Latest News
2mee completes major funding round

Direct Human Messaging platform allows operators to send high-impact hologram messages directly to consumers, generating CTR rates in excess of 50%
2mee, the Direct Human Messaging platform that helps online gambling operators take player communication and engagement to the next level, has raised £500,000 in its latest funding round as it continues to scale at pace.
The capital injection will allow 2mee to shift up a gear with its sales and marketing activity and grow its commercial team as it looks to partner with more online sportsbook and casino brands seeking to connect with players on a deeper, more personal level.
2mee’s patented technology allows gambling operators to send Human Hologram Messages directly to customers in a way that demands their absolute attention. It has been deployed by big-name brands such as BetFred and Sportsbet.io to leverage the power of emotional intelligence to boost acquisition, retention and deliver KYC and compliance messaging with empathy.
The results speak for themselves – in tests, 2mee’s Instant Human Hologram Messaging delivered 650-2,000% greater engagement with real-world clients enjoying an unprecedented average CTR of 51%.
2mee, whose technology is patented in Europe, China, Hong Kong and the US, allows its customers to send messages across all of the channels where their audiences are active including web – via push and pull messaging – and native mobile applications.
2mee has been designed to do everything a volumetric studio can do but from a mobile phone. The user simply records the person delivering the message from any setting then 2mee recognises the face and cuts out the surrounding clutter, focusing the viewer on the person and the message.
James Riley, CEO of 2mee, said: “We are thrilled to have closed our latest funding round led by experienced tech investors. This will allow us to deploy our ambitious expansion plans and help more sportsbook and casino operators harness the power of face-to-face communication.
“2mee provides unrivalled engagement and CTR rates, allowing operators to take player acquisition and retention to the next level in what has become a fiercely competitive, and expensive, market.
“We have made great early progress but the additional capital we have brought into the business via this funding round will allow us to drive greater awareness of the 2mee product and to work with more operators and brands than ever before.”
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Latest News
Soft2Bet to Unveil MEGA-Powered Engagement Workshops and Turnkey Platform at iGB Live 2025

Soft2Bet, a leading turnkey iGaming provider that delivers high-quality products and services for online gambling operators, will exhibit at iGB Live 2025 in London on 2–3 July. Known for its data-driven iGaming solutions for player retention, which drive brand performance across the Nordic, European, and North American markets, the company will host One-on-One Workshop Sessions at Stand N46 and participate in key discussions where major market developments are explored. Attendees can explore its full-service platform alongside MEGA, the gamification layer behind recent revenue growth across its operator portfolio.
Over the past six months since ICE 2025 Barcelona, Soft2Bet has launched new brands, secured new deals, and formed strategic partnerships across key markets. During this period, the company continues to track strong operator results, with measurable gains across core performance indicators. Brands using Soft2Bet’s platform have seen a 65% increase in net gaming revenue and a 45% rise in average revenue per user. Player screen time has quadrupled. Deposit values are up 50%, with deposit frequency increasing by 30%.
These results are driven by MEGA’s real-time missions, challenges, and loyalty features, along with integrated player account management, a proprietary CMS, access to over 12,500 casino games through a single integration, a full sportsbook, a flexible payments hub, and adaptive operating models backed by no-code tools and analytics.
This momentum is reflected in the performance of Soft2Bet’s brands, including Betinia, CampoBet, ToonieBet, QuickCasino, and Don.ro. These have been recognised by major industry awards and approved by reputable regulators. Their success is further supported by a strong focus on UX and UI innovation, helping each brand to implement effective localised strategies. As a result, they have achieved leading positions in app stores, resonating strongly with local users and fans.
“iGB Live is a valuable moment to show how our technology moves beyond traditional methods of player engagement,” stated Martin Collins, Chief Business Development Officer of Soft2Bet. “We’ll be sharing real examples of how MEGA and the wider Soft2Bet platform work as a unified ecosystem where design, personalisation, and gamification come together to support stronger engagement and long-term results.”
To help prospective partners apply these results to their own operations, Soft2Bet will offer one-to-one MEGA workshops during the show. These 30-minute sessions, led by Sales Director Nicolas Campano and Senior Sales Managers Ross Main and Slobodan Georgijevski will run across both exhibition days and offer a hands-on look at how MEGA drives engagement, retention, and player value. Slots are limited and can be booked in advance at https://www.soft2bet.com/mega.
The post Soft2Bet to Unveil MEGA-Powered Engagement Workshops and Turnkey Platform at iGB Live 2025 appeared first on European Gaming Industry News.
Latest News
Push Gaming sinks its teeth into mystery in Fang City

B2B gaming supplier Push Gaming has launched Fang City, a sleek and suspenseful slot that combines ever-popular Push Gaming features.
Set in a futuristic world, this game sees wolves with pointy teeth engaging in activities reminiscent of humans while featuring popular mechanics such as scatter pays, multiplier symbols, and cascading combos.
Developed with a clear focus on enhancing player engagement, Fang City combines suspense-driven features with a bold aesthetic to deliver a memorable gaming experience. The game reintroduces some of Push Gaming’s most popular mechanics in fresh and innovative ways, ensuring both familiarity and a new perspective.
A standout element is the revitalised Reveal Feature, previously seen in titles such as Big Bamboo and Razor Returns. In Fang City, this mechanic returns with added depth, enabling players to uncover collectors, converters, multipliers, and the high-stakes max win coin, a symbol that awards the top prize instantly when triggered.
The free spins feature adds an extra dimension, incorporating a persistent multiplier that builds throughout the round. This structure has been designed to foster anticipation and provide a strong sense of progression, aligning with Push Gaming’s commitment to creating immersive, volatile gameplay that holds player attention.
Fang City reflects Push Gaming’s continued commitment to delivering innovative, player-first design. By blending proven features with fresh presentation, it caters to evolving player preferences while offering operators a compelling new addition to their portfolios.
Mike Engan, Game Producer at Push Gaming, said: “With Fang City, we wanted to create something that felt recognisable but still full of surprises. The reveal feature has always been one of our most exciting mechanics, and giving it a new edge, especially with the max win coin, takes the thrill to the next level.”
“This is a game built around excitement and anticipation, from the pay anywhere layout to the growing multiplier in free spins. It’s dark, it’s stylish, and it packs plenty of bite.”
The post Push Gaming sinks its teeth into mystery in Fang City appeared first on European Gaming Industry News.
Compliance Updates
EGT Digital with a license to operate in Belgium

EGT Digital is already an authorized iGaming provider for Belgium. The company has recently received its license from the Belgian Gaming Commission, thanks to which its core products – the X-Nave platform, the Gaming Aggregator, and its in-house slot and dice games, are now available on the local market.
“The Belgian gaming community can enjoy our full range of premium products, which have proven to be the preferred choice in numerous jurisdictions around the world,” said Marieta Peleva, Sales Manager for Belgium, Poland, and the Czech Republic at EGT. “In addition to our established portfolio, we have also recently developed a dedicated line of dice games tailored specifically for the Belgian Class B+ market, which reflects our devotion to providing localized, compliant, and engaging gaming solutions. Whether operators are looking for a complete solution for their business or want to enrich their betting sites with attractive and diverse content, they can always count on us.”
EGT Digital’s iGaming platform, X-Nave, provides operators with everything they need to achieve success in the online gaming sector. Its 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway, can function as part of the turnkey solution or as standalone modules, as they are able to integrate with third-party solutions.
With a rich portfolio of 24,000 games from over 300 popular providers and numerous player engagement features, the Gaming Aggregator enables operators to create personalized offerings that perfectly fit their customers’ tastes.
EGT Digital’s vast range of casino solutions, covering over 160 in-house developed slot titles and several top-performing jackpots, are widely preferred by different types of players because of their great thematic diversity and numerous attractive bonuses.
Tsvetomira Drumeva, Head of Sales at the company, concluded: “EGT Digital’s license for Belgium is a substantial accomplishment, which not only solidifies our position as a leading iGaming provider but also reaffirms our commitment to contributing to the development of the global gaming environment.”
The post EGT Digital with a license to operate in Belgium appeared first on European Gaming Industry News.
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