Latest News
Merkur UK raise charitable donations to £1.25m
Merkur UK has underlined its strong community credentials by making a £5,000 donation to the UK’s Bacta Charitable Trust. Industry figurehead and Chairman of the Trust, Jimmy Thomas, together with Bacta Chief Executive John White were on the Blueprint Operations stand at the recent EAG show to acknowledge the donation which was made on behalf of Merkur UK by General Manager, Sascha Blodau. The donation, which is part of the Merkur Initiative programme introduced to help support smaller community-based good causes, raises Merkur’s charitable contributions in the UK to a staggering £1.25m.
Reflecting on the donation, Jimmy Thomas stated: “This sum is hugely appreciated by everyone connected with the Bacta Charitable Trust and extends Merkur UK’s tremendous support for community-focussed worthy causes. The last two-years have been extremely difficult for everyone in society not least the charity sector which saw its revenue streams run dry virtually over-night as a result of Covid-19. Contributions such as the one made by Merkur UK serve as a lifeline.”
Sascha Blodau added: “Merkur Initiative is all about providing financial assistance to those smaller charities that don’t receive the level of publicity and support enjoyed by bigger and better-known organisations. So far Merkur Initiative has helped over 40 such groups including an animal sanctuary, a foodbank in Manchester, an organisation that provides entertainment for children while they are receiving treatment in hospital, a hospice roof appeal, a homelessness organisation and the Gurkha Welfare Trust. What I hope we are demonstrating is that it’s possible to be a successful commercial organisation at the same time as being a responsible, progressive and positive corporate citizen. I am delighted that we have been able to support the UK trade association and help it to continue its fantastic work in the community.”
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Latest News
TaDa Gaming Redefines Spinning and Winning in Fruity Wheel
TaDa Gaming is continuing its ‘classic with a twist’ approach to slots in new release Fruity Wheel. With five reels, three rows and 243 ways to win, this innovative take on a classic fruit delivers Lucky 7s, watermelons and oranges all in a row, while the Royals ensure engagement through frequent win potential.
The mix of traditional features and innovative elements puts Fruity Wheel in a league of its own. With Diamond Wilds, a Lucky Wheel giving generous Multipliers and Expanding Wilds in the Free Game, players will be entranced from the first spin.
Trigger the Lucky Wheel with three Diamond Wilds and see if your luck brings you multipliers from 2x, 3x, 5x, 7, 10x to 17x or the Free Game. If you land the Free Game, not only do you receive eight free spins but the segments within the Lucky Wheel will change to multipliers offering a whopping 27x or 37x your win during the round. Even better, the Lucky Wheel will re-activate with just one Diamond Wild.
Revealing TaDa’s signature style, this is a super dynamic Lucky Wheel, as an inner wheel of Expanding Wilds can randomly transform symbols across the grid, covering up to three positions at any one time and further maximizing the wins.
Stunning visuals and humorous design features, from the chains holding down the Wilds to the spotlights on wins, add to the overall immersive experience. Classic symbols and fruit machine style gaming is elevated by the maths model giving final win totals of odds multiplied by wager level.
Sean Liu, Director of Product Management, TaDa Gaming, said: ‘TaDa is known for its exciting slots but Fruity Wheel has taken this another step further through increasing anticipation for the Free Game bonuses. We are confident this mix of classic style fruit machine with multiple and innovative ways to win will appeal across all audiences.’
The post TaDa Gaming Redefines Spinning and Winning in Fruity Wheel appeared first on European Gaming Industry News.
Central Europe
DFL and Tipico Extend Partnership Until 2029
Tipico, Germany’s leading sports betting provider, will continue as the Official Partner of the Bundesliga and 2. Bundesliga. Before the end of the current agreement, Tipico and the DFL (Deutsche Fußball Liga) have agreed to extend their partnership, which began in 2018, through to the end of the 2028/29 season.
As part of this agreement, Tipico will continue to use the logos of both competitions and the two Meisterschalen (championship trophies) in its advertising. The company will also retain its extensive advertising rights, including first-access rights included in DFL’s media contracts, as well as a “Matching Offer Right” for all special advertising formats with national partners, and exclusivity within the industry. Tipico will also be integrated into digital Bundesliga platforms.
“We’re thrilled to extend this long-standing collaboration built on mutual trust. Over the years, Tipico has proven itself as a highly professional and reliable partner with a deep passion for football,” said Tobias Thöne, Director of Commercial Partnerships at Bundesliga International GmbH.
Kajetan Strini-Brown, Director of Sports Brand at Tipico, said: “We’re incredibly proud to continue our partnership with the Bundesliga and 2. Bundesliga! German football is at the heart of what we do, and that passion has always been deeply embedded in our DNA as a company. This extension is a key part of our strategic partnerships, which also include the DFB-Pokal, another major German football brand. Sponsorship, and the visibility it brings, plays an important role in guiding customers to the legal market.”
As outlined in the State Treaty on Gambling, the possibility to promote sports betting is an essential tool for guiding the deeply human drive to gamble into regulated and monitored channels. This plays a critical role in ensuring proper regulation of sports betting while counteracting illegal offerings. For more than 20 years, Tipico has been offering innovative, user-friendly, and secure sports betting products and has become the most popular brand for sports betting in Germany. In addition to continuous product development, Tipico has been working on modern player protection strategies for the last 15 years. The DFL has also long been committed to preventing match-fixing and gambling addiction in German professional football.
The post DFL and Tipico Extend Partnership Until 2029 appeared first on European Gaming Industry News.
Latest News
SOFTSWISS Game Aggregator Surpasses 27,800 Games
SOFTSWISS, a leading iGaming software provider, has shared new performance results for its Game Aggregator, highlighting its position as one of the largest and most diverse content hubs in the industry. The platform now offers over 27,800 games from more than 280 providers, reinforcing its reputation as a top-tier aggregator delivering an extensive and high-quality gaming portfolio.
One of the key priorities for the SOFTSWISS Game Aggregator is the continuous expansion of both the quality and quantity of its game content. With a global presence, the platform ensures its diverse portfolio caters to player preferences across multiple regions while adhering to various regulatory requirements.
Localisation remains a critical success factor in the iGaming industry, according to the recent iGaming Trends Report. To meet this demand, SOFTSWISS has significantly expanded its high-quality game selection, achieving a 67% portfolio growth in 2024 compared to 2023.
In 2024, the total Bets Count placed through the Game Aggregator increased nearly fivefold compared to 2023, with a corresponding surge in Quarterly Total Bets Sum. This growth underscores the industry’s strong demand and leadership of the product.
SOFTSWISS demonstrates its technological excellence, offering 99.999% uptime, ensuring seamless operation and reliability for its partners. As a result, more operators are choosing the Game Aggregator as their preferred solution. The number of brands launching the product in 2024 increased by 33% compared to 2023.
Additionally, the Game Aggregator is expanding its geographical footprint. The SOFTSWISS Game Aggregator recently became the first to obtain certification in the Brazilian and Peruvian markets, marking a significant milestone in its global strategy.
“This has been an exceptional year for our team,” says Alena Bekus, Deputy Head of SOFTSWISS Game Aggregator. “We have achieved major milestones and are excited about what lies ahead. Yes, our numbers speak for themselves, but what truly defines us is our commitment to continuous innovation. Our philosophy is simple: never stop, always move forward. We are dedicated to enhancing our product, launching new features to boost player engagement, and ensuring that the top game providers and operators continue to choose SOFTSWISS as their trusted partner.”
According to a Kantar survey conducted in November 2024, the SOFTSWISS Game Aggregator received an 8.1 out of 10 satisfaction rating from its clients, further solidifying its reputation as a reliable and industry-leading solution.
The SOFTSWISS team will be available to discuss partnerships in Brazil and other markets at the SBC Summit Rio on 25 to 27 February.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Game Aggregator Surpasses 27,800 Games appeared first on European Gaming Industry News.
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