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SharpLink Gaming Announces C4 Integration with NASCAR.com Delivers 225% Increase in Qualified Sports Betting Depositors for BetMGM

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SharpLink Gaming Ltd., a pioneer of targeted, data-driven user engagement and conversion solutions for the emerging U.S. sports betting and iGaming industries, today reported that the Company’s integrated C4 solution resulted in a measurable improvement in the conversion of NASCAR.com fans to sports betting depositors with BetMGM for the first five weeks of the 2022 NASCAR racing season.

Currently, SharpLink is featuring a BetMGM bet slip module on NASCAR.com’s home page that incorporates C4 bet recommendation algorithms in states where online sports betting has been legalized. Once a NASCAR fan clicks on the bet slip, a BetMGM promotional offer is provided to the potential bettor.

When comparing fan engagement metrics for the first five weeks of the 2022 NASCAR racing season to the entire 2021 racing season averages, the results reflect that:

  • The percentage of NASCAR fans who engaged with promotional offer was 9.2%;
  • The percentage of NASCAR fans who registered with BetMGM after landing increased 72%;
  • The percentage of NASCAR fans who deposited with BetMGM after landing was 152% higher; and
  • The percentage of NASCAR fans who became qualified depositors with BetMGM rose 225%.

Of these results, the Company believes the most impressive measure of C4’s value proposition is that following a NASCAR fan’s interaction with the bet slip, there was a 9.2% engagement rate with the BetMGM promotional offer, far outperforming prevailing metrics in the market.”

Kyle Wachtel, Head of Partnerships at BetMGM, stated, “We’re eager for BetMGM to be at the forefront of innovation and SharpLink’s technology has allowed us to do just that, delivering a first-of-its-kind integration that places a BetMGM bet slip on the NASCAR home page. This feature positions us directly in front of NASCAR fans and has contributed to increased engagement within our partnership, reaching new customers and reconnecting with existing customers.”

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“Applying the strength and capabilities of our proprietary C4 conversion engine – the Bot Behind the Bet – is enabling forward-thinking league clients and sportsbook partners to fully optimize and benefit from customized and engaging betting content, resulting in an increase in conversion of traditional sports fans into online sports bettors. It is widely acknowledged that NASCAR and BetMGM have been enthusiastic early adopters of leading-edge technological innovations to advance their online sports betting business strategies and optimize their marketing spend. SharpLink is very proud to be among the solution providers they are coming to rely on to deliver technologies that can help positively impact their success,” noted Rob Phythian, Chief Executive Officer of SharpLink.

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BetMGM and GTG Network Partner to Provide Customized Betting Content

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BetMGM, a leading sports betting and iGaming operator, announced that it is teaming up with sports gamification and content provider GTG Network (GTG) to deliver customized content and useful betting insights for sports fans. The multi-year agreement will roll out in phases, beginning with direct-to-consumer content followed by in-app product integrations.

BetMGM will use GTG’s proprietary content engine to launch the partnership, harnessing trillions of data points to share valuable market insights, player statistics and win probabilities for MLB, NBA, NFL, NHL, college basketball, and college football. BetMGM’s emails, social media and blog, The Roar, will feature GTG-powered player and team insights. The partnership will eventually expand to cover all major sports.

“This is an exciting time for BetMGM as we join forces with GTG to help our users become better informed with insights and statistics. We’re creating an all-encompassing destination based on customers’ individual interests,” Matt Prevost, Chief Revenue Officer at BetMGM, said.

Nathan Rothschild, CEO of GTG Network, said: “We’re delighted to be partnering with BetMGM to enhance the way they interact with their customers across all channels. Through bespoke integrations, our flagship content engine will fuel engagement all year round, creating educated bettors with unprecedented insights into sporting events.”

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BetMGM Expands Baseball Playoff Presence with League-wide Bullpen Advertisements

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New BetMGM Bullpen Jackpot promotion gives bettors a shot at $50,000 in bonus bets if a player hits a home run into the bullpen

BetMGM, a leading sports betting and iGaming operator, will serve as the official bullpen sponsor and backdrop for some of the most electrifying moments of the 2024 MLB playoffs. Through the partnership, BetMGM signage will be visible in every stadium’s bullpen throughout the postseason.

To celebrate, BetMGM is launching the $50,000 Bullpen Jackpot for the MLB playoffs. When a player hits a home run into the bullpen, all BetMGM customers who placed a qualifying wager on that player to hit a home run that day will win a share of $50,000 in bonus bets (contest not available in Nevada or Puerto Rico; bonus bets are non-withdrawable and expire in seven days).

The new promotion provides another tool for fans to engage with the long ball at BetMGM, succeeding the successful Grand Slam Jackpot promotion which paid out $1.85 million in bonus bets during the 2024 regular season. The integration of Angstrom, Entain’s sports modeling and analytics company, allowed BetMGM to vastly increase the breadth of their home run markets this season, resulting in a 256% increase on home run bets year-over-year.

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“Sponsoring the bullpen is an incredible opportunity for BetMGM to expand our brand by being front and center during key playoff action,” said Matt Prevost, Chief Revenue Officer of BetMGM. “We already established ourselves as the home of the regular season home run, and the BetMGM Bullpen Jackpot allows us to build upon that momentum by giving customers a stake in every swing throughout the postseason.”

BetMGM will offer more markets than ever before for the 2024 playoffs, including series home runs for players, series home run leader, head-to-head matchups and more.

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Adam Greenblatt

Gannett and BetMGM Announce Multi-Year Partnership

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Gannett Co., Inc. announced a multi-year strategic partnership with BetMGM, a leading sports betting and iGaming operator. As part of the agreement, BetMGM will serve as the preferred online sportsbook and casino partner for USA TODAY Sports providing sports betting odds and betting information across the expansive USA TODAY Network in more than 200 local U.S. markets across 43 states with more than 300 digital news and media brands in the portfolio.

“We are thrilled to announce a re-imagined partnership with BetMGM, a trusted operator in the sports betting landscape. As a best-in-class partner, our goal is to deliver their trusted sports betting information to our audience of more than 44 million sports fans – especially now that football season has kicked off. We believe BetMGM complements our existing portfolio of partners and will enable us to drive further audience growth and engagement. We anticipate this collaboration will immediately lead to an increase in the overall monetization of our content platform,” said Michael Reed, Gannett Chairman and Chief Executive Officer.

The agreement incorporates BetMGM sports betting odds into stories and content sharing betting odds, moneylines, spreads and over/unders for games as well as a BetMGM “Bet Now” feature. BetMGM Sportsbook and BetMGM Casino will be listed as a partner on website footers across all USA TODAY Network publications.

“BetMGM is proud to partner with Gannett and the USA TODAY Network. Their unrivaled reach at a local and national level enables us to connect with a massive audience. By integrating odds and insights seamlessly into Gannett’s content, we’re empowering fans to stay informed and engaged with their favorite teams and games. We look forward to a successful partnership that fuels the excitement of sports betting throughout football season and beyond,” said BetMGM CEO Adam Greenblatt.

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Gambling.com Group will serve the USA TODAY Network audience and sports enthusiasts BetMGM sports betting offers and expert insights leveraging their proprietary advertising technology in states where online gambling is regulated.

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