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GOQii to launch Health Metaverse, announces investment from Animoca Brands
GOQii Inc. announced that it has raised $10 million in an extended Series C Equity round of funding from Animoca Brands.
GOQii is a smart tech-enabled healthcare platform that brings together the entire preventive healthcare ecosystem to its users. GOQii’s offerings include fitness tracker, app, coaching, healthstore, insurance and many others. GOQii has been a pioneer in bringing evolving technologies in the field of preventive healthcare.
Animoca Brands is a global leader in gamification and blockchain with an extensive portfolio of over 170 investments in NFT-related companies and decentralized projects contributing to building the open metaverse.
GOQii will collaborate with Animoca Brands and its ecosystem companies and projects to develop various offerings that leverage blockchain tokens and gamification in preventive healthcare.
GOQii’s metaverse ecosystem will be powered by a unique virtual token program, the Token. Consumers will receive the virtual token, which powers the GOQii metaverse ecosystem that incentivizes healthy behaviors and gamified fitness actions. These tokens can then be used to unlock products ,services, purchase NFTs, participate in special events and game modes, and access curated and discounted health-focused goods, medical services and insurance products.
GOQii launched ‘GOQii Cash’ in 2018, a virtual rewards program for completing steps taken targets and other health goals. GOQii Cash can be redeemed at the GOQii Health Store for discounts. The GOQii Health Store is a healthcare marketplace with over 200 brands and 6,000+ products including supplements, ayurveda products, healthy snacks, fitness equipment and many other offerings from brands such as Kapiva, Sri Sri Tatvaa, TGL, Yoga Bar, Sleepy Owl, Neemans and others.
GOQii’s metaverse is committed to driving innovation within the healthcare industry, as the company seeks to address the complex challenges of healthcare accessibility and affordability. With the launch of India’s National Digital Health Mission, India is set to bring healthcare into the digital sphere, and GOQii’s metaverse is well poised to benefit consumers across the spectrum of healthcare requirements.
Vishal Gondal, Founder and CEO of GOQii, commented: “We are excited to onboard Animoca Brands to the GOQii journey. Animoca Brands is one of the most prestigious names when it comes to gamification and blockchain. Web 3.0 is going to change the way companies interact with consumers. This investment from Animoca Brands and the close partnership will help GOQii bring best-of-class products to consumers and further keep them motivated to #betheforce in their journey of fitness.”
Yat Siu, the executive chairman and co-founder of Animoca Brands, commented: “Animoca Brands is delighted to invest in GOQii and support its mission to make people healthier. GOQii has built a platform that leverages the power of gamification to make the preventive healthcare journey enjoyable for the masses, and we look forward to leveraging its synergies with OliveX and other companies in our portfolio.”
GOQii recently announced a $50 million Series C round which included participation from investors including Sumeru Ventures, Modality (Digality), 9 Unicorns, Venture Catalysts and others. The funding from Animoca Brands comes in the form of an extended Series C fund raising.
GOQii’s existing investors include Mitsui, funds managed by MegaDelta, DSG Consumer Partners, Galaxy Digital, Denlow Investment Trust, Edelweiss, Cheetah Mobile, GWC, Mr. Ratan Tata, Mr. Vijay Shekhar Sharma, Mr. Pravin Gandhi, Mr. Amit Singhal and others.
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Push Gaming redefines its portfolio, unveiling new game categories and sub-brand for extended player reach
B2B gaming supplier Push Gaming is embarking on a major strategic expansion, introducing two new game categories and a new sub-brand to scale its operations and significantly diversify its game portfolio while maintaining its reputation for high-quality slot experiences. The move aims to attract a wider range of players and secure a substantial market share in key regions.
Known for its premium, quality approach to game design, Push Gaming is broadening its signature style to reach a larger audience while maintaining its commitment to excellence. The new strategy introduces two distinct game categories: Push Originals and Push Actions, which remain within the Push Gaming core brand alongside a new sub-studio, Reel Hot Games.
Push Originals will continue to represent signature Push Gaming titles, targeting slot enthusiasts with complex mechanics and high-volatility gameplay. This category offers thrilling slot experiences, continually pushing boundaries with innovative features and the potential for substantial wins.
Push Actions is an entirely new category aimed at casual players who enjoy fun and easily understandable games. These titles deliver fast-paced, high-energy gameplay with simple mechanics and popular themes. Recent releases, including 3 Magic Pots and 10 Flaming Bisons, have been examples of the provider flexing its creativity with games that are a slight departure from its previous styles, and these and forthcoming games of the same style now officially have a home.
Reel Hot Games is poised to bring its own unique identity to Push Gaming’s portfolio with a classic slots experience. This sub-brand caters to players who appreciate the nostalgia of land-based casino games, featuring iconic symbols and themes enhanced by modern mechanics. It is particularly targeted at markets where classic games are highly popular, such as the regulated US states, Romania, Greece, the Netherlands, Bulgaria and certain Latin American markets.
The successful March 2025 launch of Power Vault in the UK and Brazil was the first unofficial example of a Reel Hot Games release, while the first game to officially launch under this new direction will be Bamboo Ways under the Push Originals category. In addition to all new releases, previous Push Gaming titles will be recategorised accordingly.
George Fil, Director of Product Strategy at Push Gaming, said: “This is a pivotal moment for Push Gaming. Our new direction is a clear commitment to scaling at pace while staying true to the quality that has defined us thus far.
“By diversifying our portfolio with these new categories and sub-brand, we’re not just expanding our offerings, we’re creating ultimate gaming experiences leveraging our heritage in content standards for a broader audience and driving significant growth for our partners in key markets.
“We are laser-focused on pushing boundaries to deliver products that benefit everyone.”
The post Push Gaming redefines its portfolio, unveiling new game categories and sub-brand for extended player reach appeared first on European Gaming Industry News.
Fast Track will unveil its new AI-driven natural language platform on 2 September during its annual Fast Track House event in Malta. The launch will also be streamed live online from 4 PM CEST, giving the iGaming industry an exclusive first look at the future of player engagement.
For the past decade, Fast Track has pioneered real-time data integration, the Singularity Model, the only Gameplay Risk Engine, and Rewards, the first AI-ready gamification system. Each innovation has moved the company closer to its vision: to digitalise the iGaming industry and deliver the first self-learning engagement platform.
Fast Track AI is trained on over 10 years of iGaming expertise and designed to transform how CRM teams work. It can perform technical analysis on terabytes of real-time data, deliver advanced insights into CRM performance and player behaviour, and uniquely take direct action on those insights across the platform.
“This isn’t just AI added to CRM. This is CRM re-engineered for the natural language era,” said Simon Lidzén, CEO and Co-Founder of Fast Track.
“Even your wildest imagination can only take you so far; minds have been bound by constraints for so long that it is hard to picture the full power of Fast Track AI. You simply need to see it to believe it. This is why I am organising a live session to unveil it; to showcase what a native iGaming CRM, built on the most comprehensive real-time data infrastructure together with the Singularity Model, is capable of. I urge the whole industry to sign up.” Lidzén added.
The big reveal will take place during the Fast Track House event in Malta and will be streamed live online. The broadcast begins at 4:00 PM CEST on 2 September.
The post Fast Track AI to change the face of iGaming CRM appeared first on European Gaming Industry News.
Affiliate Industry
Nikita Lukanenoks Brings Slotsjudge Into Spotlight With Affiliate Leaders Awards 2025 Nomination
Content Manager’s commitment to clear, reliable casino reviews earns recognition in one of the most competitive categories at the Affiliate Leaders Awards 2025.
Nikita Lukanenoks, Content Manager at Slotsjudge, has been nominated for Affiliate Content Manager of the Year at the Affiliate Leaders Awards 2025. The nomination highlights his contribution to the platform’s growth and puts Slotsjudge alongside some of the most recognised names in the iGaming industry.
Being shortlisted in such a competitive category as Affiliate Content Manager of the Year only highlights the growing influence of Slotsjudge in the iGaming space. The platform has steadily moved from a niche review site to a recognised industry player, attracting a wider audience and building trust among players. This growth has been driven by a clear focus on high-quality, informative content that keeps readers coming back and helps them make better decisions when choosing where and what to play.
Slotsjudge stands out for the way it combines clear, practical casino reviews with helpful guides that even beginners can easily follow. This approach has not only improved how players choose casinos, but has also boosted user engagement across the platform. In addition, strict editorial standards keep every review accurate, up to date, and written in plain, straightforward language, giving readers confidence in the information they find.
“For me, it is all about creating content that is genuinely useful to players. Whether someone is completely new or already experienced, they should find clear, honest information that helps them make better decisions. In an industry that is constantly changing, I believe staying transparent and adapting quickly is the best way to keep our readers’ trust.” — Nikita Lukanenoks, Slotsjudge.
A strong work ethic in content creation has always been central to Slotsjudge’s growth and solid reputation. By providing readers with relevant information, practical tips, and regular updates, the site continues to attract new visitors, while also rewarding returning players with regular perks like Wheel of Fortune. This approach has made Slotsjudge a trusted destination for players seeking the latest insights from the iGaming world.
High-quality content has become one of the main drivers of success in affiliate marketing. In a competitive space where players have countless options, clear and trustworthy information can make a significant difference. The nomination highlights how valuable a strong editorial approach is for building credibility, driving engagement, and building trust with readers.
The post Nikita Lukanenoks Brings Slotsjudge Into Spotlight With Affiliate Leaders Awards 2025 Nomination appeared first on European Gaming Industry News.
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