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Global $192 Billion Online Gambling Markets, Opportunities and Strategies, 2015-2020, 2025F, 2030F
The “Online Gambling Global Market Opportunities And Strategies To 2030, By Game Type, Device” report has been added to ResearchAndMarkets’ offering.
The online gambling market reached a value of nearly $76,792.7 million in 2020, having increased at a compound annual growth rate (CAGR) of 13.7% since 2015. The market is expected to grow from $76,792.7 million in 2020 to $127,451.4 million in 2025 at a rate of 10.7%. The market is then expected to grow at a CAGR of 8.6% from 2025 and reach $192,264.4 million in 2030.
Growth in the historic period resulted from strong economic growth in emerging markets, growing adoption of smartphones with improved internet accessibility, increasing popularity of digital payments and rise in disposable income.
Going forward, increasing gamer involvement during the covid-19 pandemic, increasing consumer acceptance for fintech, technically advanced platforms, legalization of gambling and changing consumer gambling habits will drive the growth. Factors that could hinder the growth of the online gambling market in the future include global recession, regulatory restrictions to curb gambling addiction, demographic changes and security challenges
The online gambling market is segmented by game type into betting, casino, lottery, poker, online bingo, and others. The betting market was the largest segment of the online gambling market segmented by game type, accounting for 46.7% of the total in 2020. Going forward, the lottery segment is expected to be the fastest growing segment in the online gambling market segmented by game type, at a CAGR of 16.8% during 2020-2025.
The online gambling market is also segmented by device into desktop, mobile and other devices. The desktop market was the largest segment of the online gambling market segmented by device, accounting for 57.9% of the total in 2020. Going forward, the mobile segment is expected to be the fastest growing segment in the online gambling market segmented by device, at a CAGR of 17.4% during 2020-2025.
Asia Pacific was the largest region in the online gambling market, accounting for 31.9% of the total in 2020. It was followed by Western Europe, and then the other regions. Going forward, the fastest-growing regions in the online gambling market will be Western Europe, and, Asia Pacific where growth will be at CAGRs of 10.83% and 10.81% respectively. These will be followed by South America, and Middle East, where the markets are expected to grow at CAGRs of 10.7% and 10.5% respectively.
The online gambling market is fairly fragmented, with a large number of players. The top ten competitors in the market made up to 23.15% of the total market in 2020. The key players in the market are focusing on continuous product innovations, mergers & acquisition to expand its market presence and to gain competitive edge in the market.
Flutter Entertainment plc was the largest competitor with 6.06% of the market, followed by bet365 Group Ltd. with 4.80%, Entain plc with 4.66%, Kindred Group plc with 1.96%, William Hill PLC with 1.55%, 888 Holdings PLC with 1.06%, International Game Technology PLC with 1.03%, Betsson Ab with 0.96%, DraftKings Inc. with 0.61% and Betfred with 0.46%.
The top opportunities in the online gambling market segmented by game type will arise in the betting segment, which will gain $21,415.9 million of global annual sales by 2025. The top opportunities in segment by device will arise in the mobile segment, which will gain $35,462.1 million of global annual sales by 2025. The online gambling market size will gain the most in the USA at $8,453.8 million.
Market-trend-based strategies for the online gambling market include investing in AI technology to enhance user experience, integrating cryptocurrency as a payment mode, building mobile apps, investing in AR and VR technology, sponsoring sports events with large viewership, tie-up with celebrities and influencers, offer free access to games with certain main features and offer cross platform support for games.
Key Topics Covered:
1. Online Gambling Market Executive Summary
2. Table of Contents
3. List of Figures
4. List of Tables
5. Report Structure
6. Introduction
6.1. Segmentation By Geography
6.2. Segmentation By Game Type
6.3. Segmentation By Device
7. Online Gambling Market Characteristics
7.1. Market Definition
7.2. Segmentation By Game Type
7.2.1. Betting
7.2.2. Casino
7.2.3. Lottery
7.2.4. Poker
7.2.5. Online Bingo
7.2.6. Others
7.3. Segmentation By Device
7.3.1. Desktop
7.3.2. Mobile
7.3.3. Other Devices
8. Online Gambling Market Trends And Strategies
8.1. Use Of Artificial Intelligence In Online Gambling
8.2. Blockchain In Online Gambling
8.3. Mobile Gambling
8.4. Virtual Reality/Augmented Reality To Enhance User Experience
8.5. Online Gambling Companies Sponsoring Sports Teams
8.6. Celebrity Endorsements
8.7. Freemium Models In Online Gambling
8.8. Cross Platform Gambling Games
9. Impact Of COVID-19 On The Online Gambling Market
9.1. Introduction
9.2. Impact On Major Regions
9.2.1. North America
9.2.2. Asia-Pacific
9.2.3. Europe
9.3. Impact On Sports Betting
9.4. Conclusion
10. Global Online Gambling Market Size And Growth
10.1. Market Size
10.2. Historic Market Growth, 2015 – 2020, Value ($ Million)
10.2.1. Drivers Of The Market 2015 – 2020
10.2.2. Restraints On The Market 2015 – 2020
10.3. Forecast Market Growth, 2020 – 2025, 2030F Value ($ Million)
10.3.1. Drivers Of The Market 2020 – 2025
10.3.2. Restraints On The Market 2020 – 2025
11. Global Online Gambling Market Segmentation
11.1. Global Online Gambling Market, Segmentation By Game Type, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)
11.2. Global Online Gambling Market, Segmentation By Device, Historic And Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)
12. Online Gambling Market, Regional And Country Analysis
12.1. Global Online Gambling Market, By Region, Historic and Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)
12.2. Global Online Gambling Market, By Country, Historic and Forecast, 2015 – 2020, 2025F, 2030F, Value ($ Million)
Companies Mentioned
- Flutter Entertainment plc
- bet365 Group Ltd.
- Entain plc
- Kindred Group plc
- William Hill PLC
- 888 Holdings PLC
- International Game Technology PLC
- Betsson Ab
- DraftKings Inc.
- Betfred
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Wings of Heroes raises the stakes with campaigns, jets and deeper progression
The second quarter of 2026 marked one of the most important development periods for Wings of Heroes to date. The game introduced a new campaign system, expanded PvE gameplay, added new battle formats and began a strategic shift in player progression and the in-game economy. The last update continues this direction by expanding the campaign system with time-limited jet campaigns, including the first F-16 campaign, alongside a new skill-based game mode – Time Trial, and further improvements to gameplay variety.
Wings of Heroes is entering a new stage of development. In recent months, the team behind the mobile air combat game introduced a broad set of features designed to increase gameplay depth, strengthen long-term engagement and test new growth opportunities for the title. These include campaigns, expanded PvE experiences, a plane rarity system, a major economy rebalance, larger battle formats and additional gameplay modes.
The update reflects more than a regular content expansion. It marks a strategic shift in the way Wings of Heroes builds progression, engagement and monetization. While the game remains rooted in dynamic World War II-inspired aerial combat, the new systems add more structure, context and variety to the player journey. They also create new ways to build limited-time events, communicate aircraft value and develop stronger LiveOps mechanics around specific goals, rewards and aircraft types.
“- Over the last three months, we have been reshaping Wings of Heroes from a title built mainly around individual battle sessions into a broader, more scalable gameplay ecosystem. Campaigns, plane rarities, economy rebalance and new modes are not separate additions – they are connected systems designed to strengthen progression, give players more reasons to return and open new monetization opportunities,” said Michał Szurma, Product Owner of Wings of Heroes. “- This is an important strategic step for the game. We are testing new engagement and monetization levers, while at the same time making the player journey clearer, deeper and more rewarding.”
One of the key features introduced in the second quarter of 2026 was the campaign system. Campaigns bring a new PvE layer to Wings of Heroes, built around sets of missions connected by historical context and scenario-based progression. Instead of focusing only on standard battles, players can now progress through defined mission sequences, complete specific objectives and experience more immersive combat scenarios.
Depending on the campaign and the country of origin of the aircraft in the player’s hangar, players can also be supported by scenario-specific assistants, who guide them through the mission and strengthen the feeling of being part of a larger historical scenario. This gives the game a more narrative-driven layer and allows the team to develop content that combines action, progression and atmosphere.
Campaigns also introduce a new structure for temporary events. Some campaigns can become permanent parts of player progression, unlocked as players advance through tiers, while others can be time-limited. This creates new opportunities for LiveOps, goal-based engagement and monetization, as players are encouraged to complete missions, secure rewards and progress within a specific timeframe.
The June 30 update expands this system further with a new time-limited jet campaign. For the first time, players can take part in a special campaign-style experience featuring modern jets, with the first campaign centered around the F-16. Unlike regular battles, where players use aircraft from their hangar, jet campaigns are built around one specific aircraft provided within the campaign. Other jets may appear as enemies, but the player uses one dedicated jet during the experience.
Jets are one of the most distinctive additions to Wings of Heroes so far. With campaigns focused around modern jet fighters, the game moves beyond its classic World War II-based aerial combat formula for the first time, adding modern aircraft, a new visual layer and a different type of combat experience. This also creates an opportunity to reach new groups of players. At this stage, jets are available only within campaigns, allowing the team to test the format in a controlled, time-limited environment.
Together with jets, Wings of Heroes is also introducing a new Time Trial mode, where precision flying and maneuvering skills are key. Players navigate a specially designed route with a series of gates, aiming to pass through them as accurately as possible within a set time limit. The run ends when the player reaches the end of the route, the timer runs out, or the aircraft crashes. This single-player mode focuses on control, precision and mastery of flight, offering a skill-based experience built around piloting ability rather than direct combat.
Another important addition is Team Deathmatch, a more classic team-based mode in which players can return to combat with the same aircraft after being shot down and compete to reach the target team score.
In recent months, the team also expanded its game mode capabilities with NvN formats, including larger battles such as 10v10 gameplay. This system allows Wings of Heroes to create variations of existing modes with different numbers of players per team. The feature gives the team more flexibility in shaping future events and battle formats.
Alongside new gameplay features, Wings of Heroes introduced a significant change to aircraft progression through the plane rarity system. Aircraft are now assigned one of four rarity levels: Common, Rare, Epic or Legendary. The aim is to make progression smoother, aircraft value clearer and rewards more meaningful for different groups of players.
The rarity system was accompanied by a broad economy rebalance and changes in blueprint distribution, unlock costs and upgrade pacing. Common aircraft are easier to unlock, while rarer planes become more clearly differentiated within each tier.
Wings of Heroes also introduced in-game commendations, a new battle element that highlights combat actions such as double or triple kills. Commendations can be earned multiple times during a single battle and are designed to make combat feel more dynamic, interactive and rewarding.
“- Wings of Heroes has a strong foundation, but the next stage of development is about understanding how far we can take it,” added Michał Szurma. “- The systems introduced in recent months give us more room to experiment with events, aircraft formats, progression and player motivation. This creates a stronger framework for learning what drives engagement, what supports monetization and where the game’s further growth potential may come from.”
Together, these initiatives point to a broader strategic direction for Wings of Heroes. The game is expanding beyond standard battle loops into more structured progression, richer PvE, time-limited campaign experiences and clearer monetization systems. The end of June update is designed to help the team test what drives engagement and where the title’s further growth potential may come from.
The post Wings of Heroes raises the stakes with campaigns, jets and deeper progression appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Affiliate Succes
Kongebonus becomes first Norwegian affiliate to win Best Casino Affiliate at iGB Affiliate Awards 2026
Kongebonus has become the first Norwegian affiliate to win Best Casino Affiliate at the iGB Affiliate Awards 2026, a landmark recognition that names the independent Norwegian guide as the world’s leading casino affiliate for 2026.
The award was presented on 2 July during iGB L!VE London, where the iGB Affiliate Awards celebrated the affiliates, programmes, networks, suppliers and individuals helping to drive the iGaming sector forward.
iGB Affiliate described first-time contestant Kongebonus as a “Norwegian local hero”, noting that the platform claimed the award in a close race and ended Gambling.com Group’s two-year reign in the highly competitive category. Independent judges praised Kongebonus’ “super smart” approach, highlighting its combination of innovation, engaged player community, and strong editorial presence across Google News and the media.
The recognition reflects Kongebonus’ focus on detailed operator testing, transparent casino reviews, community-led content and player protection. The platform tests casinos with its own money before reviewing them, publishes its full methodology and continues to invest in responsible gambling resources, including practical guidance and support signposting for players.
David Nilsen, Editor-in-Chief at Kongebonus, said: “Winning Best Casino Affiliate at the iGB Affiliate Awards is a huge moment for Kongebonus and for everyone who has helped build the platform. To be recognised in a category alongside some of the biggest and most respected names in the affiliate industry is something we are incredibly proud of.
“I’ve spent more than ten years on the inside of this industry, and I’ve seen how big the gap can be between what a casino promises and what the player is actually left with. Closing that gap is the whole reason we test the way we do.
“What this award tells us is that being the most trusted guide matters more than being the biggest one, and that’s the only thing we’ve ever set out to build.”
The post Kongebonus becomes first Norwegian affiliate to win Best Casino Affiliate at iGB Affiliate Awards 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Ariel Reem CEO at Games Valley
Games Valley adds BGaming titles to aggregation platform
Games Valley has signed a content aggregation partnership with BGaming, adding the studio’s online casino portfolio to the Games Valley platform.
Under the agreement, operators connected to Games Valley will be able to access BGaming titles via a single integration. The content slated for distribution includes slots, crash games, casual games and other online casino titles.
Games Valley and BGaming marked the partnership during NEXT Summit Valletta, where both companies supported the BGaming Charity Gala in aid of DAR Bjorn.
Ariel Reem, CEO at Games Valley, said: “BGaming has built a strong reputation as one of the most creative and dynamic studios, with games that combine strong visual identity, engaging mechanics and genuine player appeal. At Games Valley, our role is to help operators access the content that delivers real value to their players and their business, quickly and efficiently through a single integration. We’re delighted to welcome BGaming to the Games Valley platform, and we’re especially pleased that this partnership has grown from a relationship rooted in shared values.”
Marina Ostrovtsova, CEO at BGaming, added: “Games Valley has established itself as a modern and ambitious aggregation partner, helping operators access high-quality casino content with speed, flexibility and reliability. This partnership allows us to bring BGaming’s portfolio to a wider network of operators through a platform that shares our focus on innovation, strong partnerships and long-term industry growth.”
The post Games Valley adds BGaming titles to aggregation platform appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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