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Global $192 Billion Online Gambling Markets, Opportunities and Strategies, 2015-2020, 2025F, 2030F
The “Online Gambling Global Market Opportunities And Strategies To 2030, By Game Type, Device” report has been added to ResearchAndMarkets’ offering.
The online gambling market reached a value of nearly $76,792.7 million in 2020, having increased at a compound annual growth rate (CAGR) of 13.7% since 2015. The market is expected to grow from $76,792.7 million in 2020 to $127,451.4 million in 2025 at a rate of 10.7%. The market is then expected to grow at a CAGR of 8.6% from 2025 and reach $192,264.4 million in 2030.
Growth in the historic period resulted from strong economic growth in emerging markets, growing adoption of smartphones with improved internet accessibility, increasing popularity of digital payments and rise in disposable income.
Going forward, increasing gamer involvement during the covid-19 pandemic, increasing consumer acceptance for fintech, technically advanced platforms, legalization of gambling and changing consumer gambling habits will drive the growth. Factors that could hinder the growth of the online gambling market in the future include global recession, regulatory restrictions to curb gambling addiction, demographic changes and security challenges
The online gambling market is segmented by game type into betting, casino, lottery, poker, online bingo, and others. The betting market was the largest segment of the online gambling market segmented by game type, accounting for 46.7% of the total in 2020. Going forward, the lottery segment is expected to be the fastest growing segment in the online gambling market segmented by game type, at a CAGR of 16.8% during 2020-2025.
The online gambling market is also segmented by device into desktop, mobile and other devices. The desktop market was the largest segment of the online gambling market segmented by device, accounting for 57.9% of the total in 2020. Going forward, the mobile segment is expected to be the fastest growing segment in the online gambling market segmented by device, at a CAGR of 17.4% during 2020-2025.
Asia Pacific was the largest region in the online gambling market, accounting for 31.9% of the total in 2020. It was followed by Western Europe, and then the other regions. Going forward, the fastest-growing regions in the online gambling market will be Western Europe, and, Asia Pacific where growth will be at CAGRs of 10.83% and 10.81% respectively. These will be followed by South America, and Middle East, where the markets are expected to grow at CAGRs of 10.7% and 10.5% respectively.
The online gambling market is fairly fragmented, with a large number of players. The top ten competitors in the market made up to 23.15% of the total market in 2020. The key players in the market are focusing on continuous product innovations, mergers & acquisition to expand its market presence and to gain competitive edge in the market.
Flutter Entertainment plc was the largest competitor with 6.06% of the market, followed by bet365 Group Ltd. with 4.80%, Entain plc with 4.66%, Kindred Group plc with 1.96%, William Hill PLC with 1.55%, 888 Holdings PLC with 1.06%, International Game Technology PLC with 1.03%, Betsson Ab with 0.96%, DraftKings Inc. with 0.61% and Betfred with 0.46%.
The top opportunities in the online gambling market segmented by game type will arise in the betting segment, which will gain $21,415.9 million of global annual sales by 2025. The top opportunities in segment by device will arise in the mobile segment, which will gain $35,462.1 million of global annual sales by 2025. The online gambling market size will gain the most in the USA at $8,453.8 million.
Market-trend-based strategies for the online gambling market include investing in AI technology to enhance user experience, integrating cryptocurrency as a payment mode, building mobile apps, investing in AR and VR technology, sponsoring sports events with large viewership, tie-up with celebrities and influencers, offer free access to games with certain main features and offer cross platform support for games.
Key Topics Covered:
1. Online Gambling Market Executive Summary
2. Table of Contents
3. List of Figures
4. List of Tables
5. Report Structure
6. Introduction
6.1. Segmentation By Geography
6.2. Segmentation By Game Type
6.3. Segmentation By Device
7. Online Gambling Market Characteristics
7.1. Market Definition
7.2. Segmentation By Game Type
7.2.1. Betting
7.2.2. Casino
7.2.3. Lottery
7.2.4. Poker
7.2.5. Online Bingo
7.2.6. Others
7.3. Segmentation By Device
7.3.1. Desktop
7.3.2. Mobile
7.3.3. Other Devices
8. Online Gambling Market Trends And Strategies
8.1. Use Of Artificial Intelligence In Online Gambling
8.2. Blockchain In Online Gambling
8.3. Mobile Gambling
8.4. Virtual Reality/Augmented Reality To Enhance User Experience
8.5. Online Gambling Companies Sponsoring Sports Teams
8.6. Celebrity Endorsements
8.7. Freemium Models In Online Gambling
8.8. Cross Platform Gambling Games
9. Impact Of COVID-19 On The Online Gambling Market
9.1. Introduction
9.2. Impact On Major Regions
9.2.1. North America
9.2.2. Asia-Pacific
9.2.3. Europe
9.3. Impact On Sports Betting
9.4. Conclusion
10. Global Online Gambling Market Size And Growth
10.1. Market Size
10.2. Historic Market Growth, 2015 – 2020, Value ($ Million)
10.2.1. Drivers Of The Market 2015 – 2020
10.2.2. Restraints On The Market 2015 – 2020
10.3. Forecast Market Growth, 2020 – 2025, 2030F Value ($ Million)
10.3.1. Drivers Of The Market 2020 – 2025
10.3.2. Restraints On The Market 2020 – 2025
11. Global Online Gambling Market Segmentation
11.1. Global Online Gambling Market, Segmentation By Game Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)
11.2. Global Online Gambling Market, Segmentation By Device, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)
12. Online Gambling Market, Regional And Country Analysis
12.1. Global Online Gambling Market, By Region, Historic and Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)
12.2. Global Online Gambling Market, By Country, Historic and Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)
Companies Mentioned
- Flutter Entertainment plc
- bet365 Group Ltd.
- Entain plc
- Kindred Group plc
- William Hill PLC
- 888 Holdings PLC
- International Game Technology PLC
- Betsson Ab
- DraftKings Inc.
- Betfred
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Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
Brand Activation
Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
First-of-its-kind agreement sees video game-inspired instant content launched via Hub88’s aggregation platform
Hub88 has strengthened its content portfolio by entering a strategic partnership with ZOOT Studios, a new supplier producing high-quality interactive instant games for a global audience.
The agreement makes ZOOT’s debut portfolio of more than 55 releases available to Hub88’s vast network of operators, marking the supplier’s first major launch with an aggregator.
ZOOT Studios specialises in fast-paced instant games built around trends, social media-driven behaviour and striking visual design. Titles such as Dubai Chocolate Tower, Beer Pong and Sub Crush promise Hub88’s partners culturally relevant content that draws wide audiences, with support for both FIAT and crypto currencies.
As part of the deal, Hub88’s network will be among the first to access ZOOT Studios’ content, with Dice, Crash, Mines, Plinko, Sports, Tower and Arcade games tailored to the evolving preferences of digital-first players.
The deal demonstrates Hub88’s focus on versatility and its position as a must-have distribution partner to some of the industry’s most exciting emerging studios.
Jess Inglott, Head of Supplier Relations at Hub88, said: “ZOOT Studios is turning heads by releasing the next generation of instant win entertainment. Their vision to offer operators high-quality content that speaks to modern audiences aligns well with our strategy. Partnerships like this allow us to deliver value and new levels of player engagement on an even bigger scale.”
Sean Ryan, CEO at ZOOT Studios, said: “We’re delighted to have Hub88 as our partner. The aggregator’s extensive operator network and high-tech integration capabilities make them a perfect match for our future-facing game portfolio.”
The post Hub88 partners with ZOOT Studios to bring next-generation instant games to operators appeared first on Gaming and Gambling Industry Newsroom.
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