Frontend integration keeps markets, odds and bet slip inside the broadcast; feature debuts with virtual sports.

DATA.BET has launched In-Stream Betting, a frontend overlay that lets viewers place bets directly within a mobile live stream without leaving the broadcast. The company said markets, odds and the bet slip are accessible inside the stream.

DATA.BET positions the feature around mobile usage, saying mobile devices account for the majority of bets placed and that share is growing. The overlay is on-demand, allowing users to switch it on or off during the stream.

The supplier said the component is designed to reduce drop-off during live betting by removing the need to navigate away from the stream. DATA.BET claims this can support stronger engagement, higher retention, longer sessions and improved lifetime value.

According to the company, In-Stream Betting integrates at the frontend level and requires no backend implementation, with availability now “upon the clients’ request.”

In-Stream Betting launches first with virtual sports, with plans to expand to additional verticals. “In-Stream Betting is designed to meet players where their attention already is — inside the broadcast,” said Rostyslav Likhtin, Head of Product at DATA.BET. “For our clients, this means an additional engagement layer that is easy to implement but delivers real results in terms of retention and player satisfaction. Having everything on one screen cuts the time it takes to place a bet and that kind of frictionless experience is exactly what builds long-term player loyalty toward the operator.”

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DATA.BET has reinforced its ambitions in Latin America by making a strong return to BiS SiGMA South America 2026, one of the region’s most influential iGaming events.

With a significantly larger presence and an expanded product suite, the company demonstrated a clear evolution from its earlier identity as an esports-centric provider into a comprehensive sportsbook solutions partner.

Held in São Paulo, the event provided the perfect stage for DATA.BET to showcase its full-scale betting ecosystem. The company presented an integrated portfolio that spans traditional sports betting, esports wagering, and virtual sports—positioning itself as a one-stop solution for operators targeting regulated markets, particularly in Brazil.

A key highlight of DATA.BET’s offering is its GLI certification for Brazil. This certification is a major advantage for operators, as it removes the need for additional technical approvals and significantly shortens time-to-market. In a rapidly developing regulatory environment like Brazil’s, this capability gives partners a competitive edge when launching or scaling their betting platforms.

At the exhibition stand, visitors explored several product enhancements designed to improve both operator efficiency and player engagement. Among the updates were revamped Statistical Widgets and the esports-focused Timeline Widget, both aimed at delivering richer real-time insights and more immersive user experiences. The introduction of features such as One-Click Bet and Early Payout further underscores DATA.BET’s commitment to streamlining the betting journey while adding flexibility and excitement for end users.

In addition to officially announced upgrades, the company also teased an upcoming feature currently in development. While details remain under wraps, DATA.BET indicated that this innovation will push engagement standards even higher, reflecting its ongoing investment in next-generation betting technology.

Beyond technology, the company ensured its booth stood out through an engaging and interactive atmosphere. Cosplayers portraying popular League of Legends characters Jinx and Ahri attracted steady attention, reinforcing DATA.BET’s roots in esports culture while bridging the gap to mainstream sports betting audiences. A dynamic kinetic screen added a visual centerpiece, helping to maintain strong visitor engagement throughout the event.

According to Natalie Loshatynska, Head of PR & Marketing at DATA.BET, the company’s return to SiGMA South America marks a significant milestone. She emphasized that the transformation from an esports-focused provider to a full sportsbook ecosystem reflects both strategic growth and a deep commitment to local markets. With expanded coverage, localized certification, and tailored tools, DATA.BET is positioning itself as a leading supplier across key verticals including esports, traditional sports, and virtual betting.

This strategic shift aligns with broader industry trends, as Latin America—particularly Brazil—continues to emerge as one of the fastest-growing regulated betting markets globally. By investing in technology, compliance, and localized solutions, DATA.BET aims to empower operators to capitalize on these opportunities while delivering high-quality betting experiences to users.

As competition intensifies in the region, companies that can combine regulatory readiness with innovative product offerings are likely to lead the market. DATA.BET’s performance at BiS SiGMA South America 2026 suggests it is well on its way to becoming a dominant force in the evolving Latin American betting landscape.

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DATA.BET, a leading sportsbook technology provider, is set to participate in SiGMA South America 2026, one of the most significant gaming industry events in Latin America.

The event will take place from April 6–9, 2026 in São Paulo, bringing together major players from the global betting and casino sectors.

At stand E140, DATA.BET will present its comprehensive sportsbook platform along with its advanced esports betting solutions, targeting operators across Latin America who are seeking scalable, high-performance betting products.

Expanding Presence in Latin America

Latin America continues to emerge as one of the fastest-growing regions for online sports betting and iGaming. Countries across the region are moving toward regulated frameworks, creating significant opportunities for sportsbook providers and technology companies.

DATA.BET’s presence at SiGMA South America highlights the company’s focus on supporting operators entering regulated markets, particularly in Brazil, where demand for advanced sportsbook infrastructure is rapidly increasing.

The company aims to demonstrate how its solutions can help operators integrate modern sportsbook technology quickly and efficiently while maintaining regulatory compliance.

Brazilian Certification Strengthens Market Entry

One of the key advantages DATA.BET brings to the Latin American market is its Brazilian GLI certification, obtained last year. This certification confirms that the platform meets recognized regulatory and technical standards required for operation in Brazil’s developing betting ecosystem.

Certification allows operators using DATA.BET’s solutions to streamline their market entry process. By integrating certified technology, betting companies can reduce the time required for regulatory approvals and technical validation.

This capability positions DATA.BET as a strategic partner for operators looking to establish or expand their presence in Brazil’s regulated sports betting market.

Advanced Sportsbook and Integration Capabilities

During the exhibition, DATA.BET will showcase the latest version of its complete sportsbook solution, which has recently undergone a significant redesign.

The platform includes advanced integration capabilities that allow operators to seamlessly incorporate sportsbook functionality into their existing online casino or betting platforms. This flexibility ensures that operators can deploy the solution efficiently while maintaining full control over branding and user experience.

By offering scalable technology and seamless integrations, DATA.BET aims to help operators maximize performance and revenue potential.

Enhanced Statistical Widgets for Deeper Insights

A major highlight of the company’s presentation will be the newly updated Statistical Widgets, designed to enhance user engagement and provide bettors with deeper insights into matches and competitions.

The widgets include several data-rich features such as:

• Head-to-Head comparisons
• Game Statistics
• Team Statistics
• Timeline Widget for esports events

These tools are designed to enrich the betting experience by providing real-time information that helps players make more informed decisions.

Enhanced data visualization has become an increasingly important component of modern sportsbook platforms, as bettors expect access to detailed statistics and analytics.

Expanded Coverage of Global and Regional Sports

DATA.BET’s sportsbook platform offers extensive coverage across a wide range of sporting events, including both global tournaments and regional competitions that are particularly popular among Latin American audiences.

Among the leagues featured in the platform are:

• Brazil’s Campeonato Brasileiro Série A
• Argentina’s Liga Profesional de Fútbol
• Colombia’s Categoría Primera A

This regional focus ensures that operators can deliver localized content tailored to the preferences of Latin American bettors.

The platform also supports betting on major international tournaments, including preparations for the upcoming 2026 FIFA World Cup, which is expected to generate massive global betting activity.

Bet Builder Across Sports and Esports

Another key feature showcased at the event will be DATA.BET’s Bet Builder, which enables players to combine multiple betting selections within a single wager.

This functionality is available for both traditional sports and esports competitions, allowing bettors to create customized bets based on their predictions for different match events.

Bet Builder functionality has become a popular feature among sportsbook users because it increases engagement and provides additional betting flexibility.

Strong Focus on Esports Betting

Esports continues to experience rapid growth worldwide, particularly among younger audiences. Brazil and the broader Latin American region have developed strong esports communities, making this vertical a key focus for sportsbook providers.

DATA.BET has positioned itself as a long-standing leader in esports betting by offering extensive tournament coverage and specialized tools designed for esports audiences.

According to Otto Bonning, Head of Sales at DATA.BET, the company sees strong demand for esports betting products in Brazil and aims to support operators with comprehensive market coverage, including local competitions.

Supporting Operators Through Technology

DATA.BET continues to invest heavily in technological innovation to ensure its sportsbook platform remains reliable, scalable, and adaptable to regulated environments.

The company’s ongoing development efforts focus on:

• Improving platform stability
• Enhancing integration capabilities
• Expanding market coverage
• Supporting regulatory compliance

These improvements are designed to help operators maximize revenue opportunities while delivering a seamless betting experience to players.

Looking Ahead to SiGMA South America 2026

As one of the most influential iGaming gatherings in the region, SiGMA South America provides a valuable platform for industry stakeholders to explore new technologies, form partnerships, and discuss the future of regulated gaming markets.

DATA.BET’s participation underscores its commitment to strengthening relationships with Latin American operators and expanding its presence in one of the most dynamic betting markets in the world.

Visitors attending the event in São Paulo will have the opportunity to meet the DATA.BET team, explore the latest sportsbook innovations, and learn how the company’s technology can support growth in both sports and esports betting.

Reference Article

A similar industry article can be found on iGaming Business, a leading authority covering global gaming events and technology:

Similar article: https://igamingbusiness.com/events/sigma-south-america/

This page covers developments and announcements related to the SiGMA South America event and participating companies.

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