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Optimove Acquires Kumulos to Expand Personalized Mobile Capabilities of Its Multichannel CRM Marketing Platform
Acquisition will empower brands to natively orchestrate personalized mobile, web, and in-app messages
Optimove, the leading CRM Marketing Platform, announced its acquisition of Kumulos, a Dundee, Scotland-based provider of a personalized messaging platform for mobile applications. The acquisition furthers Optimove’s efforts to expand the native messaging capabilities of its Customer Relationship Management (CRM) Marketing platform, which empowers brands to connect with existing customers and deliver personalized multichannel journeys, at scale.
Optimove helps data-rich brands across industries manage large-scale CRM marketing frameworks. By personalizing thousands of campaigns to hundreds of segments, Optimove allows brands to reach their customers with the right message on the right channel. Unlike other technologies that rely on common, rule-based orchestration, Optimove’s AI-driven solutions autonomously determine the next-best-action for each individual customer, eliminating the need for marketers to manually map every customer journey.
With a Customer Data Platform (CDP) at its core, Optimove offers marketing teams direct access to their customer data to build, test, and optimize hundreds of CRM campaigns weekly. The Kumulos acquisition bolsters Optimove’s AI engine, adding native mobile capabilities to allow brands to seamlessly orchestrate multichannel marketing journeys across web, email, and mobile channels.
“Our accelerated growth has been driven by building the most powerful orchestration ‘brain’ in the market on top of our CDP,” said Optimove Founder and CEO, Pini Yakuel. “To support our next stage of growth, we will continue to add expanded capabilities to help marketers reach customers in many different ways. We already do this in email and Kumulos was a natural fit to offer this across mobile marketing as they provide an easy way to build out sophisticated mobile and web campaigns.”
With the Kumulos acquisition, Optimove now empowers marketers to:
Re-engage customers with mobile push notifications that support rich media, templates, and deep linking, which are delivered based on each customer’s usage history.
Create customized in-app messages with on-brand overlays and inbox messages for onboarding experiences, customer-based messaging, and rich in-app communications that provide the ultimate personalized experience to every customer.
Maximize opt-ins and conversions with fully customizable permission overlays and soft prompts as well as personalized rich media web push messages that dynamically adapt to each customer’s on-site behavior.
Trigger higher-accuracy automated messages leveraging geofences and beacon technology combined with realtime behavior, customer attributes, and preferences.
Acquire new mobile app users from websites, emails, social media, digital advertising, out-of-home advertising, and more with award winning deferred deep linking powered by universal smart links and web-to-app banners that intelligently navigate each customer to a unique destination.
“We were already partnered with Optimove and share an open, collaborative culture, so integrating our technology into its UI as a fully native solution was seamless,” said Bob Lawson, co-founder of Kumulos, who will assume the role of Director of Mobile Offering at Optimove. “Kumulos brings a unique blend of mobile messaging and engagement features to enable personalized mobile-first experiences for brands. Customers will be able to build these mobile campaigns and journeys directly from within Optimove from day one.”
Kumulos co-founder Mark Petrie will also join Optimove, serving as the Director of Engineering for Mobile Services.
Today, Optimove’s CRM Marketing platform sends more than 81 billion optimized messages every year, helping brands grow their customer lifetime value by more than 33 percent. The company serves more than 500 brands – including Dollar Shave Club, Entain, BetMGM, Staples, JD Sports, Papa John’s, Pennsylvania Lottery, Family Dollar and others across sports, gaming, retail, telecommunications, and financial services. Kumulos’ customer base deepens Optimove’s penetration in retail and finance and extends its reach into other key verticals such as quick service restaurants (Subway, Pizza Pizza), logistics (CargoLux, UPS), travel and hospitality (Sandals and Beaches, Network Rail) and healthcare (Sanofi, Roche, Ellerca Health).
Over the past six months, Optimove has raised $75 million in funding to accelerate its platform development through M&A and strategic hiring, already increasing its workforce to 340 employees. On the heels of the acquisition, Optimove is set to invest in Scotland locations as an R&D center to complement the development locations currently in Tel Aviv and Ukraine. The team will leverage existing SDKs for all leading operating systems, including iOS, Android, React Native, Flutter, Cordova/Ionic, Unity, and Xamarin to bring differentiated mobile marketing solutions to market.
The Kumulos acquisition closed in March 2022. Optimove plans to continue its product enhancement through additional value-add technology acquisitions this year.
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Here are this weeks latest slots releases compiled by European Gaming
PG Soft has launched its latest all-star game, Galaxy Miner. This space-inspired title is a 3-reel, 3-row video slot featuring Win Vortex symbols and Prize symbols up to 1000x. Players travel to the year 3127, to a world beyond the stars dominated by the legendary X Vortex — a force that swirls in silence, devouring everything in its path and forging Galactic Treasures deep within.
Inspired Entertainment, Inc. has announced the release of three new online slot titles this July across UK and Malta iGaming jurisdictions: Chili Poppers™, Bichos Mágicos™, and Bigger Piggy Bank™. Each title is designed to provide distinctive gameplay experiences while delivering strong performance for operators.
Play’n GO revisit a classic hit with Super Flip Deluxe, bringing back the charm of the original slot while adding new ways to win and a sleek new look. This update to Super Flip keeps everything fans loved, while giving it a modern refresh. The clean, classic layout is still here – now with sharper graphics and smoother gameplay. Players can also enjoy new features that give them more chances to win, such as surprise coin prizes and a second spin when things don’t quite go their way.
TaDa Gaming, is giving players another chance to hit the big time with 3 Coin Treasures 2, a three reels, five rows slot with 243 ways to win. Part of the TriLuck™ series and a sequel to hit release 3 Coin Treasure, this new release delivers colourful coins and three separate colour coin Scatters to trigger the three different bonus games. Add in the Firecracker Wilds, the Golden Auspicious Coin, Double Reel multiplier, fixed multiplier jackpots and a Lock & Respin feature and it’s easy to see why players are going coin crazy.
Evoplay has launched Sea of Wealth: Hunt for Coin, the latest release in its aquatic-themed slot series. Set in a vibrant underwater world, the 5×3 video slot runs across five fixed paylines and features marine creatures, powerful gods, and ancient treasures hidden beneath the waves. Players will encounter seven regular symbols, alongside Wilds, Bonus symbols, and the mighty Trident as they dive into the action.
Push Gaming returns to the colony with Wild Swarm Triple Hive, blending a fan-favourite setting with the high-engagement 3 Pots system. Wild Swarm Triple Hive builds on the success of 3 Magic Pots, offering the same core mechanic adapted to the world of Push’s beloved bees. The game increases volatility and depth, providing a richer experience for players who enjoy collecting mechanics and multi-stage bonuses.
Play’n GO bring the spirit of the plains to players with Play’n GO Buffalo of Wealth, a dynamic new slot rooted in the legacy of our animal-themed titles. Play’n GO Buffalo of Wealth is Play’n GO’s answer to the enduring popularity of American wildlife-themed slots. It captures the essence of iconic Play’n GO games while introducing fresh design and mechanics that elevate enjoyment.
Stakelogic has released its most action-packed slot to date with Turbo Duck, a high-octane title that blends intense gameplay with cinematic visuals and a winged hero who refuses to back down. Set in a post-apocalyptic retro arcade, Turbo Duck follows Quack-9, a fearless duck mecha-pilot ready for action. As the gameplay unfolds, players join Quack-9 in the fight for control and massive multipliers.
Blueprint Gaming™ invites players on its most bountiful fishing trip to date in Fishin’ Frenzy The Big Catch 3, with a host of sumptuous bonus modifiers charging the latest iteration from the industry-renowned series. The leading UK slot supplier has high hopes for its July release following the roaring success of the original Big Catch title and its sequel, which was released in February 2025.
Red Rake Gaming presents its latest release, Beating Alcatraz, an exciting video slot that transports players to one of the most iconic prisons in the world to experience the ultimate escape adventure. With a 5×4 reel layout and 25 paylines, Beating Alcatrazdelivers an innovative gaming experience centered around the Sticky Wins feature, where every winning combination sticks to the reels and triggers a Respin—offering players the chance to maximize their winnings while keeping the excitement going with every spin.
The latest slot game from Galaxsys takes players on a mythological journey through nine Norse realms, offering unique bonuses, free spins, and up to 7000x wins. Galaxsys, the award-winning games developer, proudly announces the launch of its new slot title: Gates of Asgard: Nine Realms. Rooted in Scandinavian mythology, Gates of Asgard: Nine Realms invites players on a journey across the nine legendary realms of Norse lore.
Step back in time and experience the excitement of Reels Paradise by Booming Games. This classic slot machine features iconic reels and symbols, with modern features that make every spin engaging and enjoyable. Reels Paradise is a 5-reel, 3-row slot game with a unique twist. The first three reels showcase classic slot symbols such as diamonds and bars. The 4th reel is the Value Symbol reel, which exclusively contains prize values.
Gaming Corps is diving into deep waters with the launch of its latest slot, Fishing Pro: Reel Collect — an action-packed release designed to hook players with its unique Prize Collect mechanic. Set against a colourful underwater backdrop, Fishing Pro invites players to bait their hooks and aim for the big one. Every spin in this wild slot brings new opportunities to collect fish, lobsters, and mythical mermaids across a grid bursting with aquatic prizes.
FBMDS just launched Secrets of Scarabs, the first title in its brand-new Titan Series – a premium slot collection created to deliver engaging gameplay, flexible configurations, and high-quality performance across platforms. Inspired by the opulence and mystery of Ancient Egypt, Secrets of Scarabs invites players to explore a world of golden treasures, mystical artefacts, and potential wins.
ICONIC21 is letting players experience the pulsing energy of an unforgettable Vegas night in its latest slot release, Neon Paradise Hold & Win. A new kind of glow is lighting up the game board in this bold and bright slot that brings a modern twist to a proven and always popular game mechanic. Players get to experience the thrills of the classic 3×5 reel setup, aiming to collect six or more Diamond symbols to unlock the Bonus Game.
Amusnet has released its latest video slot, Extra Crown Classic Buy Bonus. This new release invites players to embark on a royal adventure across the 5 beautifully designed reels. This classical video slot has 10 fixed paylines offering many chances to score big and feel the thrill of majestic rewards.
The post Week 31/2025 slot games releases appeared first on European Gaming Industry News.
Industry Awards
Awards Up For Grabs: ELA Games Shortlisted in Two Categories at SiGMA Euro-Med Awards 2025
The studio continues its momentum with two new nominations
ELA Games, a dynamic game development studio, is proud to announce its double nomination at the upcoming SiGMA Euro-Med Awards 2025 in the “Best Game Studio” and “Best Slot Game Provider” categories.
These nominations for two of the most prestigious categories at the event highlight a milestone year for ELA Games, marked by innovative developments, a growing portfolio, and key partnerships. Central to this recognition are standout titles including Shoot Happens, Juicy Crystal, and Joker Winpot. Each title has showcased the studio’s balance of creativity, visually rich design, and technical excellence.
Shoot Happens is a prime example of ELA Games’ progression as a game development studio. It’s a high-energy game that breaks from traditional game formats to give players more agency over their gameplay. Players face off against increasingly tougher and valuable opponents to fill up their “Winpot,” which they can then choose when to cash out. Shoot Happens reflects ELA Games’ ambitions to offer new experiences that connect with modern player preferences and provide high-performing content for operators.
Marharyta Yerina, ELA Games’ Managing Director, commented on the nominations, “The team has been in overdrive working on new titles and rethinking the online gaming landscape. Being nominated for two of the biggest categories at the SiGMA Euro-Med Awards 2025 is a testament to the entire team’s efforts to create engaging, visually rich content that’s genuinely fun to play. We look forward to the award ceremony results and continuing to push creative boundaries with new, exciting games!”
Voting is open for the SiGMA Euro-Med Awards 2025.
The post Awards Up For Grabs: ELA Games Shortlisted in Two Categories at SiGMA Euro-Med Awards 2025 appeared first on European Gaming Industry News.
Certification for its standalone casino aggregator product allows WA Technology to increase its range of integrated iGaming content supplied to operators in the Brazilian market.
This ever-expanding catalogue of content includes tens of thousands of games, cementing it as a more trusted partner for operators seeking to thrive in this market, with the added assurance that it fully complies with Brazilian regulatory requirements.
Meeting the necessary requirements for the casino product builds on WA Technology’s strong record in the region, where it already has an established presence and certified platform, with an experienced team of professionals based out of an office in Recife. This gives the business a unique understanding of the players in the country and the team to simplify any complexities that may arise for operators.
The certification follows on from recent launches such as its Pick’Em player products for stats-led gameplay and Sportsbook Managed Service, to provide operators with more services and opportunities to grow.
Country Director for Brazil said: “This is a significant milestone for the business and signals our intent to expand further into the Brazilian market. I’m proud of the team’s hard work to secure this certificate and allow us to meet the market demands for casino games within this region.
The post WA. Technology Receives GLI Certification in Brazil for Casino Aggregator Product appeared first on Gaming and Gambling Industry in the Americas.
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INSPIRED ENTERTAINMENT INTRODUCES THREE NEW iGAMING SLOT RELEASES THIS JULY: CHILI POPPERS™, BICHOS MAGICOS™ & BIGGER PIGGY BANK™
