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Snaitech and XB Net extend Italian operator’s horse betting portfolio with XB Net’s premium North American racing content
Italian giant supplements its U.S. horse racing data package by the leading Stateside supplier; Triple Crown and other important U.S. events rights guaranteed
XB Net, the leading provider of premium content for North American horse racing, has signed an agreement with Snaitech, the flagship Italian sports betting arm of Playtech, to provide its U.S. horse racing content to the Italian giant.
Top-class audiovisual broadcast around all major daily U.S. meetings will be made available for Snaitech customers via its website www.snai.it and across its retail outlets. Information on horses, jockeys and statistical data will be also available to help drive deeper fan engagement and education around this popular sport.
Among these events, the U.S. Triple Crown stands out. Two of the three races that make up the Triple Crown will be broadcast live: the Preakness Stakes in Baltimore and the Belmont Stakes in Belmont, New York. The agreement also covers other major world events, such as the Breeders’ Cup World Championships, scheduled to take place at Keeneland on 4-5 November, and the Pegasus World Cup, which will be staged in January 2023.
Simon Fraser, Senior Vice President of International at XB Net, said: “SNAI is a giant brand whose expertise and trademark customer care is best in class. Therefore, it’s a perfect moment to partner with their optimised Italian sportsbook, which has quickly embraced the merits and utility of North American racing. While domestic racing is back in full swing in Italy, those players who were drawn to North American racing during the pandemic have largely been retained which represents another key validation of our product.”
Agostino Romano, Chief Retail Operations Officer at Snaitech, added: “The daily schedule of races, guaranteed by our partnership with XB Net – owner of the rights to 60 circuits representing three quarters of the U.S. races – integrates perfectly with the domestic racing calendar in Italy. Thanks to the time difference and a 24-hour, 7-day-a-week schedule, the betting schedule is much broader and satisfies a greater number of fans of this engaging sport. We are looking forward to seeing the results in the upcoming events, such as the Triple Crown and the Breeders’ Cup.”
XB Net, the preferred point of contact for live North American racing contents, manages international rights, data, odds, live broadcasting and video streaming on behalf of its growing portfolio of partners. U.S. races, some 25.000 per year, engage an increasing number of bettors and allow international operators to fill gaps in the racing calendar in recent times.
Working with many of the world’s leading fixed-odds, spread-betting and commingled wagering companies, XB Net enjoys a growing geographic footprint in mature and emerging markets across Europe, the UK & Ireland, Asia, North and Central America and Australia.
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affiliate marketing
BetConstruct AI confirms SiGMA Asia 2026 presence in Manila
Supplier plans to pitch a World Cup 2026 sportsbook bundle and its AI Suite at Stand 2572 on June 2–3.
BetConstruct AI will exhibit at SiGMA Asia 2026 in Manila, Philippines, on June 2–3, the company said, appearing at Stand 2572.
At the show, BetConstruct AI said it will highlight a “Best Sportsbook for the World Cup 2026” bundle built around “Special Bets, Powerfull, and Bet on League.” The company positioned the package as ready for operator activation without development work.
BetConstruct AI also said it will showcase its AI Suite, including “CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI,” aimed at use cases such as churn prediction, risk consolidation, personalised casino experiences, and conversational sportsbook engagement.
As product context, the company cited its sportsbook and casino platforms, including “140,000+ pre-match events and 90,000+ live matches monthly” and “45,000+ games from 350+ providers via a single API.” It also highlighted its “Affigates Affiliate Ecosystem” with “7,000+ vetted affiliates and AI-based scoring.”
The company said new partners signing via the show can access commercial incentives, including “a 50% platform setup discount from day one,” “100% Core Suite Access free for the first 3 months (50% off for months 4–12), and third-party tools at 51% off for the first 3 months.”
The post BetConstruct AI confirms SiGMA Asia 2026 presence in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
celebrity-partnerships
Pascal Gaming signs Ronaldinho for football-themed crash and slot titles
First release is Avinho R10, followed by June launch Fortune Ronaldinho as the studio lines up more titles ahead of the World Cup season.
Pascal Gaming has partnered with Brazilian football player Ronaldinho to launch a dedicated portfolio of games inspired by the athlete, the company said on 26 May, 2026.
The planned pipeline includes crash games, slots and additional titles set to roll out through the year. Pascal Gaming said the initiative is aimed at both Brazil and international markets, and will be supported by tournaments, promotional activity and special events tied to the Ronaldinho-branded portfolio.
The first game confirmed is Avinho R10, described as a crash-style title featuring Ronaldinho “above Brazil” in an aviation-themed experience. A second game, Fortune Ronaldinho, is scheduled for release in June and is positioned as a slot-inspired title.
“Ronaldinho is one of the most recognisable and loved football personalities in the world, so for us this collaboration is much more than a game launch. It is a global entertainment project that combines football culture, emotionally engaging gameplay and strong promotional activities ahead of the World Cup,” said Armen Mnaskanian, Head of Sales at SoftConstruct Gaming Content.
Pascal Gaming said it has been expanding its crash game portfolio during 2026 and investing in localised, character-driven content across Latin America, Africa and Asia. The company added that more Ronaldinho-themed titles and marketing campaigns will be revealed in the coming months.
The post Pascal Gaming signs Ronaldinho for football-themed crash and slot titles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
brand-marketing
Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250
The JUSTIN2026 campaign was shot in Denver and rolls out over four weeks ahead of the 14 June event at the White House.
Duelbits has launched a branded content campaign with UFC interim Lightweight Champion Justin Gaethje, timed to UFC Freedom 250 at the White House on Saturday 14th June.
The campaign, branded JUSTIN2026, was shot on location in Denver, Colorado by UK-based creative agency YRDS. Duelbits said the content is designed as a “premium, cinematic series” and will roll out in phases over the next four weeks, peaking on event day.
According to the company, the campaign was planned before UFC Freedom was officially confirmed. Duelbits framed the early commitment as part of a strategy to move faster than traditional sportsbooks around major cultural moments.
“We didn’t want to create another sportsbook promo,” said Jasper Hoekert, Chief Marketing Officer at Duelbits. “We wanted to create something that combat sports fans want to watch, content built around Justin’s authenticity and intensity, not just his fight record. We were planning this before the White House event was even officially confirmed. When you believe in the magnitude of a moment, you don’t wait for permission to act on it.”
“Duelbits came to me with a vision, not just a brief,” said Gaethje. “They wanted to create something that reflected the reality of what I do and who I am, with no smoke and mirrors. When a brand shows up with that kind of conviction and creative ambition, you back it. This campaign is going to be something people remember.”
The post Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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