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Snaitech and XB Net extend Italian operator’s horse betting portfolio with XB Net’s premium North American racing content

Published

4 years ago

March 31, 2022

Reading Time: 2 minutes

Italian giant supplements its U.S. horse racing data package by the leading Stateside supplier; Triple Crown and other important U.S. events rights guaranteed

XB Net, the leading provider of premium content for North American horse racing, has signed an agreement with Snaitech, the flagship Italian sports betting arm of Playtech, to provide its U.S. horse racing content to the Italian giant.

Top-class audiovisual broadcast around all major daily U.S. meetings will be made available for Snaitech customers via its website www.snai.it and across its retail outlets. Information on horses, jockeys and statistical data will be also available to help drive deeper fan engagement and education around this popular sport.

Among these events, the U.S. Triple Crown stands out. Two of the three races that make up the Triple Crown will be broadcast live: the Preakness Stakes in Baltimore and the Belmont Stakes in Belmont, New York. The agreement also covers other major world events, such as the Breeders’ Cup World Championships, scheduled to take place at Keeneland on 4-5 November, and the Pegasus World Cup, which will be staged in January 2023.

Simon Fraser, Senior Vice President of International at XB Net, said: “SNAI is a giant brand whose expertise and trademark customer care is best in class. Therefore, it’s a perfect moment to partner with their optimised Italian sportsbook, which has quickly embraced the merits and utility of North American racing. While domestic racing is back in full swing in Italy, those players who were drawn to North American racing during the pandemic have largely been retained which represents another key validation of our product.”

Agostino Romano, Chief Retail Operations Officer at Snaitech, added: “The daily schedule of races, guaranteed by our partnership with XB Net – owner of the rights to 60 circuits representing three quarters of the U.S. races – integrates perfectly with the domestic racing calendar in Italy. Thanks to the time difference and a 24-hour, 7-day-a-week schedule, the betting schedule is much broader and satisfies a greater number of fans of this engaging sport. We are looking forward to seeing the results in the upcoming events, such as the Triple Crown and the Breeders’ Cup.”

XB Net, the preferred point of contact for live North American racing contents, manages international rights, data, odds, live broadcasting and video streaming on behalf of its growing portfolio of partners. U.S. races, some 25.000 per year, engage an increasing number of bettors and allow international operators to fill gaps in the racing calendar in recent times.

Working with many of the world’s leading fixed-odds, spread-betting and commingled wagering companies, XB Net enjoys a growing geographic footprint in mature and emerging markets across Europe, the UK & Ireland, Asia, North and Central America and Australia.

asia-pacific

Groove shortlisted for Best Aggregator at SiGMA Asia Awards 2026

Published

4 hours ago

May 21, 2026

Wladimir P.

groove-shortlisted-for-best-aggregator-at-sigma-asia-awards-2026

Groove has been named a finalist for Best Aggregator 2026 at the SiGMA Asia Awards, with the ceremony scheduled for 2 June 2026 at the SMX Convention Centre Manila during the SiGMA Asia Summit.

The shortlist was announced by Global Gaming Insider, according to the company. Groove said its platform aggregates more than 15,000 games from over 150 providers via a single API.

Giusy Campo, Business Development Director at Groove, said: “This shortlist is external recognition of a truth we already feel internally: Groove is moving at a different pace. Asia is not a single market, it is a collection of distinct regulatory environments, player behaviours, and partnership opportunities”

Campo added: “Our platform is built to respect that complexity, not smooth it over. Being named a finalist for Best Aggregator tells us that our approach; deep integration, localised content strategies, and commercial precision; is resonating with the operators who matter most in this region. We are not just bringing games to Asia. We are bringing a roadmap for sustainable growth.”

Yahale Meltzer, Co-Founder and CEO of Groove, said: “The aggregation space is crowded. Differentiation is everything. This nomination confirms that our vision, transforming aggregation from a commodity into a strategic growth discipline, is taking hold.” He added: “Operators across Asia are no longer asking for just volume or speed. They are asking for structural resilience, data intelligence, and a partner who can execute across fragmented regulatory landscapes with precision. Groove delivers that. To be recognised alongside the best in Asia is a privilege, but the real work continues in Manila and beyond. We are here to win, not just awards, but the trust of the operators who build their businesses on our platform.”

The post Groove shortlisted for Best Aggregator at SiGMA Asia Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

data providers

DATA.BET reports 168% turnover growth from virtual content in Q1 2025–Q1 2026

Published

4 hours ago

May 21, 2026

Wladimir P.

data.bet-reports-168%-turnover-growth-from-virtual-content-in-q1-2025–q1-2026

DATA.BET says turnover from its virtual content grew 168% between Q1 2025 and Q1 2026, with the supplier reporting the product accounted for 39% of total virtual sports turnover and 45% of profits over the period.

The company said the content is developed fully in-house and delivered through automated bot-vs-bot matches that run 24/7 without dependence on real-world fixture schedules. DATA.BET positioned the format as a way to provide continuous events and reduce operational overhead for operators.

Across the same period, DATA.BET reported +299% active users, +129% across clients GGR, +246% events per quarter, and +218% bets placed.

DATA.BET also said the audience profile overlaps with live football bettors, which it believes supports retention during seasonal breaks. The supplier added that the algorithm-driven format “carries no fraud exposure,” supports In-Stream Betting overlays, and provides near-zero latency between broadcast and market updates.

“Over the past year, our bot-vs-bot virtual content has delivered consistent, measurable results across every operator deployment. Building e-Football in-house gives us the flexibility to configure it to what each operator actually needs — whether that is a specific league structure, a particular mix of bot and player content, or a branded competition format,” mentioned Rostyslav Likhtin, Head of Product at DATA.BET.

The post DATA.BET reports 168% turnover growth from virtual content in Q1 2025–Q1 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

content studios

155.io makes fintech debut with Coverd partnership

Published

4 hours ago

May 21, 2026

Wladimir P.

155.io-makes-fintech-debut-with-coverd-partnership

155.io has signed a partnership with US-based fintech platform Coverd, marking the content studio’s first move into fintech. The deal was announced Thursday 21st May 2026.

Under the agreement, 155.io’s real-world games will be integrated into Coverd’s platform. Coverd said the integration is designed to turn everyday transactions into interactive experiences where users can win the chance to have purchases covered through 155.io gameplay.

Sam Jones, Founder & CEO of 155.io, said: “This partnership gives us the opportunity to bring our content to a completely new audience. We share a philosophy with Coverd around disrupting and modernising industries through more interactive experiences. They understand that younger audiences expect entertainment and engagement across every digital touchpoint, including finance, which is exactly how we think about design.”

Albert Wang, Coverd co-founder, added: “Today’s consumer is actively embracing gamified products across every category, so there’s no reason personal finance should stay in the stone age. We’re excited to work with 155.io to make financial experiences more interactive and give everyone a chance to live big by winning back their purchases. 155.io’s next-gen content fits perfectly with what we’re building at Coverd.”

155.io said the integration will bring its interactive content—built around live-action footage and real-time mechanics—to Coverd users. The studio’s portfolio includes Rush Hour from its CCTV Game library, alongside Ducks.io and Snow Run.