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Snaitech and XB Net extend Italian operator’s horse betting portfolio with XB Net’s premium North American racing content
Italian giant supplements its U.S. horse racing data package by the leading Stateside supplier; Triple Crown and other important U.S. events rights guaranteed
XB Net, the leading provider of premium content for North American horse racing, has signed an agreement with Snaitech, the flagship Italian sports betting arm of Playtech, to provide its U.S. horse racing content to the Italian giant.
Top-class audiovisual broadcast around all major daily U.S. meetings will be made available for Snaitech customers via its website www.snai.it and across its retail outlets. Information on horses, jockeys and statistical data will be also available to help drive deeper fan engagement and education around this popular sport.
Among these events, the U.S. Triple Crown stands out. Two of the three races that make up the Triple Crown will be broadcast live: the Preakness Stakes in Baltimore and the Belmont Stakes in Belmont, New York. The agreement also covers other major world events, such as the Breeders’ Cup World Championships, scheduled to take place at Keeneland on 4-5 November, and the Pegasus World Cup, which will be staged in January 2023.
Simon Fraser, Senior Vice President of International at XB Net, said: “SNAI is a giant brand whose expertise and trademark customer care is best in class. Therefore, it’s a perfect moment to partner with their optimised Italian sportsbook, which has quickly embraced the merits and utility of North American racing. While domestic racing is back in full swing in Italy, those players who were drawn to North American racing during the pandemic have largely been retained which represents another key validation of our product.”
Agostino Romano, Chief Retail Operations Officer at Snaitech, added: “The daily schedule of races, guaranteed by our partnership with XB Net – owner of the rights to 60 circuits representing three quarters of the U.S. races – integrates perfectly with the domestic racing calendar in Italy. Thanks to the time difference and a 24-hour, 7-day-a-week schedule, the betting schedule is much broader and satisfies a greater number of fans of this engaging sport. We are looking forward to seeing the results in the upcoming events, such as the Triple Crown and the Breeders’ Cup.”
XB Net, the preferred point of contact for live North American racing contents, manages international rights, data, odds, live broadcasting and video streaming on behalf of its growing portfolio of partners. U.S. races, some 25.000 per year, engage an increasing number of bettors and allow international operators to fill gaps in the racing calendar in recent times.
Working with many of the world’s leading fixed-odds, spread-betting and commingled wagering companies, XB Net enjoys a growing geographic footprint in mature and emerging markets across Europe, the UK & Ireland, Asia, North and Central America and Australia.
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ADI Predictstreet
BetConstruct AI rebrands Harmony event as “Harmony Predictstreet” in Yerevan
The July 8–9 gathering highlighted a new partnership with ADI Predictstreet, described as FIFA’s Official Prediction Market Partner.
BetConstruct AI held its Harmony Predictstreet networking event on July 8–9, 2026 in Yerevan, Armenia, marking the eighth edition of the Harmony series and drawing “over 300 guests,” according to the company.
The company said the Predictstreet naming reflects a strategic collaboration with ADI Predictstreet, which it describes as “FIFA’s Official Prediction Market Partner.” BetConstruct AI said it has integrated ADI Predictstreet’s prediction market products and “official match streaming rights” into its platform, timed around the FIFA World Cup Final “just days away.”
Day one was hosted at Garni Temple and included networking, a performance by the Armenian National Philharmonic Orchestra, a mapping show and a DJ set by DJ Leblanc, the company said.
Day two began with a visit to SoftConstruct headquarters for an office tour and networking, followed by a gala dinner at Dvin Music Hall. BetConstruct AI said founders and executive leadership presented product and strategy updates spanning Eventbook, the ADI Predictstreet partnership, Betting Mate, The Last Battle Universe, Betbuilder & Powerbank, Softgates, and updates related to Vivaro.me and Open Stake.
BetConstruct AI positioned the event as a forum for business development and ecosystem direction-setting, and said it plans to continue the series with a ninth edition.
The post BetConstruct AI rebrands Harmony event as “Harmony Predictstreet” in Yerevan appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
Regulated iGaming markets push operators toward audit-ready affiliate tracking
As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO goes live in Alberta iGaming with 10+ operators
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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