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Affordability crisis for gambling industry as rising cost of living causes half of active UK gamblers to reduce spend

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A new poll has found that half of all active gamblers in the UK are expecting to either stop gambling altogether or reduce their spend due to the pressure on their finances from the rising cost of living.

The poll was conducted by YouGov on behalf of the Affordability solutions provider Department of trust (DoTrust) in mid-March 2022 amongst a representative sample of current, active gamblers.

  • 32% of respondents said they will spend less on gambling in the coming months while a further 18% say they will stop playing entirely.
  • 59% said the reductions are directly due to pressure on their finances.
  • 11% of respondents said they were already struggling to meet even essential bills and expenses.
  • 43% said they were consciously cutting back on non-essentials while 38% said they were watching what they spend without, as yet, making any changes.

According to Charles Cohen, chief executive and founder of DoTrust, the findings should be an alarm bell for a gambling sector already under increasing pressure to ensure players are able to afford their gambling.

“Inflation is at levels not seen for decades and this is translating into a fast moving affordability crisis for the gambling industry. Wait-and-see is not an option: operators need real time financial data more than ever,” Cohen said.

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Thunderkick partners with pioneering streaming provider Livespins

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Slot studio’s titles integrated into Bet with Streamers product

Independent slots studio Thunderkick has partnered with Evolution-owned Livespins, making its portfolio of content available for the Bet with Streamers social gaming experience.

Livespins’ first-of-its-kind Bet with Streamers game involves influencers broadcasting live footage of slots from industry-leading providers, allowing players to bet alongside the streamer and receive the same multipliers they generate, all while following them from game to game.

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There is also a strong social element to Bet with Streamers, with a chat function enabling viewers to interact with one another as well as the influencer, enhancing engagement and delivering an immersive experience.

Thunderkick’s diverse range of games will now be accessible to streamers, including The Gunman of Goldwood, Eager Beavers, and the iconic Esqueleto Explosivo trilogy.

Livespins will drive brand awareness on behalf of Thunderkick by delivering its games directly to players worldwide, enhancing global exposure as the supplier continues to expand its footprint in emerging markets.

Svante Sahlström, Chief Commercial Officer at Thunderkick, said:Bet with Streamers is a truly innovative concept, providing a unique way for us to reach prospective players and strengthen our visibility in target markets.

“Some of Thunderkick’s most popular titles will be made accessible to streamers, ensuring that players associate our brand with distinctive, engaging games that are enjoyed by the most reputable influencers.”

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Michael Pedersen, Chief Commercial Officer at Livespins, added: “At Livespins, we consistently update our content offering to include the biggest and best titles from those providers that drive the industry forward.

“The inclusion of Thunderkick’s fan-favourite games will supplement our existing catalogue, ensuring streamers can deliver an optimal viewing experience for players.”

The post Thunderkick partners with pioneering streaming provider Livespins appeared first on European Gaming Industry News.

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Compliance Updates

Balancing Regulations and Opportunities in 2025: Insights from SOFTSWISS

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Growing regional fragmentation, the emergence of new legal frameworks, and the rising importance of sustainability and social responsibility are reshaping the regulatory landscape in the iGaming industry for 2025. Recognising the critical role regulation plays in the sector’s future, SOFTSWISS, a global tech expert with over 15 years of experience, has highlighted these trends in its latest report.

The SOFTSWISS team identifies the evolving regulatory environment as one of the key challenges and opportunities for operators and suppliers in the coming year. As global markets, including untapped regions, adopt stricter compliance measures, the ability to adapt and innovate within these frameworks is becoming a decisive factor for success.

The recent iGaming Trends 2025 Report from SOFTSWISS delves deeper into these transformations, exploring the impact of heightened regulation on industry dynamics. Key trends in the regulatory sphere include:

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Regional Fragmentation:

During the research, industry experts were asked to rate the current legal environment in iGaming on a scale of 1 to 10. The average score was 6.1. While this indicates the environment is generally functional, it also suggests considerable room for improvement.

At the same time, compliance requirements are becoming increasingly fragmented, with countries implementing diverse rules regarding taxation, advertising, and player protection. To overcome this challenge, companies must demonstrate agility in adapting to localised demands effectively.

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Emerging Markets:

As regions like Latin America, Asia, and Africa introduce formal regulatory structures, operators have unique opportunities to establish a foothold in these high-growth markets. However, navigating these emerging regulations will be essential for long-term success.

Max Trafimovich, CCO at SOFTSWISS, comments: “The key to identifying the right markets goes beyond upfront costs or immediate profitability. True capital lies in market knowledge, operational flexibility, and the ability to build meaningful partnerships. These are the assets that lead to sustainable growth and the most promising opportunities.”

Sustainability in Compliance:

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Sustainability and social responsibility are becoming integral to regulation. Governments are focusing on ensuring fairness, preventing problem gambling, and increasing transparency in licensing.

This shift drives up operators’ costs and raises the bar for trust. Compliance is no longer just about meeting minimum standards; it is about building businesses that players, regulators, and investors can trust over the long term.

The iGaming Trends 2025 Report comprehensively analyses the industry’s most important directions for the year ahead. From the convergence of AI and cybersecurity to evolving marketing strategies and business development trends, the report is a must-read for anyone shaping the future of iGaming.

 

About SOFTSWISS

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SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post Balancing Regulations and Opportunities in 2025: Insights from SOFTSWISS appeared first on European Gaming Industry News.

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Gambling in the USA

Gaming Americas Weekly Roundup – November 18-24

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Two of Alabama’s leaders in the hospitality and tourism industry — Wind Creek Hospitality, owned by the Poarch Band of Creek Indians, and the McGregor family, owners of Birmingham Racecourse and Casino and Victoryland Casino — announced that they have entered into an agreement under which Wind Creek will acquire the Birmingham Racecourse. The sale is expected to be finalised by early 2025.

Kaizen Gaming Colombia, owner of the Betano.co brand, was authorised by Coljuegos to operate online betting in the country. With this new operator, there are now 16 web platforms that have the approval of the entity to market games of chance online. The entity is also in the process of authorising an additional operator called Bingo Casino, which is expected to begin offering bets in the coming weeks.

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Gaming Laboratories International has become the first laboratory to achieve accreditation in Maranhão, Brazil. The accreditation allows GLI to perform tests and certification for the gambling and lottery industry interested in working with lottery and fixed-odds betting operators in the state of Maranhão. The milestone is the latest in a series of regulatory achievements for GLI in Brazil.

BetConstruct has announced their participation at this year’s GAT Caribbean Cancún that takes place in Mexico from November 26-28. Taking place at the Cancún International Centre, the GAT Caribe Cancú is a prestigious event that gathers manufacturers, operators and marketers to broaden the horizons of the online and land-based markets in Mexico, the Caribbean region and Central America.

Legendz Social Casino & Sportsbook announced its highly anticipated launch, offering players an unparalleled social gaming experience across 43 states in English and Spanish language. With a vast array of games, innovative features and a player-first philosophy, Legendz is set to redefine the online social and sweepstakes gaming landscape.

Partnerships

International Game Technology PLC has announced that it has launched its first wide-area progressive (WAP) compatible game in Colombia with the all-new Condor Link. Players across the country now have the opportunity to spin for large-scale WAP jackpots at nine properties operated by Winner Group Cirsa, one of Colombia’s largest gaming operators. Delivering a highly engaging entertainment experience to the gaming floor, IGT’s Condor Link game features four jackpot levels and a reset value of 75,000,000 Colombian Pesos (COP).

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Cisco and MGM Resorts International announced that the companies have signed a Whole Portfolio Agreement (WPA), empowering MGM Resorts with the majority of Cisco’s software portfolio. This includes cybersecurity, software defined networking, software defined-WAN, digital experience assurance, full-stack observability, data centre and services. This agreement spans 5.5 years, benefiting guests and employees across all of MGM Resorts’ properties.

Endorphina has entered into a partnership with Luckia, a leading company in the gaming sector. Combining Endorphina’s passion for slots with Luckia’s innovative spirit, this partnership is set to provide incredible gaming experiences to all iGaming enthusiasts. Luckia is a commercial brand of Luckia Gaming Group that combines offline and online gaming, including traditional businesses such as gaming machines in bars and restaurants and gaming arcades, new online gaming activities and land-based sports betting.

The post Gaming Americas Weekly Roundup – November 18-24 appeared first on European Gaming Industry News.

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The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

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