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A Staple Of Growth In Sports Betting: A Look At Altenar’s Glowing Statistics

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Altenar, the sportsbook software provider, has grown in infamy and recognition around the world since their sport betting software entered the market. Growing exponentially from year to year, with more operators in a vast collection of countries by the day and a continued bespoke service that appears to be unrivalled, Altenar are quickly becoming the sportsbook provider of choice around the world.

With access to several data providers, shorter result-latency, a customisable front-layer, a manual back-end and a 24/7 risk management service … Altenar’s success is sustainable which has been demonstrated by countless years of undeniable achievement.

Due to this growing success, it might be key to view some of Altenar’s amazing statistics and figures that demonstrates the kind of growth Altenar has witnessed as the leading sportsbook providers for many iGaming partners, whether that’s Esports or betting on horse racing … Altenar has helped countless operators to achieve new levels of success.

 

It’s In The Numbers

From 2019 to 2021 the total number of bets placed via Altenar’s sportsbook showed some interesting percentages.

In 2019 the percentage of bets placed held at 159.7% which was slowly increasing as the move to online betting instead of in-land betting climbed to new heights.

As of 2020 the betting percentage dipped just over 40% due to the pandemic, however, with an initial decrease the sports betting market recovered exponentially in 2021 with a percentage of 149.9%, slowly recovering from the hit of the pandemic.

Interestingly, the pandemic might have initially witnessed and caused a decrease in betting but the shift to at-home living, working and entertainment drastically increased the need for online gambling and sports betting which is predicted to reflect in Altenar’s 2022 annual data.

However, against the number of bets placed the percentage of new clients for Altenar didn’t see the same percentage dip, in fact, client numbers rose throughout the same time period; 2019 – 2021.

New Clients, New Success

From 2019 to 2021 the percentage of new clients increased by 56%, over half, and that is outstanding because it demonstrates that the global need for online sports betting is in high-demand and continually growing as well.

Altenar are well-equipped for expansion and change and this is how the stability-meets-flexibility mantra-holding sportsbook provider has survived many years on the iGaming market.

In 2019 Altenar held a percentage of 110.9% of new clients, which grew to 127.3% in 2020 and grew exponentially in 2021 to 266.5%. These numbers showcase the ever-growing need for online access to sports betting.

 

A Projection Of Altenar’s Future

With Altenar growing year by year and a healthy return, resurgence and new-adoption of the online sports betting industry, the growth potential for Altenar is astronomical.

The world adopts sports betting in new ways and it’s sportsbook software providers, like Altenar, that create a unique and sustainable product for operators and their customers.

You can find Altenar via their website, where you can request a demo of their sportsbook software and speak to a passionate and knowledgeable professional to start your journey with Altenar.

In the words of Altenar ‘let’s talk!’

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AI in iGaming

BetConstruct AI Named Global Gaming Company of the Year at International Gaming Awards 2026

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BetConstruct AI has been officially recognised as Global Gaming Company of the Year at the International Gaming Awards (IGA) 2026, marking a major achievement for one of the iGaming industry’s most influential technology providers.

The prestigious award highlights more than two decades of innovation, a rapidly expanding global footprint, and a bold, transformative approach to Artificial Intelligence in gaming.

The IGA 2026 accolade underscores BetConstruct AI’s position as a truly global iGaming technology leader. The company delivers fully localised, multi-currency, and multi-lingual solutions designed to meet the specific regulatory, cultural, and operational requirements of markets across every continent. This global adaptability has become a defining strength, enabling operators to scale efficiently while maintaining compliance and player relevance.

The recognition follows a year of significant growth and strategic expansion for BetConstruct AI. The continued evolution of its AI-powered ecosystem has introduced new benchmarks for operational intelligence, automation, and player engagement, reinforcing the company’s reputation for forward-thinking innovation in a highly competitive sector.

At the heart of BetConstruct AI’s success is a strong partner-first philosophy combined with a deep commitment to in-house product development. By building the majority of its technology internally, the company ensures a robust, open ecosystem that supports seamless integrations and provides operators with full control over their platforms. This approach allows BetConstruct AI to maintain consistently high quality across its extensive product portfolio while remaining flexible to partner needs.

Winning the Global Gaming Company of the Year award reflects BetConstruct AI’s long-term vision of shaping the future of iGaming through advanced localisation and continuous technological innovation. By pairing global infrastructure with locally adapted solutions, the company enables its partners to overcome regulatory and administrative complexities, allowing them to focus on acquisition, retention, and sustainable long-term growth.

As the iGaming industry increasingly prioritises transparency, intelligence, and efficiency, BetConstruct AI continues to lead the way. By combining human expertise with AI-driven precision, the company empowers partners to build and manage their own unique “universe” within the global iGaming landscape, setting a new standard for scalable, intelligent gaming solutions.

The post BetConstruct AI Named Global Gaming Company of the Year at International Gaming Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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always-on betting

Highlight Games Partners with OpenBet Trading System to Expand Video Virtual Sports Offering

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Highlight Games, the London-based specialist in video virtual sports and instant win games, has announced a landmark long-term partnership with OpenBet, one of the sports betting industry’s leading content, platform, and services providers.

The collaboration marks a significant step forward in expanding access to premium video virtual sports across regulated betting markets worldwide.

Under the agreement, Highlight Games’ extensive content portfolio will be fully integrated into OpenBet’s Trading System, widely regarded as one of the industry’s most powerful aggregation networks for elite trading and sports betting content. This digital integration will allow operators using OpenBet’s platform to seamlessly offer Highlight’s award-winning video virtual sports alongside live sporting events.

The partnership is designed to help operators deliver a continuous and engaging sports betting experience, even during periods when live events are unavailable. By blending virtual sports with live markets, operators can maintain player engagement, optimise betting uptime, and enhance overall product variety.

Highlight Games’ video virtual sports are powered by authentic archive footage from some of the world’s most recognisable sporting competitions. Available titles include virtual sports content featuring Serie A, LaLiga, England’s Premier League — with historic footage from iconic clubs such as Liverpool, Manchester United, and Arsenal — as well as the Turkish Süper Lig. Additional sports coverage includes ATP Tour Tennis, PDC Darts, and MotoGP, offering a broad and diverse range of betting opportunities.

Unlike traditional computer-generated virtual sports, Highlight Games’ products use real broadcast-quality footage, delivering a level of realism that closely mirrors live sport. This authenticity has become a key differentiator in the video virtuals market, appealing to bettors seeking immersive, lifelike betting experiences that reflect the pace and excitement of real-world competitions.

For OpenBet, the integration further strengthens the capabilities of its Trading System, reinforcing its position as a next-generation data and trading solution. By expanding its content ecosystem with premium video virtual sports, OpenBet continues to enhance product quality, improve content diversity, and support operator competitiveness across global markets.

Steven Holmes, Chief Executive Officer of Highlight Games, described the partnership as a major milestone for the company. He noted that Highlight’s video virtual sports are specifically designed to replicate the excitement and unpredictability of live sports betting. By integrating with OpenBet’s industry-leading Trading System, Highlight Games is enabling operators to deliver always-on sports entertainment that keeps customers engaged beyond traditional live event schedules.

Jason Ayton, Chief Business Development Officer at OpenBet, also welcomed the partnership, highlighting its strategic importance. He emphasised that adding Highlight Games’ premium video virtual sports further enhances OpenBet’s sophisticated content aggregation network. According to Ayton, the collaboration empowers operators to better bridge the gap between live events by offering high-quality, engaging betting content at all times, reinforcing Trading System’s status as a premier platform for world-class sports betting entertainment.

The post Highlight Games Partners with OpenBet Trading System to Expand Video Virtual Sports Offering appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Gambling

League of Ireland to kick-off new gambling awareness programme for footballers

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The League of Ireland has announced the rollout of an educational programme to proactively lead on the prevention of gambling harm in Irish football – a first-of-its-kind initiative for League of Ireland clubs.

EPIC Global Solutions – an award-winning consultancy currently working with several other major sporting bodies globally – will lead the sessions, which begin later this month.

Endorsed by the FAI, National League Committee and the Professional Footballers Association of Ireland (PFA Ireland) the programme will also see coaches, match officials and FAI staff receive this vital training.

Former professional footballers and athletes, who have personally experienced gambling harm in the past, will conduct the in-person sessions.

They include ex-EFL footballer Marc Williams, Scott Davies, who played for Ireland U21s and is now a player-manager at Slough Town & former Premier League star and Scotland international Dominic Matteo.

As part of the project, EPIC will also facilitate the delivery of UEFA standard betting integrity training in accordance with FAI rules.

The programme is funded by Flutter who supported EPIC’s launch of the world’s first gambling harm prevention programme in professional football eight years ago.

In 2017, EPIC launched the world’s first gambling harm prevention programme in professional football in partnership with Sky Bet (part of the Flutter family of brands) and the EFL. This collaboration had the goal of increasing preventative education and reducing harm and stigma in the game. Now in its eighth year, the programme’s impact is being positively felt by players, coaches, and youth academies, with more than 10,200 attendees since its inception. This remains the largest and most penetrative programme of its kind ever undertaken in European sport.

Today’s announcement means seventy individual workshops will be held for 32 Senior Teams (20 men’s and 12 women’s), 26 Academies, and 10 Women’s Development League teams at training facilities across Ireland with additional 2 sessions for FAI staff and League of Ireland Match Officials – reaching over 2,000 participants annually.

Breakdown of 70 sessions per annum at a glance:

  • 32 sessions to senior LOI teams (20 Men’s & 12 Women’s)
  • 26 sessions to LOI Academy clubs (U17s Men’s & Women’s)
  • 10 sessions to Women’s Development League senior teams
  • 1 session to League of Ireland Match Officials
  • 1 session to FAI staff

League of Ireland director Mark Scanlon said: “As the League of Ireland grows each year, it is very important to work with all stakeholders including our players and match officials at the centre of the game to stress the importance of integrity at all levels.

“This partnership with EPIC also means we can also look to prevent potential gambling harm amongst our players.

“We know the vast majority of people gamble without an issue. But the seminars at our Academy clubs will be hugely beneficial and educate for the next generation of Irish footballers. We have seen the work that EPIC is doing with the English Football League and it’s having a measurable impact. We look forward to seeing that replicated in the League of Ireland.”

Speaking on behalf of the Professional Footballers Association, the union representing players, general secretary, Stephen McGuiness said: “This three-year partnership with EPIC and the League of Ireland is about safeguarding the future of our game. By delivering gambling awareness training to both male and female players at senior and academy level, we are ensuring that education and support reaches every player, regardless of where they are in their career.

“EPIC has an excellent reputation and a proven track record working with player organisations in Ireland, which gives us confidence in the quality and impact of this programme. We also look forward to former PFA Ireland members sharing their personal stories of how harmful gambling has affected their lives, bringing a powerful and relatable perspective to the training. Protecting player wellbeing and helping them make informed choices is a responsibility we take seriously and this initiative reflects our commitment to caring for players in the league of Ireland.”

Paul Buck, CEO of EPIC said: “Following the success of similar initiatives we’ve delivered in elite sport, this prevention-based programme looks to empower players to recognise the signs of gambling harm, be more informed about their relationship with betting and better equipped to understand pathways to support.

“More significantly, the message is conveyed powerfully and with real meaning by individuals whom players are likely to respect – former footballers and athletes sharing their individual experiences in face-to-face sessions. They have encountered problems, and they simply did not have the same opportunity or education around prevention that we are now in a fortunate position to provide for the league. We are really pleased to be able to bring this training to Irish players.”

Kevin Harrington, CEO of Flutter added: “As a major betting operator, we pride ourselves in leading the industry on safety and trust, and we take our responsibilities around protecting our customers and the integrity of sport seriously.

“As a global company founded in Ireland, we are incredibly proud to fund this independently provided three-year programme, supporting the League’s commitment to proactive prevention and education.”

The post League of Ireland to kick-off new gambling awareness programme for footballers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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