, 2022

Reading Time: 2 minutes

Italian giant supplements its U.S. horse racing data package by the leading Stateside supplier; Triple Crown and other important U.S. events rights guaranteed

XB Net, the leading provider of premium content for North American horse racing, has signed an agreement with Snaitech, the flagship Italian sports betting arm of Playtech, to provide its U.S. horse racing content to the Italian giant.

Top-class audiovisual broadcast around all major daily U.S. meetings will be made available for Snaitech customers via its website www.snai.it and across its retail outlets. Information on horses, jockeys and statistical data will be also available to help drive deeper fan engagement and education around this popular sport.

Among these events, the U.S. Triple Crown stands out. Two of the three races that make up the Triple Crown will be broadcast live: the Preakness Stakes in Baltimore and the Belmont Stakes in Belmont, New York. The agreement also covers other major world events, such as the Breeders’ Cup World Championships, scheduled to take place at Keeneland on 4-5 November, and the Pegasus World Cup, which will be staged in January 2023.

Simon Fraser, Senior Vice President of International at XB Net, said: “SNAI is a giant brand whose expertise and trademark customer care is best in class. Therefore, it’s a perfect moment to partner with their optimised Italian sportsbook, which has quickly embraced the merits and utility of North American racing. While domestic racing is back in full swing in Italy, those players who were drawn to North American racing during the pandemic have largely been retained which represents another key validation of our product.”

Agostino Romano, Chief Retail Operations Officer at Snaitech, added: “The daily schedule of races, guaranteed by our partnership with XB Net – owner of the rights to 60 circuits representing three quarters of the U.S. races – integrates perfectly with the domestic racing calendar in Italy. Thanks to the time difference and a 24-hour, 7-day-a-week schedule, the betting schedule is much broader and satisfies a greater number of fans of this engaging sport. We are looking forward to seeing the results in the upcoming events, such as the Triple Crown and the Breeders’ Cup.”

XB Net, the preferred point of contact for live North American racing contents, manages international rights, data, odds, live broadcasting and video streaming on behalf of its growing portfolio of partners. U.S. races, some 25.000 per year, engage an increasing number of bettors and allow international operators to fill gaps in the racing calendar in recent times.

Working with many of the world’s leading fixed-odds, spread-betting and commingled wagering companies, XB Net enjoys a growing geographic footprint in mature and emerging markets across Europe, the UK & Ireland, Asia, North and Central America and Australia.

Germany

PopOK Gaming signs strategic cooperation with Tipico for Germany

Published

21 seconds ago

May 25, 2026

Wladimir P.

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Deal aims to expand Tipico’s casino content lineup with PopOK Gaming’s portfolio in one of Europe’s most regulated markets.

PopOK Gaming has announced a strategic cooperation with Tipico in Germany, with the companies planning to broaden Tipico’s casino content offering for players in the market.

The companies positioned the agreement as a move to expand PopOK Gaming’s reach in Germany while adding to Tipico’s portfolio. No launch timeline, game list, or commercial terms were disclosed.

Karen Gulkanyan, CEO of PopOK Gaming, said: “We don’t treat partnerships as boxes to tick. Working with Tipico is important to us because of who they are in the German market and the standards they operate by. Germany is not an easy environment, and that’s exactly why this cooperation matters. It reflects years of steady work behind the scenes and marks a point where PopOK Gaming is ready to operate alongside the most established names in Europe.”

The announcement frames Germany as a highly structured and demanding gaming jurisdiction, with Tipico bringing local market experience and operational scale and PopOK Gaming supplying game development capabilities. The companies said the cooperation is intended to support further growth and partnerships across regulated European markets.

The post PopOK Gaming signs strategic cooperation with Tipico for Germany appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Asia

S8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule

Published

1 hour ago

May 25, 2026

Wladimir P.

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S8UL gaming creator and streamer Payal Dhare has partnered with OWND!, the Gen Z-focused fashion brand from Aditya Birla Fashion and Retail Limited, to launch a gaming-inspired fashion capsule called ‘Gamer Drop’. The companies describe it as India’s first female gamer-curated capsule. The collection will be available on OWND!’s website and in the brand’s stores across India.

According to the press release, ‘Gamer Drop’ includes menswear and womenswear pieces built around gaming culture and streetwear, positioned as a creator-led collection rather than conventional creator merchandise. The campaign leans on the growing overlap between gaming culture, creator communities, and youth fashion.

Marco Agnolin, Chief Executive Officer, OWND!. said, “We see gaming today as a powerful cultural force that is shaping how young consumers express themselves, communicate, and engage with fashion. As one of India’s biggest gamers, Payal Dhare represents this new generation perfectly through her authenticity, confidence, and deep connection with the gaming community. Her influence extends far beyond gaming content, making her an ideal face for our gaming collection. Through this collaboration, we aim to celebrate individuality and connect with India’s digitally native youth in a way that feels relevant, inclusive, and culture-driven.”

Payal Dhare aka Payal Gaming said, “Gaming today has become a culture and a form of self-expression for millions of young people across the country. That’s what makes this collaboration with OWND! so exciting for me. With this curation, I wanted to create something that genuinely reflects my vibe and the energy of my community. It’s stylish, comfortable, expressive – and made for people who want to own who they are.”

The release also points to India’s expanding creator economy. Citing a Boston Consulting Group report, it says India has nearly 2 to 2.5 million creators, with more than 60% of consumers exposed to creator-led content and over 30% of shoppers influenced by creators in purchase decisions.

The post S8UL streamer Payal Dhare and OWND! launch gamer-curated fashion capsule appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

BETBY

BETBY Announces Strategic Partnership with Vibra Gaming

Published

3 hours ago

May 25, 2026

GamingAmericas.com

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BETBY, the leading B2B sportsbook supplier, has announced a new strategic partnership with Vibra Gaming. The agreement will see BETBY deliver its full sportsbook solution to Vibra Gaming, further accelerating its expansion across the LatAm region.

Through this collaboration, Vibra Gaming will integrate BETBY’s complete sportsbook offering covering more than 500,000 monthly events, including its advanced AI-powered tools, AI Labs, and proprietary esports feed, Betby.Games. Delivered via a single, seamless API integration, the solution enables Vibra Gaming to incorporate a fully scalable sportsbook directly into its platform, allowing its operator partners to roll out sports betting efficiently while reducing technical complexity and accelerating time-to-market.

The integration addresses key challenges associated with launching a sportsbook, particularly the technical demands and resource requirements involved. By leveraging BETBY’s solution, Vibra Gaming can extend its platform capabilities without adding significant development overhead, while enabling its partners to introduce sports betting as part of a broader, multi-vertical offering.

A key component of the agreement is the inclusion of Betby.Games, BETBY’s award-winning esports feed, which aligns closely with Vibra Gaming’s localized approach. The portfolio features hyper-localized, industry-first titles such as eVaquejada and eFootVolley, designed specifically to resonate with Latin American audiences, further strengthening engagement across the region.

The partnership comes as BETBY continues to reinforce its position in Latin America, a strategic market where the provider has been actively investing and expanding its footprint. With operational licenses in Brazil and Peru, and a growing network of regional partners, this collaboration marks an important step in BETBY’s long-term growth strategy across LatAm.

Stefanos Karakidis, Business Development Director at BETBY, said: “This partnership is a natural fit for both sides. Vibra Gaming has built a platform that reflects the expectations of Latin American operators, and that creates the ideal environment for our sportsbook to deliver value. Besides that, what makes this collaboration particularly strong is how seamlessly our solution integrates into Vibra’s ecosystem, enabling their casino operator partners to expand into sports betting in a fast, efficient, and scalable way.”

Werter Luna, CEO at Vibra Gaming, said: “At Vibra Gaming, our priority is to provide our partners with flexible, locally relevant solutions that help them grow. Integrating BETBY’s sportsbook allows us to expand our platform with a best-in-class sports betting offering that matches our standards in terms of performance and adaptability. We’re particularly excited about the potential of combining their technology and esports content with our localized approach to further enhance the player experience across Latin America.”

The post BETBY Announces Strategic Partnership with Vibra Gaming appeared first on Americas iGaming & Sports Betting News.